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RANKING FACTORS
SOURCE: BACKLIKO
1. Local Searches: For local searches,
Google often places local results
above the “normal” organic SERPs.
2. Top Stories Box: Certain keywords
trigger a Top Stories box.
3. Big Brand Preference: Google
began giving big brands a boost for
certain keywords.
4. Shopping Results: Google
sometimes displays Google
Shopping results in organic SERPs:
5. Image Results: Google images
sometimes appear in the normal, organic
search results.
6. Single Site Results for Brands:
Domain or brand-oriented
keywords bring up several results
from the same site.
7. Brand Name Anchor Text: Branded
anchor text is a simple — but strong —
brand signal.
8. Branded Searches: People
search for brands. If people
search for your brand in Google,
this shows Google that your site
is a real brand.
9. Site Has Facebook Page
and Likes: Brands tend to
have Facebook pages with
lots of likes.
10. Brand + Keyword Searches: Do people search
for a specific keyword along with your brand (for
example: “Backlinko Google ranking factors” or
“Backlinko SEO”)? If so, Google may give you a
rankings boost when people search for the
non-branded version of that keyword in Google.
11. Site has Twitter Profile with
Followers: Twitter profiles with a
lot of followers signals a popular
brand.
12. Easter Egg Results: Google has a dozen
or so Easter Egg results. For example,
when you search for “Atari Breakout” in
Google image search, the search results
turn into a playable game.

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12 Ranking Factors By Backlinko

  • 2. 1. Local Searches: For local searches, Google often places local results above the “normal” organic SERPs.
  • 3.
  • 4. 2. Top Stories Box: Certain keywords trigger a Top Stories box.
  • 5.
  • 6. 3. Big Brand Preference: Google began giving big brands a boost for certain keywords.
  • 7. 4. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:
  • 8.
  • 9. 5. Image Results: Google images sometimes appear in the normal, organic search results.
  • 10. 6. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site.
  • 11. 7. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal.
  • 12.
  • 13. 8. Branded Searches: People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.
  • 14. 9. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.
  • 15. 10. Brand + Keyword Searches: Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non-branded version of that keyword in Google.
  • 16. 11. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.
  • 17. 12. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game.