Translating the business needs into an improvement programme using CMM: a pr...Guy Van Hooveld
This presentation has been given in 2003 at the Spider Conference to show how CMM could contribute to the business results of a large organization within Philips
PPt Of New product development strategy of samsung hiteshkrohra
The document discusses new product development. It states that new product development is important for startups to guide the direction of the company and determine its success. It is key to gaining a competitive advantage but can be difficult for entrepreneurs with limited experience and resources. The document also discusses the importance of designing new products at minimal cost without sacrificing quality, and developing the technical aspects through experience rather than textbooks.
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
Royal Philips Electronics is a Dutch diversified technology company founded in 1891. It has major divisions in consumer electronics, medical systems, lighting, and domestic appliances. Philips aims to be a global leader in health and well-being through meaningful innovations that simplify people's lives. Some of its iconic products include light bulbs, electric razors, and flat screen TVs. Philips spends heavily on R&D and aims to strengthen its brand through initiatives like its "Sense and Simplicity" tagline and Green Product certification. It faces opportunities from trends like sustainability but also threats from intense competition and economic challenges.
Translating the business needs into an improvement programme using CMM: a pr...Guy Van Hooveld
This presentation has been given in 2003 at the Spider Conference to show how CMM could contribute to the business results of a large organization within Philips
PPt Of New product development strategy of samsung hiteshkrohra
The document discusses new product development. It states that new product development is important for startups to guide the direction of the company and determine its success. It is key to gaining a competitive advantage but can be difficult for entrepreneurs with limited experience and resources. The document also discusses the importance of designing new products at minimal cost without sacrificing quality, and developing the technical aspects through experience rather than textbooks.
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
Royal Philips Electronics is a Dutch diversified technology company founded in 1891. It has major divisions in consumer electronics, medical systems, lighting, and domestic appliances. Philips aims to be a global leader in health and well-being through meaningful innovations that simplify people's lives. Some of its iconic products include light bulbs, electric razors, and flat screen TVs. Philips spends heavily on R&D and aims to strengthen its brand through initiatives like its "Sense and Simplicity" tagline and Green Product certification. It faces opportunities from trends like sustainability but also threats from intense competition and economic challenges.
The document outlines 12 fundamentals for an integrated and successful retail story. It discusses the importance of elements like the facade, first impressions, in-store architecture and routing, browse levels, service, operational elements, communication, competence, uniqueness, attention to detail, and creating a slow retail experience. The overall message is that an holistic approach considering all these factors is needed to attract shoppers, increase sales, and optimize the retail experience.
The document discusses Philips Retail Solutions and how they can help retailers through measurable, multi-sensorial experiences. It outlines Philips' process for shopper journey design and implementing technology to address key challenges in staying ahead of competition, surprising customers, getting more people in the store, increasing time spent, and conversion rates. Examples are given of interactive displays and lighting solutions that increased traffic, sales, and time spent in stores for clients. Metrics are collected to prove the impact on retail and provide insights for continuous improvement.
Popai @ Seminarie Pre-, To-, In-store en Retail DetailThisplays2
The document discusses shopper marketing and communication. It introduces Leo van de Polder who has 35 years of experience in retail marketing, business administration, and design management. It describes Popai Benelux, an international retail organization focused on understanding consumer and shopper behavior from pre-store to post-store experiences across channels. Popai's mission is to leverage shopper intelligence to benefit brands, consumers, retailers, and shoppers. The document emphasizes understanding shopper mindsets and behaviors at each step of the shopping journey.
Kraft @ Seminarie Pre-, To-, In-store en Retail DetailThisplays2
This document discusses in-store brand activation strategies using a polysensorial approach. It suggests appealing to customers' five senses through creative displays, events, and experiences to stand out among competitors. Some specific activation ideas mentioned include wobblers, coupons, totems, displays, animations, digital screens, tastings, and polysensorial events to emotionally engage shoppers and move brands from the head to the heart. The goal is to increase brand visibility and shelf share through innovative in-store marketing.
Sign & Facade @ Seminarie Pre-, To-, In-store en Retail DetailThisplays2
The document discusses the effectiveness of exterior signage for businesses. A survey of over 7,000 customers found that 46% learned about a business from its exterior signage. Exterior signs increase store traffic, boost sales, advertise 24/7 at a low cost per impression, and create impulse purchases. Additionally, over half of shopping trips involve unplanned purchases, showing the ability of exterior signs to attract impulse customers. The document provides tips for businesses regarding signage placement, size, messaging, and working with signage companies to ensure compliance with regulations.
The 6th Sense (Retail Detail Congres Sensitieve Marketing)Thisplays2
1) Retail consists of the sale of physical goods from a fixed location that provides experiences and conversations in line with the brand and retailer values.
2) Applying the 6th sense through an experiential and conversational approach called "APPLIED CONVERTISING" can immerse customers and increase brand love, loyalty, and profits.
3) APPLIED CONVERTISING involves using real storytelling aligned with the brand DNA, product demonstrations to confirm brand claims, and on and off-screen conversations to make customers talk about the brand and store.
How can light be used strategically in the retail environmentThisplays2
The document discusses how light can be used strategically in the retail environment to influence consumer behavior and boost sales. Specifically, it outlines how light can be used functionally, to affect consumer thoughts and feelings, and provides real-life examples from stores that implemented dynamic lighting solutions. The document concludes by offering Philips as a partner to help retailers design customized lighting solutions for their needs.
The document outlines 12 fundamentals for an integrated and successful retail story. It discusses the importance of elements like the facade, first impressions, in-store architecture and routing, browse levels, service, operational elements, communication, competence, uniqueness, attention to detail, and creating a slow retail experience. The overall message is that an holistic approach considering all these factors is needed to attract shoppers, increase sales, and optimize the retail experience.
The document discusses Philips Retail Solutions and how they can help retailers through measurable, multi-sensorial experiences. It outlines Philips' process for shopper journey design and implementing technology to address key challenges in staying ahead of competition, surprising customers, getting more people in the store, increasing time spent, and conversion rates. Examples are given of interactive displays and lighting solutions that increased traffic, sales, and time spent in stores for clients. Metrics are collected to prove the impact on retail and provide insights for continuous improvement.
Popai @ Seminarie Pre-, To-, In-store en Retail DetailThisplays2
The document discusses shopper marketing and communication. It introduces Leo van de Polder who has 35 years of experience in retail marketing, business administration, and design management. It describes Popai Benelux, an international retail organization focused on understanding consumer and shopper behavior from pre-store to post-store experiences across channels. Popai's mission is to leverage shopper intelligence to benefit brands, consumers, retailers, and shoppers. The document emphasizes understanding shopper mindsets and behaviors at each step of the shopping journey.
Kraft @ Seminarie Pre-, To-, In-store en Retail DetailThisplays2
This document discusses in-store brand activation strategies using a polysensorial approach. It suggests appealing to customers' five senses through creative displays, events, and experiences to stand out among competitors. Some specific activation ideas mentioned include wobblers, coupons, totems, displays, animations, digital screens, tastings, and polysensorial events to emotionally engage shoppers and move brands from the head to the heart. The goal is to increase brand visibility and shelf share through innovative in-store marketing.
Sign & Facade @ Seminarie Pre-, To-, In-store en Retail DetailThisplays2
The document discusses the effectiveness of exterior signage for businesses. A survey of over 7,000 customers found that 46% learned about a business from its exterior signage. Exterior signs increase store traffic, boost sales, advertise 24/7 at a low cost per impression, and create impulse purchases. Additionally, over half of shopping trips involve unplanned purchases, showing the ability of exterior signs to attract impulse customers. The document provides tips for businesses regarding signage placement, size, messaging, and working with signage companies to ensure compliance with regulations.
The 6th Sense (Retail Detail Congres Sensitieve Marketing)Thisplays2
1) Retail consists of the sale of physical goods from a fixed location that provides experiences and conversations in line with the brand and retailer values.
2) Applying the 6th sense through an experiential and conversational approach called "APPLIED CONVERTISING" can immerse customers and increase brand love, loyalty, and profits.
3) APPLIED CONVERTISING involves using real storytelling aligned with the brand DNA, product demonstrations to confirm brand claims, and on and off-screen conversations to make customers talk about the brand and store.
How can light be used strategically in the retail environmentThisplays2
The document discusses how light can be used strategically in the retail environment to influence consumer behavior and boost sales. Specifically, it outlines how light can be used functionally, to affect consumer thoughts and feelings, and provides real-life examples from stores that implemented dynamic lighting solutions. The document concludes by offering Philips as a partner to help retailers design customized lighting solutions for their needs.
2. INVLOED VAN GEUREN
o Krachtige dragers
o Roepen associaties op
o Bewuste of onbewuste beïnvloeding
o Directe impact
o Een verantwoorde beheersing van
geur:
• Liever verblijven in ruimte
• Positieve beoordeling
• Langer blijven en terugkomen
3. TOEPASSINGEN IN DE FOOD
Supermarkt Markt Vers beleving Versterkende werking
Zien & Ruiken
9. CASE STUDY
Article: The Presence of a Pleasant Ambient Scent in a Fashion Store
By Lieve Doucé and Wim Janssens - University Hasselt
Published in the magazine “Environment & Behavior” 26th May 2011.
Setup:
oLocation: upscale clothing store in Brussels
oTest period: 2 weeks
o1 week with and 1 week without scent
Tested variables:
oAffective response toward the store environment
oEvaluation of the store environment
oEvaluation of the products
oIntention to revisit the store
194 shoppers filled in the survey between 18 and 55 years old
10. Results:
o“The presence of a pleasant ambient scent in the store positively
impacted all dependent variables (i.e. pleasure, arousal, evaluation
of the store environment, evaluation of the products and intention to
revisit the store.)”
o“Strategically manipulating the store environment via ambient
scents is an inexpensive yet effective way to positively influence
consumer behavior.“
o“Retailers can use ambient scents to heighten their differentiating
ability.”
Conclusion:
Using pleasant ambient fragrances in a shopping environment can
create promising opportunities for retailers.
15. GEURWEETJES
o Hoeveel % van onze smaak wordt
bepaald door onze neus?
o 30 miljoen receptoren in onze
neus om geuren te herkennen.
Hoeveel verschillende geuren
kunnen we onderscheiden?
16. o Hoe dikwijls ademt een mens
gemiddeld per dag?
o Hoeveel % van onze emoties
worden beïnvloed door geuren?
17. GEURMERKEN
Top 20 Geurmerken
o Singapore Airlines o Harley-Davidson
o Apple o Nike
o Disney o Absolut Vodka
o Mercedes-Benz o Coca-Cola
o Marlboro o Gillette
o Tiffany o Starbucks
o Louis Vuitton o Prada
o Abercrombie & Fitch o Caterpillar
o Bang & Olufsen o Guinness
o Nokia o Rolls-Royce
19. GEUREN
o Geurproductie volgens IFRA richtlijnen
(International Fragrance Association)
o Geurverspreiding via een veilige Aërosol techniek
o Geen traditionele consumentengeuren.
– Etherische olie of hoogwaardig parfum
– Steeds op basis van hoogwaardige alcohol
(zoals bij parfums)
o Diversiteit van geuren is onuitputtelijk.