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A Case Study in Public Perceptions of
         Energy Technologies:
Local and Regional Concerns over CCS
  Infrastructure in Five EU Countries
David Reiner
University of Cambridge
Presentation to the UK Winter School
12 January 2012
National Projects (EERP funded)
• Implement public and stakeholder surveys in
  five EU member states which have received
  EU stimulus package funding for CCS projects
  – UK: Hatfield/Don Valley
  – Netherlands: Maasvlakte
  – Germany: Jaenschwalde
  – Spain: Ponferrada
  – Poland: Bełchatów
Target Groups
• General public (n=200 national, n=200 region)
Regional Stakeholders
• Local and regional politicians/members of
  planning and environment committees
• Local and regional officials
• NGOs/local community groups
• Journalists
Methods for Collecting Data
• Online Questionnaire targeted key stakeholders
  in each region and general public in each
  country (~200 regional and ~200 national)
  – Pre-test by interviewing at least one member of
    each target group per country to assist in better
    understanding of local contingencies
• Dialogue Boards (qualitative analysis tool)
• Experiment (to test importance of visual
  communication material)
Demographics
                                                           •   Participants were
                                                               surveyed (online)
                                                               Jan-Feb 11

                                                           •   Responses from
                                                               Public survey: 2338;
                                                               Stakeholders: 170

                                                           •   Public survey: 51%
            Stakeholder survey                                 Male, 49% Female

                                                           •   Stakeholder survey:
                                                               77% Male and 23%
                                                               female

                                                           •   ~60% of stakeholders
                                                               from Germany
 Notes: UK - 28 respondents; NL – 22; DE – 103; PL – 12;
 ES - 5
Questionnaire Outline
0: Position (public, stakeholders)
1: Background attitudes and knowledge
2: CCS, general
3: Local plans
4. Additional Information on CCS
5. Information sources
6. Local community
7. Procedural Justice
8. Media preferences
9. Sections for different stakeholders
10. Demographics
Survey System - Intro
Questionnaire – Geographic Interface
Distances to Storage and
      Capture Sites
German Interface (2 storage sites)
Genuine Knowledge of CCS versus
       Claimed Awareness
                                     Public                         Stakeholders
                                                                a
                   UK    NL    DE      PL     ES    Average   DE        Average
No, never heard    56%   23%   46%     42%    49%   43%       2%        3%
A little bit       37%   66%   39%     50%    43%   46%       11%       19%
Yes, quite a bit   7%    12%   15%     8%     9%    10%       87%       78%
           N       459   415   518     535    407   2334      102       170
Likely source of information
                   regarding CCS
                                  UK         NL         DE         PL         ES
National/international NGOs            34%        40%        52%        44%        35%
Local NGOs/community
groups, residents' associations        33%        42%        51%        42%        27%
Friends, neighbours, family            13%        26%        27%        36%        29%
National media                         44%        57%        56%        51%        34%
Local/regional media                   47%        57%        55%        48%        34%
National government                    48%        61%        37%        35%        28%
Local/regional government              48%        62%        41%        45%        28%
Interactive websites                   51%        55%        53%        78%        48%
University scientists                  47%        54%        60%        59%        37%
Developers, energy companies           42%        28%        31%        27%        20%
European Union                         20%        30%        23%        42%        25%
Likelihood to seek further
information about project
Trust to give you impartial
       information?
Trust to Take Local Concerns
          Seriously?
Attitudes towards CCS in general
 and towards the local project
Shift in attitudes towards project
 after information was provided
Reactions of different groups to
           information
All groups have                Mean       SD
a more negative    Genuine
                   knowledge
opinion after
                   No              -.35        1.05
information, but   Yes             -.18        1.11
the effect is      t value       -2.86a
strongest among    Gender
women and less     Male           -.19         1.01
knowledgeable      Female         -.46         1.11
                   t value       5.54b
Local Project Support versus
  Distance to Capture Site
Local Project Support versus
  Distance to Storage Site
Support for Project and Trust in
          Local Developers
                                      Trust in the project developers
Group
        Support for the      UK         NL         DE           PL      ES
        local project      Ma SD Ma SD Ma SD Ma SD Ma SD
1       strongly opposed   1.70 1.34 1.61 1.39 2.02 1.46 2.80 2.17 2.47 2.00
2       -                  2.14 1.17 1.84    .85 2.34 1.22 2.67 1.78 1.93 1.22
3       -                  2.15 1.26 2.40 1.19 2.56 1.45 2.32 1.18 3.00 1.85
4       neutral            3.13 1.73 2.76 1.35 3.39 1.48 3.20 1.55 3.39 1.58
5       -                  3.41 1.57 3.13 1.50 3.50 1.56 3.54 1.63 3.87 1.72
6       -                  3.65 1.72 3.25 1.52 4.11 1.52 3.48 1.77 4.48 1.64
7       strongly           4.84 1.37 4.00 1.85 4.73 2.33 3.49 2.03 5.71 1.61
        supportive
Support for Project and Perceived
Past Treatment of Local Community
Support for Project and Perceived
  Fairness of Planning Process
Social Capital and Support for CCS
                                         y = 0.19x + 4.57                                                                          y = 0.25x + 3.82
                                             R² = 0.96                                                                                 R² = 0.96
 Attitudes towards CCS (MEAN)




                                       How often do you spend time with colleagues from work or your profession outside the workplace?



                                Attitudes towards CCS in general*                              Attitudes towards the local project**
                                Linear (Attitudes towards CCS in general*)                     Linear (Attitudes towards the local project**)
Survey Open Questions

•Respondents were asked free-text questions on
what they perceived as advantages,
disadvantages of the project and CCS, and
whether they had any further questions.

•The answers were analysed qualitatively for the
most frequent themes
Advantages and Disadvantages
Count   Advantages                    Count   Disadvantages
818     Reduced CO2 emissions         587     No answer, not sure
434     No answer/don’t know          313     Expensive
329     Good for environment          243     Unforeseen problems; untested tech
98      Creates jobs                  212     Safety worries, unspecified or general
53      It's offshore                 181     No disadvantages
44      Cuts costs; helps economy     142     Risk of leakage
43      Energy security               141     Bad for environment
38      Provides (clean) energy       79      Not solving the problem
37      Good, undefined               77      Effect on locality
34      Distance                      53      Worries over transport
28      Safety; storage is safe       52      Public acceptance
17      Energy efficiency             31      Limits of storage capacity
16      “The storage”                 26      Divert attention from alternatives
15      Ozone layer                   19      Risk of explosions
10      Not nuclear                   8       Information needs
9       Development of new tech       7       Not energy efficient
152     Disadvantages/no advantages
Common questions/statements
 Safety worries
 Costs


 What happens in the long-term?


 Risk to the environment


 Need more information


 We should look to alternatives


 Will it work?


 Practical questions (when, how, where exactly?)
Dialogue Boards
                        Introduction
•Two “virtual focus groups” were held a month after the survey with
around 50 selected survey respondents from Poland and Spain.
•An online dialogue board was run over 2 days. On each day a
number of open-ended questions are posed to which respondents
respond. The guiding principle was that respondents log on at least
twice a day and post their responses  average participation of one
to two hours a day for each respondent.
•Participants were asked about their opinions on CCS and specific
projects, what images or metaphors they associate with it, how it fits
into their general attitudes towards climate change, and
whether/how the survey itself has influenced their opinions on CCS.
Dialogue Boards:
    Knowledge, information & participation
•   Participants had not generally heard of CCS or the specific
    projects previously
•   Though most participants sought more information after
    the survey, they were mostly dissatisfied with the available
    material
•   Participants tried to talk to friends, colleagues and
    neighbours after the survey, but found that generally there
    was not much interest or knowledge
•   The survey and DB were seen as positive experiences by
    participants who were pleased that their opinions were
    seen as important
Dialogue Boards:
                   Risks and Safety
•   Safety was seen as the most important factor influencing
    attitudes towards CCS: Even those participants generally in
    favour were insistent on safety standards being met
    adequately.
•   Risks were also seen as problematic due to the long-term
    nature of CCS: adequate guarantees of safety cannot be
    made for an indefinite future – who knows what will
    happen in 100 years time?
•   The DBs were held during the week after the Japanese
    earthquake: This episode demonstrated to many
    participants that even the best safety measures can be
    defeated by unforeseen events.
Dialogue Boards:
                   Costs and Burdens
•   Participants saw the economic benefits in terms of job
    creation and (in Poland) evading EU fines for not meeting
    emissions targets
•   But CCS was also seen as possibly leading to a drop in
    tourism and driving out the local population which worried
    about the risks.
•   Participants were concerned about who will meet the costs
    of CCS –seen as either taxpayers or the energy consumers.
•   Expectation that politicians and energy companies will
    profit from CCS, and a general feeling of industry benefiting
    at the expense of ordinary people.
Summary
•   Distance matters – Distance to capture and storage sites
    have different relationships to support for CCS projects
•   Trust matters – Project developers and governments are not
    only the least trusted, but their information is less likely to
    be consulted and those with less trust in the planning
    process or developers and bad past experience are more
    likely to oppose projects
•   Knowledge and information matters – Support for CCS
    projects tended to erode with more information, but this
    was most notable among those with lower levels of
    education and less genuine knowledge. Stakeholders and
    sensitized publics (Germany and Netherlands) were much
    more likely to seek information from multiple sources
Credits
The NearCO2 team: Kong Chyong, Hauke Riesch, Xi Liang,
  Paul Upham, Elisabeth Duetschke, Marjolein de Best-
  Waldhober, Mariette Pol, Sylvia Breukers, Aleksandra
  Ola, Christian Oltra, Jane Desbarats, Suzanne Brunsting

Survey instrument design: LinksChina
Survey implementation : TNS-NIPO

Full report and further information can be found at:
  http://www.communicationnearco2.eu
Thanks!
David M Reiner
Electricity Policy Research Group
Judge Business School
University of Cambridge
Trumpington Street
Cambridge, UK
CB2 1AG
dmr40@cam.ac.uk
+44-1223-339616
Knowledge
• 43% of public respondents had never heard of
  CCS, and 10% indicated they knew quite a bit.
  Only 3% of stakeholders claimed never to have
  heard of CCS and 78% stated knew “quite a bit”.
• Only 19% of all public respondents indicated
  ‘genuine knowledge’ although this is higher than
  the 10% claiming to know “quite a bit” about
  CCS. Whereas 78% of stakeholders claimed to
  know “quite a bit”, just over half (51%) indicated
  that CCS only addresses climate.
Attitudes I
• The public in all five countries were supportive
  of CCS in general (net +51% favourable)
  ranging from net +72% favourable rating in
  Poland to +20% in Germany. Stakeholders
  were more negative (net -20%).
• The relationship between respondent position
  relative to the capture site and their attitudes
  towards CCS was found to be less pronounced
  than their position relative to the storage site.
Attitudes II
• Relative to CCS in general, support for the
  local project was notably lower (10% lower
  net favourable rating among the public most
  dramatically in Germany and 16% lower net
  favourable score among stakeholders). In the
  other four countries, there are still large
  majorities who view the local project
  favourably (ranging from +38% net favourable
  in the Netherlands to +66% in Poland).
Information Sources I
• Stakeholders were far more likely to consult
  different sources and more than half consulted
  any of six different sources of information.
• In all countries, the least likely sources were the
  EU, developers and word of mouth.
• Similar to stakeholders, German and Dutch
  public respondents were much more likely to
  choose multiple sources and six different sources
  were listed by over half of respondents.
Information Sources II
• Stakeholders were very likely to seek more
  information about the project. Among public
  respondents, only the Dutch were more likely
  than not to want additional information.
• University scientists scored highest in terms of
  respondents' trust to give them impartial
  information about CCS, followed by
  national/international NGOs; developers,
  governments and word of mouth scored
  lowest.

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10 reiner - Early careers winter school, 9-12th January 2012, University of Cambridge

  • 1. A Case Study in Public Perceptions of Energy Technologies: Local and Regional Concerns over CCS Infrastructure in Five EU Countries David Reiner University of Cambridge Presentation to the UK Winter School 12 January 2012
  • 2. National Projects (EERP funded) • Implement public and stakeholder surveys in five EU member states which have received EU stimulus package funding for CCS projects – UK: Hatfield/Don Valley – Netherlands: Maasvlakte – Germany: Jaenschwalde – Spain: Ponferrada – Poland: Bełchatów
  • 3. Target Groups • General public (n=200 national, n=200 region) Regional Stakeholders • Local and regional politicians/members of planning and environment committees • Local and regional officials • NGOs/local community groups • Journalists
  • 4. Methods for Collecting Data • Online Questionnaire targeted key stakeholders in each region and general public in each country (~200 regional and ~200 national) – Pre-test by interviewing at least one member of each target group per country to assist in better understanding of local contingencies • Dialogue Boards (qualitative analysis tool) • Experiment (to test importance of visual communication material)
  • 5. Demographics • Participants were surveyed (online) Jan-Feb 11 • Responses from Public survey: 2338; Stakeholders: 170 • Public survey: 51% Stakeholder survey Male, 49% Female • Stakeholder survey: 77% Male and 23% female • ~60% of stakeholders from Germany Notes: UK - 28 respondents; NL – 22; DE – 103; PL – 12; ES - 5
  • 6. Questionnaire Outline 0: Position (public, stakeholders) 1: Background attitudes and knowledge 2: CCS, general 3: Local plans 4. Additional Information on CCS 5. Information sources 6. Local community 7. Procedural Justice 8. Media preferences 9. Sections for different stakeholders 10. Demographics
  • 7.
  • 10. Distances to Storage and Capture Sites
  • 11. German Interface (2 storage sites)
  • 12. Genuine Knowledge of CCS versus Claimed Awareness Public Stakeholders a UK NL DE PL ES Average DE Average No, never heard 56% 23% 46% 42% 49% 43% 2% 3% A little bit 37% 66% 39% 50% 43% 46% 11% 19% Yes, quite a bit 7% 12% 15% 8% 9% 10% 87% 78% N 459 415 518 535 407 2334 102 170
  • 13. Likely source of information regarding CCS UK NL DE PL ES National/international NGOs 34% 40% 52% 44% 35% Local NGOs/community groups, residents' associations 33% 42% 51% 42% 27% Friends, neighbours, family 13% 26% 27% 36% 29% National media 44% 57% 56% 51% 34% Local/regional media 47% 57% 55% 48% 34% National government 48% 61% 37% 35% 28% Local/regional government 48% 62% 41% 45% 28% Interactive websites 51% 55% 53% 78% 48% University scientists 47% 54% 60% 59% 37% Developers, energy companies 42% 28% 31% 27% 20% European Union 20% 30% 23% 42% 25%
  • 14. Likelihood to seek further information about project
  • 15. Trust to give you impartial information?
  • 16. Trust to Take Local Concerns Seriously?
  • 17. Attitudes towards CCS in general and towards the local project
  • 18. Shift in attitudes towards project after information was provided
  • 19. Reactions of different groups to information All groups have Mean SD a more negative Genuine knowledge opinion after No -.35 1.05 information, but Yes -.18 1.11 the effect is t value -2.86a strongest among Gender women and less Male -.19 1.01 knowledgeable Female -.46 1.11 t value 5.54b
  • 20. Local Project Support versus Distance to Capture Site
  • 21. Local Project Support versus Distance to Storage Site
  • 22. Support for Project and Trust in Local Developers Trust in the project developers Group Support for the UK NL DE PL ES local project Ma SD Ma SD Ma SD Ma SD Ma SD 1 strongly opposed 1.70 1.34 1.61 1.39 2.02 1.46 2.80 2.17 2.47 2.00 2 - 2.14 1.17 1.84 .85 2.34 1.22 2.67 1.78 1.93 1.22 3 - 2.15 1.26 2.40 1.19 2.56 1.45 2.32 1.18 3.00 1.85 4 neutral 3.13 1.73 2.76 1.35 3.39 1.48 3.20 1.55 3.39 1.58 5 - 3.41 1.57 3.13 1.50 3.50 1.56 3.54 1.63 3.87 1.72 6 - 3.65 1.72 3.25 1.52 4.11 1.52 3.48 1.77 4.48 1.64 7 strongly 4.84 1.37 4.00 1.85 4.73 2.33 3.49 2.03 5.71 1.61 supportive
  • 23. Support for Project and Perceived Past Treatment of Local Community
  • 24. Support for Project and Perceived Fairness of Planning Process
  • 25. Social Capital and Support for CCS y = 0.19x + 4.57 y = 0.25x + 3.82 R² = 0.96 R² = 0.96 Attitudes towards CCS (MEAN) How often do you spend time with colleagues from work or your profession outside the workplace? Attitudes towards CCS in general* Attitudes towards the local project** Linear (Attitudes towards CCS in general*) Linear (Attitudes towards the local project**)
  • 26. Survey Open Questions •Respondents were asked free-text questions on what they perceived as advantages, disadvantages of the project and CCS, and whether they had any further questions. •The answers were analysed qualitatively for the most frequent themes
  • 27. Advantages and Disadvantages Count Advantages Count Disadvantages 818 Reduced CO2 emissions 587 No answer, not sure 434 No answer/don’t know 313 Expensive 329 Good for environment 243 Unforeseen problems; untested tech 98 Creates jobs 212 Safety worries, unspecified or general 53 It's offshore 181 No disadvantages 44 Cuts costs; helps economy 142 Risk of leakage 43 Energy security 141 Bad for environment 38 Provides (clean) energy 79 Not solving the problem 37 Good, undefined 77 Effect on locality 34 Distance 53 Worries over transport 28 Safety; storage is safe 52 Public acceptance 17 Energy efficiency 31 Limits of storage capacity 16 “The storage” 26 Divert attention from alternatives 15 Ozone layer 19 Risk of explosions 10 Not nuclear 8 Information needs 9 Development of new tech 7 Not energy efficient 152 Disadvantages/no advantages
  • 28. Common questions/statements  Safety worries  Costs  What happens in the long-term?  Risk to the environment  Need more information  We should look to alternatives  Will it work?  Practical questions (when, how, where exactly?)
  • 29. Dialogue Boards Introduction •Two “virtual focus groups” were held a month after the survey with around 50 selected survey respondents from Poland and Spain. •An online dialogue board was run over 2 days. On each day a number of open-ended questions are posed to which respondents respond. The guiding principle was that respondents log on at least twice a day and post their responses  average participation of one to two hours a day for each respondent. •Participants were asked about their opinions on CCS and specific projects, what images or metaphors they associate with it, how it fits into their general attitudes towards climate change, and whether/how the survey itself has influenced their opinions on CCS.
  • 30. Dialogue Boards: Knowledge, information & participation • Participants had not generally heard of CCS or the specific projects previously • Though most participants sought more information after the survey, they were mostly dissatisfied with the available material • Participants tried to talk to friends, colleagues and neighbours after the survey, but found that generally there was not much interest or knowledge • The survey and DB were seen as positive experiences by participants who were pleased that their opinions were seen as important
  • 31. Dialogue Boards: Risks and Safety • Safety was seen as the most important factor influencing attitudes towards CCS: Even those participants generally in favour were insistent on safety standards being met adequately. • Risks were also seen as problematic due to the long-term nature of CCS: adequate guarantees of safety cannot be made for an indefinite future – who knows what will happen in 100 years time? • The DBs were held during the week after the Japanese earthquake: This episode demonstrated to many participants that even the best safety measures can be defeated by unforeseen events.
  • 32. Dialogue Boards: Costs and Burdens • Participants saw the economic benefits in terms of job creation and (in Poland) evading EU fines for not meeting emissions targets • But CCS was also seen as possibly leading to a drop in tourism and driving out the local population which worried about the risks. • Participants were concerned about who will meet the costs of CCS –seen as either taxpayers or the energy consumers. • Expectation that politicians and energy companies will profit from CCS, and a general feeling of industry benefiting at the expense of ordinary people.
  • 33. Summary • Distance matters – Distance to capture and storage sites have different relationships to support for CCS projects • Trust matters – Project developers and governments are not only the least trusted, but their information is less likely to be consulted and those with less trust in the planning process or developers and bad past experience are more likely to oppose projects • Knowledge and information matters – Support for CCS projects tended to erode with more information, but this was most notable among those with lower levels of education and less genuine knowledge. Stakeholders and sensitized publics (Germany and Netherlands) were much more likely to seek information from multiple sources
  • 34. Credits The NearCO2 team: Kong Chyong, Hauke Riesch, Xi Liang, Paul Upham, Elisabeth Duetschke, Marjolein de Best- Waldhober, Mariette Pol, Sylvia Breukers, Aleksandra Ola, Christian Oltra, Jane Desbarats, Suzanne Brunsting Survey instrument design: LinksChina Survey implementation : TNS-NIPO Full report and further information can be found at: http://www.communicationnearco2.eu
  • 35. Thanks! David M Reiner Electricity Policy Research Group Judge Business School University of Cambridge Trumpington Street Cambridge, UK CB2 1AG dmr40@cam.ac.uk +44-1223-339616
  • 36.
  • 37. Knowledge • 43% of public respondents had never heard of CCS, and 10% indicated they knew quite a bit. Only 3% of stakeholders claimed never to have heard of CCS and 78% stated knew “quite a bit”. • Only 19% of all public respondents indicated ‘genuine knowledge’ although this is higher than the 10% claiming to know “quite a bit” about CCS. Whereas 78% of stakeholders claimed to know “quite a bit”, just over half (51%) indicated that CCS only addresses climate.
  • 38. Attitudes I • The public in all five countries were supportive of CCS in general (net +51% favourable) ranging from net +72% favourable rating in Poland to +20% in Germany. Stakeholders were more negative (net -20%). • The relationship between respondent position relative to the capture site and their attitudes towards CCS was found to be less pronounced than their position relative to the storage site.
  • 39. Attitudes II • Relative to CCS in general, support for the local project was notably lower (10% lower net favourable rating among the public most dramatically in Germany and 16% lower net favourable score among stakeholders). In the other four countries, there are still large majorities who view the local project favourably (ranging from +38% net favourable in the Netherlands to +66% in Poland).
  • 40. Information Sources I • Stakeholders were far more likely to consult different sources and more than half consulted any of six different sources of information. • In all countries, the least likely sources were the EU, developers and word of mouth. • Similar to stakeholders, German and Dutch public respondents were much more likely to choose multiple sources and six different sources were listed by over half of respondents.
  • 41. Information Sources II • Stakeholders were very likely to seek more information about the project. Among public respondents, only the Dutch were more likely than not to want additional information. • University scientists scored highest in terms of respondents' trust to give them impartial information about CCS, followed by national/international NGOs; developers, governments and word of mouth scored lowest.