What would you change about this Kickstarter? • Blue lib? • Open so:ware guy in Hawaii?
Hokay • Before we get started, each team please take a good photo of your Lean Canvas as-‐is and post it to Reddit.
Do you have a problem worth solving? Let’s play the old “ask a few potenHal customers” game
By the end of today, you must interview 10 potenHal customers
Create Reach out to Conduct interview potenHal Record results interviews script customers
Everything you think about your product now is a hypothesis. Contact with customers is the best way to systemaHcally test these hypotheses. You will be wrong about some of your hypotheses. You will learn.
Problem Interviews ObjecHves: 1. IdenHfy your early adopters 2. Learn how they currently solve these problems 3. Talk to customers to understand their worldview before geUng married to a soluHon. NoHce that we didn’t menHon the product at all.
Problem Interviews • In the Problem Interview you are speciﬁcally looking to answer the following quesHons: Customer Segments: Who has the pain? • How to iden+fy early-‐adopters? Problem: What are you solving? • How do customers rank the top 3 problems? What is their pain level: must-‐have, nice-‐to-‐have, don’t-‐need? How do customers solve these problems today?
Focus On Customers And Their Problems 1. Problem 2. Customer Segments List your top 1-‐3 problems: List your target customers and users: • Smooth video is diﬃcult • People ﬁlming video with DSLRs to capture without • People concerned with price bulky or expensive • People concerned with portability equipment. Early Adopters: • ExisHng equipment is List the characterisHcs of your ideal not portable customer. • Owns a DSLR and GorillaPod • Shoots video o:en
Hypotheses 1. Early adopters will own DSLRs and GorillaPods 2. Early adopters will shoot video on DSLRs, and post that video to Vimeo 3. ShooHng smooth rolling video will be ranked #1 4. Cost of equipment will be ranked #2 5. Portability will be ranked #3
Handout: Pages 114-‐125 of Running Lean by Ash Maurya YOUR TURN
ConducHng Interviews • Prefer phone or face to face • Ask for 20-‐30 minutes of their Hme • SHck to a script • At least 2 people interviewing • Spend 5 minutes documenHng the interview immediately
How to ﬁnd prospects 1. First-‐order personal contacts 2. Forums 3. Meetups 4. See sample email in the forum