This document discusses a study on the efficiency of digital marketing for medical health care tourism. The study compared three dental clinics, one that used digital marketing and two that used conventional marketing, across five major cities in India over six months. It found that the digitally marketed clinic had significantly more patient visits than the conventionally marketed clinics in all cities. This suggests that digital marketing is more effective than conventional methods at attracting new patients. Social media was identified as a cost-effective way for dental practices to promote their services and connect with potential patients.
India is the fastest growing online market, with unprecedented growth in news, search, and social networks. Unowned media analysis found Apollo Hospitals leads in social media quotient but could improve presence on other channels. Social listening found most healthcare conversations occur on Twitter, with topics like quality, costs and doctors. Sentiment was mostly neutral but Manipal had the most negative comments. A strategic social media approach includes establishing thought leadership, creating brand awareness and recall, building customer communities, and making the brand searchable.
On the 15th April, Creation Healthcare presented the winners of the Healthcare Engagement Strategy Awards 2010 at the Hilton Park Lane in London, United Kingdom.
Improving statin adherence through interactive voice technology & barrier bre...George Van Antwerp
This document discusses using interactive voice response (IVR) technology to improve statin adherence through targeted communications. It summarizes a statin adherence program at Kaiser Permanente Riverside that used IVR reminder calls, a barrier survey, and mail order options. The program reached 88% of the target population and 71% heard messages. It found the main barriers to adherence were not knowing to refill, cost, and convenience issues. Targeted messaging increased adherence, with 27% of those initially not intending to refill doing so after barrier messages. The program demonstrated how data and continuous improvement can enhance IVR's ability to personalize outreach at scale.
This report provides qualitative insight on advocacy groups’ relationships with the pharmaceutical industry. The report explores their current philosophies toward clinical trials, provides recommendations and best practices for encouraging patient participation in trials, and identifies opportunities to partner (or build on existing partnerships) with the industry.
The document discusses the healthcare industry in India and opportunities for improving patient experience. It describes conducting primary research at a hospital including interviewing patients. Key issues identified are long wait times, difficulty booking appointments, and lack of information. The proposed solution is a mobile app and website called Health Help that provides a common database of doctors and allows live tracking of wait times and end-to-end appointment management. Next steps discussed are developing a prototype, conducting a SWOT analysis, and addressing identified gaps in customer needs.
Presentation at national SHSMD Conference in Chicago, 2010. Jeff Segall and Marcus Gordon discuss the roles on their organizations in marketing to consumers versus physicians with examples of integrated marketing campaigns.
1. 1mg is an online marketplace for medicines that provides allopathic, ayurvedic, homeopathic medicines, vitamins, and other health products delivered to customers' homes.
2. It has expanded its services to include online doctor consultations and lab tests. 1mg earns revenue through sales of medicines and fees for diagnostic services and consultations.
3. 1mg aims to make healthcare more accessible and affordable. It has grown significantly, with a nearly 3x increase in operating revenue in 2019 through expansion of its service offerings.
Inflexxion developed the Comprehensive Health Assessment for Teens (CHAT) to provide a time- and cost-efficient assessment for adolescents. The CHAT is a validated, multimedia self-administered interview that assesses substance use and psychological, family, peer, and other issues. Research shows the CHAT is reliable and valid. Organizations report the CHAT saves them time and resources compared to other assessments. The CHAT integrated in the ASI-MV Connect system, allowing automated scoring and reporting to streamline assessment.
India is the fastest growing online market, with unprecedented growth in news, search, and social networks. Unowned media analysis found Apollo Hospitals leads in social media quotient but could improve presence on other channels. Social listening found most healthcare conversations occur on Twitter, with topics like quality, costs and doctors. Sentiment was mostly neutral but Manipal had the most negative comments. A strategic social media approach includes establishing thought leadership, creating brand awareness and recall, building customer communities, and making the brand searchable.
On the 15th April, Creation Healthcare presented the winners of the Healthcare Engagement Strategy Awards 2010 at the Hilton Park Lane in London, United Kingdom.
Improving statin adherence through interactive voice technology & barrier bre...George Van Antwerp
This document discusses using interactive voice response (IVR) technology to improve statin adherence through targeted communications. It summarizes a statin adherence program at Kaiser Permanente Riverside that used IVR reminder calls, a barrier survey, and mail order options. The program reached 88% of the target population and 71% heard messages. It found the main barriers to adherence were not knowing to refill, cost, and convenience issues. Targeted messaging increased adherence, with 27% of those initially not intending to refill doing so after barrier messages. The program demonstrated how data and continuous improvement can enhance IVR's ability to personalize outreach at scale.
This report provides qualitative insight on advocacy groups’ relationships with the pharmaceutical industry. The report explores their current philosophies toward clinical trials, provides recommendations and best practices for encouraging patient participation in trials, and identifies opportunities to partner (or build on existing partnerships) with the industry.
The document discusses the healthcare industry in India and opportunities for improving patient experience. It describes conducting primary research at a hospital including interviewing patients. Key issues identified are long wait times, difficulty booking appointments, and lack of information. The proposed solution is a mobile app and website called Health Help that provides a common database of doctors and allows live tracking of wait times and end-to-end appointment management. Next steps discussed are developing a prototype, conducting a SWOT analysis, and addressing identified gaps in customer needs.
Presentation at national SHSMD Conference in Chicago, 2010. Jeff Segall and Marcus Gordon discuss the roles on their organizations in marketing to consumers versus physicians with examples of integrated marketing campaigns.
1. 1mg is an online marketplace for medicines that provides allopathic, ayurvedic, homeopathic medicines, vitamins, and other health products delivered to customers' homes.
2. It has expanded its services to include online doctor consultations and lab tests. 1mg earns revenue through sales of medicines and fees for diagnostic services and consultations.
3. 1mg aims to make healthcare more accessible and affordable. It has grown significantly, with a nearly 3x increase in operating revenue in 2019 through expansion of its service offerings.
Inflexxion developed the Comprehensive Health Assessment for Teens (CHAT) to provide a time- and cost-efficient assessment for adolescents. The CHAT is a validated, multimedia self-administered interview that assesses substance use and psychological, family, peer, and other issues. Research shows the CHAT is reliable and valid. Organizations report the CHAT saves them time and resources compared to other assessments. The CHAT integrated in the ASI-MV Connect system, allowing automated scoring and reporting to streamline assessment.
Emergency Medicine Associates implemented an innovative coaching program to improve patient satisfaction scores. The program involved one-on-one coaching sessions for providers struggling with lower satisfaction scores. Coaches used role-playing and feedback to help providers strengthen communication skills. The program contributed to an 11% overall improvement in EMA's patient satisfaction scores from 2008 to 2015.
Smith & Jones compiled the top 12 marketing trends for 2015 and are excited to see how healthcare organizations apply them to their marketing in the coming year.
Health is a basic need for everyone because every aspect of life is related to health. The number of
hospitals will provide an opportunity for the community to choose the best from the available choices, so
hospitals must always innovate to be able to provide the best quality of service.
performance appraisal @ apollo pharmacysubhaprasad79
The document discusses the effectiveness of performance appraisals at Apollo Pharmacy, which has 700 retail outlets in India. It notes that performance appraisals provide expectations for employees and help organizations develop their staff. A study was conducted using a questionnaire with 50 convenience sample employees. Findings showed employees prefer salary hikes and promotions, and different levels of employees are evaluated by different supervisors. Suggestions include adding self-appraisals, involving employees in decision making, and providing evaluating feedback every three months.
The document discusses sentiment analysis of customer feedback on restaurant reviews. It provides background on how sentiment analysis is used to analyze opinions expressed in online reviews and social media posts. It then describes the methodology used in the study, which involves collecting restaurant review data, preprocessing it by cleaning data and reducing attributes, and then classifying the reviews using a naive Bayes classifier to predict if sentiments expressed are positive, negative, or neutral. The goal is to design a text analysis system to automatically classify large amounts of restaurant review data using machine learning techniques.
1) The document analyzes the impact of media crises on the purchase intentions of patients at private hospitals in Vietnam. It is based on a survey of 143 patients.
2) Media crises can significantly damage the tangible and intangible assets of hospitals, with greater negative impacts felt by hospitals without strong crisis management experience.
3) The findings help hospital decision-makers minimize costs and recovery time from crises, and implement risk mitigation strategies to protect patient trust and revenue. Effective media crisis management is important to regain stakeholder consensus and pull revenue back to normal levels.
This document discusses pay for performance (P4P) and its implications for healthcare organizations. It explains that P4P aims to improve quality by directly incentivizing superior care delivery. The document outlines drivers of P4P like rising healthcare costs and quality issues. It also reviews current P4P programs and discusses strategies organizations can take to prepare, like integrating performance data and contracting approaches that reward quality and efficiency.
Digital health channels are increasingly being used in Asia to supplement information and support for healthcare needs. A survey of 1,238 consumers across 6 Asian markets found that 89% had accessed the internet for healthcare information, primarily about conditions and available treatments. While physicians remain an important source, digital channels provide a way for patients to educate themselves and get support due to time constraints with doctors. The survey showed consumers are open to various digital communication methods from healthcare providers going forward.
Qualitative research report that examines attitudes towards providing unsolicited, "trip advisor"- type comments on NHS services. This research also looked at the impact of service users providing comments by telephone instead of online.
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Arda Ural, MSc, MBA, PhD
Explosive advances in healthcare technology are enabling new opportunities for technology mergers and acquisitions (M&A) that focus on improving patient outcomes. Digital technologies allow for enhanced patient services and care. Pharmaceutical companies are increasingly engaging in M&A deals and partnerships with medical device and technology companies to develop new business models and position themselves for future growth. Healthcare is undergoing a fundamental shift that is forcing new collaborations across industries to leverage technology for managing health.
Strategies to Increase Medical Affairs' Role in Health Outcomes Data Generati...Best Practices
With the shift toward evidence-based medicine and value-based pricing, many bio-pharmaceutical companies are transitioning their Health Economics and Outcomes Research (HEOR) function away from the Commercial organization to Medical Affairs. This has some major implications towards the interactions with key stakeholders, the way interactions are documented and the skill sets & activities that may be required. Development of strong health outcomes capabilities within Medical Affairs organizations requires an increase in that function’s involvement with health outcomes groups, development of field-based health outcomes capabilities, customization of health outcomes data by stakeholders and building real world data capabilities to generate and utilize health outcomes information.
Best Practices, LLC undertook this study to identify strategies to increase MA’s role in Health Outcomes data generation and utilization. Specifically, the study highlights the role of Medical Affairs function in HO activities, industry drivers and resource levels for HO groups, challenges of MA’s involvement in HO activities and strategies for effective HO data communication and utilization.
Download Full Report: http://bit.ly/2dGFAbz
The marketing plan is for a Cancer Institute that offers advanced cancer treatment technologies like Gamma Knife and Synergy-S radiosurgery. A SWOT analysis finds strengths in the institute's precise technologies and centralized location but weaknesses in high costs and lack of marketing. The marketing mix discusses pricing below competitors, unique product offerings, a central location, and promotional activities. Projections estimate increasing patient numbers through marketing efforts.
The document discusses a study by Deloitte on consumer perspectives in the US healthcare system. Three key points:
1) Consumers do not believe the US healthcare system provides good value and many self-ration care due to costs.
2) Younger generations are more actively seeking out quality/price information when making healthcare decisions.
3) While consumers want better access to such information, few currently use online tools, though many say they would in the future.
Agenda- 2nd Annual Customer Centric Medical InformationRachel Starnes
This document provides an agenda for the 2nd Annual Customer Centric Medical Information Conference, which will discuss improving communication of medical information to physicians and other stakeholders. The conference will address topics like incorporating healthcare provider preferences into communication channels, clarifying FDA guidance on social media use for medical information, and tracking data from medical information interactions to demonstrate value internally. It lists distinguished industry professionals who will present on these topics. The goal is to help medical information teams better tailor their communications and comply with regulations when using new technologies.
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
Digital marketing a new dimension in pharmaceutical fieldTabassum Tahia
Digital marketing is becoming increasingly important in the pharmaceutical field. There are two main types of digital marketing: push marketing which delivers content to users, and pull marketing where consumers seek out content. Digital platforms like websites, e-detailing, social media, and mobile apps allow pharmaceutical companies to better engage with customers like doctors, pharmacists, and patients. While digital marketing provides opportunities to improve customer service and brand image, companies must address challenges like developing new business models, meeting various customer needs, and increasing performance while complying with regulations. The future of pharmaceutical marketing will rely heavily on digital strategies and technologies.
This document discusses smartphone apps for prescription refills. It provides an overview of the prescription refill process and how apps can help streamline it. Key points include:
- Apps allow easy refilling of prescriptions via smartphone by scanning codes or entering prescription numbers. They provide alerts and reminders.
- Apps offer access to prescription histories and the ability to find nearby pharmacies. Some provide coupons and rewards.
- While start-up costs are high, apps can reduce errors and processing times if adopted widely. However, privacy and security must be ensured.
Healthcare Professionals' Social Networks: The Beginning of the End of Pharma...Len Starnes
First presented at Digital Pharma Europe, Barcelona, 31st March 2009.
Captures the current status of healthcare professionals' social networks from a global perspective and a pharmaceutical industry marketing & sales perspective
Healthcare Online Marketing Benchmark for Healthcare ProvidersChris Bouwsema
We have surveyed clinics and hospitals around the world and summarized the results in a comprehensive 10 page report.
The report answers these questions:
- What percentage of healthcare providers are using online marketing?
- How much do they spend on online marketing?
- Which are the most popular channels for paid online advertising?
As a bonus we created a benchmark where you can evaluate your own online marketing efforts.
This document discusses an integrated value chain in the pharmaceutical industry. It covers various stages of the value chain enabled by e-technologies, including research and development, production, marketing, sales, and customer relationship management. Key points covered include e-recruitment, e-trials, e-submission, e-manufacturing, digital e-marketing strategies, and the role of technology in connecting patients and healthcare organizations.
Emergency Medicine Associates implemented an innovative coaching program to improve patient satisfaction scores. The program involved one-on-one coaching sessions for providers struggling with lower satisfaction scores. Coaches used role-playing and feedback to help providers strengthen communication skills. The program contributed to an 11% overall improvement in EMA's patient satisfaction scores from 2008 to 2015.
Smith & Jones compiled the top 12 marketing trends for 2015 and are excited to see how healthcare organizations apply them to their marketing in the coming year.
Health is a basic need for everyone because every aspect of life is related to health. The number of
hospitals will provide an opportunity for the community to choose the best from the available choices, so
hospitals must always innovate to be able to provide the best quality of service.
performance appraisal @ apollo pharmacysubhaprasad79
The document discusses the effectiveness of performance appraisals at Apollo Pharmacy, which has 700 retail outlets in India. It notes that performance appraisals provide expectations for employees and help organizations develop their staff. A study was conducted using a questionnaire with 50 convenience sample employees. Findings showed employees prefer salary hikes and promotions, and different levels of employees are evaluated by different supervisors. Suggestions include adding self-appraisals, involving employees in decision making, and providing evaluating feedback every three months.
The document discusses sentiment analysis of customer feedback on restaurant reviews. It provides background on how sentiment analysis is used to analyze opinions expressed in online reviews and social media posts. It then describes the methodology used in the study, which involves collecting restaurant review data, preprocessing it by cleaning data and reducing attributes, and then classifying the reviews using a naive Bayes classifier to predict if sentiments expressed are positive, negative, or neutral. The goal is to design a text analysis system to automatically classify large amounts of restaurant review data using machine learning techniques.
1) The document analyzes the impact of media crises on the purchase intentions of patients at private hospitals in Vietnam. It is based on a survey of 143 patients.
2) Media crises can significantly damage the tangible and intangible assets of hospitals, with greater negative impacts felt by hospitals without strong crisis management experience.
3) The findings help hospital decision-makers minimize costs and recovery time from crises, and implement risk mitigation strategies to protect patient trust and revenue. Effective media crisis management is important to regain stakeholder consensus and pull revenue back to normal levels.
This document discusses pay for performance (P4P) and its implications for healthcare organizations. It explains that P4P aims to improve quality by directly incentivizing superior care delivery. The document outlines drivers of P4P like rising healthcare costs and quality issues. It also reviews current P4P programs and discusses strategies organizations can take to prepare, like integrating performance data and contracting approaches that reward quality and efficiency.
Digital health channels are increasingly being used in Asia to supplement information and support for healthcare needs. A survey of 1,238 consumers across 6 Asian markets found that 89% had accessed the internet for healthcare information, primarily about conditions and available treatments. While physicians remain an important source, digital channels provide a way for patients to educate themselves and get support due to time constraints with doctors. The survey showed consumers are open to various digital communication methods from healthcare providers going forward.
Qualitative research report that examines attitudes towards providing unsolicited, "trip advisor"- type comments on NHS services. This research also looked at the impact of service users providing comments by telephone instead of online.
Accenture Transformative Power of Healthcare Technology M&A in Life Science 2015Arda Ural, MSc, MBA, PhD
Explosive advances in healthcare technology are enabling new opportunities for technology mergers and acquisitions (M&A) that focus on improving patient outcomes. Digital technologies allow for enhanced patient services and care. Pharmaceutical companies are increasingly engaging in M&A deals and partnerships with medical device and technology companies to develop new business models and position themselves for future growth. Healthcare is undergoing a fundamental shift that is forcing new collaborations across industries to leverage technology for managing health.
Strategies to Increase Medical Affairs' Role in Health Outcomes Data Generati...Best Practices
With the shift toward evidence-based medicine and value-based pricing, many bio-pharmaceutical companies are transitioning their Health Economics and Outcomes Research (HEOR) function away from the Commercial organization to Medical Affairs. This has some major implications towards the interactions with key stakeholders, the way interactions are documented and the skill sets & activities that may be required. Development of strong health outcomes capabilities within Medical Affairs organizations requires an increase in that function’s involvement with health outcomes groups, development of field-based health outcomes capabilities, customization of health outcomes data by stakeholders and building real world data capabilities to generate and utilize health outcomes information.
Best Practices, LLC undertook this study to identify strategies to increase MA’s role in Health Outcomes data generation and utilization. Specifically, the study highlights the role of Medical Affairs function in HO activities, industry drivers and resource levels for HO groups, challenges of MA’s involvement in HO activities and strategies for effective HO data communication and utilization.
Download Full Report: http://bit.ly/2dGFAbz
The marketing plan is for a Cancer Institute that offers advanced cancer treatment technologies like Gamma Knife and Synergy-S radiosurgery. A SWOT analysis finds strengths in the institute's precise technologies and centralized location but weaknesses in high costs and lack of marketing. The marketing mix discusses pricing below competitors, unique product offerings, a central location, and promotional activities. Projections estimate increasing patient numbers through marketing efforts.
The document discusses a study by Deloitte on consumer perspectives in the US healthcare system. Three key points:
1) Consumers do not believe the US healthcare system provides good value and many self-ration care due to costs.
2) Younger generations are more actively seeking out quality/price information when making healthcare decisions.
3) While consumers want better access to such information, few currently use online tools, though many say they would in the future.
Agenda- 2nd Annual Customer Centric Medical InformationRachel Starnes
This document provides an agenda for the 2nd Annual Customer Centric Medical Information Conference, which will discuss improving communication of medical information to physicians and other stakeholders. The conference will address topics like incorporating healthcare provider preferences into communication channels, clarifying FDA guidance on social media use for medical information, and tracking data from medical information interactions to demonstrate value internally. It lists distinguished industry professionals who will present on these topics. The goal is to help medical information teams better tailor their communications and comply with regulations when using new technologies.
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
Digital marketing a new dimension in pharmaceutical fieldTabassum Tahia
Digital marketing is becoming increasingly important in the pharmaceutical field. There are two main types of digital marketing: push marketing which delivers content to users, and pull marketing where consumers seek out content. Digital platforms like websites, e-detailing, social media, and mobile apps allow pharmaceutical companies to better engage with customers like doctors, pharmacists, and patients. While digital marketing provides opportunities to improve customer service and brand image, companies must address challenges like developing new business models, meeting various customer needs, and increasing performance while complying with regulations. The future of pharmaceutical marketing will rely heavily on digital strategies and technologies.
This document discusses smartphone apps for prescription refills. It provides an overview of the prescription refill process and how apps can help streamline it. Key points include:
- Apps allow easy refilling of prescriptions via smartphone by scanning codes or entering prescription numbers. They provide alerts and reminders.
- Apps offer access to prescription histories and the ability to find nearby pharmacies. Some provide coupons and rewards.
- While start-up costs are high, apps can reduce errors and processing times if adopted widely. However, privacy and security must be ensured.
Healthcare Professionals' Social Networks: The Beginning of the End of Pharma...Len Starnes
First presented at Digital Pharma Europe, Barcelona, 31st March 2009.
Captures the current status of healthcare professionals' social networks from a global perspective and a pharmaceutical industry marketing & sales perspective
Healthcare Online Marketing Benchmark for Healthcare ProvidersChris Bouwsema
We have surveyed clinics and hospitals around the world and summarized the results in a comprehensive 10 page report.
The report answers these questions:
- What percentage of healthcare providers are using online marketing?
- How much do they spend on online marketing?
- Which are the most popular channels for paid online advertising?
As a bonus we created a benchmark where you can evaluate your own online marketing efforts.
This document discusses an integrated value chain in the pharmaceutical industry. It covers various stages of the value chain enabled by e-technologies, including research and development, production, marketing, sales, and customer relationship management. Key points covered include e-recruitment, e-trials, e-submission, e-manufacturing, digital e-marketing strategies, and the role of technology in connecting patients and healthcare organizations.
This document summarizes 10 health innovations and trends to watch in 2010, including: 1) "Hello Health" franchised primary care practices with online tools and direct payments, 2) use of surgical checklists to improve safety, 3) mobile health applications like HealthMap for disease surveillance, 4) direct-to-consumer genetic testing providing personalized health information, 5) "reverse innovations" developed first for emerging markets, 6) services generating personalized care plans from health data, 7) point-of-care diagnostic technologies, 8) the University of Toronto's crowdsourcing of health system ideas, 9) the growth of mobile health applications, and 10) patient data sharing communities like PatientsLikeMe. These innovations aim to improve health
Digital Marketing and Social Media Platforms Used By Pharma CompaniesMOHAMMED FAHEEM KHAN
Digital platforms can effectively connect healthcare professionals, patients, and sales teams during the pandemic. Several pharmaceutical companies have launched apps to enable teleconsultations between doctors and patients. Mankind Pharma's Drona app allows doctors to easily connect with patients for online consultations. Zydus Cadila partnered with Remedo to introduce a teleconsultation app for doctors and patients. Sun Pharma launched the Respitrack app to help doctors track asthma patients' treatment progress and medication adherence.
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & Dr.Mahmoud Hamdy
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1) The introduction of smartphones in China has propelled its healthcare industry into new areas, but mHealth has not yet dominated due to issues like unmet doctor needs, poor medical coverage, and lack of trust in reliability.
2) A successful example is Sanofi's diabetes mHealth program providing rural residents access to medical experts, and helping companies understand patient needs.
3) Customizing doctor information on platforms like "Ding Xiang Yuan" and "Chunyu Yisheng" allows companies to deliver individualized options to gain insight into doctor needs in the market.
Un nuovo perspective dedicato all'importanza della trasparenza nel settore sanità, con un confronto internazionale - A cura di Daniela Scaramuccia, Partner, e Nunzio Guida, Associate dell'ufficio di Milano Dicembre
GlobalSpace Healthcare Technologies provides online video consultation and medical tourism facilities through its brand Medico-Experts. Medico-Experts is a cloud-based telemedicine platform that connects patients from around the world with doctors from partner hospitals for online video consultations. The internship project involved researching Afghanistan's healthcare sector to determine the potential for Medico-Experts' services in the country.
This document discusses the three pillars of an effective marketing campaign:
1. Strategic planning, which involves data analysis, segmentation, and goal-setting.
2. Campaign execution across multiple digital and offline channels to engage target audiences.
3. Monitoring and reporting on campaign performance to increase ROI and optimize future campaigns.
The document is an internship report submitted by Kottala Lakshminarayana summarizing their market research study on Medvizr, a healthcare platform that allows consumers to find trusted doctors based on reviews. The report includes an introduction to the study objectives and methodologies used. It then provides an analysis of the healthcare industry and Medvizr's company profile, product features, vision, mission and policies. Key findings from the study suggest opportunities exist in the youth market. Suggestions are made around increasing awareness, building Medvizr's brand image and organizing free medical camps.
Online doctor consultation app doctor appointment booking appAPPNWEB Technologies
We are here to development Doctor Appointment Booking Mobile App for you. if you want to develop it for your business, know about to it's Benefits, Market overview and cost of development.
For More Info:- https://www.appnwebtechnologies.com/blog/doctor-appointment-booking-app-development-a-run-through/
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need...VIRGOkonsult
Healthcare providers are lagging in their adoption of digital technologies compared to other industries. While consumers are increasingly using digital tools and online resources to manage their health, most healthcare providers have not adapted to meet these changing needs and expectations. Only about one-third of healthcare providers are considered digitally mature, while the majority are still in the early stages of digital transformation. Digitally mature providers leverage social media, mobile apps, and data analytics to better engage with customers, personalize care, and improve health outcomes. However, most providers lack a clear digital strategy and vision, underinvest in necessary technologies, and do not utilize data and digital channels effectively. This limits their ability to keep pace with consumer demands and transform service delivery in a
Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Che...Capgemini
Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health.
Consider this: no less than 86% of respondents in a survey reported that they wanted to take a more proactive role in their healthcare decisions, and 76% reported that they have the tools and information to do so. Social media and mobile platforms are becoming increasingly important channels for consumers. A survey found that 45% of respondents search for health information and close to 34% ask for health-related advice on social media. channels. The four million mobile health app downloads that occur every day also give consumers an easy way to track their health.
So how is the healthcare industry responding to these new opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? To obtain a clearer picture of current digital readiness, we conducted a survey of global healthcare players. We also compared the digital maturity of the healthcare industry with that of other industries, based on a previous study conducted jointly with the MIT Center for Digital Business. The results will probably not come as a surprise to many of us.
We found that healthcare is significantly less mature than many industries in the adoption of digital technologies. Our survey also revealed a wide disparity in the digital maturity of healthcare providers. Only 33% were found to be digitally mature or Digirati, while the majority were found to be lagging in the use of digital technologies.
The document discusses strategies for VanGuard Health Services to improve. It recommends adopting a Strategic Thinking Map to assess strategies like market development and merger alliances. Specific strategies proposed include implementing telemedicine through a mobile app, and partnering with drug stores by setting up clinics in their locations. Other strategies discussed are benchmarking, assessing community needs, and evaluating organizational capacity. Barriers to effective strategy implementation in healthcare are also examined, along with ways to overcome them like clear communication, accountability, and including employees in the planning process.
SCOPE 2015: Online Communities & Mobile Communication Impact on Recruitment ...Imperial CRS
In a joint presentation with Dennis Upah of Remedy Health Media, Melynda Geurts of DAC Patient Recruitment Services discusses the impact of online communities and mobile communication on patient recruitment and retention for clinical trials.
Several Indian healthcare startups are impacting the industry by leveraging technology and e-commerce. eVaidya.com connects patients to doctors online, allowing virtual consultations. MeraMedicare.com facilitates online ordering and home delivery of medicines. Socialblood uses social media to organize blood donation drives. Healthkart.com is an online pharmacy and wellness retailer that aims to become India's top health network. These startups demonstrate how e-commerce can make healthcare more efficient and accessible in India.
8 covid 19 finanicial trends research paper hari masterpiece HariMasterpiece
This document summarizes a study on marketing management practices of corporate hospitals in Tamil Nadu, India. It discusses how hospitals play an important role in healthcare delivery across primary, secondary, and tertiary levels. The healthcare sector depends on socioeconomic development and government priority. Private household expenditure on healthcare is higher than public expenditure. Due to increased competition, service quality is important for corporate hospitals. The study aims to analyze socioeconomic factors, understand the importance and scope of marketing, examine product mix and pricing approaches, and identify strategies used by corporate hospitals to promote their facilities. Hypotheses are presented on how marketing positioning, orientation, and competitiveness relate to factors like investment, service variety, and assertiveness.
This case report describes an unusual case of pseudo-ankylosis in an 8-year-old child with a history of trauma. Imaging revealed an old fractured right condyle that had been anteriorly displaced and dislocated into the sigmoid notch, where it had fused to the zygomatic arch. Computed tomography with 3D reconstruction clearly showed the displaced condylar fragment. The child underwent surgery to release the ankylotic mass and perform a coronoidectomy to improve mouth opening. Post-operatively, aggressive physiotherapy helped increase the child's maximum interincisal opening. This unique case highlights the importance of accurate imaging and diagnosis for successful treatment of complex facial injuries.
This document provides information about the editors and contributors of the book "Oral and Maxillofacial Surgery for the Clinician". It begins with an introduction by the editors explaining the motivation and scope of the book. It aims to be a comprehensive textbook on oral and maxillofacial surgery for clinicians and trainees. The book has contributions from AOMSI members in India as well as 41 international authors to represent global expertise. It contains 22 sections and 88 chapters covering all aspects of cranio-maxillofacial surgery, along with 68 video demonstrations. The editors thank the contributors and AOMSI for their support in producing this open access textbook.
Here are the key points about suction:
- The objective of suction is to maintain a clear airway by removing secretions like saliva, blood or vomit from the mouth or surgical site.
- It prevents aspiration which can lead to infections. Suction also helps surgeons see clearly during procedures.
- Safety considerations include using proper technique to avoid injury, knowing which patients are at risk of aspiration, monitoring for respiratory distress, and addressing other potential causes of distress beyond just secretions.
This document provides an introduction to mixed dentition space analysis. It discusses that during the mixed dentition period, there may be discrepancies between the space available in the dental arches and the size of the teeth. Accurate mixed dentition space analysis is important for orthodontic diagnosis and treatment planning. The document outlines that mixed dentition typically lasts from ages 6 to 12 years and is when maximum orthodontic problems can develop due to inadequate space for permanent teeth. It also categorizes different methods for mixed dentition space analysis, including those based on regression equations using measurements of erupted permanent teeth and those using radiographs.
This study compared the antifungal efficacy of various endodontic irrigants, with and without the antifungal agent clotrimazole, against Candida albicans in extracted human teeth. Teeth were inoculated with C. albicans and irrigated with sodium hypochlorite, chlorhexidine gluconate, doxycycline hydrochloride, or combinations of these with 1% clotrimazole. Colony forming units were significantly lower for sodium hypochlorite and chlorhexidine alone compared to doxycycline or the control. Adding clotrimazole increased the efficacy of all irrigants, with sodium hypochlorite with clotrimaz
This document discusses the importance of adult immunization and provides guidelines for vaccination against various diseases. It begins by noting that while childhood immunization is well-known, adult immunization is less understood but still important. It then reviews literature on vaccination protocols for adults, including for travel, communicable diseases, hepatitis B, shingles, and more. The document focuses in depth on recommended vaccination for human papillomavirus (HPV), hepatitis, and human immunodeficiency virus (HIV). It provides vaccination schedules, target groups, and notes the need to increase awareness of adult immunization among healthcare professionals and the public.
Mathew P, Kattimani VS, Tiwari RV, Iqbal MS, Tabassum A, Syed KG. New Classification System for Cleft Alveolus: A Computed Tomography-based Appraisal. J Contemp Dent Pract. 2020 Aug 1;21(8):942-948. PubMed PMID: 33568619
Sahu S, Patley A, Kharsan V, Madan RS, Manjula V, Tiwari RVC. Comparative evaluation of efficacy and latency of twin mix vs 2% lignocaine HCL with 1:80000 epinephrine in surgical removal of impacted mandibular third molar. J Family Med Prim Care. 2020 Feb;9(2):904-908. doi: 10.4103/jfmpc.jfmpc_998_19. eCollection 2020 Feb. PubMed PMID: 32318443; PubMed Central PMCID: PMC7113948.
- The document discusses animal models that are being used to test vaccines for COVID-19. It conducted a systematic review of studies published between January and August 2020.
- The review identified 20 relevant studies examining nonhuman primates, mice, hamsters, ferrets, cats and dogs. These animal models show some similar responses to SARS-CoV-2 infection as humans such as respiratory symptoms.
- However, the models do not fully mimic the severe complications seen in human COVID-19 patients such as acute respiratory distress syndrome and coagulopathy. While the models provide useful information, they have limitations in replicating the full disease severity in humans.
This study aimed to evaluate the knowledge and concerns of 124 dental health professionals in southern India regarding COVID-19. A survey was administered to assess understanding of COVID-19 transmission, oral manifestations, appropriate testing and emergency procedures. The results found good knowledge of COVID-19 and precautions, but some lack of awareness regarding appropriate testing and managing contaminated air. While most respondents understood transmission risks and emergency protocols, there was uncertainty around testing patients and using mouthwashes as prevention. This highlights gaps in knowledge that could be addressed with further education for dental professionals on COVID-19 clinical guidelines.
Vohra P, Belkhode V, Nimonkar S, Potdar S, Bhanot R, Izna, Tiwari RVC. Evaluation and diagnostic usefulness of saliva for detection of HIV antibodies: A cross-sectional study. J Family Med Prim Care. 2020 May;9(5):2437-2441. doi: 10.4103/jfmpc.jfmpc_138_20. eCollection 2020 May. PubMed PMID: 32754516; PubMed Central PMCID: PMC7380795
A 34-year-old male presented with pain and pus discharge from a recently extracted tooth. Radiographs showed two distinct radiolucencies - a large cyst in the left mandible and a smaller cyst in the right mandible. Histological examination found the left cyst to be a radicular cyst and the right cyst to be a dentigerous cyst. This presented a diagnostic dilemma as it is uncommon to have multiple cyst types occurring bilaterally in the mandible without an associated syndrome. Careful radiographic and histological analysis was needed to arrive at the accurate diagnosis and appropriate treatment.
Mittal S, Hussain SA, Tiwari RVC, Poovathingal AB, Priya BP, Bhanot R, Tiwari H. Extensive pelvic and abdominal lymphadenopathy with hepatosplenomegaly treated with radiotherapy-A case report. J Family Med Prim Care. 2020 Feb;9(2):1215-1218. doi: 10.4103/jfmpc.jfmpc_1125_19. eCollection 2020 Feb. PubMed PMID: 32318498; PubMed Central PMCID: PMC7113973.
36.Kesharwani P, Hussain SA, Sharma N, Karpathak S, Bhanot R, Kothari S, Tiwari RVC. Massive radicular cyst involving multiple teeth in pediatric mandible- A case report. J Family Med Prim Care. 2020 Feb;9(2):1253-1256. doi: 10.4103/jfmpc.jfmpc_1059_19. eCollection 2020 Feb. PubMed PMID: 32318508; PubMed Central PMCID: PMC7113959.
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Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
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Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
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