The document provides tips for winning a client's affection during a business meeting. It recommends that salespeople act as advisors and partners to clients by listening sensitively, describing problems comfortably, and communicating confidently and flexibly. It advises salespeople to put no pressure on clients, have patience and honesty, make clients familiar with the business and problem, explain how solutions can help, be honest about chances and risks, and ask open or yes/no questions depending on the client's talkativeness. The overall message is that patience and honesty will help salespeople succeed with clients.