The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
Competitive Data Fuels Google Shopping PLA Ads - Michael Stricker at CPCstrat...semrush_webinars
Google Shopping Ads is an advertising medium offering dominant SERP presence, lower CPCs and higher CTR and Conversion Rates than text ads. In this presentation, learn how to observe competitors and win.
• Building the Account Architecture from Scratch Through Competitive Analysis
• Mining for Top-converting Search Terms to Integrate into the Product Data Feed
• Identifying Keywords that Surface Your Competitors’ Top Shopping Ads and What Do With Them
• How Price Plays a Role on Shopping and How to Leverage Competitive Pricing Data
Team roles and responsibilities in digital marketing departmentDigitOWL Marketing
Which people do you need as manager for successful digital marketing activity including content marketing processes? Find here team roles, main responsibilities, salaries.
Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? In this webinar, Primary Intelligence and CustomerCentric Selling® discuss how well sales reps understand B2B buyer needs and share strategies so you can win more deals.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Creating content is easy. But creating good content that makes an impact, and to do so consistently time over time, requires building a competency and understanding content marketing in a broader context.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
PLAs, RLSA's and remarketing oh my! Slides from September 18, 2013 SLCSEM.org meetup featuring PPC tips for e-commerce sales and the holidays, presented by Brett Stevens of 180Fusion.
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
Competitive Data Fuels Google Shopping PLA Ads - Michael Stricker at CPCstrat...semrush_webinars
Google Shopping Ads is an advertising medium offering dominant SERP presence, lower CPCs and higher CTR and Conversion Rates than text ads. In this presentation, learn how to observe competitors and win.
• Building the Account Architecture from Scratch Through Competitive Analysis
• Mining for Top-converting Search Terms to Integrate into the Product Data Feed
• Identifying Keywords that Surface Your Competitors’ Top Shopping Ads and What Do With Them
• How Price Plays a Role on Shopping and How to Leverage Competitive Pricing Data
Team roles and responsibilities in digital marketing departmentDigitOWL Marketing
Which people do you need as manager for successful digital marketing activity including content marketing processes? Find here team roles, main responsibilities, salaries.
Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? In this webinar, Primary Intelligence and CustomerCentric Selling® discuss how well sales reps understand B2B buyer needs and share strategies so you can win more deals.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Creating content is easy. But creating good content that makes an impact, and to do so consistently time over time, requires building a competency and understanding content marketing in a broader context.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
PLAs, RLSA's and remarketing oh my! Slides from September 18, 2013 SLCSEM.org meetup featuring PPC tips for e-commerce sales and the holidays, presented by Brett Stevens of 180Fusion.
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
Growth of digital marketing in India 2020
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Digital marketing in India 2019
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The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
Is Gainsight really the best Customer Success software? Or do our users just love us so much that it seems like it?
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
Lukas Quanstrom, AVP of Strategic Alliances with Sprinklr, and Ganesh Subramanian, Director of Product Marketing with Gainsight, will explain how to operationalize positive, predictable advocacy in this webinar.
The Gainsight/Sprinklr Feedback Loop of Epic SuccessGainsight
In the latest G2 Crowd Grid for Customer Success software, Gainsight was ranked as The Leader in the space based on user reviews from customers including Sprinklr. Positive reviews on G2 Crowd and TrustRadius don’t happen by accident. The most successful companies don’t passively hope their customers advocate publicly for their vendors. They make it happen.
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Similar to 1) david bui s work samples 20141218-103730613 (20)
Creating a Business-Driven Content Marketing Strategy
1) david bui s work samples 20141218-103730613
1. •Category management specialist in syndicated, panel,
demographic, and store level analytics
•Expert in analyzing and making actionable recommendations
•Experience in driving sales and analyzing business across
channels in Food, Drug, Mass, Food Service, and Walmart,
while leveraging Nielsen, Homescan, Spectra, and Retail Link.
•Over 7 of years experience in
category management:
•Crossmark
Key roles and accomplishments in the following disciplines:
dbui72@yahoo.com
Rogers, Ar 72756
David Bui’s Profile
•Crossmark
-Business Analyst
•Nielsen
-Nielsen Associate Client
Manager
-Spectra Client Service
Manager
•Bimbo Bakeries
-Texas Category Analyst
•Acosta Sales & Marketing
-Category Analyst
Key roles and accomplishments in the following disciplines:
•Segmentation & Clustering
•New product introduction, new distribution, & product
reinstatement
• Client consultation & category advisor
•Strategy and tactical recommendations using analytics
•Plannogram and space planning
• Presentation development and report creation
•Training and development
•Business Administration: Double Major in Marketing &
Management –University of North Florida
2. Some Of Testimonials From LinkedIn……………..
“David Bui represents the future of analysts that provide insights to suppliers for Walmart to develop new business and
nurture existing relationships. His research and analytics have helped a variety of manufacturers across multiple
categories including perishable food, dry goods, soft lines, and hard lines. I met David in 2008 when seeking an analyst
that could handle the demands of a broker organization's clients and provide more than data pulling. David impressed
me with his knowledge of non-Walmart accounts, as well as his thought leadership around telling a story to develop
business. David's performance always exceeded expectations and he left no rocks unturned and no task incomplete. He
is a gentlemen and wonderful personality to have on a team. David will do great things for years to come...will it be for
you?” December 6, 2010
Kristopher Widener, Division Manager, CROSSMARK
managed David at CROSSMARK
“David has been working on my product lines since 2009 and he has delivered above and beyond my expectations. His
detailed analysis has allowed my company to regain distribution at Walmart. Through the use of Homescan and syndicated
data, David developed meaningful insights aligning our consumer to Walmart's core shopper. All recommendations presented
to my buying teams were acted upon. David has the ability to listen to my needs and create a working template that weto my buying teams were acted upon. David has the ability to listen to my needs and create a working template that we
collaborated on to come up with the best positioning for my brands and Walmart.” May 31, 2010
Top qualities: Great Results, Expert, High Integrity
Robert Blake
hired David as a Sales Analyst in 2009
“David is insightful and diligent and strives to help create insightful answers, not just data tables. His people orientation
makes him effective across multiple departments” May 5, 2009
Top qualities: Great Results , Personable , Expert
David Garrett
hired David as a Business Consultant in 2006
“David Bui is awesome! When he was my client service manager for Spectra/Nielsen, he provided excellent service at a great
value. He was extremely creative in being able to get us the information we needed within the limits of our contract. To top it
off, he is the type of person that gets along with everyone and is a joy to work with.” May 5, 2009
Top qualities: Great Results , Personable , High Integrity
Lola Copeland
hired David as a Marketing Analytics in 2007
3. Promotional Display Monitoring
•Created new template to show
execution, velocity by item, &
shipment to sales gap
•Utilizing Retail Link to monitor
current display volume and sell thru
by week
X
X X X
X
Retail Link Analysis Examples & Application
X
X
X
Test Program Evaluation
•Created: WM program analysis, in
the absence of year ago sales and
coming into peak season that
nullifies any prior period analysis
•Growth gap between groups going
into peak season on another slide
4. Traited Distribution Gap
•Created chart to visualize the gap
against the top traited item for a
brand block across all items
•Close gap vs all other stores not
traited from the most distributed
item
Maximizing Opportunities With Retail Link
X
Recommendation Of Stores
•Rank stores with target index of top
Retail Link stores and Spectra profile
of category or national brand
demand index
•Map stores and bucket opportunity
stores by Walmart DC
5. Brand Hi-Med-Lo
Recommendation
Brand Hi-Med-Lo
Recommendation
•Created slide to show the Walmart
brands comparable Rest of Market
performance to classify brands for an
assortment mix recommendation
•Recommendation is to eliminate
brand duplication & up new products
Making Recommendations
Clustering Stores To Target
•Store level recommendation from
Spectra and national brand profiles
•Works best with categories and
brands with distinct demographics
attributes based on ethnicity, income
extremes, and niche products
6. Finding Opportunity vs ROM
•Created very complex excel
workbook to benchmark RL brand
performance vs brand & category in
Rest Of Market
•Traited vs remaining WM stores in
each market and classify markets
Incorporating Nielsen With Retail Link(RL)
Assortment Mix
•Created: Defining highest
opportunity and assortment mix
using Nielsen volumetric data
•Use to show that Walmart is
disproportioned to Rest of Market
sales
7. CDI, BDI, & DI Market Class
•Utilized for strategic market
classification for expansion,
marketing investment, and retail
support
•Compliments volumetric market
rank
Strategic and Tactical Spectra Application
Defining Best Store
Characteristics
Defining Best Store
Characteristics
•Utilizing Retail Link top sales stores
with Spectra to find the most
common traits as a cluster aggregate
•Create a target from the key traits
to benchmark each Walmart store to
find additional distribution
X
8. Demographic
•Utilize Spectra and MapPoint to find
stores with the highest
concentration of Hispanics for
product
•Overlay county density vs store
location
Evaluating Stores Based On Spectra
Evaluating Over vs
Underperforming Stores
Evaluating Over vs
Underperforming Stores
•Map unit sales by county and
classify Walmart stores by target
index from top selling stores
•Create a quadrant as next steps
•Perform proximity report for
competitive retailers, 5mile effect
9. Walmart Shoppers Share Of $’s
•Homescan report to show the
allocation of Walmart’s category
shoppers across retail competitors as
an aggregate
•Resonance very well with Walmart
buyers that I presented to
Making It Relevant To Walmart Buyers
Competitive Retailer
Comparison
Competitive Retailer
Comparison
•Created to show the importance of
a segment within the assortment as
it relates to competitive retailers
•Benchmark own Retail Link $ share
assortment to show where Walmart
business is lacking