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THE WORLD IS LISTENING:
Campaign for the SFJAZ Z Center
Just a few of the amazing musicians who have performed with SFJAZZ                                                                     We have a dream — to build the SFJAZZ Center.
                                                                                                                                       With this spectacular new building, SFJAZZ will
                                                                                                                                       take its place, alongside the Symphony, the Opera
TOmmy FLAnAgAn SOnny ROLLInS mARC RIBOT PAOLO COnTE ChAnO DOmínguEZ BILL ChARLAP                                                       and other major institutions, as a permanent home for
POnChO SAnChEZ hAnk CRAWFORD mARIO BAuZÁ RAmSEy LEWIS ChICk COREA STAnLEy CLARkE                                                       jazz — America’s original, indigenous art form. It will
TOny WILLIAmS kuRT ELLIng LADySmITh BLACk mAmBAZO BILL FRISELL WORLD SAxOPhOnE QuARTET
hERBIE   hAnCOCk   DAvE    BRuBECk    mEShELL   nDgEOCELLO   ORnETTE    COLEmAn    mERLE  hAggARD
                                                                                                                                       transform our organization, which already plays a
gERALD WILSOn RIChARD gALLIAnO DOC ChEAThAm JAmES CARTER CESARIA EvORA DR. LOnnIE SmITh                                                significant role in the Bay Area’s cultural landscape.
JOhnny FRIgO JOhn ZORn mARC AnThOny CAChAO EDDIE PALmIERI yuSEF LATEEF JEAn-LuC POnTy                                                  The campaign, called The World is Listening, aims to
SAvIOn gLOvER LOuIE BELLSOn mARIZA TOmASZ STAnkO ALLEn TOuSSAInT SLIDE hAmPTOn                                                         raise $60 million. It provides a comprehensive roadmap
ROSEmARy CLOOnEy PAT mEThEny PACO DE LuCíA JImmy hEATh STAnTOn mOORE CECIL TAyLOR
                                                                                                                                       to ensure the SFJAZZ Center opens its doors in 2012
ILLInOIS JACQuET kEnny BuRRELL nAnCy WILSOn PAQuITO D’RIvERA BIg JOhn PATTOn DICk hymAn
kROnOS QuARTET JImmy SmITh JOÃO gILBERTO DAvID muRRAy JIm hALL CELIA CRuZ JOhn hAnDy                                                   and remains a vibrant and sustainable focal point
BOBBy    huTChERSOn    TOShIkO   AkIyOShI   CASSAnDRA   WILSOn   gEORgE     ShEARIng  ROy   hAynES                                     for jazz going forward.
JOhnny OTIS JACk DeJOhnETTE mIChAEL BRECkER J.J. JOhnSOn gERRy muLLIgAn BRAnFORD mARSALIS
AnDREW hILL mARCuS ROBERTS mARy STALLIngS JAy mCShAnn TEREnCE BLAnChARD OJOS DE BRuJO
ChRIS BOTTI mODERn JAZZ QuARTET DIZZy gILLESPIE mOSE ALLISOn LOu RAWLS ChICO O’FARRILL
                                                                                                     THE WORLD IS LISTENING:
JOE LOvAnO TITO PuEnTE ARTuRO SAnDOvAL nAT ADDERLEy JOE ZAWInuL DEE DEE BRIDgEWATER
                                                                                                     Campaign for the SFJAZ Z Center
JImmy SCOTT mARCuS mILLER JOEy DeFRAnCESCO RAvI ShAnkAR JACk mcDuFF AhmAD JAmAL
ThE BLInD BOyS OF ALABAmA TuRk muRPhy REgInA CARTER mEDESkI, mARTIn & WOOD
mARk muRPhy PhAROAh SAnDERS BRAD mEhLDAu ALI AkBAR khAn BILLy hIggInS JAmES COTTOn
ALLA RAkhA JAnE IRA BLOOm AngELIQuE kIDJO mILTOn nASCImEnTO TOny BEnnETT JOhn SAnTOS
JOhn LEE hOOkER ChuChO vALDéS CARLA BLEy SALIF kEITA TERRy RILEy ChARLES LLOyD CAETAnO vELOSO
ELvIn JOnES JOE hEnDERSOn gOnZALO RuBALCABA mcCOy TynER JOShuA REDmAn LARRy gOLDIngS
ChARLIE hunTER nAnÁ vASCOnCELOS SOLOmOn BuRkE kEnny BARROn WAynE ShORTER mAx ROACh
JImmy mcgRIFF PRESERvATIOn hALL JAZZ BAnD DAvID SAnBORn ETTA JAmES TOOTS ThIELEmAnS
DAvID SÁnChEZ CARLOS SAnTAnA ZAkIR huSSAIn STEFOn hARRIS ChRISTIAn mcBRIDE kEITh JARRETT
JOhn mcLAughLIn JOn hEnDRICkS PAT mARTInO DIAnnE REEvES mARIAn mcPARTLAnD DOn ChERRy
BOBBy     mcFERRIn  ESBJÖRn    SvEnSSOn   JASOn    mORAn    mAvIS    STAPLES   mADELEInE   PEyROux
gARy BuRTOn mAkOTO OZOnE ChRIS POTTER vIJAy IyER BEnny CARTER gERI ALLEn ELLIS mARSALIS
hugh mASEkELA gILBERTO gIL ABBEy LInCOLn JAmES “BLOOD” uLmER TOumAnI DIABATé DOn ByROn
JOhn SCOFIELD EL gRAn COmBO AL DI mEOLA RAnDy WESTOn PhILIP gLASS PhIL WOODS
WynTOn mARSALIS kEB’ mO’ ChARLES BROWn TAJ mAhAL DAvID gRISmAn LOu DOnALDSOn                                                           Most of the artists appearing within were photographed during SFJAZZ performances. All illustrations

mIChEL CAmILO BuDDy guy BETTy CARTER ROy hARgROvE DAvE hOLLAnD yOuSSOu n’DOuR                                                          of the SFJAZZ Center are artist renderings for conceptual purposes only. They are the property of
                                                                                                                                       Mark Cavagnero Associates or Propp+Guerin and may not be used in any form without express
BuEnA vISTA SOCIAL CLuB DIAnA kRALL hERmETO PASCOAL ChARLIE hADEn nIChOLAS PAyTOn                                                      written permission from SFJAZZ.



                                                                                                                                                                                                                                              1
Why jazz is important
                    Jazz is thrilling. It is amazing, exhilarating
                    and thought-provoking music. Jazz stirs
                    emotions of all kinds, deep within the
                    heart, mind and soul. The influence of
                    jazz is felt worldwide, upgrading the
                    quality of all related forms of music. Jazz
                    is truly a vibrant art form and deserves
                    a special place in our culture. here are
                    michelle Obama’s thoughts on the matter:

                    “globally recognized as America’s music,
                    originating in the great city of new
                    Orleans just a century ago through the
                    African American experience, today jazz
                    is performed and listened to by people
                    of all ethnicities, backgrounds, ages and                        Taj mahal                                      Bobby mcFerrin
                    creeds. Indeed, jazz is considered by
                    many to be America’s greatest artistic
                    gift to the world.

                    The understanding and appreciation
                    of jazz is integral to understanding
                    and appreciating American history and
                    culture. It’s an outstanding artistic model
                    of individual expression, and democratic
                    expression as well. And there’s probably
                    no better example of democracy than a                                        “For the first time, jazz in America will
                    jazz ensemble: individual freedom, but                                        have a counterpart to the symphony
                                                                                                  hall, an edifice that proclaims the
                    with responsibility to the group.
                                                                                                  value of jazz to anyone who sees
                                                                                                  it on the street.”
                    It’s essential that we preserve, develop
                    and expand this treasured art form for                                                 — The Chicago Tribune
                    our future generations by recognizing
                    and elevating the importance of our
                    jazz education programs in every single
                    school across America.”

                       — First Lady michelle Obama, 2009
    Joshua Redman                                                    hiromi uehara




2                                                                                                                                                    3
Campaign Objectives
                                                                                             With the World is Listening campaign,
                                                                                             SFJAZZ looks back on three decades of jazz
                                                                                             heritage while providing fertile ground for
                                    “The new home of SFJAZZ is not only                      musicians and audiences going forward. The
                                     an important development for a vital                    campaign will raise $60 million over the next
                                     organization in our city; it’s also a                   three years, with linked objectives in facility
                                     welcome addition to the rich cultural                   construction, endowment and program
                                     fabric of San Francisco.”                               support. here are the goals:
                                             — Mayor Gavin Newsom
                                                                                             • SFJAZZ Facility: Raise $50 million to
                                                                                               build the SFJAZZ Center, a permanent
                                                                                               home and dedicated jazz performance
                                                                                               space, in order to cultivate audiences
                                                                                               and foster future generations of
                                                                                               jazz musicians.
                   herbie hancock                                            Ana moura

                                                                                             • SFJAZZ Endowment: Raise $10 million to
                                                                                               expand the existing SFJAZZ Endowment
                                                                                               and provide a permanent source of
                                                                                               operating income.

                                                                                             • SFJAZZ Programs: Double the number of
                                                                                               SFJAZZ members — our devoted Annual
                                                                                               Fund supporters — to increase capacity
                                                                                               for programming and operations.

                                                                                             Designed as a vehicle to transform our
                                                                                             organization, the World is Listening
                                                                                             campaign will enable SFJAZZ to grow
                                                                                             strategically, creating new infrastructure,
                                                                                             programming and financial viability critical
                                                                                             for long-term success.

                                                                                             Ambitious? yes. But the stakes have never
                                                                                             been higher, for the future of our culture
                                                                                             both locally and worldwide.

    Dave Brubeck                                                             Charles Lloyd                                                     John Scofield




4                                                                                                                                                              5
The World Listens to SFJAZZ
                                                                                     SFJAZZ is one of the world’s leading presenters of jazz and related
                                                                                     forms of music, with over 100 performances each year. It is also a
                                                                                     nonprofit organization which provides rich and rewarding jazz
                                                                                     education programs for people of all ages. Since our modest
                                                                                     beginnings in 1983 as a three-day event called “Jazz in the City,”
                           “The #1 jazz festival in the world.”                      our mission has been to celebrate and explore the full spectrum
                                    — London Observer                                of jazz, from its origins in the African American community to
                                                                                     its diverse present-day expressions worldwide.

                                                                                     Today, SFJAZZ is one of the largest performing arts organizations in the
                                                                                     Bay Area, presenting internationally acclaimed events that enrich the
                                                                                     cultural landscape and bringing great artists here via the San Francisco
                                                                                     Jazz Festival and the SFJAZZ Spring Season. We also encourage a vibrant
                                                                                     local music scene with our SFJAZZ Summerfest, Discover Jazz and year-
                                                                                     round hotplate programs, featuring stellar Bay Area-based artists.
    Ahmad Jamal                                                   Richard Bona

                                                                                     All told, more than a million people have attended SFJAZZ concerts
                                                                                     and heard over 10,000 musicians grace our stages — including almost
                                                                                     half of the national Endowment for the Arts (nEA) Jazz masters.

                                                                                     The images on these pages represent a handful of the great artists
                                                                                     who have performed for SFJAZZ. Please see the inside front cover for
                                                                                     a few more — no doubt you will recognize some of the iconic names.

                                                                                     While we are very proud of our deep artistic heritage, it’s clear
                                                                                     that SFJAZZ is far more than just a concert presenter.




    John mcLaughlin   gal Costa                                   Bobby hutcherson                                                                              Jazz in the City poster — 1983




6                                                                                                                                                                                                7
SFJAZZ Education —
                                   Keeping the Beat for
                                   Years to Come
                                   Something else that makes SJFAZZ unique          “The SFJAZZ Center will expand
                                   is our dedication to nurturing the next           SFJAZZ’s education outreach to Bay
                                   generation of musicians — cultivating the         Area children and adults through new
                                   dynamic artists who will advance the art of       lecture series, additional rehearsal
                                   jazz, and the audiences to hear them. SFJAZZ      spaces and opportunities to interact
                                   Education introduces people of all ages to        with world-class artists.”
                                   jazz, through a variety of year-round efforts.           — Salt Lake City Tribune

                                   • Jazz in the Middle — This program provides
                                     entertaining instruction for middle school
                                     students in San Francisco.

                                   • High School All-Stars — Talented young                                                 Family matinee
                                     musicians gain advanced jazz training and
                                     performance opportunities.

                                   • Family Matinees — Children and parents
                                     enjoy lively, interactive performances by
                                     the Bay Area’s finest jazz musicians
                                     and educators.

                                   • Discover Jazz — Colorful courses for adults
                                     dive into the rich mythology and history of
                                     jazz,inspiring lifelong learners.

                                   • Pre-Concert Talks — Rich conversations
                                     with legendary jazz artists take fans
                                     deep inside the music.

                                   Every one of these many programs will
                                   be significantly enhanced with the SFJAZZ
                                   Center, allowing even greater impact on
                                   the community.

    SFJAZZ high School All-Stars                                                                                                             miguel Zenón at Jazz in the middle




8                                                                                                                                                                                 9
SFJAZZ Collective
                         We commission the SFJAZZ Collective, our
                         resident professional ensemble, which is                  2009 Small Group Ensemble of the Year
                         deeply rooted in jazz heritage while creating             — Jazz Journalists Association
                         exciting new possibilities that propel jazz
                         forward as a living art form.

                         Launched in 2004, the Collective has become
                         one of the most critically acclaimed groups
                         on the international jazz scene. Each year, the
                         ensemble performs entirely new repertoire,               “The SFJAZZ Collective is an egalitarian
                         consisting of arrangements of a modern                    wonder, equally concerned with
                                                                                   where the music has been and
                         jazz master’s works, plus new compositions
                                                                                   where it’s going...” — JazzTimes
                         by each of the eight Collective members
                         (commissioned by SFJAZZ). Thus far, they
                         have tackled the legacies of several jazz giants:
                                                                                                                             matt Penman and Eric harland
                         • 2004 — Ornette Coleman
                         • 2005 — John Coltrane
                         • 2006 — Herbie Hancock
                         • 2007 — Thelonious Monk
                         • 2008 — Wayne Shorter
                         • 2009 — McCoy Tyner
                         • 2010 — Horace Silver

                         During this time, the Collective has featured
                         an assortment of high-caliber musicians
                         among its ranks including Bobby hutcherson,
                         Joe Lovano, Joshua Redman, nicholas Payton,
                         Dave Douglas, miguel Zenón, Renee Rosnes,
                         Brian Blade and many others.

                         multi-CD sets of their live recordings
                         document the Collective’s extraordinary
                         evolution, sold via sfjazz.org and digital
                         downloads at iTunes, Amazon and others.

                         The SFJAZZ Center will become the
                         band’s new home.
     SFJAZZ Collective                                                       SFJAZZ Collective




10                                                                                                                                                          11
The SFJAZZ Center — A Beacon for Jazz
     By any measure, SFJAZZ is already a world        “This building will be a beacon for the
     leader and key reference point for jazz          future of jazz,” says Randall kline, SFJAZZ
     presentation, education and creation. But        founder and Executive Artistic Director.
     now, we have an extraordinary opportunity        “most important, it will offer musicians like
     to literally “build” on this legacy and embark   the many greats who we’ve presented —
     on the next stage of our journey.                including nearly every major performer in
                                                      jazz and numerous emerging artists —
     That’s why we’ve launched The World is           a building that embodies the beauty
     Listening. The campaign’s centerpiece will       of this indigenous art form.”
     be the realization of the SFJAZZ Center —
     a dedicated jazz performance space and
     permanent home to our organization’s
     many functions. Led by an anonymous gift           “The SFJAZZ Center is ambitious in its
     of $20 million, the largest ever given to a         vision to present the diverse spectrum
     jazz institution, the campaign will raise $50       of jazz in a first-rate facility.”
     million toward construction of this facility,               — San Francisco Chronicle
     plus $10 million to further build the
     SFJAZZ Endowment.




12                                                                                                    13
Built for Jazz and Education
     The SFJAZZ Center will be built specifically for the growth of
     jazz music and audiences alike. It will be the first concert hall of
     its type in the western united States: a unique, free-standing,
     high-quality performance venue with flexible seating and staging
     for artists of every stature. It will also include spaces designed for jazz
     education, program development and our administrative staff.

     Designed by awarding-winning San Francisco architect mark
     Cavagnero and ideally located in San Francisco’s vibrant cultural
     corridor, the SFJAZZ Center will be comprised of 35,000 square
     feet in a transparent, freestanding, LEED gold-Certified structure.

     key features of this phenomenal new building:

     • State-of-the-art auditorium, adjustable from 350 to 700 seats

     • 80-seat multi-purpose ensemble room, for education and
       intimate performances

     • Rehearsal spaces

     • Digital learning lab

     • Café at sidewalk level

     • Ground floor lobby, retail shop and box office

     • SFJAZZ administrative offices

     The SFJAZZ Center will provide a world-class facility to foster
     development of musicians and audiences alike. At the same time, it
     will offer our patrons a strong sense of affiliation, based on having a
     physical place in which to congregate — one of the fundamental
     elements of success for virtually all other major arts presenters.




                                                                                   Sonny Rollins




14                                                                                                 15
Built for Culture and Community
     The SFJAZZ Center will provide more than a superb and flexible
     concert hall. Located at the corner of Franklin and Fell streets in
     the heart of San Francisco’s vibrant hayes valley, the SFJAZZ Center
     will be a hub of culture, community and commerce for locals
     and tourists alike.

     It will take its place alongside world-renowned arts institutions
     such as the San Francisco Symphony, San Francisco Opera and
     the San Francisco Ballet. Located a short distance from both the
     Western Addition and the mission neighborhoods, the SFJAZZ
     Center will also be close to its cultural and creative roots in
     the African American and Latino communities.

     Equally important, this new facility allows for expanded SFJAZZ
     educational opportunities, perfectly centralized in the hayes
     valley location. In fact, the SFJAZZ Center will be within easy
     walking distance of Civic Center Station (home to munI and
     BART trains). It will be served by several local bus routes and
     equipped with other amenities such as bike racks to promote
     low-impact transit. This location was selected to create easy
     access and foster a strong jazz community from throughout
     the Bay Area and beyond.

     As noted by Randall kline, “SFJAZZ ’Center’ is truly the right
     name to describe the building that we have in mind. Day and
     night, seven days a week, it will be a hub of activity, drawing
     jazz fans, musicians, young students and their families, members
                                                                                                                    “As a long-time supporter of the arts,
     and scholars alike, whether to see a show, attend a talk,
                                                                                                                     I am delighted to welcome this new
     rehearse new works, view a jazz-related film or have a
                                                                                                                     facility to San Francisco.”
     meal at our sidewalk café.”
                                                                                                                             — Speaker Nancy Pelosi




                                                                            Ecstasy sculpture at Patricia’s green




16                                                                                                                                                           17
Built for Tourism, Civic
                                                and Economic Growth
                                                not only will the SFJAZZ Center serve
                                                as a destination that provides the “jazz
                                                thread” in the fabric of hayes valley and
                                                San Francisco performing arts communities,
                                                but it also gives Bay Area residents a
                                                focal point for all things jazz.

                                                Proximity to public transportation and
                                                a great location within the thriving
                                                hayes valley neighborhood ensure
                                                that the SFJAZZ Center will bolster the
                                                local economy by attracting audiences
                                                and business to stores, restaurants and
                                                other commercial developments. It’s no
                                                wonder the hayes valley neighborhood
                                                Association and San Francisco Planning
                                                Commission have enthusiastically
                                                endorsed and approved the project.

                                                The SFJAZZ Center will encourage
                                                tourism among music lovers from
                                                around the world, as does Jazz at
     “The addition of the SFJAZZ Center         Lincoln Center in new york City. And
      provides San Francisco visitors and
                                                for that reason, the San Francisco
      residents alike a permanent, year-round
                                                Convention & visitors Bureau has
      home to continue to showcase what
                                                already expressed its strong support.
      is widely regarded as one of the
      world’s finest jazz festivals.”
         — Matt Stiker
           Executive Vice President
           Chief Marketing Officer
           SF Convention & Visitors Bureau




18                                                                                           19
Built for Good Business
                                                                           We currently present over 100 concerts annually in more
                                                                           than 20 venues around the Bay Area — from Bimbo’s 365
                                                                           Club and the Palace of Fine Arts to Davies Symphony hall
                                                                           and the Paramount Theatre. Our reliance on this “nomadic”
                                                                           patchwork of venue rentals is challenging, expensive and
                                                                           inefficient. In addition to requiring a great deal of financial
                                                                           and staff resources to move SFJAZZ events from one location
                                                                           to another, these venues also vary greatly in terms of
                                                                           ambiance, acoustics and seating flexibility.

                                                                           Owning and operating our own building will allow us to
                                                                           dramatically enhance the audience experience with improved
                                                                           production, sound, lighting and seating. Fans will have a
                                                                           centralized place to go for jazz, much like devotees of
                                                                           the San Francisco Symphony, Opera or Ballet. All of this
     Chris Potter     Abbey Lincoln
                                                                           will be accomplished without increasing ticket prices.

                                                                           Likewise, building a mid-sized venue with flexible seating
                                                                           capacity will let us tailor our productions and marketing
                                                                           campaigns, so they are always appropriate in scale
                                                                           relative to the stature of the artist performing.

                                                                           Further, SFJAZZ will gain an additional income stream by
                                                                           renting the venue to other presenters and organizations.
                                                                           Only in these ways can we ensure our sustainability in this
                                                                           era of a constantly changing cultural landscape.
                                      “We can look forward to new and
                                       emerging talent to be fostered by
                                       the building of this exciting new
                                       art facility for SFJAZZ.”
                                                     — SFGate.com




     Poncho Sanchez                                                                                                                          vijay Iyer




20                                                                                                                                                        21
Built for Financial Viability
     In addition to raising funds for the SFJAZZ
     Center, the World is Listening campaign is
     also designed to substantially grow the
     existing SFJAZZ Endowment and the ranks
     of our current membership. Achieving these                “The SFJAZZ Center represents a
     objectives will ensure that SFJAZZ has the                 major transformation for SFJAZZ.”
     strong financial viability to remain a beacon                       — Srinija Srinivasan
     for jazz presentation and education.                                  Chair of the SFJAZZ
                                                                           Board of Trustees
     A healthy endowment and a large membership
     base support all aspects of SFJAZZ operations:
     artistic programming; jazz education; facility and
     equipment maintenance; and the retention of
     a capable staff.

     The endowment sits as the bedrock of our                                                       Dianne Reeves
     institution, allowing us to think and grow with
     the long view in mind. An increased membership
     means more than funding alone — it represents
     a bigger family of music lovers who will continue
     to engage in all that we do.

     These initiatives will provide financial stability,
     allowing SFJAZZ to weather any economic cycle.




                                                           mcCoy Tyner




22                                                                                                                  23
Built for the Way Forward
                  no doubt the goals of the World is Listening campaign are ambitious,
                  especially during this time of great economic challenges.

                  yet the investment is critical, not only for SFJAZZ but also for the future
                  of our nation’s culture. Jazz is at a crossroads. It needs an institution
                                                                                                    “Everything in the building will
                  on the West Coast to encompass a century of jazz heritage — while
                                                                                                     be adjusted for SFJAZZ’s top
                  providing a safe haven for musical innovation going forward.
                                                                                                     priority: music.”
                  The SFJAZZ Center, a larger SFJAZZ Endowment and an expanded                      — The New York Times, Bay Area Blog
                  SFJAZZ membership will collectively maximize the potential of
                  SFJAZZ to cultivate artists, nurture talent, inspire audiences, foster
                  community and celebrate jazz as a living art form. It will provide
                  jazz musicians a true cornerstone on which to build their touring
                  schedules throughout the u.S.

                  We believe SFJAZZ is the ideal institution to create this inclusive,
                  community-oriented center. here are just a few of the many reasons why:

                  • A nearly 30-year history as one of the world’s leading jazz presenters

                  • The continued vision of our founder and Executive Artistic Director

                  • Upwards of 100,000 attendees at our events each year

                  • Ongoing financial support from thousands of SFJAZZ
                    members and donors

                  • A strong commitment to jazz education, for people of all ages

                  • An extraordinary and very involved Board of Trustees

                  • Enthusiastic endorsement from prominent city organizations

                  • A talented and vibrant staff

                  • Hundreds of long-standing volunteers

     Raul midón                                                                                 Wynton marsalis                           keith Jarrett   Esperanza Spalding




24                                                                                                                                                                             25
Help Build the Future of SFJAZZ
                                                                                     Artists perform for SFJAZZ because we give them the freedom to
                                                                                     take creative risks and we connect them to large and appreciative
                          “The upshot will be the elevation                          audiences. Fans choose SFJAZZ because we deliver modern masters,
                           of jazz to the same level of cultural                     emerging artists and brilliant locals. Educators and young people
                           importance as symphonic classical                         choose SFJAZZ because we open minds, inspire creativity and help
                           music, opera, theater and other
                                                                                     develop a lifelong relationship with high-quality music of many kinds.
                           arts — deserving a steady home
                           and full facilities for cultivating new
                           generations of talent. Expect a lot
                                                                                     We have already made extraordinary progress towards realizing
                           more educational programs, lectures,                      all our campaign goals, thanks to much hard work and the                 Brad mehldau

                           small-scale shows and lots more.”                         generosity of a few key individuals. here is a snapshot of
                                                                                     our achievements thus far:
                                      — San Francisco Examiner
                                                                                     • Launched the World is Listening campaign, having already
                                                                                       achieved more than half of our financial goal

     Wil Blades                                                      Savion glover
                                                                                     • Purchased the site at Franklin & Fell

                                                                                     • Devised an elegant and purposeful architectural design
                                                                                       with mark Cavagnero

                                                                                     • Received unanimous approval from the San Francisco
                                                                                       Planning Commission

                                                                                     • Conducted “town hall” meetings and gained community support

                                                                                     • Received coverage from major publications around the world

                                                                                     But, we still have a long way to go, in order to close the deal —
                                                                                     and open the doors to our first planned performance in 2012.

                                                                                     That’s where you come in.




     Avishai Cohen   SFJAZZ high School All-Stars                                                                                                             nicholas Payton




26                                                                                                                                                                              27
Now it’s Your Turn!                          Credits                                                                                      Notes
     Won’t you join us in supporting the          ARCHITECTURE TEAM
                                                  SFJAZZ Center architecture & renderings   mark Cavagnero Associates
     World is Listening campaign? In order        SFJAZZ Center theater design              Auerbach Pollock Friedlander
     to reach our target of breaking ground       SFJAZZ Center acoustical design           SIA Acoustics, Sam Berkow

     in Spring 2011 and opening the doors in      PHOTOGRAPHY & ILLUSTRATION                                                            Page
     Fall 2012, we need your help.                SFJAZZ Center marquee
                                                  Joshua Redman
                                                                                            Propp+guerin
                                                                                            Walt Denson
                                                                                                                                           1
                                                                                                                                           2
                                                  Taj mahal                                 Scott Chernis                                  3
                                                  Bobby mcFerrin                            mark Brady                                     3
     Please see our Schedule of Recognition       hiromi uehara                             mark Brady                                     3
     Opportunities for contributions of $5,000    herbie hancock                            mark Brady                                     4
                                                  Ana moura                                 Sun Lee                                        4
     and up. To learn more about The World is     Dave Brubeck                              Sun Lee                                        4
     Listening and opportunities to participate   Charles Lloyd                             James knox                                     4
                                                  John Scofield                             nick Suttle                                    5
     via cash donations, planned giving and       Ahmad Jamal                               Sun Lee                                        6
                                                  Richard Bona                              Sun Lee                                        6
     gifts of appreciated stocks and other        John mcLaughlin                           mark Brady                                     6
     assets, please contact kevin Causey.         gal Costa                                 Walt Denson                                    6
                                                  Bobby hutcherson                          Ronald Davis                                   6
                                                  SFJAZZ high School All-Stars              Sun Lee                                        8
                                                  SFJAZZ Family matinee                     Ronald Davis                                   9
                                                  miguel Zenón                              Christina Ayala                                9
                                                  SFJAZZ Collective                         Walt Denson                                   10
                                                  SFJAZZ Collective                         Walt Denson                                   11
                                                  Eric harland                              Walt Denson                                   11
                                                  Sonny Rollins                             Sun Lee                                       15
                                                  Ecstasy sculpture                         Charles Rubinoff                              16
                                                  Absinthe restaurant                       Charles Rubinoff                              17
                                                  War memorial Opera house                  Andreas Praefcke                              17
                                                  munI bus                                  Charles Rubinoff                              17
                                                  City hall                                 Stephen Betheil                               18
                                                  hayes & Octavia streetsigns               Roland Picasa                                 18
                                                  BART train                                Shakata ga nai                                18
                                                  Chris Potter                              Tamas Talaber                                 20
                                                  Abbey Lincoln                             Adger W. Cowans                               20
                                                  Ponco Sanchez                             Devin Dehaven                                 20
                                                  vijay Iyer                                hans Speekenbrink                             21
                                                  Dianne Reeves                             Sun Lee                                       23
                                                  mcCoy Tyner                               gene martin                                   23

                  Kevin Causey                    Raul midon
                                                  Wynton marsalis
                                                                                            Jurvetson
                                                                                            vân nguyen
                                                                                                                                          24
                                                                                                                                          25

            Director of Development               keith Jarrett
                                                  Esperanza Spalding
                                                                                            Sun Lee
                                                                                            Scott Chernis
                                                                                                                                          25
                                                                                                                                          25

                  415-283-0306                    Wil Blades
                                                  Savion glover
                                                                                            Scott Chernis
                                                                                            Ronald Davis
                                                                                                                                          26
                                                                                                                                          26

               kcausey@sfjazz.org                 Avishai Cohen
                                                  SFJAZZ high School All-Stars
                                                                                            Walt Denson
                                                                                            Sun Lee
                                                                                                                                          26
                                                                                                                                          26
                                                  Brad mehldau                              mark Brady                                    27
                                                  nicholas Payton                           Ronald Davis                                  27

                                                  BROCHURE PRODUCTION
                                                  mike Charlasch                            Creative direction, editing & copywriting
                                                  kathy Lemmon                              Copywriting
                                                  Ronnie Shapiro                            Art direction & design
                                                  megan mock                                Design
                                                  Teddy hutcherson                          Production
                                                  Lahlouh                                   Printing




28
San Francisco Jazz Organization
THE WORLD IS LISTENING:                        Three Embarcadero Center, Lobby Level
Campaign for the SFJAZ Z Center   sfjazz.org                  San Francisco, CA 94111

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Sfjazz center brochure_0

  • 1. THE WORLD IS LISTENING: Campaign for the SFJAZ Z Center
  • 2. Just a few of the amazing musicians who have performed with SFJAZZ We have a dream — to build the SFJAZZ Center. With this spectacular new building, SFJAZZ will take its place, alongside the Symphony, the Opera TOmmy FLAnAgAn SOnny ROLLInS mARC RIBOT PAOLO COnTE ChAnO DOmínguEZ BILL ChARLAP and other major institutions, as a permanent home for POnChO SAnChEZ hAnk CRAWFORD mARIO BAuZÁ RAmSEy LEWIS ChICk COREA STAnLEy CLARkE jazz — America’s original, indigenous art form. It will TOny WILLIAmS kuRT ELLIng LADySmITh BLACk mAmBAZO BILL FRISELL WORLD SAxOPhOnE QuARTET hERBIE hAnCOCk DAvE BRuBECk mEShELL nDgEOCELLO ORnETTE COLEmAn mERLE hAggARD transform our organization, which already plays a gERALD WILSOn RIChARD gALLIAnO DOC ChEAThAm JAmES CARTER CESARIA EvORA DR. LOnnIE SmITh significant role in the Bay Area’s cultural landscape. JOhnny FRIgO JOhn ZORn mARC AnThOny CAChAO EDDIE PALmIERI yuSEF LATEEF JEAn-LuC POnTy The campaign, called The World is Listening, aims to SAvIOn gLOvER LOuIE BELLSOn mARIZA TOmASZ STAnkO ALLEn TOuSSAInT SLIDE hAmPTOn raise $60 million. It provides a comprehensive roadmap ROSEmARy CLOOnEy PAT mEThEny PACO DE LuCíA JImmy hEATh STAnTOn mOORE CECIL TAyLOR to ensure the SFJAZZ Center opens its doors in 2012 ILLInOIS JACQuET kEnny BuRRELL nAnCy WILSOn PAQuITO D’RIvERA BIg JOhn PATTOn DICk hymAn kROnOS QuARTET JImmy SmITh JOÃO gILBERTO DAvID muRRAy JIm hALL CELIA CRuZ JOhn hAnDy and remains a vibrant and sustainable focal point BOBBy huTChERSOn TOShIkO AkIyOShI CASSAnDRA WILSOn gEORgE ShEARIng ROy hAynES for jazz going forward. JOhnny OTIS JACk DeJOhnETTE mIChAEL BRECkER J.J. JOhnSOn gERRy muLLIgAn BRAnFORD mARSALIS AnDREW hILL mARCuS ROBERTS mARy STALLIngS JAy mCShAnn TEREnCE BLAnChARD OJOS DE BRuJO ChRIS BOTTI mODERn JAZZ QuARTET DIZZy gILLESPIE mOSE ALLISOn LOu RAWLS ChICO O’FARRILL THE WORLD IS LISTENING: JOE LOvAnO TITO PuEnTE ARTuRO SAnDOvAL nAT ADDERLEy JOE ZAWInuL DEE DEE BRIDgEWATER Campaign for the SFJAZ Z Center JImmy SCOTT mARCuS mILLER JOEy DeFRAnCESCO RAvI ShAnkAR JACk mcDuFF AhmAD JAmAL ThE BLInD BOyS OF ALABAmA TuRk muRPhy REgInA CARTER mEDESkI, mARTIn & WOOD mARk muRPhy PhAROAh SAnDERS BRAD mEhLDAu ALI AkBAR khAn BILLy hIggInS JAmES COTTOn ALLA RAkhA JAnE IRA BLOOm AngELIQuE kIDJO mILTOn nASCImEnTO TOny BEnnETT JOhn SAnTOS JOhn LEE hOOkER ChuChO vALDéS CARLA BLEy SALIF kEITA TERRy RILEy ChARLES LLOyD CAETAnO vELOSO ELvIn JOnES JOE hEnDERSOn gOnZALO RuBALCABA mcCOy TynER JOShuA REDmAn LARRy gOLDIngS ChARLIE hunTER nAnÁ vASCOnCELOS SOLOmOn BuRkE kEnny BARROn WAynE ShORTER mAx ROACh JImmy mcgRIFF PRESERvATIOn hALL JAZZ BAnD DAvID SAnBORn ETTA JAmES TOOTS ThIELEmAnS DAvID SÁnChEZ CARLOS SAnTAnA ZAkIR huSSAIn STEFOn hARRIS ChRISTIAn mcBRIDE kEITh JARRETT JOhn mcLAughLIn JOn hEnDRICkS PAT mARTInO DIAnnE REEvES mARIAn mcPARTLAnD DOn ChERRy BOBBy mcFERRIn ESBJÖRn SvEnSSOn JASOn mORAn mAvIS STAPLES mADELEInE PEyROux gARy BuRTOn mAkOTO OZOnE ChRIS POTTER vIJAy IyER BEnny CARTER gERI ALLEn ELLIS mARSALIS hugh mASEkELA gILBERTO gIL ABBEy LInCOLn JAmES “BLOOD” uLmER TOumAnI DIABATé DOn ByROn JOhn SCOFIELD EL gRAn COmBO AL DI mEOLA RAnDy WESTOn PhILIP gLASS PhIL WOODS WynTOn mARSALIS kEB’ mO’ ChARLES BROWn TAJ mAhAL DAvID gRISmAn LOu DOnALDSOn Most of the artists appearing within were photographed during SFJAZZ performances. All illustrations mIChEL CAmILO BuDDy guy BETTy CARTER ROy hARgROvE DAvE hOLLAnD yOuSSOu n’DOuR of the SFJAZZ Center are artist renderings for conceptual purposes only. They are the property of Mark Cavagnero Associates or Propp+Guerin and may not be used in any form without express BuEnA vISTA SOCIAL CLuB DIAnA kRALL hERmETO PASCOAL ChARLIE hADEn nIChOLAS PAyTOn written permission from SFJAZZ. 1
  • 3. Why jazz is important Jazz is thrilling. It is amazing, exhilarating and thought-provoking music. Jazz stirs emotions of all kinds, deep within the heart, mind and soul. The influence of jazz is felt worldwide, upgrading the quality of all related forms of music. Jazz is truly a vibrant art form and deserves a special place in our culture. here are michelle Obama’s thoughts on the matter: “globally recognized as America’s music, originating in the great city of new Orleans just a century ago through the African American experience, today jazz is performed and listened to by people of all ethnicities, backgrounds, ages and Taj mahal Bobby mcFerrin creeds. Indeed, jazz is considered by many to be America’s greatest artistic gift to the world. The understanding and appreciation of jazz is integral to understanding and appreciating American history and culture. It’s an outstanding artistic model of individual expression, and democratic expression as well. And there’s probably no better example of democracy than a “For the first time, jazz in America will jazz ensemble: individual freedom, but have a counterpart to the symphony hall, an edifice that proclaims the with responsibility to the group. value of jazz to anyone who sees it on the street.” It’s essential that we preserve, develop and expand this treasured art form for — The Chicago Tribune our future generations by recognizing and elevating the importance of our jazz education programs in every single school across America.” — First Lady michelle Obama, 2009 Joshua Redman hiromi uehara 2 3
  • 4. Campaign Objectives With the World is Listening campaign, SFJAZZ looks back on three decades of jazz heritage while providing fertile ground for “The new home of SFJAZZ is not only musicians and audiences going forward. The an important development for a vital campaign will raise $60 million over the next organization in our city; it’s also a three years, with linked objectives in facility welcome addition to the rich cultural construction, endowment and program fabric of San Francisco.” support. here are the goals: — Mayor Gavin Newsom • SFJAZZ Facility: Raise $50 million to build the SFJAZZ Center, a permanent home and dedicated jazz performance space, in order to cultivate audiences and foster future generations of jazz musicians. herbie hancock Ana moura • SFJAZZ Endowment: Raise $10 million to expand the existing SFJAZZ Endowment and provide a permanent source of operating income. • SFJAZZ Programs: Double the number of SFJAZZ members — our devoted Annual Fund supporters — to increase capacity for programming and operations. Designed as a vehicle to transform our organization, the World is Listening campaign will enable SFJAZZ to grow strategically, creating new infrastructure, programming and financial viability critical for long-term success. Ambitious? yes. But the stakes have never been higher, for the future of our culture both locally and worldwide. Dave Brubeck Charles Lloyd John Scofield 4 5
  • 5. The World Listens to SFJAZZ SFJAZZ is one of the world’s leading presenters of jazz and related forms of music, with over 100 performances each year. It is also a nonprofit organization which provides rich and rewarding jazz education programs for people of all ages. Since our modest beginnings in 1983 as a three-day event called “Jazz in the City,” “The #1 jazz festival in the world.” our mission has been to celebrate and explore the full spectrum — London Observer of jazz, from its origins in the African American community to its diverse present-day expressions worldwide. Today, SFJAZZ is one of the largest performing arts organizations in the Bay Area, presenting internationally acclaimed events that enrich the cultural landscape and bringing great artists here via the San Francisco Jazz Festival and the SFJAZZ Spring Season. We also encourage a vibrant local music scene with our SFJAZZ Summerfest, Discover Jazz and year- round hotplate programs, featuring stellar Bay Area-based artists. Ahmad Jamal Richard Bona All told, more than a million people have attended SFJAZZ concerts and heard over 10,000 musicians grace our stages — including almost half of the national Endowment for the Arts (nEA) Jazz masters. The images on these pages represent a handful of the great artists who have performed for SFJAZZ. Please see the inside front cover for a few more — no doubt you will recognize some of the iconic names. While we are very proud of our deep artistic heritage, it’s clear that SFJAZZ is far more than just a concert presenter. John mcLaughlin gal Costa Bobby hutcherson Jazz in the City poster — 1983 6 7
  • 6. SFJAZZ Education — Keeping the Beat for Years to Come Something else that makes SJFAZZ unique “The SFJAZZ Center will expand is our dedication to nurturing the next SFJAZZ’s education outreach to Bay generation of musicians — cultivating the Area children and adults through new dynamic artists who will advance the art of lecture series, additional rehearsal jazz, and the audiences to hear them. SFJAZZ spaces and opportunities to interact Education introduces people of all ages to with world-class artists.” jazz, through a variety of year-round efforts. — Salt Lake City Tribune • Jazz in the Middle — This program provides entertaining instruction for middle school students in San Francisco. • High School All-Stars — Talented young Family matinee musicians gain advanced jazz training and performance opportunities. • Family Matinees — Children and parents enjoy lively, interactive performances by the Bay Area’s finest jazz musicians and educators. • Discover Jazz — Colorful courses for adults dive into the rich mythology and history of jazz,inspiring lifelong learners. • Pre-Concert Talks — Rich conversations with legendary jazz artists take fans deep inside the music. Every one of these many programs will be significantly enhanced with the SFJAZZ Center, allowing even greater impact on the community. SFJAZZ high School All-Stars miguel Zenón at Jazz in the middle 8 9
  • 7. SFJAZZ Collective We commission the SFJAZZ Collective, our resident professional ensemble, which is 2009 Small Group Ensemble of the Year deeply rooted in jazz heritage while creating — Jazz Journalists Association exciting new possibilities that propel jazz forward as a living art form. Launched in 2004, the Collective has become one of the most critically acclaimed groups on the international jazz scene. Each year, the ensemble performs entirely new repertoire, “The SFJAZZ Collective is an egalitarian consisting of arrangements of a modern wonder, equally concerned with where the music has been and jazz master’s works, plus new compositions where it’s going...” — JazzTimes by each of the eight Collective members (commissioned by SFJAZZ). Thus far, they have tackled the legacies of several jazz giants: matt Penman and Eric harland • 2004 — Ornette Coleman • 2005 — John Coltrane • 2006 — Herbie Hancock • 2007 — Thelonious Monk • 2008 — Wayne Shorter • 2009 — McCoy Tyner • 2010 — Horace Silver During this time, the Collective has featured an assortment of high-caliber musicians among its ranks including Bobby hutcherson, Joe Lovano, Joshua Redman, nicholas Payton, Dave Douglas, miguel Zenón, Renee Rosnes, Brian Blade and many others. multi-CD sets of their live recordings document the Collective’s extraordinary evolution, sold via sfjazz.org and digital downloads at iTunes, Amazon and others. The SFJAZZ Center will become the band’s new home. SFJAZZ Collective SFJAZZ Collective 10 11
  • 8. The SFJAZZ Center — A Beacon for Jazz By any measure, SFJAZZ is already a world “This building will be a beacon for the leader and key reference point for jazz future of jazz,” says Randall kline, SFJAZZ presentation, education and creation. But founder and Executive Artistic Director. now, we have an extraordinary opportunity “most important, it will offer musicians like to literally “build” on this legacy and embark the many greats who we’ve presented — on the next stage of our journey. including nearly every major performer in jazz and numerous emerging artists — That’s why we’ve launched The World is a building that embodies the beauty Listening. The campaign’s centerpiece will of this indigenous art form.” be the realization of the SFJAZZ Center — a dedicated jazz performance space and permanent home to our organization’s many functions. Led by an anonymous gift “The SFJAZZ Center is ambitious in its of $20 million, the largest ever given to a vision to present the diverse spectrum jazz institution, the campaign will raise $50 of jazz in a first-rate facility.” million toward construction of this facility, — San Francisco Chronicle plus $10 million to further build the SFJAZZ Endowment. 12 13
  • 9. Built for Jazz and Education The SFJAZZ Center will be built specifically for the growth of jazz music and audiences alike. It will be the first concert hall of its type in the western united States: a unique, free-standing, high-quality performance venue with flexible seating and staging for artists of every stature. It will also include spaces designed for jazz education, program development and our administrative staff. Designed by awarding-winning San Francisco architect mark Cavagnero and ideally located in San Francisco’s vibrant cultural corridor, the SFJAZZ Center will be comprised of 35,000 square feet in a transparent, freestanding, LEED gold-Certified structure. key features of this phenomenal new building: • State-of-the-art auditorium, adjustable from 350 to 700 seats • 80-seat multi-purpose ensemble room, for education and intimate performances • Rehearsal spaces • Digital learning lab • Café at sidewalk level • Ground floor lobby, retail shop and box office • SFJAZZ administrative offices The SFJAZZ Center will provide a world-class facility to foster development of musicians and audiences alike. At the same time, it will offer our patrons a strong sense of affiliation, based on having a physical place in which to congregate — one of the fundamental elements of success for virtually all other major arts presenters. Sonny Rollins 14 15
  • 10. Built for Culture and Community The SFJAZZ Center will provide more than a superb and flexible concert hall. Located at the corner of Franklin and Fell streets in the heart of San Francisco’s vibrant hayes valley, the SFJAZZ Center will be a hub of culture, community and commerce for locals and tourists alike. It will take its place alongside world-renowned arts institutions such as the San Francisco Symphony, San Francisco Opera and the San Francisco Ballet. Located a short distance from both the Western Addition and the mission neighborhoods, the SFJAZZ Center will also be close to its cultural and creative roots in the African American and Latino communities. Equally important, this new facility allows for expanded SFJAZZ educational opportunities, perfectly centralized in the hayes valley location. In fact, the SFJAZZ Center will be within easy walking distance of Civic Center Station (home to munI and BART trains). It will be served by several local bus routes and equipped with other amenities such as bike racks to promote low-impact transit. This location was selected to create easy access and foster a strong jazz community from throughout the Bay Area and beyond. As noted by Randall kline, “SFJAZZ ’Center’ is truly the right name to describe the building that we have in mind. Day and night, seven days a week, it will be a hub of activity, drawing jazz fans, musicians, young students and their families, members “As a long-time supporter of the arts, and scholars alike, whether to see a show, attend a talk, I am delighted to welcome this new rehearse new works, view a jazz-related film or have a facility to San Francisco.” meal at our sidewalk café.” — Speaker Nancy Pelosi Ecstasy sculpture at Patricia’s green 16 17
  • 11. Built for Tourism, Civic and Economic Growth not only will the SFJAZZ Center serve as a destination that provides the “jazz thread” in the fabric of hayes valley and San Francisco performing arts communities, but it also gives Bay Area residents a focal point for all things jazz. Proximity to public transportation and a great location within the thriving hayes valley neighborhood ensure that the SFJAZZ Center will bolster the local economy by attracting audiences and business to stores, restaurants and other commercial developments. It’s no wonder the hayes valley neighborhood Association and San Francisco Planning Commission have enthusiastically endorsed and approved the project. The SFJAZZ Center will encourage tourism among music lovers from around the world, as does Jazz at “The addition of the SFJAZZ Center Lincoln Center in new york City. And provides San Francisco visitors and for that reason, the San Francisco residents alike a permanent, year-round Convention & visitors Bureau has home to continue to showcase what already expressed its strong support. is widely regarded as one of the world’s finest jazz festivals.” — Matt Stiker Executive Vice President Chief Marketing Officer SF Convention & Visitors Bureau 18 19
  • 12. Built for Good Business We currently present over 100 concerts annually in more than 20 venues around the Bay Area — from Bimbo’s 365 Club and the Palace of Fine Arts to Davies Symphony hall and the Paramount Theatre. Our reliance on this “nomadic” patchwork of venue rentals is challenging, expensive and inefficient. In addition to requiring a great deal of financial and staff resources to move SFJAZZ events from one location to another, these venues also vary greatly in terms of ambiance, acoustics and seating flexibility. Owning and operating our own building will allow us to dramatically enhance the audience experience with improved production, sound, lighting and seating. Fans will have a centralized place to go for jazz, much like devotees of the San Francisco Symphony, Opera or Ballet. All of this Chris Potter Abbey Lincoln will be accomplished without increasing ticket prices. Likewise, building a mid-sized venue with flexible seating capacity will let us tailor our productions and marketing campaigns, so they are always appropriate in scale relative to the stature of the artist performing. Further, SFJAZZ will gain an additional income stream by renting the venue to other presenters and organizations. Only in these ways can we ensure our sustainability in this era of a constantly changing cultural landscape. “We can look forward to new and emerging talent to be fostered by the building of this exciting new art facility for SFJAZZ.” — SFGate.com Poncho Sanchez vijay Iyer 20 21
  • 13. Built for Financial Viability In addition to raising funds for the SFJAZZ Center, the World is Listening campaign is also designed to substantially grow the existing SFJAZZ Endowment and the ranks of our current membership. Achieving these “The SFJAZZ Center represents a objectives will ensure that SFJAZZ has the major transformation for SFJAZZ.” strong financial viability to remain a beacon — Srinija Srinivasan for jazz presentation and education. Chair of the SFJAZZ Board of Trustees A healthy endowment and a large membership base support all aspects of SFJAZZ operations: artistic programming; jazz education; facility and equipment maintenance; and the retention of a capable staff. The endowment sits as the bedrock of our Dianne Reeves institution, allowing us to think and grow with the long view in mind. An increased membership means more than funding alone — it represents a bigger family of music lovers who will continue to engage in all that we do. These initiatives will provide financial stability, allowing SFJAZZ to weather any economic cycle. mcCoy Tyner 22 23
  • 14. Built for the Way Forward no doubt the goals of the World is Listening campaign are ambitious, especially during this time of great economic challenges. yet the investment is critical, not only for SFJAZZ but also for the future of our nation’s culture. Jazz is at a crossroads. It needs an institution “Everything in the building will on the West Coast to encompass a century of jazz heritage — while be adjusted for SFJAZZ’s top providing a safe haven for musical innovation going forward. priority: music.” The SFJAZZ Center, a larger SFJAZZ Endowment and an expanded — The New York Times, Bay Area Blog SFJAZZ membership will collectively maximize the potential of SFJAZZ to cultivate artists, nurture talent, inspire audiences, foster community and celebrate jazz as a living art form. It will provide jazz musicians a true cornerstone on which to build their touring schedules throughout the u.S. We believe SFJAZZ is the ideal institution to create this inclusive, community-oriented center. here are just a few of the many reasons why: • A nearly 30-year history as one of the world’s leading jazz presenters • The continued vision of our founder and Executive Artistic Director • Upwards of 100,000 attendees at our events each year • Ongoing financial support from thousands of SFJAZZ members and donors • A strong commitment to jazz education, for people of all ages • An extraordinary and very involved Board of Trustees • Enthusiastic endorsement from prominent city organizations • A talented and vibrant staff • Hundreds of long-standing volunteers Raul midón Wynton marsalis keith Jarrett Esperanza Spalding 24 25
  • 15. Help Build the Future of SFJAZZ Artists perform for SFJAZZ because we give them the freedom to take creative risks and we connect them to large and appreciative “The upshot will be the elevation audiences. Fans choose SFJAZZ because we deliver modern masters, of jazz to the same level of cultural emerging artists and brilliant locals. Educators and young people importance as symphonic classical choose SFJAZZ because we open minds, inspire creativity and help music, opera, theater and other develop a lifelong relationship with high-quality music of many kinds. arts — deserving a steady home and full facilities for cultivating new generations of talent. Expect a lot We have already made extraordinary progress towards realizing more educational programs, lectures, all our campaign goals, thanks to much hard work and the Brad mehldau small-scale shows and lots more.” generosity of a few key individuals. here is a snapshot of our achievements thus far: — San Francisco Examiner • Launched the World is Listening campaign, having already achieved more than half of our financial goal Wil Blades Savion glover • Purchased the site at Franklin & Fell • Devised an elegant and purposeful architectural design with mark Cavagnero • Received unanimous approval from the San Francisco Planning Commission • Conducted “town hall” meetings and gained community support • Received coverage from major publications around the world But, we still have a long way to go, in order to close the deal — and open the doors to our first planned performance in 2012. That’s where you come in. Avishai Cohen SFJAZZ high School All-Stars nicholas Payton 26 27
  • 16. Now it’s Your Turn! Credits Notes Won’t you join us in supporting the ARCHITECTURE TEAM SFJAZZ Center architecture & renderings mark Cavagnero Associates World is Listening campaign? In order SFJAZZ Center theater design Auerbach Pollock Friedlander to reach our target of breaking ground SFJAZZ Center acoustical design SIA Acoustics, Sam Berkow in Spring 2011 and opening the doors in PHOTOGRAPHY & ILLUSTRATION Page Fall 2012, we need your help. SFJAZZ Center marquee Joshua Redman Propp+guerin Walt Denson 1 2 Taj mahal Scott Chernis 3 Bobby mcFerrin mark Brady 3 Please see our Schedule of Recognition hiromi uehara mark Brady 3 Opportunities for contributions of $5,000 herbie hancock mark Brady 4 Ana moura Sun Lee 4 and up. To learn more about The World is Dave Brubeck Sun Lee 4 Listening and opportunities to participate Charles Lloyd James knox 4 John Scofield nick Suttle 5 via cash donations, planned giving and Ahmad Jamal Sun Lee 6 Richard Bona Sun Lee 6 gifts of appreciated stocks and other John mcLaughlin mark Brady 6 assets, please contact kevin Causey. gal Costa Walt Denson 6 Bobby hutcherson Ronald Davis 6 SFJAZZ high School All-Stars Sun Lee 8 SFJAZZ Family matinee Ronald Davis 9 miguel Zenón Christina Ayala 9 SFJAZZ Collective Walt Denson 10 SFJAZZ Collective Walt Denson 11 Eric harland Walt Denson 11 Sonny Rollins Sun Lee 15 Ecstasy sculpture Charles Rubinoff 16 Absinthe restaurant Charles Rubinoff 17 War memorial Opera house Andreas Praefcke 17 munI bus Charles Rubinoff 17 City hall Stephen Betheil 18 hayes & Octavia streetsigns Roland Picasa 18 BART train Shakata ga nai 18 Chris Potter Tamas Talaber 20 Abbey Lincoln Adger W. Cowans 20 Ponco Sanchez Devin Dehaven 20 vijay Iyer hans Speekenbrink 21 Dianne Reeves Sun Lee 23 mcCoy Tyner gene martin 23 Kevin Causey Raul midon Wynton marsalis Jurvetson vân nguyen 24 25 Director of Development keith Jarrett Esperanza Spalding Sun Lee Scott Chernis 25 25 415-283-0306 Wil Blades Savion glover Scott Chernis Ronald Davis 26 26 kcausey@sfjazz.org Avishai Cohen SFJAZZ high School All-Stars Walt Denson Sun Lee 26 26 Brad mehldau mark Brady 27 nicholas Payton Ronald Davis 27 BROCHURE PRODUCTION mike Charlasch Creative direction, editing & copywriting kathy Lemmon Copywriting Ronnie Shapiro Art direction & design megan mock Design Teddy hutcherson Production Lahlouh Printing 28
  • 17. San Francisco Jazz Organization THE WORLD IS LISTENING: Three Embarcadero Center, Lobby Level Campaign for the SFJAZ Z Center sfjazz.org San Francisco, CA 94111