This is Episode One in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, take a look at ten things every accountant (and their clients) should know about pricing. Visit: http://www.sans-prix.com | http://www.PricingProphets.com Follow Us: Twitter: @sansprix | @PricingProphets LinkedIn: http://www.linkedin.com/company/pricing-prophets 
 Facebook: http://www.facebook.com/PricingProphets

1. Ten things every Accountant (and their
clients) should know about
pricing

2. But First…
A Story…

3. Number 10
Don’t over-complicate your Pricing

4. Number 9
Use Discounting Strategically

5. Number 8
Price wars do make sense…sometimes

6. Number 7
Sensitise customers to value, not costs

7. Number 6
Consider Behavioural Economics

8. Number 5
Think about getting prices, as well as
setting prices

9. Number 4
Pricing Models have Lifecycles

10. Number 3
Pricing advice can be affordable,
accessible, timely, & egalitarian
www.PricingProphets.com

11. Number 2
Pricing is a process, not a project

12. Number 1
There is no such thing as a pricing
laboratory

13. Any
Questions?

14. Contact Information
Jon Manning
Managing Director
PO Box 533, Ascot Vale, Vic 3032 Australia
( +61 (0) 405 629-141 (AU)
( +44 (0) 7857 655-828 (UK)
8 jon@pricingprophets.com
skype: PricingProphets
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