The document summarizes best practices for using social media for business purposes. It recommends that businesses understand their goals for social media, message, and target audience. It also stresses the importance of engagement, measurement, transparency, and portability of content. Finally, it provides a list of 10 tools for managing social media presence and monitoring engagement and conversations.

1. Georgia Tech Business Network
Social Media: Less Talk, More Action

2. Why Social Media?
• Interact with your customer base
• People trust each other more than your
organization
• Enable people to spread your message for you
• Improve search engine results
• Get feedback

3. How Social Media?
• Understand what you want out of Social Media
• Understand your message
• Understand your audience
– Who are they?
– What are they doing with social media?

4. Important Social Media Principals
• Respond to and/or engage critics
• Measure Everything
• Be Human
• Be Transparent
• Make Sure Your Content is Portable

5. 10 Tools to Manage Social Media
1. Technorati Search
2. TweetDeck
3. Ping.fm
4. SocialOomph
5. ViralHeat
6. Google Alerts
7. Addictomatic
8. Radian 6
9. MapMyBrand
10.Google!

6. Technorati Search
http://technorati.com/search?advanced – All things blog related

7. TweetDeck
http://www.tweetdeck.com/ -- Manage Twitter, Facebook, etc…

8. Ping.FM
http://ping.fm/ -- another management tool, can be text message based

9. SocialOOmph
http://www.socialoomph.com/ -- Schedule messages, reuse content

10. ViralHeat
http://viralheat.com – Social media monitoring tool

11. Google Alerts
http://www.google.com/alerts -- Monitoring to your inbox

12. Addictomatic
http://addictomatic.com – Dashboards of your topics

13. Radian 6
http://www.radian6.com/ -- top of the line monitoring

14. MapMyBrand
http://www.mapmybrand.com – twitter visualized geographically

15. Google!
http://www.google.com – If you can’t find it here, it doesn’t exist

16. The Conversation Prism

17. Blog Platforms

18. Micro Blogging

19. Community & Social Media Networks

20. Professional Profiles (Business and Personal)

21. Local Recommendation Sites

22. Chris Spears
Questions? chris@arkesystems.com
(o) 404.812.3123
Lenox Towers • 3400 Peachtree Road • Suite 103 • Atlanta, Georgia 30326 | (P) 404-812-3123 • (F) 404-812-3436