Problem Solving and the Brain
Behavioral Studies of Insight

• Metcalfe’s experiment (from earlier).
   – Ss. studied insight problems (e.g. algebra) as
     well as non-insight problems
   – At 15 seconds intervals, ss. rated how close
     they felt to solving the problem
   – Only for insight problems, ss. suddenly
     increased warmness ratings before solving
     problem
• Perhaps insight is special? But how do we really
  know what really happens during insight?
Promise of Brain Imaging Studies

• Difficult to link behavioral data to internal
  processes -- e.g., do warmness ratings really
  show that insight occurs rapidly?

• With brain imaging techniques, we can get
  converging evidence for a special insight
  process. Does insight occur suddenly, in the
  brain, as behavioral data suggests?

• Jung-Beeman et al. (2004). Studied neural
  correlates of “aha” moment using fMRI and EEG
Jung-Beeman et al.
• Compound Remote Associate Problems

          Example: pine, crab, sauce

 Question: what word can form a familiar
 compound word or phrase with the each of these
 words?

 Solution: apple

 (pineapple, crabapple, applesauce)
Example Problems

                          % correct
                          responses
                          within 15
        Problem:           seconds    Answer:
1   high/district/house     55%         ?
2    pike/coat/signal       33%         ?
3     office/mail/hat       32%         ?
4      fly/clip/wall        32%         ?
5    wise/work/tower        13%         ?
6    baby/spring/cap        13%         ?
7    break/bean/cake        12%         ?
8    land/hand/house        3%          ?
fMRI
• Functional Magnetic
  Resonance Imaging

• Measures cerebral blood
  flow (related to neural
  activity) in different areas

• Results are usually based
  on the difference in
  response between
  experimental and
  baseline condition
                                   MRI scan
Experimental Setup

                Ss. press button   Ss. press button
                when they solved   when they felt
                a problem          insight during
                                   problem solving




Measure brain
response here
Areas showing greater fMRI signal for
         insight than non-insight solutions




increased activity in the right hemisphere anterior Superior Temporal Gyrus
EEG / ERP
• EEG: Electroencephalography

• Electrodes placed at the scalp;
  measuring changes in voltage

• High temporal resolution, poor
  spatial resolution – good to measure
  when processes are initiated as
  opposed to where
Example of EEG
EEG Results
              Measure high
              frequency
              oscillations in
              gamma band (>
              30Hz)

              For insight problems
              that were correctly
              solved, a burst of
              gamma frequencies
              0.3 seconds were
              observed before the
              solution response
EEG Results




                 Animation of the last half second (from -0.5 to -0.2) of high-
                 frequency electrical activity at the scalp prior to the button
                 press indicating subjects had solved a problem with insight.


from: http://www.psych.nwu.edu/~mjungbee/PLoS_Supp.htm
Brain Studies of Moral Reasoning
The Trolley Dilemma
• A trolley is running out of control down a
  track. In its path are 5 people who have
  been tied to the track by a mad person.
  Fortunately, you can flip a switch which
  will lead the trolley down a different
  track. Unfortunately, there is a single
  person tied to that track. Should you flip
  the switch? If you do nothing, the trolley
  will kill five, but if you intervene it will kill
  only one. Should you “kill one person”
  to save five?


                                                      SWITCH
What justifies your judgment ?
• “Save as many as you can.”
• “The good of the many outweighs the good of
  the few.”
• “Act so that you provide the maximum benefit to
  the maximum number of people.”
The footbridge dilemma
• similar to trolley dilemma

• A runaway trolley threatens to kill five people.
  You are standing on a footbridge over the tracks,
  next to a large stranger. If you push the stranger
  onto the tracks, killing him, his body will prevent
  the train from reaching the others, saving them.
  Do you push?
• Most people answer yes to the trolley question,
  no to the footbridge question

• Perhaps what’s wrong with killing the large man
  to save five is that it would be using the one as a
  mere means for the benefit of others
Variant of trolley dilemma
As before, a trolley is hurtling
down a track towards five
people. As in the first case, you
can divert it onto a separate
track. On this track is a single
large man. Without the body of
this man, the trolley would, if
turned that way, make its way to
the other track and kill the five
people.

If it wasn't for the presence of the
large man, flipping the switch
would not save the five. Should
you flip the switch?
                                        SWITCH
The Surgeon’s Dilemma


You are a surgeon with six patients. Five of
them need major organ transplants, which you
could easily do if you had access to transplant
organs. The sixth, an ideal donor for all the
relevant organs, has a cold. Should you kill one
person to save five?
• Philosophers have puzzled over why people
  believe it is morally acceptable to sacrifice one
  life for five in one case, but unacceptable in the
  other

• Difficult to find a unifying set of principles that
  explains what is morally acceptable
The psychology of moral reasoning
• Prescriptive question: what is right and wrong?
   Philosophy/Ethics

• Descriptive question: what are happens during moral
  reasoning?  psychology

   – Traditional view (e.g. Kant): moral judgment is primarily
     a matter of formal reasoning.

   – Recent insights (Haidt): moral thinking is highly intuitive
     and emotional, and only appears to be a product of
     careful reasoning because of people’s after-the-fact
     rationalizations of their thinking.
• Perhaps the thought of pushing somebody to
  death is more emotionally salient

• Hypothesis (Greene et al.): differences in
  emotional engagement determine difference in
  response

• Trolley dilemma: “impersonal” moral dilemma.

• Footbridge dilemma: “personal” moral dilemma.
  requires active personal involvement
Recent Brain Imaging Insights
• Greene et al.: performed brain imaging
  experiments to reveal differences in the way the
  emotional circuits in brain are activated during
  moral reasoning.
fMRI Results
• Trolley dilemma: “impersonal” moral dilemma

 activated memory areas

• Footbridge dilemma: “personal” moral dilemma
  requires active personal involvement

 activated brain areas associated with emotion
Behavioral Results
• Footbridge dilemma activates immediate
  emotional response

• A few subjects still say “appropriate”.

• These response times should be slow because
  the response is “incongruent” with the immediate
  emotional response
• Results do not show how to reason correctly

• They show what happens during reasoning --
  intuitive emotional reactions affect moral
  judgments

Problem Solving and the Brain. Compound Remote Associate Problems.

  • 1.
  • 2.
    Behavioral Studies ofInsight • Metcalfe’s experiment (from earlier). – Ss. studied insight problems (e.g. algebra) as well as non-insight problems – At 15 seconds intervals, ss. rated how close they felt to solving the problem – Only for insight problems, ss. suddenly increased warmness ratings before solving problem • Perhaps insight is special? But how do we really know what really happens during insight?
  • 3.
    Promise of BrainImaging Studies • Difficult to link behavioral data to internal processes -- e.g., do warmness ratings really show that insight occurs rapidly? • With brain imaging techniques, we can get converging evidence for a special insight process. Does insight occur suddenly, in the brain, as behavioral data suggests? • Jung-Beeman et al. (2004). Studied neural correlates of “aha” moment using fMRI and EEG
  • 4.
    Jung-Beeman et al. •Compound Remote Associate Problems Example: pine, crab, sauce Question: what word can form a familiar compound word or phrase with the each of these words? Solution: apple (pineapple, crabapple, applesauce)
  • 5.
    Example Problems % correct responses within 15 Problem: seconds Answer: 1 high/district/house 55% ? 2 pike/coat/signal 33% ? 3 office/mail/hat 32% ? 4 fly/clip/wall 32% ? 5 wise/work/tower 13% ? 6 baby/spring/cap 13% ? 7 break/bean/cake 12% ? 8 land/hand/house 3% ?
  • 6.
    fMRI • Functional Magnetic Resonance Imaging • Measures cerebral blood flow (related to neural activity) in different areas • Results are usually based on the difference in response between experimental and baseline condition MRI scan
  • 7.
    Experimental Setup Ss. press button Ss. press button when they solved when they felt a problem insight during problem solving Measure brain response here
  • 8.
    Areas showing greaterfMRI signal for insight than non-insight solutions increased activity in the right hemisphere anterior Superior Temporal Gyrus
  • 9.
    EEG / ERP •EEG: Electroencephalography • Electrodes placed at the scalp; measuring changes in voltage • High temporal resolution, poor spatial resolution – good to measure when processes are initiated as opposed to where
  • 10.
  • 11.
    EEG Results Measure high frequency oscillations in gamma band (> 30Hz) For insight problems that were correctly solved, a burst of gamma frequencies 0.3 seconds were observed before the solution response
  • 12.
    EEG Results Animation of the last half second (from -0.5 to -0.2) of high- frequency electrical activity at the scalp prior to the button press indicating subjects had solved a problem with insight. from: http://www.psych.nwu.edu/~mjungbee/PLoS_Supp.htm
  • 13.
    Brain Studies ofMoral Reasoning
  • 14.
    The Trolley Dilemma •A trolley is running out of control down a track. In its path are 5 people who have been tied to the track by a mad person. Fortunately, you can flip a switch which will lead the trolley down a different track. Unfortunately, there is a single person tied to that track. Should you flip the switch? If you do nothing, the trolley will kill five, but if you intervene it will kill only one. Should you “kill one person” to save five? SWITCH
  • 15.
    What justifies yourjudgment ? • “Save as many as you can.” • “The good of the many outweighs the good of the few.” • “Act so that you provide the maximum benefit to the maximum number of people.”
  • 16.
    The footbridge dilemma •similar to trolley dilemma • A runaway trolley threatens to kill five people. You are standing on a footbridge over the tracks, next to a large stranger. If you push the stranger onto the tracks, killing him, his body will prevent the train from reaching the others, saving them. Do you push?
  • 17.
    • Most peopleanswer yes to the trolley question, no to the footbridge question • Perhaps what’s wrong with killing the large man to save five is that it would be using the one as a mere means for the benefit of others
  • 18.
    Variant of trolleydilemma As before, a trolley is hurtling down a track towards five people. As in the first case, you can divert it onto a separate track. On this track is a single large man. Without the body of this man, the trolley would, if turned that way, make its way to the other track and kill the five people. If it wasn't for the presence of the large man, flipping the switch would not save the five. Should you flip the switch? SWITCH
  • 19.
    The Surgeon’s Dilemma Youare a surgeon with six patients. Five of them need major organ transplants, which you could easily do if you had access to transplant organs. The sixth, an ideal donor for all the relevant organs, has a cold. Should you kill one person to save five?
  • 20.
    • Philosophers havepuzzled over why people believe it is morally acceptable to sacrifice one life for five in one case, but unacceptable in the other • Difficult to find a unifying set of principles that explains what is morally acceptable
  • 21.
    The psychology ofmoral reasoning • Prescriptive question: what is right and wrong?  Philosophy/Ethics • Descriptive question: what are happens during moral reasoning?  psychology – Traditional view (e.g. Kant): moral judgment is primarily a matter of formal reasoning. – Recent insights (Haidt): moral thinking is highly intuitive and emotional, and only appears to be a product of careful reasoning because of people’s after-the-fact rationalizations of their thinking.
  • 22.
    • Perhaps thethought of pushing somebody to death is more emotionally salient • Hypothesis (Greene et al.): differences in emotional engagement determine difference in response • Trolley dilemma: “impersonal” moral dilemma. • Footbridge dilemma: “personal” moral dilemma. requires active personal involvement
  • 23.
    Recent Brain ImagingInsights • Greene et al.: performed brain imaging experiments to reveal differences in the way the emotional circuits in brain are activated during moral reasoning.
  • 24.
  • 25.
    • Trolley dilemma:“impersonal” moral dilemma  activated memory areas • Footbridge dilemma: “personal” moral dilemma requires active personal involvement  activated brain areas associated with emotion
  • 26.
  • 27.
    • Footbridge dilemmaactivates immediate emotional response • A few subjects still say “appropriate”. • These response times should be slow because the response is “incongruent” with the immediate emotional response
  • 28.
    • Results donot show how to reason correctly • They show what happens during reasoning -- intuitive emotional reactions affect moral judgments