Take a look at your donation forms. Are they intuitive? Well designed? Here's the list of 11 donation form best practices for nonprofits, churches and political campaigns.

1. 11 Donation Form
Best Practices to
Inspire Your
Online
Fundraising

2. List of best practices for your
donation form, as recommended by
industry experts
Let’s get started

3. Keep It Simple
1
The truth is that donors don’t
want to deal with complicated
donation processes, no matter
how great your cause is

4. Some examples of organizations using good
design practice for their donation form
Code for America
https://www.codeforamerica.org/donate
Shanti Bhavan Children’s Project
https://shantibhavan2.org/projects/classroom-furniture/

5. Brand Your Donation
Form
2
Donation form that coordinates
well with the rest of your web
page shows professionalism and
that you take
your fundraising seriously

6. Pay attention to
details, like text
alignment, spacing,
spelling, and
grammar

7. Optimise Your Donation
Form For All Devices
3
A good donation form is able to
show up optimally on any
device. People are always on the
go and technology helps them
stay updated and productive

8. Make It Easy To Find
4
People have limited time
available. And even if potential
donors want to contribute, they
will lose interest very quickly if
it’s too hard to find your
donation form

9. Add your donation
form to the website
navigation bar. Make it
sticky, so that it is
always visible

10. Aim For As Few Clicks As
Possible
5
Another good tip is to allow for
clickable answers rather than
typed responses

11. Get Recurring Donors
On-Board Quickly
6
The onboarding process should
not need to be a long and
tedious registration, filled with
verification emails and gathering
info that you actually don’t even
need

12. Offer Various Amount
Options and Recurring
Intervals
7
You don’t want to “demand” a
set amount from donors. In
some cases, the amount might
too high for them to afford so
they just don’t give at all

13. Avoid this by suggesting a choice of various
amounts so they can decide on how much
they want to give

14. Ask For Info But Don’t
Make It Compulsory
8
Figure out what information is
really necessary and what is not.
For example, capturing
employer info is compulsory in
the US if you’re running
a political fundraiser

15. Be Upfront About
Disclaimers and Policies
9
Donors respond better to
organizations that are
transparent in their activities
and policies

16. Test Your
Donation Form
10
This may seem like an obvious
idea. But it is easy to
underestimate the importance
of testing your donation form
thoroughly

17. Use Secure Payment
Processors
11
Use the best and most secure
payments processors available
to you. Two such examples
are Stripe and PayPal

18. Solution like Donorbox will help you
adhere to all the best-known
practices for nonprofits
https://donorbox.org/nonprofit-blog/11-
donation-form-best-practices/