This document outlines 10 potential uses of two-way SMS messaging: 1) conducting marketing surveys, 2) hosting games and contests, 3) performing authentications, 4) running loyalty programs, 5) holding competitions and giveaways, 6) collecting donations, 7) providing stock status updates, 8) billing for services, 9) delivering school results to parents, and 10) enabling voting. It encourages readers to leverage two-way SMS for their business or organization as it allows for real-time engagement with customers and audiences.

1. 10 USES OF 2 WAY SMS

2. 1. Marketing Surveys
• Want to feel people’s pulse before you
create or launch a product or service? Then
you can use 2 way messaging to determine
what people’s opinions as regards your
products are.

3. 2. Games
• Can be used for sms predict and
win games, mobile lotto or lottery
games as well as a number of text
based mobile games and sports. A
perfect example is our text and win
promo held during the 2014 World
cup in Brazil.

4. 3. Authentications
• Two-way sms shortcode/longcode messaging
can be used to authenticate the originality of
any product or service in Nigeria (sometimes
referred to as 2 -factor authentication).

5. For instance, food companies can ask
consumers to text a particular word or code
to their short or long code and the
automatic reply will tell consumers if the
food product is original or fake.

6. 4. Loyalty Rewards Programs
• Loyalty reward programmes are simply
give-back schemes devices by retailers to
get more patronage from customers. You
can use a Nigerian shortcode or longcode to
reward your loyal customers by asking them
to text to your long or short code with their
order number/details to get specific
rewards.

7. 5. Competitions and Giveaways
• Two-messaging can also be used for
competitions. All you do is ask people to
enter for the competitions by texting a
particular word or number to your short
code.

8. Then at the end of
it all, you can hold a
raffle draw to select
the winners. Two-
way messaging
makes the
management of this
easy.

9. 6. Collecting Donations
• Two-way messaging can be used to collect
cash donations for reliefs, missions, etc. This is
especially good for NGOs and relief
organizations.

10. 7. Checking Stock status
• A 2 way messaging platform can help
stockholders and brokers or even other
service organisations to offer stock updates
and statuses in real time, even at odd areas or
awkward hours.

11. 8. Service Billing
• You can use two-way messaging
to charge for a service you or a group renders.
For instance you can offer Health and
Beauty Tips to a specific audience for
30days or more and bill them offline or
manually for the service.

12. 9. Deliver School results to
parents
• Another marvellous use of a 2 way
messaging platform is the delivery of school
results straight to parents and guardians.
With an enterprise two way application
other information like attendance and
Health can even be monitored by parents.

13. 10. Voting
• This is what reality TV shows like MTN
project fame uses to get people to vote
to contestants. You can also use it to
facilitate any voting campaign like
awards.

14. Like you can ask your Audience to vote Who’s
hotter between Two different actors?
Text A or B to (shortcode Number)
VS

15. There are so many other ways of using 2 way
sms. It’s only limited to your imagination,
expertise and Intentions.

16. Have an Idea you want us to work with
you on? Or you want to try our 2way sms
messaging service?
www.smsmarketingportal.com
admin@smsmarketingportal.com
(234)8177414166