2.1 problem interviews.pptx

246 views

Published on

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
246
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2.1 problem interviews.pptx

  1. 1. What  would  you  change  about  this   Kickstarter?  •  Blue  lib?  •  Open  so:ware  guy  in  Hawaii?  
  2. 2. Hokay  •  Before  we  get  started,  each  team  please  take   a  good  photo  of  your  Lean  Canvas  as-­‐is  and   post  it  to  Reddit.  
  3. 3. Do  you  have  a  problem  worth   solving?   Let’s  play  the  old  “ask  a  few  potenHal   customers”  game  
  4. 4. By  the  end  of  today,  you  must  interview   10  potenHal   customers  
  5. 5. Create   Reach  out  to   Conduct  interview   potenHal   Record  results   interviews   script   customers  
  6. 6. Everything  you  think  about  your  product  now  is  a  hypothesis.    Contact  with  customers  is  the  best  way  to  systemaHcally  test  these  hypotheses.    You  will  be  wrong  about  some  of  your  hypotheses.    You  will  learn.  
  7. 7. Problem  Interviews  ObjecHves:  1.  IdenHfy  your  early  adopters  2.  Learn  how  they  currently  solve  these  problems  3.  Talk  to  customers  to  understand  their  worldview   before  geUng  married  to  a  soluHon.    NoHce  that  we  didn’t  menHon  the  product  at  all.  
  8. 8. Problem  Interviews  •  In  the  Problem  Interview  you  are  specifically  looking  to   answer  the  following  quesHons:  Customer  Segments:  Who  has  the  pain?  •  How  to  iden+fy  early-­‐adopters?  Problem:  What  are  you  solving?  •  How  do  customers  rank  the  top  3  problems?  What  is  their   pain  level:  must-­‐have,  nice-­‐to-­‐have,  don’t-­‐need?  How  do   customers  solve  these  problems  today?  
  9. 9. Focus  On  Customers  And  Their   Problems  1.    Problem   2.    Customer  Segments  List  your  top  1-­‐3  problems:   List  your  target  customers  and  users:      •  Smooth  video  is  difficult   •  People  filming  video  with  DSLRs   to  capture  without   •  People  concerned  with  price   bulky  or  expensive   •  People  concerned  with  portability   equipment.     Early  Adopters:  •  ExisHng  equipment  is   List  the  characterisHcs  of  your  ideal   not  portable   customer.     •  Owns  a  DSLR  and  GorillaPod     •  Shoots  video  o:en  
  10. 10. Hypotheses  1.  Early  adopters  will  own  DSLRs  and  GorillaPods  2.  Early  adopters  will  shoot  video  on  DSLRs,  and  post   that  video  to  Vimeo  3.  ShooHng  smooth  rolling  video  will  be  ranked  #1  4.  Cost  of  equipment  will  be  ranked  #2  5.  Portability  will  be  ranked  #3  
  11. 11. SAMPLE  INTERVIEW  
  12. 12. Handout:  Pages  114-­‐125  of  Running  Lean  by  Ash  Maurya  YOUR  TURN  
  13. 13. ConducHng  Interviews  •  Prefer  phone  or  face  to  face  •  Ask  for  20-­‐30  minutes  of  their  Hme  •  SHck  to  a  script  •  At  least  2  people  interviewing  •  Spend  5  minutes  documenHng  the  interview   immediately  
  14. 14. How  to  find  prospects  1.  First-­‐order  personal  contacts  2.  Forums  3.  Meetups  4.  See  sample  email  in  the  forum  

×