Shop 'til you drop
Crafted from the new waves on English Circles the conversation lesson follows a familiar pattern. Simple conversation questions get the class under way about shopping mores, followed by a brief look at some appropriate idioms. The rest of the lessons includes questions, roleplays and brainstorming and some usual shopping terms.
>> Okay management, Technology, ethics, capital, globalization, free
market, strategy, branding, promotion, innovation. I'm Miguel Garcia
and this is Fundamentals of Management and Marketing for Non-Business
Majors.
Let's talk about the first P, products.
[ Music ]
When we talk about products, we are not referring only to physical
products. Product is everything one receives in an exchange including
all tangible and intangible attributes and expected benefits. That
means that a product can be a good.
>> This is iPhone 6S. Not much has changed.
>> It can be a service.
>> With Uber it's all possible.
>> Or even can be an idea. And we're talking about physical products,
it's not just the product itself, but it can be the brand, it can be
the packaging, it can be the labeling.
>> Tropicana dropped its well known carton that we've seen for years.
The one showing an orange with a straw in it. And instead opted for a
more understated look. It was just a simple glass of OJ. But
apparently many consumers hated it and Tropicana's feeling the
squeeze. Will Ogonki [phonetic] has more this morning.
>> It bombed royally with customers. They voiced their opinion on the
Internet. One fan wrote, "I would never buy the new packaging".
Tropicana released a statement yesterday. They said we heard our
consumers and we listened. We appreciate their love and passion for
Tropicana. And when they told us they miss the look of their
Tropicana, we responded and we're bringing back the original.
[ Music ]
>> When we buy a product, it's not just the physical part that we
value. In the case that we just heard about Tropicana, the juice is
absolutely or was absolutely the same independently of the packaging.
But it make a huge difference in the consumers because they are not
buying just the juice. They are buying everything that comes with it.
The packaging, the labels, the logos, and everything is considered
when deciding to buy or not the product.
[ Music ]
The truth is that not all products are born the same way. This product
offerings can be distinguished among different criterias. But the one
we're going to use is the following. For example, we have convenience
offerings which are products and services that consumers generally
don't want to put too much effort in something. Because there are very
few, very little differences among them. Bread, cereal, fuel, milk.
[ Music ]
>> Wait a minute. Where am I?
>> Got milk?
>> We can take this to a higher level whether we talk about shopping
offerings in which consumers develop quite a strong preference for one
brand over the other. To the point that sometimes if you go to a
supermarket and you don't find the toothpaste brand that you want,
some people will go even somewhere else to try to find it.
>> I don't care what everybody's using, you're using a fluoride paste
to fight cavities.
>> But, mom, I ne.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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2. Shopping – services
Types of shops
Goods
Small local shops (advantages/disadvantages)
Big shopping centres (advantages/disadvantages)
Routine of shopping
Ways of paying
Services
Internet shopping
Favourite shops/goods
3. What types of shops do you know and what
is possible to buy there?
Big shopping centres (hypermarkets, department
stores)
Small local shops (bakery, dairy, butcher,
greengrocer)
Street marketplaces (Vietnamese market,
Chinese market)
4. What types of shops do you know and what
is possible to buy there?
Specialised shops (electronics, computers,
furniture)
Brand stores (goods of one brand is sold there)
Boutiques (fashionable items and accessories)
5.
6. Types of shops
Example of answer:
When we go shopping, we can go either to a big
shopping centre with huge choice of goods, or to the
shop which specializes in some extra goods, for
example……
We can do our shopping in a big shopping centre,
for example…,a small local shop, for example… or in a
street market. If we want to buy some designer clothes
or accessories, we go to the brand store or a boutique.
9. Kinds of Goods
At the baker´s/bakery we can buy rolls,
croissants, bread, cakes…
At the butcher´s we can buy meat
(pork/beef/chicken), salami, ham…
At the grocer´s we can buy flour, sugar, salt,
oil, cereals, drinks…
At the greengrocer´s we can buy fruit and
vegetables…
10. Kinds of Goods
At the dairy we can buy milk, yogurts,
cheese, eggs…
At the drugstore we can buy soap,
shampoo, tooth brush, tooth paste…
At the florist´s we can buy flowers, plants,
flowerpots…
11. Kinds of Goods
At the stationary we can buy pens, pencils,
rubbers…
At the newsagent´s we can buy newspapers
and magazines…
At the tobacconist’s we can buy cigarettes,
cigars, lighters…
12.
13. What are the advantages of shopping
in big shopping centres?
We can buy there almost everything from
food to furniture.
Everything is “under one roof”.
There is a huge choice of goods there.
14. What are the advantages of shopping
in in big shopping centres?
The goods is cheaper there.
There are services for customers (restaurants,
toilets…)
There is a big parking place for customers.
15. What are the disadvantages of shopping in
big shopping centres?
There are always a lot of people there, there are
long queues.
It is difficult to find a shop assistant when we need
him.
It is difficult to find a kind of goods we need.
Our shopping takes us a lot of time.
The quality of goods can be low.
16.
17. What are the advantages and the
disadvantages of shopping a small local
shop?
+ In a small local shop or stand the shopkeeper
himself assist us.
+ The shopping is very quick.
- There isn´t so big choice if goods.
- The price is usually higher than in a
department store.
18.
19. Can you describe the routine of shopping?
What do you do in a shop?
We go to the shop and pick up a basket or a
trolley.
We walk around the shop and choose what we
want.
If we have everything what we need we go to
the cash-desk/counter.
We pay for all our goods and pack our
shopping.
20.
21. How can people pay for their goods? What
are ways of paying?
There are two ways of paying - we can pay cash
or by credit card or cheques.
We pay cash for smaller purchase, if we buy for
example newspapers or rolls.
We pay by credit card if we do a bigger shopping.
Today, people pay by credit card very often,
it’s quite comfortable.
22.
23.
24.
25. What do you think about internet
shopping?
Nowadays a lot of people do their
shopping on-line.
They order their goods from a website
and have them delivered.
26. What do you think about internet shopping?
+ We save our time and money when we buy
things on-line.
+ On-line shopping is quick and comfortable.
- We cannot try out products.
- There can be problems with making claims.
27.
28. How often do you go shopping? What
are things you buy most often?
Examples of answers:
I go shopping for food with my mum every
Friday. When I need something to school , I go
shopping to stationary. I like shopping in small
shop and I prefer paying cash.
29. How often do you go shopping? What
are things you buy most often?
Examples of answers:
I don´t go shopping because I hate crowds of
people and long queues. When I need to buy
something, I do it on-line.
I love shopping, especially in big shopping
centres. My most favourite shops are bookshops
and shops with electronics.
30.
31. Useful vocabulary
Brand store………………………značkový obchod
Designer clothes ………………...značkové oblečení
Accessories……………………...doplňky
Customer………………………...zákazník
Routine…………………………..postup
Grocery…………………………..prodejna potravin
Confectionery……………………cukrárna
Stationery………………………...papírnictví
DIY/Do It Yourself………………obchod pro kutily
Dairy……………………………..mlékárna
33. Useful vocabulary
Shopkeeper…………………majitel obchodu
Basket………………………nákupní košík
Trolley……………………...nákupní vozík
Cash-desk/ Counter………...pokladna
Pay cash…………………….platit v hotovosti
Pay by credit card………......platit kreditní kartou
Purchase…………………….koupě, nákup
Wide choice of service……...široký výběr služeb
Automatic teller machine…...bankomat
Bank branches………………pobočka banky
35. Použité zdroje
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Young Store [online]. [cit. 26.2.2013]. Dostupný na WWW:
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WWW: http://www.flickr.com/photos/34780961@N08/3339355834/
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38. TURTLE ENTERTAINMENT GMBH ELECTRONIC SPORTS LEAGUE. IMG_2191
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Ostatní použitý materiál je z vlastních zdrojů autora.
