Slides from our Mastermind Topic discussing SEO tips, strategies and tactics small businesses can leverage to attract better, higher converting traffic to their website. Learn more about Infusionsoft at http://www.infusionsoft.com

1. 10 SEO Tactics That Make a Difference Joseph Manna (@joemanna)www.infusionsoft.com

3. SEO Strategy

4. 10 SEO Tips that Move the Needle

6. Always a moving target

7. Less junk traffic, better converting traffic

8. Inbound marketing & social media practices often overlap

11. Identify which content items you own and can update

12. Go after only a handful of targeted terms

13. Measure impact (traffic/conversions/lead quality/sales)

15. Top 10 SEO Tacticsthat Make a Difference

17. Titles should be highly related to the content on the page

18. Compliment with closely-related H1/H2 and Description tags

20. Short-copy folks, rejoice! (Summarize & sell!)

21. Inspect for potential issues w/ Google Webmaster Tools and within your web browser by hand

23. URLs carry more of their weight now, use it.

24. Canonical URLs – helpful to reduce duplicate content

25. Nearly all CMS platforms have SEO/SEF URLs

27. Fresh content carries significant weight

28. Google & Bing also consider Twitter as a trustworthy, live source. Recent social media mentions likely to help visibility.

30. A sound content-marketing strategy earns quality links

31. Partner/sponsored links work – find good blogs and reach out for sponsorship.

33. Caching plugins available for most CMS’s

34. Compress, cache and optimize!…Great tools: smushit.com, YSlow, webpagetest.org

36. Alt attribute: Use a relevant phrase to describe the image itself closely to the Title tag.

37. Also include a Title attribute for maximum usability.

39. Makes SEO simple once you know the concepts

40. Prevent unwanted pages from getting indexed/ranked

42. Professional tools help (AuthorityLabs, SEOMoz, etc.)

43. Prevent unwanted pages from getting ranked

46. Will answer as much as I can

47. More questions?

49. Twitter: @joemannaand @Infusionsoft

50. Facebook: http://www.facebook.com/Infusionsoft

51. Not using Infusionsoft? Try it free: infusionsoft.com/trial