Steve Jobs emphasized that design is about how something works, not just how it looks. He encouraged following your intuition and inner voice rather than being influenced by others' opinions. Jobs also noted that it can be difficult for focus groups to know what they want until they see it, and that perseverance is important for entrepreneurial success over non-successful ones. Quality should be prioritized over quantity.

1. STEVE JOBS
10 QUOTES FROM

2. Design is not just what it looks like & feels like.
Design is how it works.

3. Your time is limited, don’t waste it living someone else’s
life. Don’t be trapped by dogma, which is living the result
of other people’s thinking. Don’t let the noise of other
opinions drown your own inner voice. And most important,
have the courage to follow your heart & intuition, they
somehow already know what you truly want to become.
Everything else is secondary.

4. It's really hard to design products by focus groups.
A lot of times, people don't know what they want until you show it to them.

5. I'm convinced that about half of
what separates successful entrepreneurs
from the non-successful ones
is pure perseverance.

6. Quality is more important than quantity.
One home run is much better than two doubles.

7. Your work is going to fill a large part of your life, and
the only way to be truly satisfied is to do what you
believe is great work. And the only way to do great
work is to love what you do. If you haven’t found it yet,
keep looking. Don’t settle. As with all matters of the
heart, you’ll know when you find it.

8. I'm as proud of many of the things we haven't done as the things we have done.
Innovation is saying no to a thousand things.

9. Creativity is just connecting things.
When you ask creative people how they did something,
they feel a little guilty because they didn't really do it,
they just saw something.
It seemed obvious to them after a while.

10. I want to put a ding in the universe.

11. Remembering that you are going to die
is the best way I know to avoid the trap
of thinking you have something to lose.
You are already naked.
There is no reason not to follow your heart.