1. Christopher Nolan and Matthew McConaughey promoted Interstellar at Comic-Con in July 2014. Paramount then launched an interactive website for the film that had users uncover a star chart related to the Apollo 11 moon landing. 2. In October 2014, Paramount partnered with Google to promote Interstellar across multiple platforms, including re-launching the film's website on a Google domain with a mobile app, game, and virtual reality experience using Oculus Rift. 3. Interstellar was released in theaters in early November 2014 and grossed $675 million worldwide, setting box office records for IMAX screens.

1. Ryan Harris
Interstellar
Nolanand marketing
Nolanisusuallyverysecretiveabouthisfilms,he doesn’toftenrelease muchmaterial pre the fil
goingto cinema.
However,forsome of hisfilmshe hasreleasedlarge scale viral marketingcampaignstoincrease
hype forthe film –withoutgivingawaythe plot.
The campaignsfor the dark knightandinceptionwere onanotherlevel!
Interstellarmade acompetitionfor the fanstowina tripto space.
ChristopherNolanand Matthew McConaugheymade theirfirstappearancesatcomic-coninJuly
2014 to promote Interstellar.
In the same month,paramountpictureslaunchedacomplex interactive interstellarwebsite.It
reportedthatonline usersuncoveredastar chart relatedtothe Apollo11 moonlanding.
In October2014, paramountpartneredwithgoogle topromote interstellaracrossmultiple
platforms. The filmswebsitewasre-launchedtobe a digital hubhostedona google domain.The
website collectedfeedbackfromfilmaudiencesandlinkedtoa mobile app.The appfeatureda
game in whichplayerscouldbuildsolarsystemmodelsanduse a flightsimulatorforspace travel.
Paramountprovidedavirtual realitywalkthroughof the endurance spacecraftusingthe oculusrift
technology.Ithostedthe walkthroughsequentiallyinonly4cinemasinAmerica.New Yorkcity,
Washington,LosAngelesandHouston.
Exhibitionand consumption
The filmpremieredonOctober26th
,2014 at the TCL Chinese theatre inLosAngleles,California.
It alsopremieredinEurope onOctober29th
, 2014 at LiecesterSquare andBFIIMAXin London.
ReleasedearlyonNovember4th
in70 mm IAXfilm(41 theatres),70mmfilmand35 mm filmtheatres
(249 theatres) andhada limitedreleaseinNorthAmericaonNovember5,2014 and a wide release
on November7.2014.
The filmwasreleasedinBelgium,France andSwitzerlandon November5,2014and in additional
territoriesinthe followingdays,includingthe UnitedKingdomonNovemberthe 7th
,2014.
A 70mm IMAX projectorwasinstalledatthe TC: Chinese theatre inLosAngeles,Californiatodisplay
the format.
The filmwasreleasedinover770 IMAXscreensworldwide,whichwasthe widestglobal releasein
IMAX cinemas until surpassedbyUniversal pictures’Furious7.
Interstellargrossed$188 millioninNorth America and $487 millionworldwide fora total of $675
million.
The filmset boxoffice records for IMAX with $20.5 millionfrom574 IMAX theatres.

2. Ryan Harris
The filmdebutedat number 1 inthe UK, Ireland,France, Russia and S Korea.
Interstellarwas releasedonhome videoon March 31st
, 2015 inboth the UnitedKingdomand
UnitedStates.
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