This document discusses knowledge transfer from universities to markets. It notes universities are asked to excel at education, research, and knowledge transfer. Knowledge transfer is most successful when a product is quickly recognized and accepted by the market. Universities must have expertise in applying research to markets, marketing products, and ensuring transactions are profitable. The document then describes Univalue Valorización, S.L., which works to value, promote, and market knowledge and results from university research to businesses in order to create value and returns. It provides services in assessing technologies, patents, and know-how, and commercializing them worldwide.