Long Numbers Vs Short Codes


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Pros & cons of long numbers and short codes

Published in: Technology, Business
  • I believe this slideshow is rather biased towards long codes. Although it contains some good information, some of it seems incorrect.

    Long codes are not more scaleable than short codes. Long codes can only send around 1 text per second, whereas short codes can send around 30 texts per second.

    Also, it would be nice if they backed up their claim - 'short codes have a history of scandals when it comes to not being able to process all messages in a short time frame.' Recently, many service providers have been overly vigilant in flagging identical sms messages sent via long numbers as spam, using automated techniques such as the speed at which the messages were sent, rather than the actual content of the messages.

    Here's a quote from my sms provider, Twilio.

    'To mitigate potential problems, it's best to distribute the load of your SMS traffic, so that SMS messages with identical or similar contents are sent from as many different outgoing phone numbers as possible, and are sent as slowly as is practical.

    Carriers do not reveal the thresholds that they use for blocking numbers, and they are becoming more vigilant about blocking numbers. As a result, I cannot provide any advice about how many numbers you would need to safely send messages to a certain number of recipients. Our customers have had numbers blocked for sending similar messages to 30 - 50 recipients in rapid succession.

    The best advice I can give is to distribute SMS across many numbers and slow the rate of delivery to below a threshold of approximately 10 per minute - again that is not a guaranteed metric.'

    If you go through the hassle of getting a short code, my understanding is that the service providers (at least here in the U.S.) are less likely to use such automated techniques (like sending velocity) to mark you as spam. But if you are actually sending out spam messages, you're going to get marked as a spammer whether you use short code or long code.
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  • longcodes.com aka www.tsgglobal.com was the 1st tier 1 provider in this space
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  • Good stuff. For a comparison in the US check out http://shortcodesvslongcodes.com/
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  • Informative slides. Keep it up..
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Long Numbers Vs Short Codes

  1. 1. Inbound SMS Services: Short Codes vs. Long Numbers
  2. 2. What is an Inbound SMS Service ? <ul><li>Inbound SMS services provide you with a simple, cost-effective way to interact with consumers in the occasion of TV votings and competitions, advertising campaigns and business applications. </li></ul><ul><li>SMS is a very popular service among consumers and it is a standard channel beyond voice calls and email. </li></ul><ul><li>Inbound SMS Service is also known as: </li></ul><ul><ul><li>SMS receiving </li></ul></ul><ul><ul><li>Incoming SMS </li></ul></ul><ul><ul><li>SMS-MO (mobile originated) </li></ul></ul>
  3. 3. Long Numbers vs. Short Codes <ul><li>Long Numbers </li></ul>Short codes can be rented only on a short-term basis, what means for every new campaign new numbers have to setup and paid for. Short Codes International accessibility is the ideal solution for global players who wish to run international campaigns. For long term campaigns or any other assignment, long numbers are also the best solution, as the number can be assigned exclusively for a long term. Non-premium billing is ideal for advertising campaigns, business applications, social networking and public services (healthcare, call centres). Limited to national borders , short codes have to be activated in each country where the campaign will take place, which is expensive and time consuming. Unless the company is profiting from the high charges associated to short codes, the premium prices are a barrier to implement inbound services via messaging. Long numbers are highly scalable in terms of throughput (processed messages), what provides a secure inbound services also in peak times. Short codes have a history of scandals when it comes to not being able to process all messages in a short time frame.
  4. 4. Long Numbers: pros & cons <ul><li>International reception capability, what is interesting for regional and global campaigns. </li></ul><ul><li>Works in roaming situations (when a subscriber is travelling, he/she can still send SMS to a long number). </li></ul><ul><li>Non-premium charges: standard international SMS charge. </li></ul><ul><li>Long-term rentals. </li></ul><ul><li>Number can be exclusively assigned to the customer. </li></ul>Pros <ul><li>A long code means that it‘s more difficult to remember the number, especially when it is displayed for just a few seconds (in the case of TV voting, for example). </li></ul>Cons
  5. 5. Short Codes: pros & cons <ul><li>Short numbers mean that people can remember the number more easily, what is an advantage when the number is displayed for just a few seconds. </li></ul><ul><li>High revenue-share / payouts in some cases. </li></ul>Pros <ul><li>Short-term, non-exclusive: the short code is shared among different companies. </li></ul><ul><li>Limited to national borders. </li></ul><ul><li>Expensive to setup. </li></ul><ul><li>Premium charges to consumers. </li></ul><ul><li>History of scandals. </li></ul>Cons
  6. 6. How to select an inbound SMS service? In general there are no strict rules on what is most suitable for your business, whether it is a short code or a long number. Everything depends on the reason for implementing inbound services. If companies use inbound services with the aim of generating revenue, the recommended solution is to use short codes. If however companies like to offer their customers a means of communication or an add-on tool, like micro-blogs (twitter) or social networks (Facebook), the main focus is not on making money, but to enhance communication. In this case, long numbers are recommended.
  7. 7. About TynTec Secure Delivery Guaranteed Delivery 15 sec Real-Time Delivery Receipt End-to-End Control Traceable & Auditable Privacy of Information Strict SLAs TynTec is a mobile messaging operator, offering enterprise-quality SMS services and leading the industry in the provision of Service Level Agreements (SLAs) Cutting Edge Platform SS7 Access <ul><li>Full control of a patent pending multi-hub SMS-C </li></ul><ul><li>Real time data </li></ul><ul><li>Integrated communications </li></ul><ul><li>Unique setup with carrier partners, hosting TynTec’s infrastructure </li></ul><ul><li>4 entry points in Europe, Americas and China </li></ul><ul><li>Worldwide coverage in more than 430 networks and 160 countries </li></ul>Benefits
  8. 8. For more information, please contact our Sales Team: Tel. (UK): +44 207 436 0283 Tel. (Germany): +49 89 202 451 202 Tel. (Singapore): +65 6827 5611 [email_address] More information: UK Offices: 11 Hope Street Douglas IM1 1AQ Isle of Man 20 Eastcastle Street W1W 8DB London German Offices: Klenzestrasse 57b 80469 Munich Wittekindstrasse 105 44139 Dortmund Singapore Office: NSC Executive Centre Level 28 Gateway East 152 Beach Road Singapore 189721