Publishers that have built trust with their audience and create intent through their content can monetize that intent through a fully-integrated commerce offering that actually puts branded boxes of merchandise in the hands of their consumers. Thrillist Media Group is successfully combining its content platform with a thriving commerce business. Todd Anderman describes real world examples of campaigns with Jackthreads, Doritos and Outlook that highlight how the combination of content and commerce can propel your business forward.

2. There is a big UNTAPPED
OPPORTUNITY in digital media.

3. Currently Tapped Revenue Streams:
1. Advertising
2. Subscription
3. Events
4. Licensing

4. Let’s Look Closer:
1. Advertising
2. Subscription
3. Events
4. Licensing

5. UNLIMITED INVENTORY
Digital Ad Inventory > Advertiser Demand

6. A Challenge For Publishers to Overcome
PREMIUM
REMNANT inventory

7. How about selling subscriptions, events
and licensing?
Good incremental revenue opportunity for a few publishers, but
can they significantly scale the business AND provide more
powerful ad product?

8. There is a big UNTAPPED
OPPORTUNITY for digital publishers....that
also leads to unique insights for custom
advertising programs

9. COMMERCE!

11. “Streetwear's bold styles and outlandish patterns either grab
you immediately or they don't – no one's ambivalent about a
Playa's Club gold-studded teal sleeveless hoodie. Make the
call and move on, with Jack Threads.”
Thrillist Boston – October 9, 2008

13. Google Analytics & Facebook Insights
JackThreads has had incredible growth
1M+
Credit Cards
on File
7M+
Logged In
Users
2M+
Packages to be
Shipped in 2014
$100M
Forecasted
Sales
for 2014

14. READERS
BUYERS

15. Huge Increase in Lifetime Value
Shitload
of Value
No Value

16. ALL VALUABLE INVENTORY
PREMIUM
REMNANT inventory NATIVE commerce
PREMIUM
Typical Digital
Publisher

20. The Kicker:
Understanding purchasing behaviors
also makes for better ad product…
Where the advertiser enhances the
shopping experience

26. User Generated Content User Generated
Commerce

29. Surprise & Delight Your Customers

31. Incredible Social Traction

32. Advertisers Provide Special Offers for Consumers

33. Publisher + Marketer
=
Unique Insights for Advertisers
=
Increased RPM
=
Merging Content and Commerce