The document discusses a business plan for a yoga studio targeting two primary segments: millennials (ages 25-40) and Generation X (ages 41-56). It outlines the psychographics, demographics, strengths, weaknesses, opportunities, and threats (SWOT analysis) related to each group, emphasizing the need for effective marketing strategies to attract customers in a competitive environment. Additionally, it highlights the importance of understanding customer needs and preferences to enhance business growth and service offerings.

1. 1
1
1
Business Segmentation for Yoga Studio
Rosa King
Saint Leo University
Professor Perry Haan
Segmentation for Yoga Studio
My Yoga studio focuses on disciplines that integrate and
develop body, mind, and spirit. Yoga is practiced by various
individuals because of its various benefits like reduction in
depression, anxiety, chronic pain, inflammation and also offers
other multiple health benefits. This Yoga studio will target two
broad segments; Generation Y also called Millennials and
Generation X.
Generation Y (Millennials)
Millennials are a generation of people born between the early
1980s and 1990s. These are individuals aged between 25 years
and 40 years. Generation Y individuals are born in the age of
technological boom and are therefore insanely active on various
social media platforms, are up to date with new trends, possess
the latest technology, and are fitness-minded (Kurz, Li & Vine,
2019). Millennials have varied fitness goals like being strong
and tries to fix exercise in their routines. Besides, they unlike

2. repetitive experiences and thus prefers workouts that are
intense, effective, and short. This group of individuals are
educated and understands the value of yoga, hold middle
professional positions and earn middle-level income.
Demographics for Millennials
Age-Millennials are individuals born between the early 1980s
and late 1990s thus are aged between the age of 25 and 40
years.
Professional status- Millennials contribute the largest portion of
the labor force in the US (Kurz, Li & Vine, 2019). They also are
the largest number of staff in the organization and hold middle
professional jobs or positions.
Income level-Generation Y individuals are considered middle-
income level individuals.
Education-Millennials are more educated than their
predecessors are hold college degrees.
Psychographics for Millennials
Millennials are technologically savvy individuals since they are
born in the period of the technological boom (Moreno et al.,
2017) They are on all social media platforms, have all the latest
technology, and keep up with the advancement and changes in
technology.
Generation Y individuals are also focused on making a
difference on every level like socially, economically, or
professionally. They are committed to finding solutions that fit
the present situation.
They have achievement-oriented, focused, and ambitious. They
have the desire to a specific goal and keep focused on goal
achievement. They have a drive and passion to excel and
succeed.
Millennials also dislike repetitive and long activities. They
prefer short, intense, and effective operations or activities.
Generation X
The second segment that Yoga Studio will target is the
generation X individuals. These are individuals born between
the mid-1960s and late 1970s. Generation X individuals are

3. roughly between the age of 41 and 56 years (Kane, 2019). These
individuals spend the most and are health conscious. They have
a strong desire to take care of themselves as they approach
middle age. They are often looking for effective fitness classes,
quality fitness apparel, and weight loss solutions. Generation X
individuals hold a large percentage of leadership positions in
the organization and are managers. They are middle to high-
income earners and are educated.
Demographic for Generation X
Age-Generation X are individuals born between the mid-1960
and late 1970s, therefore, they range between 41 and 56 years.
Professional status- Generation X contributes more than half of
leadership positions in the organization and holds senior
positions. They shape the current workforce in organizations.
Income level-they are middle to high-income earners. The
average income level of Generation X individuals is higher than
Millennials. However, they also spend more of their income.
Education level-Generation X are educated individuals. They
are high school graduates and bachelor's degree holders.
Psychographics for Generation X
Generation X individuals are self-sufficient, individualistic, and
resourceful (Kane, 2019). This is because they have been
accustomed to taking care of themselves. They value
responsibility and freedom ad strive to overcome problems of
their own.
Generation X individuals also place more value on finding a
comfortable and stable work-life balance. This is the
equilibrium between career and personal life. They aim to have
social life besides work, spend time with family and connect
with other people.
They are also more skeptical as they grew up in a changing
world both culturally, economically, technologically, and
politically. This leads them to avoid taking things for granted.
Generation X individuals are health conscious as they are
approaching middle age. They are concerned about their fitness,
weight, and overall health.

4. Summary Chart
Items
Millennials (Generation Y)
Generation X
Age
25-40
41-56
Professional status
Middle professional positions or jobs
Senior professional jobs and position
Income level
Middle-income level
Middle to high-income level
Education level
College or bachelor degree holders
High school graduate and bachelor degree holders
Psychographics
Technologically savvy
self-sufficient, individualistic, and resourceful.
Focused on making a difference on every level
places more value on finding a comfortable and stable work-life
balance.
Dislike repetitive and long activities or operations
health-conscious
Achievement-oriented, focused, and ambitious
More skeptical

5. References
Kane, S. (2019). The common characteristics of Generation X
professionals. The Balance Careers.
Kurz, C. J., Li, G., & Vine, D. J. (2019). Are millennials
different?. In Handbook of US consumer economics (pp. 193-
232). Academic Press. https://doi.org/10.1016/B978-0-12-
813524-2.00008-1.
Moreno, F. M., Lafuente, J. G., Carreón, F. Á., & Moreno, S.
M. (2017). The characterization of the millennials and their
buying behavior. International Journal of Marketing
Studies, 9(5), 135-144. http://doi.org/10.5539/ijms.v9n5p135.
Professional Development Presentation: Descriptive Statistics
Understanding measurement principles and the characteristics of
assessments helps to minimize bias in individual teacher
assessment practices. The ability to explain descriptive
statistics encourages deeper understanding of how data is
derived to aid decision-making within the classroom setting.
These skills will support collaboration with colleagues and
families in making decisions about students with disabilities to
help inform future instructional practices.
Create a digital presentation, to be used for professional
development, which creatively and accurately explains the
dimensions of descriptive statistics. Your presentation should
be 10-15 slides, including a title slide, reference slide, and
presenter’s notes.

6. Within your presentation, explain each of the following:
· Reliability
· Validity
· Bell curve
· Mean
· Standard deviation
· Standard scores
· Scaled scores
· T-Scores
· Percentiles
Conclude your presentation by describing how this knowledge
relates to data literacy and why it is important for teachers to
understand it when making educational decisions and
differentiated instruction for individual students, including
those with disabilities.
Your presentation should include visual depictions of sample
statistics through graphs, tables, scatter plots, advanced
organizers, etc. when it is helpful for explaining the required
element.
The digital presentation should include graphics that are
relevant to the content, visually appealing, and use space
appropriately.
Support your findings with a minimum of two scholarly
resources.
2
SWOT ANALYSIS forYoga Studio

7. Rosa King
Saint Leo University
Professor Perry Haan
SWOT ANALYSIS forYoga Studio
My selected business plan for SWOT analysis is Yoga studio.
This yoga studio focuses on disciplines that integrate and
develops the mind, body, and spirit. The benefits of yoga are
tremendous, and some people incorporate it into their daily
routines. Some benefits include reducing stress, anxiety,
inflammation, depression, chronic pain, and improving heart
health and the quality of life as a whole. In addition, yoga
incorporates breathing and meditation providing people with a
comprehensive sense of wellbeing and recuperating from
sickness (Kumaran et al., 2020). Thus, my yoga studio will
enable people to be active internally and externally to improve
the quality of their lives and also enhance income generation.
INTERNAL
Strengths
Weaknesses
Very high-profit margins

8. Insufficient marketing techniques
Limited competition in the area
Rivals can offer similar services easily
Properly designed business system
Lack of professional branding
Qualified, knowledgeable, and reputable instructors
High maintenance costs
Affordable
Client complaints
EXTERNAL
Opportunities
Threats
Many people practice yoga
Regulation changes can affect the business
Expansion for online classes
Major competitors already offer yoga services
People get attracted by reduced membership costs and discounts
Gymnasium machines make people lazy to take yoga classes
Opportunities to advertise in other businesses
Individuals can do yoga without an instructor
Availability of renting space in strategic places
The preferred time for yoga is early morning, and some people
will find it difficult to wake up
After the SWOT analysis, I have identified areas that require an
action plan.
The main strength of my yoga studio is having qualified,
knowledgeable and reputable instructors. Yoga trainers should
have a formal qualification and be well equipped with
knowledge about yoga, including philosophy, history, and
styles. Instructors should also know the requirements associated
with yoga practice, the benefits, and the intentions. Moreover,
they should be able to techniques and postures to suit the
student with the growing demand for yoga and an increasing

9. number of students; trainers need to offer quality services
through guiding and training students safely. Thus, I will ensure
that the already qualified trainers attend regular training and
workshops to be more equipped, learn and put up with yoga
styles and trends.
Insufficient marketing techniques are a weakness that requires
action plans. Marketing strategies create the link between a
business's strategic direction and result delivery. It connects
everything by ensuring that the right activities take place, at the
specified time, to the target audience and using the right
channels. Good marketing strategies ensure focus, proper
resource allocation, consistenc y, clarity, and increased profit
margins. To overcome this weakness, I will set marketing goals,
conduct an audit, do market research and analysis, identify the
target market, estimate the budget and develop marketing
strategies. Consequently, I will be able to develop more
marketing strategies like creating a website and the use of
consistent social media marketing. According to Mutafungwa
(2019), marketing in social media is cost-effective, increases
customer and brand awareness, and creates huge traffic.
The crucial growth opportunity for my yoga studio is attracting
more people through reduced membership costs and discounts.
Discount initiatives make customers feel positive about a
business, enabling them to choose the business over the
competitors, leading to new customers and increased sales
volume. However, a business should set considerable discounts
that would enable them to make profits. Developing more
discount strategies like seasonal discounts, special offers, and
value-added offers can help attract new customers, bring
inactive clients back and increase sales.
The major threat to my business is that major competitors
already offer yoga services. Therefore, my business plan is
already implemented by other people who already have a market
share. However, proper market penetration techniques can help
me gain a market share and opportunities for growth. The aim is
to overtake competitors already offering yoga services through

10. establishing a different market segment and acquiring customers
being served by competitors. Lowering prices is one of the
strategies that I will use to generate demand for my services,
although competitors could be offering services at low prices,
and further lowering of my prices to outmatch competition
would be unrealistic, leading to zero profits. Minimizing this
threat will be challenging; however, I will try and carve a niche
for my business instead of beating competitors' prices.
References
Kumaran, S. S., Vallimurugan, V., & Kodeeswaran, N. (2020).
PART OF YOGA FOR STRESS MANAGEMENT AND
HEALTHY LIVING: A SHORT VIEW.
Mutafungwa, R. (2019). Importance of good skills and
strategies when marketing a business through social media
networks.
9
Integrated Marketing Communication
Rosa King
Saint Leo University
Professor Perry Haan

11. Integrated Marketing Communication
Executive summary
Today's corporate world is fiercely competitive, with
technology and creative ideas reigning supreme. Businesses
must stay on top of technological advancements in order to stay
competitive, and the brewing industry is no different. The
brewing business has recently shown a high level of expertise in
creating new brew brands to meet the increasing population's
needs (Viana A., 2016). The yoga studio company seems to be
growing and lucrative on a daily basis; as a result, businesses in
this sector must be creative and inventive in order to capitalize
on the available potential, particularly in terms of marketing.
Because the entrepreneurial culture is continuously expanding,
organizations and enterprises must find innovative methods to
attract and service their consumers. To guarantee that customers
get the finest goods and services, much more attention must be
given to the manufacturing process. The yoga studio that I want
to open is dedicated to using science to provide high-quality
goods to its consumers at a time when the globe is experiencing
difficult economic circumstances as a result of the Covid-19
crisis. My yoga studio will do extensive scientific study in
order to create new yoga services that are not already available
in the community, which the firm plans to introduce after the
pandemic or when the economy improves.
In order to develop new services and products in my yoga studio
that are not already available in the town, the business will
enlist the help of a team of scientific experts and other partners
to give more information about the other yoga studios in the
area. Experts will be required to investigate the most effective
mixture for making the finest choice. My suggested yoga
studio's primary goal is to take a consumer-centric approach to
product creation and distribution, as well as to the target
demographic.
Review of marketing goals and objectives

12. By 2022, increase regular attendance by three times. Determine
a baseline for retention and work to improve it. More
engagement with local companies and groups, as well as
increased name recognition in the community. There's more of a
presence now. Increasing the studio's use of technology and
social media.
Review of current marketing strategy and performance
Promotion via social networking sites like Facebook and
Instagram, as well as email and a monthly newsletter. There
will be no sponsored advertising or networking. Students may
take advantage of special offers and discounts throughout the
summer. Free class passes are used by 35% of returning
students. Workshops for students who are new to yoga. Posting
on online community sites in your area.
With frequent marketing and outreach, I'd want to become more
consistent.
The company has been in operation for one year. There is no
profit. Word of mouth, foot traffic, and social media are all
sources of awareness. The original client base's loyalty helps to
bring in new consumers.
The broader public, as well as certain neighboring regions, are
aware of the situation. Business performance suffers as a result
of a lack of time and resources.
Review of current and anticipated organizational resources
Monetary resources Budget for marketing is now exhausted.
Teachers that have been with the studio for a long time are
invested and ready to take on tasks. Students are very devoted
and have a personal relationship with the company. They are
glad to help and will ask if necessary.
Surrounded by helpful companies, however there is presently a
lack of cooperation. The Chamber of Commerce is an excellent
resource for companies and networking, including a list of
every company in town.
Identifying the differences between yoga studios and local
fitness facilities, which are the main rivals. Yoga studios aren't
near enough to compete in a real sense. Pos-fit is the town's

13. sole yoga studio. At local facilities, we're focusing on safety,
environmental disparities, and educated and long-practicing
teachers vs. inexperienced teachers.
Targeted market
In order to capture the targeted market there are various things I
have to know about the potential customers;
a) The current and potential customers
White women aged 35 and above, as well as retirees and
professionals, make up a quarter of the population. The working
class is divided into two groups: pink and white collar. In this
sequence, mostly from the town, Independence, and Lees
Summit. Younger kids, including high school students, seniors,
students with health issues, people of color, and individuals of
different nationalities and cultures, who live in the Raytown
neighborhood. Students that join the studio and buy class tickets
are purchasing influencers and decision makers, although they
may confer with their spouses before making the purchase for
budgetary reasons.
b) The need of the customers
Benefits offered for customers' requirements include health,
well-being, stress reduction, balance, emotional, community,
and increased understanding in general education about yoga.
Short-term sickness, work and schedule changes, vacations and
holidays, the start and end of school years, relocation, and
personal discipline in practice are all factors that affect service
purchasing choices. Maintaining a yogic atmosphere in terms of
cleanliness, natural vs. chemical items, and no shoes in the
studio are all important considerations.
c) How do the customers select yoga studio services
One of the most appealing features of Pos-fit's class packages is
the considerable price difference between it and other yoga
studios in the area. This provides a comfortable pricing range
for the local population, allowing them to concentrate on their
well-being rather of looking for or traveling elsewhere.
In comparison to the number of new clients, there is now a
greater retention rate. While we would want to shift the

14. emphasis to prospective clients, it is clear that our students
have significant brand loyalty to the studio, with many of them
refusing to take courses at other schools.
d) Why do potential customers fail to purchase yoga studio
services
The biggest issue right now is that non-customers either aren't
aware that a yoga studio exists in their area, or they are
hesitant, if not outright frightened, to join because of their
beliefs. Yoga is still often misunderstood as a religion, and
many people are afraid it will conflict with their faith. Because
they are already acquainted with the YMCA's aerobics, Zumba,
and boot camp programs, they feel safer and more at ease
attending them.
While the studio's price is targeted at the local community, it
has been under-marketed in many ways. 1. Direct
communication to particular parts of the community, such as a.
persons of color and b. individuals who are new with yoga
practice and may be afraid of it. 2. The proprietor does not have
enough time to develop and implement these campaigns.
Converting these non-clients into regular, loyal consumers will
determine whether Pos-fit succeeds or fails. We need to find a
method to ease them into the yoga world since this untapped
population is reluctant.
Product description
Yoga studios have exploded in popularity and size. Yoga
studios may be found all over the globe. My yoga studios will
provide lessons that assist people improve their fitness,
flexibility, and overall health while also reducing tension,
frustration, and worry. The courses will also aid in the
reduction of blood pressure and sleeplessness. Yoga helps to
bring the mind and body into harmony. Although there may be
some drawbacks to establishing a Yoga studio, I believe ther e
are much more benefits. Yoga has so many advantages, and I'd
want to expand the number of people who may benefit from it.
There will be classes for each and every one of the courses.
Babies, children, adolescents, expectant mothers, and athletes

15. will all be able to participate in courses. The courses will assist
you in decreasing pain, increasing flexibility, strengthening
muscles, losing weight, and boosting circulation, among other
things.
I'm planning to post an ad for a yoga instructor. During the
interview process, I want to discover someone who is not just
interested in the position because of the money, but also
because they like the art of teaching yoga. To begin, I want to
rent an office and hold some sessions outdoors to see how
things go. The goal is to create a tranquil atmosphere where
individuals may unwind.
Strategic focus
The marketing plan's overarching strategic emphasis is on
specialized marketing activities in order to raise awareness
among a larger proportion of the Raytown population. This
group includes those who are new to yoga and are ignorant of
the studio's presence, as well as persons from lower
socioeconomic backgrounds, people of color, and people of
various ages and fitness levels.
More awareness would be raised via promotional initiatives
such as improved signage, local newspaper and radio
advertisements, email campaigns, and social media. Creating
events with nearby companies, being physically at the studio
during quiet hours to take advantage of foot traffic, seminars,
and many other activities to raise awareness will all be part of
the marketing strategy.
Integrated marketing communication strategy
IMC objective: To raise knowledge of Pos-fit's presence, as
well as understanding of what a yoga practice is, among
potential consumers in the town, and to encourage new students
to buy class packages.
IMC strategy: This approach will be determined by the target
audience that the studio want to reach. A promotional
strategy/discount will be introduced for elderly people. An
informational/promotional approach will be developed for the
niche that is ignorant of the yoga facility or what yoga really

16. involves. Promotions will be centered on the concept that yoga
is appropriate for everyone, and the welcoming, non-judgmental
atmosphere of the class will be emphasized for those on the
lower end of athletic ability.
IMC budget: the promotional budget will be $1,000.
Advertising strategy
Increase awareness of Pos-fit by using local newspapers/online,
local community blogs, and local radio/podcast spots to target
each sub-segment. Outdoor branded signage featuring class,
website, and social media information based on a local billboard
ad.
Public relation strategy
Connect with locals, especially bloggers and/or people who live
a healthy lifestyle, and give them free courses so that they may
publicly share their experience. Create incentives for existing
and prospective students to share their pictures and experiences
of Pos-fit on social media by tagging Pos-fit in their posts.
Advertisements - use an emotional pull approach to acquire new
consumers by focusing on the narrative rather than simply the
offer. Local Business Collaborations - network with well-known
local companies to see how you can collaborate and promote
each other's websites and social media accounts.
Pull marketing strategy
To raise awareness and demand, incentivize word-of-mouth
referrals. Continually maintain client relationships by using
instructor/class pictures and videos to pique interest and
promoting it on social media. Sponsor local events,
organizations, companies, and so on. Ask questions on social
media to encourage contact with followers and to allow them to
ask inquiries or voice issues. Monthly newsletters, promotions,
class information, instructional material, resources, and other
email campaigns.
Push marketing strategy
Rent a booth at a local event to hand out promotional and
informative marketing materials and network with other local
companies. Direct sales to members of the local community.

17. Collaborate with local businesses to promote Pos-fit's events
and services. Displays at the point of sale, as well as online
class purchases with a discount.
Reference
Viana, N.A., 2016. Digital wine marketing: Social media
marketing for the wine industry. In BIO Web of
Conferences (Vol. 7, p. 03011). EDP Sciences.
1
Supply Chain Management
Rosa King
Saint Leo University
Professor Perry Haan

18. Supply Chain Management
Part one
To keep things running smoothly, in supply chain management
one has to develop strategies which are likely to respond to the
challenges with the sector. Such problems with the supply chain
management may be due to consumer demands, additional
routes to market, international and national complexity, among
other variables.
Consumer demands
Consumer or the market demand is not always constant or in
other words it keeps on changing from time to time. Market
demand may go either up or down depending on the customers
personal preference, changes in tastes as well as cycle in
technology. Thus in this case to be supplied with either coffee
or chocolate well by the available suppliers I have to research
on what my target market requires more. Getting to know what
is required by the potential market will help in looking for the
best suppliers of coffee and chocolate basing on the market
demand.
Supplier location
The supplier of the either chocolate or coffee that I need to sell
to the potential market may be located in a far place hence
calling for supply chain challenges. The challenges may be as a
result of high costs due to transporting such raw materials
which later will lead to increased operation cost hence high
prices of the final product. Charging high prices for the final
product will hinder consumers from buying such products hence
a challenge.
National or international complexities
There might exist some complexities either from the foreign
states where one imports coffee or chocolate or just from the

19. local market if it is being obtained locally. For the international
may be due to the restrictions in importing hence posing a
serious challenge in supply chain. On the other hand obtaining
such raw materials locally may also pose a challenge to supply
chain as the quality may not meet the customers’ expectations
and preferences. The most successful goods are those that
satisfy the quality, availability, and pricing criteria of
consumers. To fulfill such requirements, the underlying supply
chain is critical.
Part two
Supply chain for coffee and chocolate
Up stream
Midstream
Down stream
Coffee production from farm
Storing
Differentiating
Transporting from farm
Processing
Distribution
Processing
packaging
Moving from suppliers
Selling to consumers
Transporting
Selling to the final consumers
End user: In this case I will be selling to the end user or in
other words directly to consumers.

20. 2
Product Description for Yoga Studio
Rosa King
Saint Leo University
Professor Perry Haan
Product Description for Yoga Studio
The mindfulness taught in the yoga studio spreads from the mat
to a person's life. Yoga naturally cleans up the body system and
contributes to the well-being and fitness of people both
physically and mentally. Services offered at my Yoga studio
motivate people to get into self-care and fitness. The purpose of
my Yoga services is to build strength, harmony, and awareness
in both the body and mind of a person. Additionally, the Yoga

21. studio is where my clients meet to build human connections,
support each other and learn.
The trainings, retreats, and workshops I offer at Yoga studio
enable people to interact, connect, and share their love and
interest for yoga which brings them together thus, creating a
community of like-minded people. Experienced yoga instructors
at Yoga Studio provide wisdom and knowledge which inspire
yoga students to learn philosophical pieces of training. At Yoga
Studio, people can focus on strengthening their practice without
distractions.
My clients are the people who want to make a change in their
physical fitness but lack a motivating factor, and therefore, my
focus is to offer services that motivate people to take fitness
classes. Keeping clients focused and motivated will help me
retain them and gain a competitive edge.
The Yoga studio services include nutrition, massage therapy,
and vitamin IV drips. These services will motivate clients to
include yoga in their lifestyles. Good nutrition and yoga can
work together to balance body and mind and support a person’s
physical and emotional well-being. People with fitness plans
can get effective results from yoga practice by eating healthy.
Yoga is a physically demanding exercise that requires high
energy levels, which is achieved through proper nutrition. A
healthy diet includes taking enough vitamins, micronutrients,
and minerals. My yoga studio offers nutrition classes to help
people become aware of the right nutrition and timings to make
a difference in their yoga journey.
Massage therapy gives people an opportunity to feel
comfortable with their bodies because it reduces stress,
improves blood circulation, and boosts the immune system
(Snell, 2018, p.7). It improves the overall health of a person
enabling them to be happier and more productive.
Vitamin IV can be used by people practicing yoga to achieve
more mental benefits. Both vitamin Iv and yoga help manage
depression, anxiety, stress, increasing concentration, and focus.
The crucial design elements in my Yoga Studio include space

22. consideration, acoustics, air quality, circulation, privacy, and
ceiling heights. With the Covid-19 pandemic, space
consideration is crucial to my yoga studio to enhance the keep
distance Covid-19 preventive measure by providing larger
classes and wide space between mats. In addition, my studio is
wide open, allowing efficient movement of people between
spaces. I have combined doors, windows, and fans to ensure an
oxygenated and fresh environment through the continued
circulation of air. The use of fabric panels for acoustics allows
yoga students to concentrate and focus without distracti ons
from noise. The ceiling height of the yoga studio is high enough
to allow free circulation of air and enables tall yoga students to
stretch their hands far up at any pose. The overall intention of
my yoga studio is to motivate people to take fitness cl asses, and
thus, the design of the studio work together with other factors to
inspire and attract people.
My yoga studio offers discounts and promotions to new clients
through free trials. Furthermore, the membership prices are
friendly, which gives clients unlimited sessions throughout the
year.
Product functionality and design
My Yoga Studio offers comfort, connection, community, and
convenience to clients. The table below highlights the Yoga
Studio features and their benefits to clients.
Yoga Studio Features
Features
Benefits
Variety
Different classes equip one with various forms of fitness
Storage
Ensures safety of client’s belongings
Entry system
Provides additional security

23. Parking
Clients can park conveniently
Shower
clients can freshen up after classes
Hygiene studio
Ensures cleanliness and sanitization of clients
WIFI
Convenience in browsing
Phone charging areas
Keeps clients on and connected
Lounge
Provides room for catching up with friends
Ambiance
Boosts the mood of clients
Boutique
I offer yoga mats, apparel, and accessories
Towel rental
Clients rent towels at low prices
PA system
Links to the microphone headset of the instructor
Kids playground
Available to enable caregivers of children to participate in yoga
classes
References
Snell, J. (2018). Namasté Yoga and Massage Therapy (Doctoral
dissertation, University of Wyoming. Libraries).