Presented	
  by:	
  
                            Amr	
  Elesawy	
  
                            Cesar	
  Osorio	
  
                            Birhane	
  Aregawi	
  
                            Rohit	
  Perla	
  
                            Can	
  Donmez	
  

                            Presented	
  to:	
  

Ludwig	
  Mies	
  Van	
     Prof.ssa	
  Barbara	
  Galli	
  
                            	
  
                            	
  
DER	
  ROHE…	
              Date:	
  
                            21-­‐04-­‐2010	
  
!                           	
  
                            Architectural	
  Eng.	
  MSc 	
  	
  
Less	
  is	
  More	
        2nd	
  Semester	
  
Ludwig	
  Mies	
  Van	
  
DER	
  ROHE…	
  
!
Less	
  is	
  More	
  
 ELEMENTS	
  FROM	
  THE	
  GERMAN	
  PERIOD	
  
	
  
	
  WHY	
  MOVING	
  TO	
  USA?	
  
	
  
	
  INTERNATIONAL	
  STYLE	
  
	
  
	
  SOME	
  WORKS	
  IN	
  THE	
  USA	
  
	
  
	
  THE	
  SEAGRAM	
  BUILDING	
  
	
  
	
  THE	
  SEAGRAM	
  EFFECT!	
  
 ELEMENTS	
  FROM	
  THE	
  
GERMAN	
  PERIOD	
  
 ELEMENTS	
  FROM	
  THE	
  
GERMAN	
  PERIOD	
  
	
  
-­‐ THE	
  BARCELONA	
  PAVILLION	
  
-­‐ Casa	
  Brno	
  
 ELEMENTS	
  FROM	
  THE	
  
GERMAN	
  PERIOD	
  
	
  
-­‐ THE	
  BARCELONA	
  PAVILLION	
  
-­‐ Casa	
  Brno	
  
 ELEMENTS	
  FROM	
  THE	
  
GERMAN	
  PERIOD	
  
	
  
-­‐ THE	
  BARCELONA	
  PAVILLION	
  
-­‐ Casa	
  Brno	
  
 ELEMENTS	
  FROM	
  THE	
  
GERMAN	
  PERIOD	
  
	
  
-­‐ The	
  Barcelona	
  Pavillion	
  
-­‐ CASA	
  BRNO	
  
 ELEMENTS	
  FROM	
  THE	
  
GERMAN	
  PERIOD	
  
	
  
-­‐ The	
  Barcelona	
  Pavillion	
  
-­‐ CASA	
  BRNO	
  
 WHY	
  MOVING	
  TO	
  USA?	
  
 WHY	
  MOVING	
  TO	
  USA?	
  
	
  
-­‐ The	
  worldwide	
  depression	
  aJer	
  
1929	
  
-­‐ AJer	
  1933,	
  Nazi	
  poliOcal	
  pressure	
  
(Buildings	
  –	
  Style)	
  
-­‐ Leaving	
  homeland	
  in	
  1937	
  
(residenOal	
  commission	
  in	
  
Wyoming)	
  
-­‐ head	
  Illinois	
  architectural	
  school	
  in	
  
Chicago	
  (Designing	
  new	
  campus	
  
bldgs)	
  
-­‐ In	
  1944,	
  he	
  became	
  an	
  American	
  
ciOzen	
  
 WHY	
  MOVING	
  TO	
  USA?	
  
	
  
-­‐ The	
  worldwide	
  depression	
  aOer	
  
1929	
  
-­‐ AOer	
  1933,	
  Nazi	
  poliVcal	
  pressure	
  
(Buildings	
  –	
  Style)	
  
-­‐ Leaving	
  homeland	
  in	
  1937	
  
(residenOal	
  commission	
  in	
  
Wyoming)	
  
-­‐ head	
  Illinois	
  architectural	
  school	
  in	
  
Chicago	
  (Designing	
  new	
  campus	
  
bldgs)	
  
-­‐ In	
  1944,	
  he	
  became	
  an	
  American	
  
ciOzen	
  
 WHY	
  MOVING	
  TO	
  USA?	
  
	
  
-­‐ The	
  worldwide	
  depression	
  aJer	
  
1929	
  
-­‐ AJer	
  1933,	
  Nazi	
  poliOcal	
  pressure	
  
(Buildings	
  –	
  Style)	
  
-­‐ Leaving	
  homeland	
  in	
  1937	
  
(residenVal	
  commission	
  in	
  
Wyoming)	
  
-­‐ Head	
  of	
  Illinois	
  architectural	
  
school	
  in	
  Chicago	
  (Designing	
  new	
  
campus	
  bldgs)	
  
-­‐ In	
  1944,	
  he	
  became	
  an	
  American	
  
ciVzen	
                                                CROWN	
  HALL	
  IIT	
  
 WHY	
  MOVING	
  TO	
  USA?	
  
	
  
-­‐ The	
  worldwide	
  depression	
  aJer	
  
1929	
  
-­‐ AJer	
  1933,	
  Nazi	
  poliOcal	
  pressure	
  
(Buildings	
  –	
  Style)	
  
-­‐ Leaving	
  homeland	
  in	
  1937	
  
(residenVal	
  commission	
  in	
  
Wyoming)	
  
-­‐ Head	
  of	
  Illinois	
  architectural	
  
school	
  in	
  Chicago	
  (Designing	
  new	
  
campus	
  bldgs)	
  
-­‐ In	
  1944,	
  he	
  became	
  an	
  American	
  
ciVzen	
  
                                                        ALUMNI	
  HALL	
  
 INTERNATIONAL	
  STYLE	
  
 INTERNATIONAL	
  STYLE	
                  The	
  InternaVonal	
  style	
  implied	
  a	
  universal	
  approach	
  which	
  
	
                                            generally	
  favored	
  light	
  weight	
  technique,	
  syntheVc	
  modern	
  
                                              materials	
  and	
  standard	
  modular	
  parts	
  (to	
  facilitate	
  fabricaOon)	
  
	
                                            	
  
	
                                            It	
  tended	
  as	
  a	
  general	
  rule	
  towards	
  the	
  hypotheVcal	
  
	
  IS	
  A	
  CUBIST	
  MODE	
  OF	
         flexibility	
  of	
  the	
  free	
  plan	
  (so,	
  it	
  preferred	
  skeleton	
  frame	
  
ARCHITECTURE	
  WHICH	
  HAD	
                construcOon	
  to	
  masonry)	
  
                                              	
  
SPREAD	
  ALL	
  OVER	
  THE	
                Its	
  apparent	
  homogeneity	
  was	
  decepVve	
  (didn’t	
  respond	
  to	
  
WORLD	
  BY	
  THE	
  TIME	
  OF	
  THE	
     different	
  climaOc	
  and	
  cultural	
  condiOons)	
  
SECOND	
  WORLD	
  WAR	
                      	
  
	
                                            It	
  never	
  became	
  truly	
  universal	
  (Unlike	
  the	
  Neo	
  Classical	
  
                                              manner,	
  late	
  18th	
  century)	
  
                                              	
  
 INTERNATIONAL	
  STYLE	
                  THE	
  INTERNATIONAL	
  STYLE	
  IMPLIED	
  A	
  UNIVERSAL	
  
	
                                            APPROACH	
  WHICH	
  GENERALLY	
  FAVORED	
  LIGHT	
  
	
                                            WEIGHT	
  TECHNIQUE,	
  SYNTHETIC	
  MODERN	
  MATERIALS	
  
	
                                            AND	
  STANDARD	
  MODULAR	
  PARTS	
  
                                              	
  
	
  IS	
  A	
  CUBIST	
  MODE	
  OF	
         IT	
  TENDED	
  AS	
  A	
  GENERAL	
  RULE	
  TOWARDS	
  THE	
  
ARCHITECTURE	
  WHICH	
  HAD	
                HYPOTHETICAL	
  FLEXIBILITY	
  OF	
  THE	
  FREE	
  PLAN	
  
SPREAD	
  ALL	
  OVER	
  THE	
                IT	
  PREFERRED	
  SKELETON	
  FRAME	
  CONSTRUCTION	
  TO	
  
WORLD	
  BY	
  THE	
  TIME	
  OF	
  THE	
     MASONRY	
  
SECOND	
  WORLD	
  WAR	
                      	
  
	
                                            Its	
  apparent	
  homogeneity	
  was	
  decepVve	
  (didn’t	
  respond	
  to	
  
                                              different	
  climaOc	
  and	
  cultural	
  condiOons)	
  
                                              	
  
                                              It	
  never	
  became	
  truly	
  universal	
  (Unlike	
  the	
  Neo	
  Classical	
  
                                              manner,	
  late	
  18th	
  century)	
  
                                              	
  
 INTERNATIONAL	
  STYLE	
                  The	
  InternaVonal	
  style	
  implied	
  a	
  universal	
  approach	
  which	
  
	
                                            generally	
  favored	
  light	
  weight	
  technique,	
  syntheVc	
  modern	
  
                                              materials	
  and	
  standard	
  modular	
  parts	
  (to	
  facilitate	
  fabricaOon)	
  
	
                                            	
  
	
                                            It	
  tended	
  as	
  a	
  general	
  rule	
  towards	
  the	
  hypotheVcal	
  
	
  IS	
  A	
  CUBIST	
  MODE	
  OF	
         flexibility	
  of	
  the	
  free	
  plan	
  (so,	
  it	
  preferred	
  skeleton	
  frame	
  
ARCHITECTURE	
  WHICH	
  HAD	
                construcOon	
  to	
  masonry)	
  
                                              	
  
SPREAD	
  ALL	
  OVER	
  THE	
  
                                              ITS	
  APPARENT	
  HOMOGENEITY	
  WAS	
  DECEPTIVE	
  
WORLD	
  BY	
  THE	
  TIME	
  OF	
  THE	
     (didn’t	
  respond	
  to	
  different	
  climaOc	
  and	
  cultural	
  condiOons)	
  
SECOND	
  WORLD	
  WAR	
                      	
  
                                              IT	
  NEVER	
  BECAME	
  TRULY	
  UNIVERSAL	
  (Unlike	
  the	
  
                                              Neo	
  Classical	
  manner,	
  late	
  18th	
  century)	
  
                                              	
  
 INTERNATIONAL	
  STYLE	
  
	
  
	
  
	
  
	
  EXAMPLES	
                                                               BRAZILIAN	
  PAVILION,	
  NEW	
  YORK,	
  
                                                                                            1939	
  
	
  




                                 THE	
  PHILADELPHIA	
  SAVING	
  FUND	
       KAUFMAN	
  DESERT	
  HOUSE,	
  
                                          SOCIETY	
  BUILDING	
                 	
  PALM	
  SPRINGS,	
  1946-­‐47	
  
 INTERNATIONAL	
  STYLE	
  
	
  
	
  
	
  
	
  EXAMPLES	
  
	
  

                                  BATA	
  SHOE	
  STORE	
        BOOTS	
  PHARMACEUTICAL	
  PLANT	
  
                                    PRAGUE	
  1929	
                       BEESTON	
  1932	
  




                                 THREE	
  POWERS	
  SQUARE	
     NATIONAL	
  OLYMPIC	
  GYMNASIUM	
  
                                   BRAZIL	
  1956-­‐1963	
                 TOKYO	
  1964	
  
 INTERNATIONAL	
  STYLE	
  
	
  
	
  
	
  
	
  EXAMPLES	
  
	
                               LOVELL	
  BEACH	
  HOUSE	
     LOVELL	
  HEALTH	
  HOUSE	
  
                                     1925	
  -­‐	
  1926	
        LOS	
  ANGELES,	
  1927	
  




                                 NEUBUHL	
  SIEDLUNG	
               VILLA	
  SAVOYE	
  
                                   ZURICH,	
  1932	
                 FRANCE	
  1929	
  
 INTERNATIONAL	
  STYLE	
  
	
  
	
  
	
  
	
  EXAMPLES	
  
	
  



                                       GLASS	
  PALACE	
  
                                 HARLEEN,	
  NETHERLANDS	
  1935	
  



                                                                       KAGAWA	
  PREFECTURAL	
  OFFICE	
  
                                                                          TAKAMATSU	
  1955-­‐1958	
  
 SOME	
  WORKS	
  IN	
  THE	
  USA	
  
 SOME	
  WORKS	
  IN	
  THE	
  USA	
  
	
  
	
  860-­‐880	
  LAKE	
  SHORE	
  DRIVE	
  
	
  1949	
  
	
  Chicago,	
  illinois	
  
 SOME	
  WORKS	
  IN	
  THE	
  USA	
  
	
  
	
  FARNSWORTH	
  HOUSE	
  
	
  1946	
  
	
  Plano,	
  illinois	
  
 SOME	
  WORKS	
  IN	
  THE	
  USA	
  
	
  
	
  ILLINOIS	
  INSTITUTE	
  OF	
  
	
  TECHNOLOGY	
  
	
  1945-­‐1960	
  
	
  Chicago,	
  illinois	
  
	
  
	
  S.R.	
  Crown	
  Hall	
                 S.R.	
  CROWN	
  HALL	
  
	
  Alumni	
  Hall	
  
	
  IIT	
  Chapel	
  
	
  	
  
 SOME	
  WORKS	
  IN	
  THE	
  USA	
  
	
  
	
  ILLINOIS	
  INSTITUTE	
  OF	
  
	
  TECHNOLOGY	
  
	
  1945-­‐1960	
  
	
  Chicago,	
  illinois	
  
	
  
                                            ALUMNI	
  HALL	
  
	
  S.R.	
  Crown	
  Hall	
  
	
  Alumni	
  Hall	
  
	
  IIT	
  Chapel	
  
	
  	
  




                                                                 IIT	
  CHAPEL	
  
 SEAGRAM	
  BUILDING	
  
 SEAGRAM	
     THE	
  SEAGRAM	
  COMPANY	
  LTD.	
  WAS	
  A	
  
                  LARGE	
  CORPORATION	
  HEADQUARTERED	
  
                  IN	
  MONTREAL,	
  QUEBEC,	
  CANADA	
  THAT	
  WAS	
  THE	
  
                  LARGEST	
  DISTILLER	
  OF	
  ALCOHOLIC	
  BEVERAGES	
  IN	
  
                  THE	
  WORLD.	
  
                  	
  
                  	
  
 SEAGRAM	
  BUILDING	
  
	
  375	
  Park	
  Avenue	
  
	
  New	
  York	
  City	
  NY	
  United	
  States	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  CO-­‐DESIGNER	
  	
  	
  
                 	
  Pritzker	
  Arch.	
  Prize	
  
                 	
  PHILIP	
  JOHNSON	
  
	
  
                 	
  KAHN	
  &	
  JACOBS	
  
	
  
 SEAGRAM	
  BUILDING	
                               WAS	
  DESIGNED	
  AS	
  THE	
  HEADQUARTERS	
  FOR	
  THE	
  
	
  375	
  Park	
  Avenue	
                             CANADIAN	
  DISTILLERS	
  JOSEPH	
  E.	
  SEAGRAM'S	
  &	
  
	
  New	
  York	
  City	
  NY	
  United	
  States	
     SONS	
  WITH	
  THE	
  ACTIVE	
  INTEREST	
  OF	
  PHYLLIS	
  
	
                                                      LAMBERT,	
  THE	
  DAUGHTER	
  OF	
  SAMUEL	
  BRONFMAN,	
  
	
                                                      SEAGRAM'S	
  CEO.	
  
	
                                                      	
  
	
                                                      	
  
	
                                                      	
  
	
                                                      	
  
	
  CO-­‐DESIGNER	
  	
  	
                                    THE	
  SEAGRAM	
  IS	
  THE	
  ONLY	
  BUILDING	
  IN	
  NEW	
  
                 	
  Pritzker	
  Arch.	
  Prize	
                YORK	
  DESIGNED	
  BY	
  MIES	
  VAN	
  DER	
  ROHE	
  
                 	
  PHILIP	
  JOHNSON	
  
	
  
                 	
  KAHN	
  &	
  JACOBS	
  
	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
DATA	
  
HEIGHT       	
             	
  =	
  156.97	
  M	
  
FLOORS	
  (ABOVE	
  GROUND) 	
  =	
  38	
  
WIDTH        	
             	
  =	
  43	
  m	
  
DEPTH        	
             	
  =	
  26	
  m	
  
FLOORS	
  AREA	
            	
  =	
  46,000	
  m²	
  
CONSTRUCTION	
  BEGAN 	
  1954	
  
CONSTRUCTION	
  ENDED 	
  1958	
  
RENOVATED                   	
  
             	
  2000	
  
USES         	
             	
  OFFICES	
  
ARCH	
  STYLE	
             	
  INTERNATIONAL	
  
MATERIALS 	
                	
  GLASS,	
  STEEL	
  
FAÇADE	
  MATERIAL          	
  BRONZE	
  
FAÇADE	
  COLOR             	
  BLACK	
  
FAÇADE	
  SYSTEM            	
  CURTAIN	
  WALL	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
ARCHITECTURE	
  
FUNCTION	
  
THE	
  FOUR	
  SEASONS	
  RESTAURANT	
  
	
  
TWO	
  LINKED	
  ROOMS	
  WITH	
  THE	
  
CENTERPIECE	
  OF:	
  ONE	
  A	
  POOL	
  AND	
  THE	
  
OTHER	
  A	
  BAR	
  THAT	
  IS	
  TOPPED	
  BY	
  A	
  
QUIVERING	
  RICHARD	
  LIPPOLD	
  
SCULPTURE	
  –	
  DESIGNED	
  BY	
  PHILIP	
  
JOHNSON	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
ARCHITECTURE	
  
FUNCTION	
  
OCCUPIES	
  ONLY	
  40%	
  OF	
  THE	
  ALLOWABLE	
  
ZONING	
  ENVELOPE,	
  FREEING	
  UP	
  SPACE	
  
FOR	
  A	
  GRANITE-­‐PAVED	
  PUBLIC	
  PLAZA	
  
	
  
THE	
  PLAZA	
  IS	
  AN	
  EXPENSIVE	
  AESTHETIC	
  
AND	
  SYMBOLIC	
  GESTURE,	
  ESPECIALLY	
  
SIGNIFICANT	
  IN	
  THE	
  DENSE	
  URBAN	
  
ENVIRONMENT	
  WHICH	
  SURROUNDS	
  IT	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
ARCHITECTURE	
  
MATERIALS	
  &	
  AESTHETICS	
  
	
  
THE	
  USE	
  OF	
  EXTRUDED	
  BRONZE	
  
MULLIONS	
  AND	
  BRONZE	
  SPANDRELS	
  
TOGETHER	
  WITH	
  A	
  DARK	
  AMBER-­‐TINTED	
  
GLASS	
  HAS	
  UNIFIED	
  THE	
  SURFACE	
  WITH	
  
COLOR	
                                                       “A	
  BUILDING'S	
  
	
                                                        STRUCTURAL	
  ELEMENTS	
  
AS	
  DESIGNED,	
  THE	
  BUILDING	
  USED	
  1,500	
       SHOULD	
  BE	
  VISIBLE”	
  
TONS	
  OF	
  BRONZE	
  IN	
  ITS	
  CONSTRUCTION	
                    	
  
	
                                                            MIES	
  THOUGHT	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
ARCHITECTURE	
  
MATERIALS	
  &	
  AESTHETICS	
  
	
  
A	
  STEEL	
  FRAME,	
  FROM	
  WHICH	
  NON-­‐
STRUCTURAL	
  GLASS	
  WALLS	
  WERE	
  
HUNG.	
  
	
  
AMERICAN	
  BUILDING	
  CODES	
  “ALL	
  
STRUCTURAL	
  STEEL	
  BE	
  COVERED	
  IN	
  A	
          MIES	
  USED	
  	
  
FIREPROOF	
  MATERIAL	
  -­‐	
                          NON-­‐STRUCTURAL	
  
USUALLY	
  CONCRETE”	
                                BRONZE-­‐TONED	
  I-­‐BEAMS	
  
	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
ARCHITECTURE	
  
MATERIALS	
  &	
  AESTHETICS	
  
	
  
WINDOW	
  BLINDS!!	
  
	
  
UNIFORM	
  APPEARANCE	
  x	
  
IRREGULARITY	
  WHEN	
  WINDOW	
  BLINDS	
  
ARE	
  DRAWN	
  
	
  
MIES	
  SPECIFIED	
  WINDOW	
  BLINDS	
  WHICH	
  
ONLY	
  OPERATED	
  IN	
  THREE	
  POSITIONS	
  -­‐	
  
FULLY	
  OPEN,	
  HALFWAY	
  OPEN/CLOSED,	
  
OR	
  FULLY	
  CLOSED	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
STRUCTURE	
  
FACADE	
  
	
  
FAÇADE	
  CONSISTS	
  OF	
  ALTERNATING	
  
BANDS	
  OF	
  BRONZE	
  PLATING	
  AND	
  
AMBER-­‐TINTED	
  GLASS	
  WINDOWS,	
  
WHICH	
  ARE	
  SEPARATED	
  BY	
  BRONZE-­‐
TONED	
  I-­‐BEAMS	
  RUNNING	
  VERTICALLY	
  
LIKE	
  MULLIONS	
  TO	
  THE	
  BUILDING’S	
  APEX	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
STRUCTURE	
  
FACADE	
  
	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
STRUCTURE	
  
FACADE	
  
	
  
 SEAGRAM	
  BUILDING	
           According	
  to	
  SEVERUD	
  ASSOCIATES	
  –	
  The	
  Structural	
  
	
  	
                                                  Engineering	
  Consultants	
  
STRUCTURE	
                   	
  
	
                            	
  
                              	
  IT	
  WAS	
  THE	
  FIRST	
  TALL	
  BUILDING	
  TO	
  USE	
  HIGH	
  STRENGTH	
  
                              BOLTED	
  CONNECTIONS	
  
                              	
  
                              THE	
  FIRST	
  TALL	
  BUILDING	
  TO	
  COMBINE	
  A	
  BRACED	
  FRAME	
  
                              WITH	
  A	
  MOMENT	
  FRAME	
  
                              	
  
                              ONE	
  OF	
  THE	
  FIRST	
  TALL	
  BUILDINGS	
  TO	
  USE	
  A	
  VERTICAL	
  
                              TRUSS	
  BRACING	
  SYSTEM	
  
                              	
  
                              THE	
  FIRST	
  TALL	
  BUILDING	
  TO	
  EMPLOY	
  A	
  COMPOSITE	
  STEEL	
  
                              AND	
  CONCRETE	
  LATERAL	
  FRAME	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
FACTS	
  
	
  
IN	
  1984	
  THIS	
  BUILDING	
  BECAME	
  THE	
  
15TH	
  RECIPIENT	
  OF	
  THE	
  AMERICAN	
  
INSTITUTE	
  OF	
  ARCHITECTS'	
  PRESTIGIOUS	
  
TWENTY-­‐FIVE	
  YEAR	
  AWARD	
  
	
  
IN	
  1989	
  IT	
  WAS	
  DESIGNATED	
  AN	
  
ARCHITECTURAL	
  LANDMARK	
  
	
  
IT	
  HAS	
  WON	
  NUMEROUS	
  
ARCHITECTURAL	
  AWARDS,	
  INCLUDING	
  
THE	
  COVETED	
  BOMA/NY	
  PINNACLE	
  
AWARD	
  &	
  THE	
  REAL	
  ESTATE	
  INDUSTRY'S	
  
HIGHEST	
  HONOR	
  
 SEAGRAM	
  BUILDING	
  
	
  	
  
FACTS	
  
	
  
IT	
  COSTED	
  $36	
  MILLION	
  TO	
  BE	
  BUILT	
  
AND	
  USED	
  3.2	
  MILLION	
  POUNDS	
  OF	
  
BRONZE	
  IN	
  ITS	
  CONSTRUCTION	
  
	
  
ON	
  COMPLETION,	
  THE	
  CONSTRUCTION	
                 “The	
  Seagram	
  Building	
  Was	
  
                                                          The	
  First	
  Modern	
  Building	
  In	
  A	
  
COSTS	
  OF	
  SEAGRAM	
  MADE	
  IT	
  THE	
               Major	
  Metropolitan	
  City	
  To	
  
WORLD'S	
  MOST	
  EXPENSIVE	
                             Have	
  A	
  Bronze	
  Curtain-­‐wall,	
  
SKYSCRAPER,	
  DUE	
  TO	
  THE	
  USE	
  OF	
             Many	
  Architects	
  Have	
  Tried	
  
EXPENSIVE	
  MATERIALS	
  AND	
  LAVISH	
                     To	
  Duplicate	
  It,	
  But	
  No	
  
INTERIOR	
  DECORATION	
                                   Building	
  Can	
  Compare	
  To	
  It.”	
  
	
                                                               FRANK	
  FARELLA,	
  THE	
  
                                                              BUILDING’S	
  PROPERTY	
  
IT	
  WAS	
  THE	
  WORLD'S	
  FIRST	
  OFFICE	
                          MANAGER	
  
TOWER	
  TO	
  FEATURE	
  FLOOR-­‐TO-­‐CEILING	
  
HEIGHT	
  GLAZING	
  
 THE	
  SEAGRAM	
  EFFECT!	
  
 THE	
  SEAGRAM	
  EFFECT	
  
                                   THE	
  BUILDING	
  IS	
  SET	
  BACK	
  30	
  METRES	
  FROM	
  PARK	
  
                                   AVENUE.	
  IN	
  1961,	
  THIS	
  BUILDING'S	
  DESIGN	
  LET	
  TO	
  
                                   NEW	
  LEGISLATION	
  WHICH	
  DETERMINED	
  HIGHRISE	
  
                                   BUILDINGS	
  SHOULD	
  BE	
  SURROUNDED	
  BY	
  OPEN	
  
                                   SPACES	
  
                                   	
  
                                   THIS	
  STEEL	
  FRAMED	
  TOWER,	
  HEADQUARTERS	
  OF	
  
                                   THE	
  SEAGRAM	
  LIQUOR	
  COMPANY,	
  ESTABLISHED	
  
                                   THE	
  BASIC	
  FORM	
  OF	
  THE	
  CORPORATE	
  TOWER	
  FOR	
  
                                   YEARS	
  TO	
  COME	
  
                                   	
  
                                   	
  
 THE	
  SEAGRAM	
  EFFECT!	
  




 Project	
  for	
  an	
  office	
  block,	
  
       London	
  1967	
  




                                              SEAGRAM	
  
 THE	
  SEAGRAM	
  EFFECT!	
  




Westmount	
  Square,	
  Montreal,	
  
       1965-­‐1969	
  




                                        SEAGRAM	
  
FINAL	
  WORDS	
  

A	
  NEW	
  APPROACH,	
  DIFFERENT	
  IDIOLOGY,	
  NEW	
  
ARCHITECTURAL	
  STYLE	
  
	
  
	
  
NEGLECTANCE	
  OF	
  ENVIRONMENTAL	
  &	
  CULTURAL	
  
ASPECTS	
  
THANK! YOU!

100421 Architectural History POLIMI

  • 1.
    Presented  by:   Amr  Elesawy   Cesar  Osorio   Birhane  Aregawi   Rohit  Perla   Can  Donmez   Presented  to:   Ludwig  Mies  Van   Prof.ssa  Barbara  Galli       DER  ROHE…   Date:   21-­‐04-­‐2010   !   Architectural  Eng.  MSc     Less  is  More   2nd  Semester  
  • 2.
    Ludwig  Mies  Van   DER  ROHE…   ! Less  is  More  
  • 3.
     ELEMENTS  FROM  THE  GERMAN  PERIOD      WHY  MOVING  TO  USA?      INTERNATIONAL  STYLE      SOME  WORKS  IN  THE  USA      THE  SEAGRAM  BUILDING      THE  SEAGRAM  EFFECT!  
  • 4.
     ELEMENTS  FROM  THE   GERMAN  PERIOD  
  • 5.
     ELEMENTS  FROM  THE   GERMAN  PERIOD     -­‐ THE  BARCELONA  PAVILLION   -­‐ Casa  Brno  
  • 6.
     ELEMENTS  FROM  THE   GERMAN  PERIOD     -­‐ THE  BARCELONA  PAVILLION   -­‐ Casa  Brno  
  • 7.
     ELEMENTS  FROM  THE   GERMAN  PERIOD     -­‐ THE  BARCELONA  PAVILLION   -­‐ Casa  Brno  
  • 8.
     ELEMENTS  FROM  THE   GERMAN  PERIOD     -­‐ The  Barcelona  Pavillion   -­‐ CASA  BRNO  
  • 9.
     ELEMENTS  FROM  THE   GERMAN  PERIOD     -­‐ The  Barcelona  Pavillion   -­‐ CASA  BRNO  
  • 10.
  • 11.
     WHY  MOVING  TO  USA?     -­‐ The  worldwide  depression  aJer   1929   -­‐ AJer  1933,  Nazi  poliOcal  pressure   (Buildings  –  Style)   -­‐ Leaving  homeland  in  1937   (residenOal  commission  in   Wyoming)   -­‐ head  Illinois  architectural  school  in   Chicago  (Designing  new  campus   bldgs)   -­‐ In  1944,  he  became  an  American   ciOzen  
  • 12.
     WHY  MOVING  TO  USA?     -­‐ The  worldwide  depression  aOer   1929   -­‐ AOer  1933,  Nazi  poliVcal  pressure   (Buildings  –  Style)   -­‐ Leaving  homeland  in  1937   (residenOal  commission  in   Wyoming)   -­‐ head  Illinois  architectural  school  in   Chicago  (Designing  new  campus   bldgs)   -­‐ In  1944,  he  became  an  American   ciOzen  
  • 13.
     WHY  MOVING  TO  USA?     -­‐ The  worldwide  depression  aJer   1929   -­‐ AJer  1933,  Nazi  poliOcal  pressure   (Buildings  –  Style)   -­‐ Leaving  homeland  in  1937   (residenVal  commission  in   Wyoming)   -­‐ Head  of  Illinois  architectural   school  in  Chicago  (Designing  new   campus  bldgs)   -­‐ In  1944,  he  became  an  American   ciVzen   CROWN  HALL  IIT  
  • 14.
     WHY  MOVING  TO  USA?     -­‐ The  worldwide  depression  aJer   1929   -­‐ AJer  1933,  Nazi  poliOcal  pressure   (Buildings  –  Style)   -­‐ Leaving  homeland  in  1937   (residenVal  commission  in   Wyoming)   -­‐ Head  of  Illinois  architectural   school  in  Chicago  (Designing  new   campus  bldgs)   -­‐ In  1944,  he  became  an  American   ciVzen   ALUMNI  HALL  
  • 15.
  • 16.
     INTERNATIONAL  STYLE   The  InternaVonal  style  implied  a  universal  approach  which     generally  favored  light  weight  technique,  syntheVc  modern   materials  and  standard  modular  parts  (to  facilitate  fabricaOon)         It  tended  as  a  general  rule  towards  the  hypotheVcal    IS  A  CUBIST  MODE  OF   flexibility  of  the  free  plan  (so,  it  preferred  skeleton  frame   ARCHITECTURE  WHICH  HAD   construcOon  to  masonry)     SPREAD  ALL  OVER  THE   Its  apparent  homogeneity  was  decepVve  (didn’t  respond  to   WORLD  BY  THE  TIME  OF  THE   different  climaOc  and  cultural  condiOons)   SECOND  WORLD  WAR       It  never  became  truly  universal  (Unlike  the  Neo  Classical   manner,  late  18th  century)    
  • 17.
     INTERNATIONAL  STYLE   THE  INTERNATIONAL  STYLE  IMPLIED  A  UNIVERSAL     APPROACH  WHICH  GENERALLY  FAVORED  LIGHT     WEIGHT  TECHNIQUE,  SYNTHETIC  MODERN  MATERIALS     AND  STANDARD  MODULAR  PARTS      IS  A  CUBIST  MODE  OF   IT  TENDED  AS  A  GENERAL  RULE  TOWARDS  THE   ARCHITECTURE  WHICH  HAD   HYPOTHETICAL  FLEXIBILITY  OF  THE  FREE  PLAN   SPREAD  ALL  OVER  THE   IT  PREFERRED  SKELETON  FRAME  CONSTRUCTION  TO   WORLD  BY  THE  TIME  OF  THE   MASONRY   SECOND  WORLD  WAR       Its  apparent  homogeneity  was  decepVve  (didn’t  respond  to   different  climaOc  and  cultural  condiOons)     It  never  became  truly  universal  (Unlike  the  Neo  Classical   manner,  late  18th  century)    
  • 18.
     INTERNATIONAL  STYLE   The  InternaVonal  style  implied  a  universal  approach  which     generally  favored  light  weight  technique,  syntheVc  modern   materials  and  standard  modular  parts  (to  facilitate  fabricaOon)         It  tended  as  a  general  rule  towards  the  hypotheVcal    IS  A  CUBIST  MODE  OF   flexibility  of  the  free  plan  (so,  it  preferred  skeleton  frame   ARCHITECTURE  WHICH  HAD   construcOon  to  masonry)     SPREAD  ALL  OVER  THE   ITS  APPARENT  HOMOGENEITY  WAS  DECEPTIVE   WORLD  BY  THE  TIME  OF  THE   (didn’t  respond  to  different  climaOc  and  cultural  condiOons)   SECOND  WORLD  WAR     IT  NEVER  BECAME  TRULY  UNIVERSAL  (Unlike  the   Neo  Classical  manner,  late  18th  century)    
  • 19.
     INTERNATIONAL  STYLE          EXAMPLES   BRAZILIAN  PAVILION,  NEW  YORK,   1939     THE  PHILADELPHIA  SAVING  FUND   KAUFMAN  DESERT  HOUSE,   SOCIETY  BUILDING    PALM  SPRINGS,  1946-­‐47  
  • 20.
     INTERNATIONAL  STYLE          EXAMPLES     BATA  SHOE  STORE   BOOTS  PHARMACEUTICAL  PLANT   PRAGUE  1929   BEESTON  1932   THREE  POWERS  SQUARE   NATIONAL  OLYMPIC  GYMNASIUM   BRAZIL  1956-­‐1963   TOKYO  1964  
  • 21.
     INTERNATIONAL  STYLE          EXAMPLES     LOVELL  BEACH  HOUSE   LOVELL  HEALTH  HOUSE   1925  -­‐  1926   LOS  ANGELES,  1927   NEUBUHL  SIEDLUNG   VILLA  SAVOYE   ZURICH,  1932   FRANCE  1929  
  • 22.
     INTERNATIONAL  STYLE          EXAMPLES     GLASS  PALACE   HARLEEN,  NETHERLANDS  1935   KAGAWA  PREFECTURAL  OFFICE   TAKAMATSU  1955-­‐1958  
  • 23.
     SOME  WORKS  IN  THE  USA  
  • 24.
     SOME  WORKS  IN  THE  USA      860-­‐880  LAKE  SHORE  DRIVE    1949    Chicago,  illinois  
  • 25.
     SOME  WORKS  IN  THE  USA      FARNSWORTH  HOUSE    1946    Plano,  illinois  
  • 26.
     SOME  WORKS  IN  THE  USA      ILLINOIS  INSTITUTE  OF    TECHNOLOGY    1945-­‐1960    Chicago,  illinois      S.R.  Crown  Hall   S.R.  CROWN  HALL    Alumni  Hall    IIT  Chapel      
  • 27.
     SOME  WORKS  IN  THE  USA      ILLINOIS  INSTITUTE  OF    TECHNOLOGY    1945-­‐1960    Chicago,  illinois     ALUMNI  HALL    S.R.  Crown  Hall    Alumni  Hall    IIT  Chapel       IIT  CHAPEL  
  • 28.
  • 29.
     SEAGRAM   THE  SEAGRAM  COMPANY  LTD.  WAS  A   LARGE  CORPORATION  HEADQUARTERED   IN  MONTREAL,  QUEBEC,  CANADA  THAT  WAS  THE   LARGEST  DISTILLER  OF  ALCOHOLIC  BEVERAGES  IN   THE  WORLD.      
  • 30.
     SEAGRAM  BUILDING    375  Park  Avenue    New  York  City  NY  United  States                CO-­‐DESIGNER        Pritzker  Arch.  Prize    PHILIP  JOHNSON      KAHN  &  JACOBS    
  • 31.
     SEAGRAM  BUILDING   WAS  DESIGNED  AS  THE  HEADQUARTERS  FOR  THE    375  Park  Avenue   CANADIAN  DISTILLERS  JOSEPH  E.  SEAGRAM'S  &    New  York  City  NY  United  States   SONS  WITH  THE  ACTIVE  INTEREST  OF  PHYLLIS     LAMBERT,  THE  DAUGHTER  OF  SAMUEL  BRONFMAN,     SEAGRAM'S  CEO.                    CO-­‐DESIGNER       THE  SEAGRAM  IS  THE  ONLY  BUILDING  IN  NEW    Pritzker  Arch.  Prize   YORK  DESIGNED  BY  MIES  VAN  DER  ROHE    PHILIP  JOHNSON      KAHN  &  JACOBS    
  • 32.
     SEAGRAM  BUILDING       DATA   HEIGHT    =  156.97  M   FLOORS  (ABOVE  GROUND)  =  38   WIDTH    =  43  m   DEPTH    =  26  m   FLOORS  AREA    =  46,000  m²   CONSTRUCTION  BEGAN  1954   CONSTRUCTION  ENDED  1958   RENOVATED    2000   USES    OFFICES   ARCH  STYLE    INTERNATIONAL   MATERIALS    GLASS,  STEEL   FAÇADE  MATERIAL  BRONZE   FAÇADE  COLOR  BLACK   FAÇADE  SYSTEM  CURTAIN  WALL  
  • 33.
     SEAGRAM  BUILDING       ARCHITECTURE   FUNCTION   THE  FOUR  SEASONS  RESTAURANT     TWO  LINKED  ROOMS  WITH  THE   CENTERPIECE  OF:  ONE  A  POOL  AND  THE   OTHER  A  BAR  THAT  IS  TOPPED  BY  A   QUIVERING  RICHARD  LIPPOLD   SCULPTURE  –  DESIGNED  BY  PHILIP   JOHNSON  
  • 34.
     SEAGRAM  BUILDING       ARCHITECTURE   FUNCTION   OCCUPIES  ONLY  40%  OF  THE  ALLOWABLE   ZONING  ENVELOPE,  FREEING  UP  SPACE   FOR  A  GRANITE-­‐PAVED  PUBLIC  PLAZA     THE  PLAZA  IS  AN  EXPENSIVE  AESTHETIC   AND  SYMBOLIC  GESTURE,  ESPECIALLY   SIGNIFICANT  IN  THE  DENSE  URBAN   ENVIRONMENT  WHICH  SURROUNDS  IT  
  • 35.
     SEAGRAM  BUILDING       ARCHITECTURE   MATERIALS  &  AESTHETICS     THE  USE  OF  EXTRUDED  BRONZE   MULLIONS  AND  BRONZE  SPANDRELS   TOGETHER  WITH  A  DARK  AMBER-­‐TINTED   GLASS  HAS  UNIFIED  THE  SURFACE  WITH   COLOR   “A  BUILDING'S     STRUCTURAL  ELEMENTS   AS  DESIGNED,  THE  BUILDING  USED  1,500   SHOULD  BE  VISIBLE”   TONS  OF  BRONZE  IN  ITS  CONSTRUCTION       MIES  THOUGHT  
  • 36.
     SEAGRAM  BUILDING       ARCHITECTURE   MATERIALS  &  AESTHETICS     A  STEEL  FRAME,  FROM  WHICH  NON-­‐ STRUCTURAL  GLASS  WALLS  WERE   HUNG.     AMERICAN  BUILDING  CODES  “ALL   STRUCTURAL  STEEL  BE  COVERED  IN  A   MIES  USED     FIREPROOF  MATERIAL  -­‐   NON-­‐STRUCTURAL   USUALLY  CONCRETE”   BRONZE-­‐TONED  I-­‐BEAMS    
  • 37.
     SEAGRAM  BUILDING       ARCHITECTURE   MATERIALS  &  AESTHETICS     WINDOW  BLINDS!!     UNIFORM  APPEARANCE  x   IRREGULARITY  WHEN  WINDOW  BLINDS   ARE  DRAWN     MIES  SPECIFIED  WINDOW  BLINDS  WHICH   ONLY  OPERATED  IN  THREE  POSITIONS  -­‐   FULLY  OPEN,  HALFWAY  OPEN/CLOSED,   OR  FULLY  CLOSED  
  • 38.
     SEAGRAM  BUILDING       STRUCTURE   FACADE     FAÇADE  CONSISTS  OF  ALTERNATING   BANDS  OF  BRONZE  PLATING  AND   AMBER-­‐TINTED  GLASS  WINDOWS,   WHICH  ARE  SEPARATED  BY  BRONZE-­‐ TONED  I-­‐BEAMS  RUNNING  VERTICALLY   LIKE  MULLIONS  TO  THE  BUILDING’S  APEX  
  • 39.
     SEAGRAM  BUILDING       STRUCTURE   FACADE    
  • 40.
     SEAGRAM  BUILDING       STRUCTURE   FACADE    
  • 41.
     SEAGRAM  BUILDING   According  to  SEVERUD  ASSOCIATES  –  The  Structural       Engineering  Consultants   STRUCTURE          IT  WAS  THE  FIRST  TALL  BUILDING  TO  USE  HIGH  STRENGTH   BOLTED  CONNECTIONS     THE  FIRST  TALL  BUILDING  TO  COMBINE  A  BRACED  FRAME   WITH  A  MOMENT  FRAME     ONE  OF  THE  FIRST  TALL  BUILDINGS  TO  USE  A  VERTICAL   TRUSS  BRACING  SYSTEM     THE  FIRST  TALL  BUILDING  TO  EMPLOY  A  COMPOSITE  STEEL   AND  CONCRETE  LATERAL  FRAME  
  • 42.
     SEAGRAM  BUILDING       FACTS     IN  1984  THIS  BUILDING  BECAME  THE   15TH  RECIPIENT  OF  THE  AMERICAN   INSTITUTE  OF  ARCHITECTS'  PRESTIGIOUS   TWENTY-­‐FIVE  YEAR  AWARD     IN  1989  IT  WAS  DESIGNATED  AN   ARCHITECTURAL  LANDMARK     IT  HAS  WON  NUMEROUS   ARCHITECTURAL  AWARDS,  INCLUDING   THE  COVETED  BOMA/NY  PINNACLE   AWARD  &  THE  REAL  ESTATE  INDUSTRY'S   HIGHEST  HONOR  
  • 43.
     SEAGRAM  BUILDING       FACTS     IT  COSTED  $36  MILLION  TO  BE  BUILT   AND  USED  3.2  MILLION  POUNDS  OF   BRONZE  IN  ITS  CONSTRUCTION     ON  COMPLETION,  THE  CONSTRUCTION   “The  Seagram  Building  Was   The  First  Modern  Building  In  A   COSTS  OF  SEAGRAM  MADE  IT  THE   Major  Metropolitan  City  To   WORLD'S  MOST  EXPENSIVE   Have  A  Bronze  Curtain-­‐wall,   SKYSCRAPER,  DUE  TO  THE  USE  OF   Many  Architects  Have  Tried   EXPENSIVE  MATERIALS  AND  LAVISH   To  Duplicate  It,  But  No   INTERIOR  DECORATION   Building  Can  Compare  To  It.”     FRANK  FARELLA,  THE   BUILDING’S  PROPERTY   IT  WAS  THE  WORLD'S  FIRST  OFFICE   MANAGER   TOWER  TO  FEATURE  FLOOR-­‐TO-­‐CEILING   HEIGHT  GLAZING  
  • 44.
  • 45.
     THE  SEAGRAM  EFFECT   THE  BUILDING  IS  SET  BACK  30  METRES  FROM  PARK   AVENUE.  IN  1961,  THIS  BUILDING'S  DESIGN  LET  TO   NEW  LEGISLATION  WHICH  DETERMINED  HIGHRISE   BUILDINGS  SHOULD  BE  SURROUNDED  BY  OPEN   SPACES     THIS  STEEL  FRAMED  TOWER,  HEADQUARTERS  OF   THE  SEAGRAM  LIQUOR  COMPANY,  ESTABLISHED   THE  BASIC  FORM  OF  THE  CORPORATE  TOWER  FOR   YEARS  TO  COME      
  • 46.
     THE  SEAGRAM  EFFECT!   Project  for  an  office  block,   London  1967   SEAGRAM  
  • 47.
     THE  SEAGRAM  EFFECT!   Westmount  Square,  Montreal,   1965-­‐1969   SEAGRAM  
  • 48.
    FINAL  WORDS   A  NEW  APPROACH,  DIFFERENT  IDIOLOGY,  NEW   ARCHITECTURAL  STYLE       NEGLECTANCE  OF  ENVIRONMENTAL  &  CULTURAL   ASPECTS  
  • 49.