SCHOOL-TO-
WORK
TRANSITION
EMPATHIZE AND DEFINE
AUG, 5TH 2013
SAYS…
FEELS…
Smart boy in his
twenties who has
recently graduated
from one of the best
Portuguese business
universities with an
average-plus
performance.
• "I had two work experiences during about a month
while studying"
• "I finished university about 6 months ago and couldn't get
a job so far"
• "I would like to work for a major company, but it is very
difficult to get in"
• "My dad is not happy that I don't have a job"
• "I am willing to work for free until I get a real job"
• "I am not wasting my time and enriching my CV"
• "A lot of my colleagues didn't get a job yet"
DOES… • It is socially unacceptable
not to be working
immediately after
graduating
• Confident in his skills and
competences
• Is impeccably dressed in a business suit
• Talks in a very polite way
• Is respectful and formal
• complete his first tasks successfully
• It is better to work for free than
not working
• The university has adequately
prepared him for a job
THINKS…
A bright, confident
and responsible
recent graduate, who
is proactive and
collaborative…
NEEDS TO
be active after finishing
university in a way that is
appreciated by his family and
friends and increases his value
for future employers,
BECAUSE
there is a High unemployment rate
among recent graduates in
Portugal, being unemployed is socially
unacceptable and recent graduates
prefer to work (even for free) in order to
increase their value
Problem statement:

1 empathize and define

  • 1.
  • 2.
    SAYS… FEELS… Smart boy inhis twenties who has recently graduated from one of the best Portuguese business universities with an average-plus performance. • "I had two work experiences during about a month while studying" • "I finished university about 6 months ago and couldn't get a job so far" • "I would like to work for a major company, but it is very difficult to get in" • "My dad is not happy that I don't have a job" • "I am willing to work for free until I get a real job" • "I am not wasting my time and enriching my CV" • "A lot of my colleagues didn't get a job yet" DOES… • It is socially unacceptable not to be working immediately after graduating • Confident in his skills and competences • Is impeccably dressed in a business suit • Talks in a very polite way • Is respectful and formal • complete his first tasks successfully • It is better to work for free than not working • The university has adequately prepared him for a job THINKS… A bright, confident and responsible recent graduate, who is proactive and collaborative… NEEDS TO be active after finishing university in a way that is appreciated by his family and friends and increases his value for future employers, BECAUSE there is a High unemployment rate among recent graduates in Portugal, being unemployed is socially unacceptable and recent graduates prefer to work (even for free) in order to increase their value Problem statement: