This document outlines 10 things to consider before choosing a CRM and provides an agenda for reviewing them. It begins with Bryan Anderson's background in automotive retail and CRM product management. The 10 considerations are then listed and each has a brief definition. Sample screenshots of CRM platforms and partnerships are included. The document suggests developing action items like goals, a due diligence checklist, and process impact surveys. It envisions frictionless, mobile, social, dynamic and connected CRMs in the future.