Most people I teach are amateur fundraisers. They aren't working for large charities with multi-million pound income and teams of people running their fundraising campaigns - they bare often volunteers looking for hundreds of pounds to solve a local problem. These are difficult times and many of these groups are realising they need to switch from asking a small number of people for a lot of money through bid-writing and start thinking about asking a larger number of people for smaller amounts of money through more traditional tin-rattling. So how can the internet help them achieve their goals? This presentation usually takes about 45 minutes and runs through some practical tips to help them face their fundraising challenges.

1. Fundraising and the internet
Mark Walker
SCIP
ICT Champion for the South East

2. About SCIP
• IT services and training to charities and
community groups
• Social enterprise founded in 1996
• Based in Brighton
• Regional ICT Champion for south east

3. Fundraising and the internet
• Popular course created in 2001
• Usually 3 hours
• Very practical, try to get people to use
the time to actually do some fundraising

4. How can the internet help?
1. Improve fundraising skills
2. Research that supports your bids
– Where’s the money?
– Who else is doing what I do?
– What evidence is there that it’s needed?
3. Raising money online

5. Improve your fundraising
• Practise makes perfect
• Top tips, latest techniques, news
updates, legal requirements
• Reminds us what we know we should
be doing already…

6. Useful websites
• Most of us are amateur fundraisiers
• Few have training or qualifications
• Few have clear role
• Web is great for learning from the
professionals
• Learn ‘How To’ be a good fundraiser

7. FREE RESOURCES
include excellent factsheets about
a range of fundraising topics

9. Lots of useful fundraising info on
NCVO website, some of it hidden
under ‘Sustainable Funding Project’

10. Research on the internet
• Local/Regional/National/International
• Up to date news, statistics, opinions,
networks, email addresses, related
activities, intelligence, gossip
• Look for incoming information via email
sign-up

11. Local Information
East Sussex Bidding Bulletin
www.eastsussex.gov.uk/community/funding/updates
West Sussex Searchable Database
www.open4community.info/westsussex

12. Is this the most comprehensive
funding digest produced
by a local authority?
www.eastsussex.gov.uk ->
search for Funding News

13. Sign up for free searches using
a range of options to narrow your
search to your specific needs
plus email alerts and updates

14. National/International
Funding Central www.fundingcentral.org.uk
UK Gov Statistics www.statistics.gov.uk
Google www.google.co.uk

15. Brings together all sorts of
useful information
With free searches using
a range of options to narrow your
search to your specific needs
plus email alerts and updates

16. Use Government data to help prove
the case to support
your grant applications

17. Use your postcode to create a map
of your local area and the
public data available about it

18. This includes health, education,
housing and other information,
available to download and/or
as graphs and charts
to include in your bids

19. Raising money online
• No magic solution
• Part of sustained fundraising strategy
• Can be expensive to take funds online -
setting up + ongoing fees
• Easiest place to start is to use services such
as CAF and GiveNow
• Can also set up online shops

20. Possible solutions
• eBay - charity partners
• Justgiving.com
• Virgin Money Giving
• Facebook
• Twitter

28. How can the internet help?
• Improve fundraising skills
• Research that supports your bids
– Where’s the money?
– Who else is doing what I do?
– What evidence is there that it’s needed?
• Raising money online

29. Fundraising and the Internet
• www.fundingcentral.org.uk
• www.icthubknowledgebase.org.uk
• www.slideshare.net/scipmark
• Mark Walker, SCIP
– 01273 234049
– mark@scip.org.uk
– www.scip.org.uk