Appraise the effectiveness of the Integrated Marketing Communications planning process as part of managing the advertising for a brand. Illustrate two to four techniques for using the different elements of Integrated Marketing Communications to manage the image of the brand. Support your response with an example. .

1. Appraise the effectiveness of the Integrated Marketing
Communications planning process as part of managing the
advertising for a brand. Illustrate two to four techniques for
using the different elements of Integrated Marketing
Communications to manage the image of the brand. Support
your response with an example.