How do marketers identify and analyze competitionSameer Mathur
This document discusses how to identify and analyze competition. It explains that competitors are products that closely substitute a brand and compete for the same customers. To understand competition, a company should determine what category their brand belongs to and gather information about competitors such as their objectives, motivations, and factors that influence their behavior. The overall goal is to understand existing and potential future competitors to help a brand, especially ones with growth ambitions, enter new markets.
How do marketers identify and analyze competitionSameer Mathur
This document discusses how to identify and analyze competition. It explains that competitors are products that closely substitute a brand and compete for the same customers. To understand competition, a company should determine what category their brand belongs to and gather information about competitors such as their objectives, motivations, and factors that influence their behavior. The overall goal is to understand existing and potential future competitors to help a brand, especially ones with growth ambitions, enter new markets.