Doing marketing is different now. It’s much more complex and technical. So I decided to put together a quick list of “skills” I think a marketer would need in order to keep up.
We looked at advice and wisdom by industry thoughts leaders and marketing experts, shared in the form of inspiring quotes to help you focus on what you can do to improve customer experience (a growing priority) for a better tomorrow.
This slides were presented at SalesAndMarketingSummit in Dublin on 31st of May 2017 and tell the founding story of #TechSalesHookups meetups.
TechSalesHookups meetup is a networking community and has grew in 5 month since its foundation organically without any financial investment to currently 453 Sales Professionals and Sales Leaders. With 40 to 70 in person attendees on a monthly basis TechSalesHookups is the biggest Dublin based casual sales networking community. TechSalesHookups brings engaging high-level speakers to present their personal stories and lessons learned. Among the previous speakers hosted there were senior executives from IBM, SalesOptimize, SalesTalk, B2BSell, Connectors Marketplace and many others. In this talk you will hear the story of TechSalesHookups foundation and learn how you can organise, start and grow your own networking community.
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
Portland Small Business Salesforce Salon Presentation deckIdealist Consulting
Follow Fred Armisen of Portlandia through his customer journey from lead to prospect to client, through the lense of Salesforce tools Pardot, Sales Cloud, and Communities. This was presented at a live event for the Portland Small Business community 3/19/15.
We looked at advice and wisdom by industry thoughts leaders and marketing experts, shared in the form of inspiring quotes to help you focus on what you can do to improve customer experience (a growing priority) for a better tomorrow.
This slides were presented at SalesAndMarketingSummit in Dublin on 31st of May 2017 and tell the founding story of #TechSalesHookups meetups.
TechSalesHookups meetup is a networking community and has grew in 5 month since its foundation organically without any financial investment to currently 453 Sales Professionals and Sales Leaders. With 40 to 70 in person attendees on a monthly basis TechSalesHookups is the biggest Dublin based casual sales networking community. TechSalesHookups brings engaging high-level speakers to present their personal stories and lessons learned. Among the previous speakers hosted there were senior executives from IBM, SalesOptimize, SalesTalk, B2BSell, Connectors Marketplace and many others. In this talk you will hear the story of TechSalesHookups foundation and learn how you can organise, start and grow your own networking community.
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
Portland Small Business Salesforce Salon Presentation deckIdealist Consulting
Follow Fred Armisen of Portlandia through his customer journey from lead to prospect to client, through the lense of Salesforce tools Pardot, Sales Cloud, and Communities. This was presented at a live event for the Portland Small Business community 3/19/15.
Starting With The Right Data on Your Analytics Journey: with Apryl DeLanceyApryl Boyle
Data doesn't have feelings - it won't be sad if you leave some of it out!
Join us for a night of lounging and learning at Fleming's Prime Steakhouse in Beverly Hills. Free to all, sponsored and organized by eSage Group. We will enjoy select wines by the glass and appetizers and a great presentation and conversation with Apryl DeLancey, President of Social Age Media.
Apryl DeLancey is a digital marketing expert with a focus in data analytics. Marketers who excel at analytics as well as strategy are rare. Most Marketers who are good with strategy are not good with analytics. The majority of marketers you’ll talk to will tell you what they think you want to hear while hiding their lack of ability to analyze data. There is one thing Apryl DeLancey knows is true about digital marketing; it’s both art and science.
Using Kentico EMS to optimize the B2B sales processJames Williamson
Forrester e-Business analyst Andy Hoar projects that 1 million B2B sales reps will be replaced by digital channels by 2020. This session will demonstrate a practical example of B2B sales process automation using Kentico EMS. We’ll cover key digital strategy tenets like customer segmentation, offering positioning and user journey development. We’ll demonstrate the execution of the digital strategy through IP-based company intelligence, persona development, campaign development, conversion set-up, lead scoring configuration, marketing automation and score-based lead integration into CRM system. You’ll walk away with an actionable roadmap for how to use Kentico EMS to automate your B2B sales process.
For over 10 years I have helped entrepreneurs, managers to reach their personal and business goals. I’m passionate about my work, ambitious, determined, and flexible with ideas.
Open to new opportunities :
#Business Development (Retail, Franchise …)
#Sales and Management (B2B, B2C …)
#Marketing (Social Media, Growth hacking …)
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
5 years ago, the press were triumphantly declaring the victory of marketing over control of social media for brands. Social tools, it was noted, were essential to improving customer experiences and customer service, and custodianship needed to be moved from IT divisions to the communication experts in marketing.
Learn how to make the number, become a better messenger, and defeat the status quo with Greg Alexander (CEO of Sales Benchmark Index) and Tim Riesterer (CMO of Corporate Visions)
Growth Hacking with Predictive AnalyticsAndrew Ahn
This was presented at the Predictive Analytics Innovations Summit, San Diego, on Feb 13, 2015.
It's an overview of how we've used A/B testing approaches and predictive analytics applied across various parts of the product to accelerate growth and create value to customers.
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
PREMO allows online campaign planning, building, managing and results analysing in one place.
Select from a range of promotional campaigns – Cashback, Sweepstake, Warranty, Money Back Guarantee, Product Registration and more.
Register for early access and you can win a full year free PREMO Bronze subscription plan. No purchase is required for registration or participation.
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
Sales Trends in 2015 - Predictions by 14 Industry ExpertsMikogo
We spoke with 14 influential sales leaders about their predictions for 2015 to help you best prepare for the year ahead. This select group of experts are renowned for their repeated sales success and have been pivotal in driving global businesses forward.
Here are their predictions and advice to help you boost sales.
El boletín oficialmente extraoficial de una agencia de Marketing Digital: temas que nos ponen de Data Marketing, Creatividad Digital y Estrategia & Transformación
Starting With The Right Data on Your Analytics Journey: with Apryl DeLanceyApryl Boyle
Data doesn't have feelings - it won't be sad if you leave some of it out!
Join us for a night of lounging and learning at Fleming's Prime Steakhouse in Beverly Hills. Free to all, sponsored and organized by eSage Group. We will enjoy select wines by the glass and appetizers and a great presentation and conversation with Apryl DeLancey, President of Social Age Media.
Apryl DeLancey is a digital marketing expert with a focus in data analytics. Marketers who excel at analytics as well as strategy are rare. Most Marketers who are good with strategy are not good with analytics. The majority of marketers you’ll talk to will tell you what they think you want to hear while hiding their lack of ability to analyze data. There is one thing Apryl DeLancey knows is true about digital marketing; it’s both art and science.
Using Kentico EMS to optimize the B2B sales processJames Williamson
Forrester e-Business analyst Andy Hoar projects that 1 million B2B sales reps will be replaced by digital channels by 2020. This session will demonstrate a practical example of B2B sales process automation using Kentico EMS. We’ll cover key digital strategy tenets like customer segmentation, offering positioning and user journey development. We’ll demonstrate the execution of the digital strategy through IP-based company intelligence, persona development, campaign development, conversion set-up, lead scoring configuration, marketing automation and score-based lead integration into CRM system. You’ll walk away with an actionable roadmap for how to use Kentico EMS to automate your B2B sales process.
For over 10 years I have helped entrepreneurs, managers to reach their personal and business goals. I’m passionate about my work, ambitious, determined, and flexible with ideas.
Open to new opportunities :
#Business Development (Retail, Franchise …)
#Sales and Management (B2B, B2C …)
#Marketing (Social Media, Growth hacking …)
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
5 years ago, the press were triumphantly declaring the victory of marketing over control of social media for brands. Social tools, it was noted, were essential to improving customer experiences and customer service, and custodianship needed to be moved from IT divisions to the communication experts in marketing.
Learn how to make the number, become a better messenger, and defeat the status quo with Greg Alexander (CEO of Sales Benchmark Index) and Tim Riesterer (CMO of Corporate Visions)
Growth Hacking with Predictive AnalyticsAndrew Ahn
This was presented at the Predictive Analytics Innovations Summit, San Diego, on Feb 13, 2015.
It's an overview of how we've used A/B testing approaches and predictive analytics applied across various parts of the product to accelerate growth and create value to customers.
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
PREMO allows online campaign planning, building, managing and results analysing in one place.
Select from a range of promotional campaigns – Cashback, Sweepstake, Warranty, Money Back Guarantee, Product Registration and more.
Register for early access and you can win a full year free PREMO Bronze subscription plan. No purchase is required for registration or participation.
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
Sales Trends in 2015 - Predictions by 14 Industry ExpertsMikogo
We spoke with 14 influential sales leaders about their predictions for 2015 to help you best prepare for the year ahead. This select group of experts are renowned for their repeated sales success and have been pivotal in driving global businesses forward.
Here are their predictions and advice to help you boost sales.
El boletín oficialmente extraoficial de una agencia de Marketing Digital: temas que nos ponen de Data Marketing, Creatividad Digital y Estrategia & Transformación
Lecture presented by Sharon Ma. S. Esposo-Betan at the PAARL Forum on CANI on Library Profession and Services held on September 12, 2012 at Meeting Room nos. 4-6, 2nd Floor SMX Convention Center, Bay Area, Pasay City.
De richtingenstrijd tussen radicale en gematigde moslims binnen moskee Al Houda in Geleen speelt op meerdere plaatsen in het land. In Geleen komt deze aan de oppervlakte doordat lokaalvredebreuk en een fatwa jegens kritische gelovigen in de rechtbank werden besproken.
MEMORIAS TRABAJOS LIBRES
Conferencia Científica Anual sobre Síndrome Metabólico 2016
Acúmulo de grasa y su asociación con los componentes del síndrome metabólico y acantosis nigricans
M. en N.C. Omaña Covarrubias Arianna, M. en C. Porta Lezama Miroslava, L.N. Estrada Doniz Nancy, L.N Bustamante Mar Elizabeth, M. en N.H. Calderón Ramos Zuli,
M. en N.H Peña Irecta Amanda
Universidad Autónoma del Estado de Hidalgo
Slides presented at ALT-C 2016; updated after the presentation.
What can we learn from learning analytics? A case study based on an analysis of student use of video recordings [paper 1247]. Moira Sarsfield, and John Conway
Acerca de las licencias Creative Commons (CC)INTEF
Recurso complementario sobre las licencias Creative Commons (CC) correspondiente al MOOC INTEF "Uso Educativo de la Narración Digital".
#EduNarraMooc - Primera Edición 2015
TMDiary is the official journal of the American Academy of Craniofacial Pain, and is published twice a year. On page 7 you will find my article, "Content Marketing and Your Dental Practice". This article was created to help dentists continue to improve their reach and knowledge.
10 Questions to Increase Tableau Dashboard AdoptionArkatechture
Have you ever been involved in a project to develop an amazing Tableau dashboard that answers everyone's questions- only for it to never be used?
Arkatechture has 10 questions for you to use to stop this from ever happening again.
FUTURE-WORK: AUFBAU IHRER SOCIAL MEDIA MARKEMarc Wagner
Wie baue ich meine Social-Media Marke strukturiert auf? Wie erziele ich kurzfristige Erfolge bei meinen Followern? Was sind kostenlose Tools, mit denen sich die Social-Media Aktivitäten effizient gestalten lassen? Diese und weitere Fragen vermittelt unsere Grundlagenpräsentation. Bei Interesse am Thema oder einem Coaching einfach direkt bei den Autoren melden.
WatchNBA allows you to stream NCAA Basketball online in HD. We bring you a list of direct links to websites that stream the NCAA Basketball games Live. Choose
Linux offers an extensive selection of programmable and configurable networking components from traditional bridges, encryption, to container optimized layer 2/3 devices, link aggregation, tunneling, several classification and filtering languages all the way up to full SDN components. This talk will provide an overview of many Linux networking components covering the Linux bridge, IPVLAN, MACVLAN, MACVTAP, Bonding/Team, OVS, classification & queueing, tunnel types, hidden routing tricks, IPSec, VTI, VRF and many others.
In this PPT, I talk about the 10 tips on building a career in Marketing.
Learn more about a career in Marketing from top marketers at Xpert for free.
Visit https://www.xpert.chat/profession1/marketers?ref=2mg94
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
The title pretty much describes it all. Marketing is a discipline with tremendous potential and its pursuit as a career very fulfilling i.e. rewarding. This talk at AICAR B-School draws on anecdotes from my two decades plus as a marketer.
Being profitable with marketing automation in 2011Marcus Tewksbury
Marketing automation has been around for some time now,
but still the cases of huge returns and business changing
results are few and far between. Will 2011 be the year that
market finally matures? In this 4-part paper, you will hear from
4 esteemed sales and lead generation experts and their view
on specific characteristics of marketing automation that have
been holding the space back.
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
I focused on 3 topics
- What should you know when setting up your marketing
- How you should build your marketing team
- How you should choose your agency and how to work with it
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
Nowadays, people are looking for innovative ways to boost their business and the important role played by digital marketing campaigns in improving the growth and reach of a business is phenomenal. However, the problem arises when everyone adopts the same strategy and there is fierce competition in the market. This is where the growth of a business goes into stagnation and you have to reinvent your marketing strategy. Have a look at the slide to know the ways to innovate your digital marketing campaign.
The top 5 tools Live And Social recommend for Lead Generation. As Act On users ourselves, we're perhaps biased but there are tons of other lead generation tools you can use. Tell us what you think of our top Lead Generation tools on social media, tweet @LiveandSocial or get in touch via our website.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Doing marketing is different now. It’s much more
complex and technical. So I decided to put together a
quick list of “skills” I think a marketer would need in
order to keep up.
Enjoy!
12 Things every marketer should know how to do. By Fernando Larez
3. Microsoft Office1
Yep. Good ol’ office. If you are not close to an “advanced
user” in the essentials (Word, Excel, PowerPoint), you will
face some serious challenges getting stuff done.
More advanced users of MSO will likely use
cool apps like Lync, SharePoint and OneNote.
12 Things every marketer should know how to do. By Fernando Larez
4. SEO & Paid Search2
Understanding Search Engine Optimization (SEO) and
Paid Search adverting are perhaps some of the most (if
not the most) critical skills a marketer in todays digital
marketplace need to be well versed on. Learn how it
works, learn the lingo, and start practicing.
12 Things every marketer should know how to do. By Fernando Larez
5. Social Media3
Marketers must learn that social networks are not
glorified RSS feeds, but 2-way communication
channels for “building relationships” with people…that
could turn into customers.
People buy from people.
12 Things every marketer should know how to do. By Fernando Larez
6. Budgeting & finance4
Marketers should be good finance managers. All
strategies and tactics have a $$ tag attached to it and
if you want to be 100% optimal, you better make sure
you know how to squeeze a great ROI from your
campaigns.
12 Things every marketer should know how to do. By Fernando Larez
7. Communication Skills5
Stop shouting messages to the world in a one-way
street. Learn the ancient skill of “listening”. It is proven
that people will be more interested in you and your
company when you show a genuine interest in them.
12 Things every marketer should know how to do. By Fernando Larez
8. Strategic Negotiation6
From compensation to media buying, the ability to get
a better deal carries a plethora of benefits. Know your
leverage and ask for a better deal. The more you
practice, the better negotiator you’ll become.
12 Things every marketer should know how to do. By Fernando Larez
9. Attribution Models7
A marketing attribution model gives value to each
media/impression/channel that contributed to a sale or
conversion. The purpose of having an marketing
attribution model is to help quantify the influence each
advertising impression had on a consumer before he/she
decided to convert and inquire. Sadly, most marketers
don’t use an attribution model, hence they can’t identify
the true value/performance of their campaigns.
Are you using an attribution model?
12 Things every marketer should know how to do. By Fernando Larez
10. 8
Every marketer should know the basics of design both from a
creative and a management approach. Learn how to set the
creative direction and understand the psychology behind
color, layout, and message as well as how to communicate
those ideas with designers using their lingo.
12 Things every marketer should know how to do. By Fernando Larez
11. Marketing Automation9
The automated right (and left arms of marketers is a
Marketing Automation Solution. It can help push
content to your audience based on their shown
interest, content interaction, and inquiries. Some of the
most popular ones are: Pardot/Salesforce, Marketo,
HubSpot, and Mail Chimp.
12 Things every marketer should know how to do. By Fernando Larez
12. Marketing Analytics
10
Metrics, KPIs, ratios…“The proof is in the pudding” Analytic
reporting can help you turn the knobs on what’s working
and what’s not. This is perhaps one of the most critical skill
for a marketer to have.
(plus the dashboards are pretty cool!)
12 Things every marketer should know how to do. By Fernando Larez
13. Photo & Media11
A “good eye” for taking
photos and videos pays
big if your job is on the
creative side of things.
12 Things every marketer should know how to do. By Fernando Larez
14. Conversion Coupling12
The bond that exists between the pre-click experience and the
corresponding post-click landing experience. Conversion coupling means
maintaining consistent messaging throughout your campaign. Conversion
Coupling is the basis for a good UX.
12 Things every marketer should know how to do. By Fernando Larez
Source: unbounce.com
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Diamond Co.
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Diamond Co. 2015
Diamond Co.
Buy Now
Diamond Co.
Buy Now
Diamond Co. 2015
Diamond Co. 2015
15. Send me your comments via twitter @mando_vzl
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12 Things every marketer should know how to do. By Fernando Larez