This document summarizes a digital workshop about going digital for home exporters. The workshop discusses the need for businesses to have an online presence through websites and social media. It provides tips on developing a digital presence, designing effective digital presentations, and ways to engage buyers virtually through Zoom presentations, showroom tours, and creative fair setups. The workshop emphasizes keeping presentations simple, telling your story, and creating engagement through live Q&A.

1. Thank you for joining us. We are just waiting
for everyone to log on & will start at 4.05pm
Please keep your Mic off for smooth Audio.
Workshop Host : Supreet Raju Texilist www.texilist.com
digital presentations
for home exporters

2. COMPLIMENTARY WORKSHOP
THE NEED FOR GOING DIGITAL
DIGITAL PRESENCE
WEBSITE & SOCIAL MEDIA
DIGITAL PRESENTATIONS
EXAMPLES
Q&A
digital presentations

3. textile
tactile

4. HEIMTEXTIL - Jan 2021 - Postponed
DOMOTEX - JAN 2021 - POSTPONED
AMBIENTE - Feb 2021 - Postponed
MAISON & OBJET - Sept 2020 - virtual
MARKET WEEK NY - MARCH 2021 - virtual
VIRTUALIHGF INDIA - NOV 2020 -
AND THEN CAME COVID.

5. Nextrade by Messe Frankfurt
going Digital

6. Maison & Objet Digital Showroom Tours
going Digital

7. Texilist.com
going Digital

8. EVERYTHING POINTS TOWARDS
DIGITAL PRESENCE

9. define your offering
What is your USP ?
Organic Sustainable Home Textiles
OR
Low-cost mainstream Textiles
High-End Luxury Boutiques
OR
Big Box Retailers
your identity

10. Why do you need a Website ?Good
1. Visibility & Credibility
2. Good SEO means Google Page 1
3. First Touchpoint for New Leads
4. Helps you stand out & create an image
5. Short Attention Span
6. Low-cost advertising

11. YOUR BUSINESS WEBSITE IS
AN ART PROJECTNOT

12. protecting your designs
TO SHOW ORNOT TO SHOW

13. SOCIAL MEDIA FOR B2B BUSINESSES
There are more than a billion people around the world
on social media. You can bet that at least a small
percentage of them are interested in your product.
90% use social media to engage with industry thought leaders
72% use social channels to research solutions
The B2B Buyer is social

14. Make social media about your audience,
not just your business.
WHO DO YOU WANT TO TARGET ?
WHAT INFORMATION CAN BE USEFUL TO THEM ?
Buyers & Buying Agents1
2

15. Share Good Content
Have a distinguished Brand voice
Foster a sense of Community
Maintain Consistency
Keep an eye on Competitors
for your social presence
Tips
You may not need to be on as many
social media platforms as you think.

16. FROM LEAD TO ORDER
DIGITAL
PRESENTATIONS

17. WHAT YOUR BUYER CAN’T SEE
WHAT YOUR BUYER CAN SEE
Fabric Quality
Finish
3D Visual impact
Comparison to Trends
Competitors
Design Aesthetic
More Designs
Presentation Aesthetic
Seamless Experience
Your ability to adapt

18. LEVEL 1 : EMAIL FILE
Cover page options
Moodboard
Product CADs
Photoshoot
Spec Sheets
End Page with Contact information
PDF, PPS - Any Locked File
What can go in a file ?
Preferred Formats ?

19. Theme Name
COMPANY
LOGO
LOOK BOOK

20. Company Name
THEME NAME
COLLECTION PREVIEW

21. Inspiration

22. CODE

23. Product Name

25. CODE CODE CODE

26. Product Name
CODE
CODE
CODE
CODE
CODE
CODE

27. CODE
CODE
CODE
Product Photoshoot

28. Collage for
your Photoshoot

29. CODE : CODE :
CODE : CODE :
Eating Together
PRODUCT:TABLERUNNERCODE:

30. Table for Two
PRODUCT : TABLE RUNNER
CODE :
PRODUCT : TABLE MAT
CODE :
PRODUCT : TABLE MAT
CODE :

31. PRODUCT : TABLE RUNNER
CODE :
PRODUCT : TABLE RUNNER
CODE :
Table Collection

32. Keyword

33. CODE X
SIZE X
WEIGHT X
MATERIAL X
GSM X
Product Name

34. CODE X
PRODUCT X
SIZE X
WEIGHT X
MATERIAL X
GSM X

35. Company Name
www.companywebsite.com
EMAIL :
PHONE :

36. presentations
Take the Theme Forward
Stick to the Color Palette
DESIGN IT
Take the Buyer on a journey
Design clarity is important
Product Photoshoot helps
Use Texilist Templates
Important, Time-Consuming
& Worth the Effort
Designg

37. CODE X
SIZE X
WEIGHT X
MATERIAL X
GSM X
Product Name
rustic
ecoartsy
neutral

38. Do’s & Dt’s
DO Keep it Simple
make the slides too busyDON’T
add all important detailsDO
over-animateDON’T
choose colors carefullyDO
use pixellated imagesDON’T
send locked files - PDF/PPSDO
send heavy filesDON’T

39. LEVEL 2 : ZOOM PRESENTATION
Creates human contact
You can tell your story
Doesn’t take as long you think
Buyers also crave engagement
Change of pace
Live Q & A
1. Schedule a Zoom Call to present
2. Showroom Tour
Why is this preferred ?
Your Options ?

40. get creative
Create a 3-day Fair Setup in your Company Showroom
& invite Buyers for virtual meetings
Offer Complimentary Tours to new vetted Leads
Offer Experience Design Files along with Staple Files

41. Q A&
If you have any questions,
please type them into the Chat Box.
Workshop Host : Supreet Raju Texilist www.texilist.com

42. next workshop
top reads
upcoming
THE POST-COVID ERA
The Big Trends & New Products for 2021/22
TUESDAY 20 OCTOBER 2020 PAID MEMBERS ONLY
Does Heimtextil repeat the same Trends every year?
New Room : Home Office - Exploring new Products
7 Mistakes when designing for a Buyer’s Moodboard
TEXILIST
www.texilist.com

43. Thank you for joining us today !
For any queries, please reach out to us at
hello@texilist.com
TEXILIST
www.texilist.com