10 Qs
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The document discusses key questions for FMCG marketers around availability, shelf share, pricing and promotions execution, brand portfolio management, salesforce bonus schemes, distribution, and excellence. It provides examples of questions around a brand's availability in different channels, comparative availability against competitors, fair shelf share allocation and key account placements, optimal use of promotions and pricing strategies, allocation of shelf space among brands, whether bonus schemes support sales growth, availability and pricing through indirect distribution, and doing ordinary things extraordinarily well. The document was provided by Retailplus, a company providing retail engineering solutions to help FMCG brands and distribution channels increase sales.
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Bench datamonitor
This document analyzes pharmaceutical sales force management strategies. It finds that returns on promotional investment have declined 24% from 1998-2001, as companies focus on maintaining large sales forces without improving effectiveness. It recommends that companies rethink detailing strategies to halt this decline. The analysis also finds that sales force size and structure should evolve throughout a product's lifecycle to maximize revenue potential. It provides sales force benchmarks for seven countries/regions and recommendations for optimizing sales force size, structure, and effectiveness across different markets and stages of the product lifecycle.
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Market Manager
Market managers at Idearc Media work to achieve sales objectives by managing the four P's of marketing - product, price, placement, and promotion. They partner with sales teams and other departments to plan campaigns, provide training and support to salespeople, monitor campaign results, and ensure accurate production and distribution of advertising products. Market managers also conduct ongoing market research and work to strengthen relationships with clients through community events.
Marketing Plan Strategic Development
This document outlines the key components of developing an effective marketing strategy in 3 steps or less:
1. Conduct a thorough market analysis to understand market size, trends, segmentation, target markets, competitors, and consumer behavior.
2. Evaluate your company's strengths, weaknesses, opportunities, and threats to determine your current market position.
3. Develop a comprehensive marketing mix strategy addressing the 4 P's of product, price, place, and promotion tailored to your target market and positioning.
ETP corporate brochure
ETP is a leading retail software solutions provider founded in 1988. Their flagship product, ETP V5, is an enterprise-class, scalable platform that supports omni-channel retail operations across planning, merchandising, supply chain, and analytics. ETP V5 is used by over 300 major brands worldwide to power over 25,000 stores in 20+ countries. It provides innovative solutions to drive operational excellence and profitable growth for retailers.
ETP Corporate Brochure
ETP is a leading retail software solutions provider founded in 1988. It has over 25 years of experience working with major retailers across 20+ countries. ETP's flagship retail management software, ETP V5, is used by over 300 brands to manage their operations at over 25,000 stores. ETP V5 provides an integrated platform for point-of-sale, CRM, inventory management, merchandising, supply chain, and business analytics. ETP also offers consulting services and support to help customers implement solutions and optimize their retail business processes.
ETPcorporatebrochure
ETP is a leading retail software solutions provider founded in 1988. Their flagship product, ETP V5, is an enterprise-class, scalable platform used by over 300 brands across 20+ countries. ETP V5 provides solutions spanning point of sale, customer relationship management, supply chain management, merchandise planning, and analytics. It aims to help retailers improve margins, increase demand, and optimize costs. ETP has extensive domain expertise from over 25 years in the industry and 1800 person-years of knowledge working with retailers in various segments.
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