Session: 101 Use Cases for IoT: "A Picture is Worth a 1000 Words" Presenter: Jay Moodley, IOT Solutions Specialist, Eastern Canada Date: October 6, 2015

1. IOT Solutions Specialist, Eastern Canada
“A Picture Is Worth A 1000 Words”
101 Use Cases for IoT
Jay Moodley – jamoodle@cisco.com

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• What is the Internet of Things (IoT)?
• Why IoT now?
• 101 IoT Use Cases (okay, I lied, not 101 but about 5-6)
Agenda

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“The Internet of Things is the
intelligent connectivity of physical
devices driving massive gains in
efficiency, business growth, and
quality of life.”

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Billions of ‘Things’, Millions of Solutions

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How Big is the Potential Market?
“Trying to determine the
market size for the Internet
of Things is like trying to
calculate the market for
plastics, circa 1940. At that
time, it was difficult to
imagine that plastics could
be in everything.”
‒ Prof. Michael Nelson
Georgetown University

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Convergence across all types of solutions…
ConsumerIT Industry

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Convergence Leading to IoT
Metcalfe’s
Law
More connections
create more value
Moore’s
Law
Technology gets
cheaper and
more powerful
Data anemic
Insight
Slow
From To
Data bulimic
Foresight
Near time
LOWER RUNNING COSTS – SELL THE DATA STREAM – AMPLIFY THE PRODUCT – CREATE NEW VALUE*
*Frog design: IoT Signals
Big Data
Analytics
Lowers costs
and creates new
revenue

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Cloud &
Services
Stadium
Municipal Command
& Control Center
Smart
Grid Hospital
Optimization
Comms
Network
Optimization
Home
Energy
Mgmnt
Source: Intel
Traffic
Flow
Optimization
Factory
Optimization
Logistics
Optimization
Traffic
Cameras
Automated
Car System
Intelligent Digital
Signage
Connected
Ambulances
Intelligent
Medical
Devices
INTELLIGENT
CITY INTELLIGENT
HOSPITAL INTELLIGENT
HIGHWAY
INTELLIGENT
FACTORY
The Internet of Everything: Connecting the
Unconnected

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INTERNET OF THINGS
APPLICATIONS
CloudFog

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INTERNET OF THINGSINTERNET OF THINGS
APPLICATIONS
Fog
Computing
Management
and Automation
Network
Connectivity
Security
Cyber and
Physical
Data
Analytics
Application
Enablement
Platform
APPLICATIONS
CloudFog
Introducing the Cisco IoT System

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WHAT IS IT
CISCO VISION
CISCO PORTFOLIO
Purpose Built Network Devices
Network Connectivity
Cisco IoT
System
Portfolio Depth:
Wired and Wireless, Routing and Switching
Customized
for Industries
Cloud to Fog
Comprehensive Portfolio
Cisco IoT System Network Connectivity
Industrial Switching
IE 2000, 3000
CGS2000
IP67 IE 4000
Industrial Wireless
Field
AP 1552
Manufacturing
WGB/AP
(Rockwell)
Field Network
CGR
1000 819H
IR 910IR
509
Industrial
Routing
CGR 2000
ASR 903
ASR 902
Embedded
Networks
5900 ESR
5921 Software
Router
ESS
Switches
IE 5000
Industrial AP
IW 3700 802.11ac
Mobile IP Gateway
IR 829IR 809
New New
New
NewNew

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1212
What are some IoT Applications?
Source: Beecham Research, Pike Research, iSupply Telematics report, US DoT
• Smart Meters
• Distribution Automation
• Field Area Network
• Premise
• EV Charging Mgt
• Renewable / Distributed Energy
500M – 1B devices
Energy
• Navigation,
• Tolls, Traffic Management
• Safety, Collision Avoidance
• Video
• Emergency Assistance
• In-vehicle diagnostics
• Intelligent Signage
500M+ devices
Automotive
• Intelligent Transport
• Smart Buildings
• Smart Government
• Healthcare
• Structural Management
• Smart Water Management
• Smart Parks
1B+ devices
Smart Cities
• Equipment Tracking
• Implants
• Remote Monitoring
• Telemedicine
• Mobile Labs
• Diagnostics
100M+ devices
Virtual
Healthcare Industrial
Security/Public
Safety
• Intelligent asset utilization
• Smart Maintenance
• Intelligent Pumps, Valves
• Smart Pipelines
• Intelligent Material Handling
• Location Aware Safety
• Smart Tags
1B+ devices
• Surveillance, Tracking
• Remote Weapons Systems
• Emergency Services
• Water Treatment
• Environmental Monitoring
• Emergency Services
100M+ devices
• Fuel Stations
• Gaming, Social Events
• Vending Machines
• Supermarkets
• ATM Machines
• POS Terminals
• Customer Interaction
200M+ devices
Retail/Financial

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• What is the Internet of Things (IoT)?
• Solution Verticals Overview
• 101 IoT Use Cases
Agenda

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Every city department makes investments independently resulting in:
• No sharing of infrastructure costs and IT resources
• No sharing of intelligence/information, e.g., video feeds, data from sensors, etc.
• Waste and duplication of investment and effort
• Difficulty in scaling infrastructure management
Waste
management
Pollution/
environment
City
lighting
Public
safety
Parking
optimisation
Traffic
management
This fragmented approach is inefficient, has limited effectiveness, and is not economical
Cities Have Traditionally Addressed Issues in Silos

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Transportation
Safety and Security
Utilities
Environment
Convergence
Cities need a CONVERGED approach that breaks these silos that lowers TCO and unlocks
new use cases

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City Infrastructure Management over a Common Network
Smart+Connected
Parking
Give citizens live parking
availability information to
reduce circling and
hence congestion
Smart+Connected
Traffic
Monitor and manage
traffic incidents to
reduce congestion.
Smart+Connected
Lighting
Manage street lighting to
reduce energy and
maintenance costs
Smart+Connected
Location Services
Provide real time view of
people, sensors and
flow data to aid
planning, commerce,
tourism for contextual
content & advertising
Smart+Connected
Safety and Security
Automatically detect
security incidents,
shorten response time,
and analyze data to
reduce crime
CIM City Data Layer – Application enablement layer
City Network - Infrastructure Layer

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Smart Street Lighting:
Benefits
§ Energy savings from:
§ Lighting levels adjusted to traffic density
§ Dimming and extending life of luminaires
§ Central monitoring and reporting for individual
street lights, enabling more effective
maintenance
§ Every light can be tagged and tracked,
improving accuracy and simplification of asset
management
§ Reduction in carbon emissions plus energy
saving of up to 50%, rising to 80% with the
introduction of Smart Control
§ Improved emergency services: Emergency
operators can flash nearby lights to speed first
responders arriving at the scene

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The NetSense platform turns LED light
fixtures into sensor-equipped, smart
devices capable of capturing and
transmitting data near real-time,
enabling new applications and services
(lighting, parking management, safety
and security, location-based etc.)
City Lighting Network with Multi-Sensing Nodes
PARKING TRAFFIC LIGHTING ENVIRONMENT
LIGHTING
CCTV
PARKING
Before
PARKING TRAFFIC LIGHTING ENVIRONMENT
LIGHTING
CCTV
PARKING
After

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Parking Lot and Demarcated Parking

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Smart+Connected City Parking: How It Works
Street
City
Foundational
Network
POWER
Sensor
Gateway
on Cisco
CGR STREET
CABINET
Ruggedized
Switch
Parking
Sensor
Parking
Sensor
Parking
SensorNo Parking Zone
Solution Components
1 Sensors on parking spots
2 New generation of parking meters
3 Video camera with analytics
Data Flow
1 Sensors detect parking events
2 Correlation of sensor and meter
events to generate meter violations
3 Cameras detect no-parking and
loading zone violation events
Video Camera

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Other Analytics

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IoT in Manufacturing
Ethernet & Convergence
• Preventative Maintenance & Analytics
• Integrated Machines and Robotics
• Agile Manufacturing & Advanced
Automation
• Mobile Plant-wide Access to Machines

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Worker Safety

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Worker Safety

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Challenge
• Maximize production efficiency by tracking all
mining operations
• Keep employees safe with remote operation
and monitoring of hazardous work areas
• Control production costs through better asset
and site management
Solution
• Real-time visibility, monitoring, and ventilation
control provides support for ventilation on
demand system
• Single multiservice IP network provides
wireless connectivity in demanding
environments
• Partner RFID solution enables live tracking of
all people and assets anywhere in the mine
Mining – Safety, Efficiency
Results
• Ventilation on demand reduces
energy costs between $1.5
and $2.5 million per year
• Improved tracking enables the
mine to locate employees
instantly in the event of an
emergency 45 to 50 minutes
faster than before
• Enhanced asset tracking
provides near real-time insight
into the status and location of
equipment for safer and more
efficient operations

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Case Study – The Connected Schoolbus
• HISD%provides%transporta1on%services%to%the%largest%single%geographic%area%
in%the%state%of%Texas%covering%625%square%miles.%%
• HISD%is%unique%in%that%they%provide%a%single%hub%where%students%are%bused%
to,%and%then%transfer%to%another%bus%to%reach%their%final%des1na1on.%
• With%100%buses%and%50%“white%fleet”%vehicles%requiring%technology,%a%one%
size%fits%all%or%COTS%approach%will%not%benefit%HISD’s%mid%to%long%term%
strategic%goals.%

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RuBAN Vehicle Tracking
Network Vendors

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RuBAN Driver Management (V2I)
Network Vendors

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RuBAN Vehicle to Vehicle (V2V)
Network Vendors

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RuBAN Vehicle Telematics
Network Vendors

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RuBAN Physical Security
Network Vendors

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RuBAN Automated NMS
Network Vendors

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IP and Facility Networks are Converging
33
Building Services and
Technologies
Non-IP
IT Services and Technologies
IP Based
High-speed Internet Lighting
Wireless Elevators
Continual monitoring
IP telephony HVAC sensors
Audio and video conferencing
Visitor management
Video surveillance
Interactive media
Access
Digital signage
Energy
VPN

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PoE slashes cabling cost for new construction
AC conduit Structured cabling
• Electrician wage rates
• Bending conduit
• Electrical code
• Structured cabling cost structure
• Pull bundles
• Low-voltage

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The Transition to Connected Lighting
Traditional Lighting Infrastructure Connected Ceiling Infrastructure
• High voltage cabling for lighting
(110V or 277V Power)
• Legacy RS-485 protocol for control
A/C Power
Lighting
Control
Module
Control Network
(DMX, DALI, LonWorks, BACnet, KNX, RS-485)
Digital
Lighting Control
Driver Modules Sensors
(Light, Motion,
CO2/CO, etc.) WiFi
Access Point
IP Video
Surveillance
Camera
Wall
Switches
HVAC
Variable Air Valves
Connected Ceiling Applications
…
Wiring
Closet
Energy
Mgmt
Bldg
Mgmt
Lighting Control
Cisco/Partner Cloud Services
Commercial
LED PoE Fixtures
• Switch PoE power LED light and other edge devices
• Both power and control through RJ-45 Ethernet cable

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Digital Ceiling Unlocks the Power of IoT
• Light
• Occupancy /
motion
• WiFi
• LiFi
• BTLE
Integrated Sensors Integrated radios
Metering
Analytics
• Energy
• Space /
occupancy
• Resources
• Grouping /
interactions

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Cisco Canada – Toronto HQ Smart Lighting
RBC Waterpark Place
Most Connected building in Americas
1 million SF of commercial office (100k SF for Cisco HQ)
One Network for IP lighting, IP HVAC, metering, security, blinds
Developer: Oxford Properties, Building/integrators: EllisDon
Central management through Cisco Integration Platform (CIP)
Solution
First Philips-Cisco solution in Americas
1440 IP POE LED fixtures
Occupancy, Control, Energy Savings
incremental Cisco network ~ $380k
…also, first Delta Controls IP POE
HVAC controllers in the world

38. Thank You.

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The World Generates More Than 2 Exabytes of Data Every Day
Connected Objects Generate Big Data
46 million in the US alone
1.1 billion data points (.5TB) per day
A large offshore field produces 0.75TB of data weekly
A large refinery generates 1TB of raw data per day
10TB of data for every 30 minutes of flight
With >25,000 flights per day, petabytes daily
A single consumer packaged good manufacturing machine
generates 13B data samples per day

40. Cloud

41. Cloud

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Fog
Fog Puts Intelligence Closer to the Data Source
Cloud
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx IOx
IOx
IOx

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Fog… Distributed Computing
• Fog Computing, developed by Cisco, is a paradigm that extends Cloud
computing and services to the edge of the network. Similar to Cloud,
Fog provides data, compute, storage, and application services to end-users.
• The distinguishing Fog characteristics are its proximity to end-users and
devices, its dense geographical distribution, and its support for mobility.
Services are hosted at the network edge. By doing so, Fog reduces
service latency, and improves QoS, resulting in superior user-experience.
• Fog Computing supports emerging Internet of Things (IoT) applications
that demand real-time/predictable latency (industrial automation,
transportation, networks of sensors and actuators).
• Thanks to its wide geographical distribution the Fog paradigm is well
positioned for real time big data and real time analytics. Fog supports
densely distributed data collection points, hence adding a fourth axis to the
often mentioned Big Data dimensions (volume, variety, and velocity).
http://newsroom.cisco.com/video-content?articleId=1208283

44. Oil Rig Corporate Office, Houston, Texas
Fog Cloud
Employee
Devices
Machine
Sensors
Machine
Sensors
Machine
Sensors
Historical
Data
Warehouse
Integrated
Video
Surveillance
Geologist
Data Analyst

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Thank You! Questions?

46. Thank You.