How to crush your marketing in 2018. We go through the top 10 tips to grow your digital marketing in 2018.

1. 10 Marketing Tips to
Crush 2018
Prepared by
DigitalMaas

2. We make growing your business online easy
WHO WE ARE

3. DigitalMaas Platform
We built a very cool site audit tool that tests
websites against best practice and generates
bespoke digital marketing recommendations.
Our dashboard gives you all the information you
need to make informed marketing decisions for your
business.
Digital Marketing to grow your business

4. Today’s presentation will teach you the top 10 tips to
crush your marketing in 2018
WeWork Lunch and Learn

5. Our Speaker today
WeWork Lunch and Learn
Andrew Thorn
Founder and CEO

6. Benefits:
● Helps customers find your business
● Better search visibility on Maps
● Displays useful information
Questions:
● Are you using Google Posts?
● Are you checking your information?
● Are you answering questions people
are asking?
● Are you responding?
Google My Business1

7. Benefits:
● Make sure you claim listings on all
the review websites.
● A 1 star increase can result in a
5-9% increase in revenue.
● 88% of consumers trust online
reviews
Questions:
● Who is on more than 1 review
website?
● Who has ever responded to a
negative review?
● Video reviews are amazing
Reviews2

8. Benefits:
● Don’t reinvent the wheel
● Find out what is working for them
● Know what they are doing
Questions:
● Who knows how to track a
competitor online?
● What do you think you can check?
● How often do you think to check?
● Do you think they are checking
what you are doing?
Tracking for your Competitors3

9. Benefits:
● You need to create content
where your customers live.
● Trend blogging is super effective
● Soft sell and warm your leads up
with content
Questions:
● Who creates content for their
business regularly?
● Who is using formats such as
videos, case studies?
● Is anyone going live on social
media for their business?
Actively Create Content4

10. Take every opportunity to show off
Are you an expert? Show people!
● Creating regular content (posts, blogs, articles, videos, images) presents
you as a subject matter expert. The more you create, the more often
customers will return for insights into your industry
● Blog articles positively impact SEO, when structured correctly
● An audience is more likely to relate to businesses with more content
● Cool content is shareable and likeable, which is good for spreading the
word about your business, for free
● 57% of companies that blog report that they acquired customers through
blogging vs those that don’t

11. Benefits:
● 82% of internet traffic will come from
video by 2020
● 14.8M Australians watch more than
20 hours of youtube per month
● Over 68% of time is spent on mobile.
● Youtube is the second largest search
engine
Questions:
● Are you creating video?
● Are you advertising using video?
● Do you Vlog or capture raw video?
Youtube, Instagram and
Linkedin Video
5

12. Benefits:
● Paid ads guarantees reach in a time
when organic reach is dwindling.
● Paid ads put you high and visible
● Fast results, but you pay.
Questions:
● Who is advertising for their business
on more than Google?
● Who is using technology to manage
their ads?
● Do you track cost per lead or
cost per acquisition?
Paid Advertising6

13. Benefits:
● Ranking now goes up based on
what people do on your website and
when you come up in search results.
● Keep visitors on your website for
longer
Questions:
● Who measures dwell time?
● Who measures Click through rate?
● Who writes long form content?
● Who embeds videos in content?
Website Optimisation7

14. Benefits:
● Mobile drives or influences, an average
of over 40% if revenue in most B2B
companies.
● More than likely over 70% of
customers have viewed your website
on a mobile device.
● In July 2018, Google will begin to
penalise you for a slow or poor mobile
experience.
Questions:
● Who has opened their website on a
mobile device?
Mobile Optimisation8

15. Benefits:
● Schema is still only found on 1% of
websites in Australia.
● Rich Results and answers are
increasing and rich information now
found in over 70% of search queries.
● Schema is used heavily in voice
search
● Google Search console will soon
report on voice searches
Questions:
● Do you use schema?
● Do you know how to check for
schema and rich results?
Schema9

16. Benefits:
● 1 in 4 searches on google now
using voice
● You can now create actions and
have the voice assistants use them
● There is an assistant directory
● Kids being born now, will likely
never type.
Questions:
● Has anyone got a Google Home,
Apple Home Pod or Alexa?
● Can anyone name where else the
google assistant is also used?
Voice Search10

17. Free Offer from DigitalMaas
Free Platform
Let us help you grow your business
We are giving our platform away for
free to all WeWork users
https://run.digitalmaas.com/signup
Learn and Grow
Use our platform and audit tool
to work out where you need to
improve.
Free Workshop
Come with your laptop to our
hands on workshop and we will
grow together

18. Andrew Thorn
Founder & CEO
Thank you!
+61 124 456 789 andrew@digitalmaas.com digitalmaas.com