The HMV brand originated in the 1890s with the development of the disc gramophone. By the early 1900s, it had become the Gramophone Company, building a dedicated record factory and opening the first HMV music shop in 1921. In 1931, the Gramophone Company merged with Columbia Graphophone Company to form EMI. Throughout the 20th century, HMV manufactured radios, televisions and other electronics under various brand names. The iconic Nipper logo, featuring a dog listening to a phonograph, was first used in advertising in 1900 and is based on a painting by Francis Barraud of his brother's dog. The logo has since been updated to look more contemporary while still retaining elements of its heritage.

2. The antecedents of HMV begin in the 1890s at the dawn of the disc gramophone. By 1902 it
had become the beginnings of the Gramophone Company. In February 1907 they commenced
building of a new dedicated record factory at Hayes, Middlesex. Disc records were sold in
music shops and independent retailers at this time. In 1921 the Gramophone Company
opened the first dedicated HMV shop in Oxford Street, London. In March 1931 the
Gramophone Company merged with Columbia Graphophone Company to form Electric and
Musical Industries Ltd. From the 1930s onwards, HMV manufactured radio and television sets
and radiograms under the HMV and Marconiphone brand names in their factory at
Hayes, Middlesex. The HMV logo has been rebranded to give it a more contemporary look.
HMV has revamped its famous dog and gramophone mascot to give it a more contemporary
feel.
It appears in a black and white square instead of a pink circle and is detached from the main
HMV logo.
The dog mascot - called Nipper - will take on the role of a quality mark to "gently reassure"
customers about HMV's heritage and expertise, the firm said. a little fox terrier sits
inquisitively listening to his master's
voice coming from the horn, the famous painting is one of
the world's most recognized and best loved trademarks.
the nipper logo made his first appearance in advertising in 1900.
enjoy the story! nipper
was a stray dog found in 1884 by mark barraud
in Bristol, up. when mark died three years later,
nipper (so named because of his tendency to nip the backs HMV’ stands for ‘his masters voice, it refers to
of visitors' legs) was taken to Liverpool by mark's younger
brother Francis, who was a painter.
the company's original marketing logo of a
nipper discovered the phonograph (a cylinder recording dog, ‘nipper’ with his ear cocked up to a
and playing machine) and Francis barraud often noticed how
puzzled he was to make out where the voice came from. phonograph.
this scene must have been indelibly printed in barraud's brain,
for it was three years after nipper died (in September 1895)
that he committed it to canvas

3. The advert aim is to make Coca-Cola look as
delicious and magical as it tastes.
They have achieved this by making a cartoon
which is very bright and cheerful with lots of
sparkles and glitter to fly around everywhere on
the screen. I believe they achieved this aim
because the first time I watched the advert I
though they made the drink look very tasty and
attractive. I think it is inspirational and different as
they have made the advert a cartoon and put a
story to it. The advert communicates very
effectively using digital graphics by using cartoon
and sparks and glitter.

4. .