Rentrak provides digital media measurement and analytics across all channels by merging data from various sources including 80 million homes in their video-on-demand database and 17 million TVs. Their set-top box data provides a stable, projectable, and actionable currency for local TV advertising. Rentrak helps advertisers target specific consumer segments through partnerships with Simmons and Epsilon that provide segmentation examples based on demographics, occupations, interests, and activities. Stations can use Rentrak's Epsilon data to optimize local ad targeting for clients.

1. “It Takes Many Small Screens to See the Big Picture.” A presentation for . . . April 2011

2. Rentrak Overview – Digital Media MeasurementMeasuring media consumption across all channels 2 2

4. Starting with a database of 80 million homes for Video-on-Demand, to a subset of 17 million TV’s from Satellite, Telco and Cable, projected to the local market; we can merge. . .

5. Product Usage Research…over 8,000 Brands

6. Advertiser Segmentation Systems and their databasesToday, Local TV has a Stable, Projectable, Predictable and Actionabledatabase currency that can help expand the TV advertising pie in all 210 local markets. . . 3

7. Reliability of Set-Top-Box Data Comparing daily ratings to quarterly averages demonstrates the “bounce” in the data from day-to-day Rentrak had more stable numbers in 61 out of 66 days in 4th Quarter ‘09

8. Using Rentrak to Target Your Consumer Segment Who do advertisers really want to reach with their messages?

10. Simmons & RentrakSegmentation Examples – Pharma for Rochester, NY 7 7

11. Epsilon & RentrakOur Approach to HH DemographicsA Sample of Segments from the Occupation and Interests Categories Breaks are also available based on standard demography including: Age Gender Ethnicity Income Activities including sports, financial services, automotive and more can also be earmarked. 8 8

12. Selling Local TV With Rentrak’s Epsilon Data Epsilon data, available for all local markets in Rentrak’s Station View Essentials system, provides demo ratings and lifestyle ratings and indexes across an array of characteristics This allows stations to provide optimized targeting for their client’s buys Epsilon Demographic Summary Local Station Rating

13. Thank you! Cathy Hetzel, President Rentrak Corporation Rentrak.com