This document discusses how to effectively build and manage alliances. It begins by outlining the types of alliances that can exist, from transactional to more strategic partnerships. It then provides guidance on setting up the relationship by establishing clear expectations, communication protocols, and accountability measures. Finally, it emphasizes the importance of actively managing the relationship through open communication, shared responsibility, and ongoing learning to ensure mutual trust and success over time. The overall message is that investing in the proper setup and management of alliances is key to achieving desired outcomes.