This document compares media markets across countries in the region. It provides data on reach of media, time spent with media, and the most popular broadcast, print and online media in Serbia, Bosnia, Croatia, Macedonia and Slovenia based on Mediana TGI 2014 surveys. Television reaches the largest portion of populations, with the most watched channels being Prva in Serbia, BHT1 in Bosnia, HRT1 in Croatia, Sitel in Macedonia and Pop TV in Slovenia. Social networks and online media websites are also summarized.

1. UPOREDNA ANALIZA MEDIJSKOG TRŽIŠTA
ZEMALJA U REGIONU
Borislav Radojković, Mediana Adria, Beograd
25. februar 2015

2. DOSEG MEDIJA U SRBIJI
2Izvor: Mediana TGI 2014; n=5221
7 186 862
stanovnika

3. DOSEG MEDIJA U BIH
3Izvor: Mediana TGI 2014; n=2003
3 791 622
stanovnika

4. DOSEG MEDIJA U HRVATSKOJ
4Izvor: Mediana TGI 2014; n=4053
4 284 889
stanovnika

5. DOSEG MEDIJA U MAKEDONIJI
5Izvor: Mediana TGI 2014; n=2009
2 065 769
stanovnika

6. DOSEG MEDIJA U SLOVENIJI
6Izvor: Mediana TGI 2014; n=4011
2 061 623
stanovnika

7. DOSEG MEDIJA U REGIONU
7Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011
7 186 862 3 791 622 4 284 889 2 065 769 2 061 623
77
62
38 37
26
84
68
35
31
35
83
75
53
42
44
80
64
27
31
24
87
75 75
53
36
Srbija BiH Hrvatska Makedonija Slovenija

8. KORIŠĆENJE MEDIJA U MIN/DAN
8Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011
7 186 862 3 791 622 4 284 889 2 065 769 2 061 623
136
148
114
142
160
93
123
184
112
132
116
75
135
161
147
Srbija BiH Hrvatska Makedonija Slovenija

9. Prva 22* Federalna
televizija 26 NOVA TV 49 TV Sitel 40 Pop TV 60
B92 19* BHT 1 26 HRT 1 36 TV Kanal 5 35 Kanal A 52
RTS 1 13* Pink BH 24 RTL 34 TV Alsat - M 15 Slovenija 1 47
Radio S 15 Radio Kalman 8 Radio Antena Zagreb 15 RA Antena 5 19 Radio 1 21
B 92 5 BH Radio 1 5 Narodni radio 10 Ra Kanal 77 9 Radio Slovenija
2 - Val 202 14
TDI Radio 4 Radio BN 4 Otvoreni radio 8 RA Buba Mara 3 Radio Aktual 11
Blic 11 Dnevni avaz 17 24 Sata 19 Вест 13 Slovenske
novice 20
Alo 9 Euro blic 9 Jutarnji list 15 Дневник 8 Delo 9
Kurir 8 Glas Srpske 6 Večernji list 10 Вечер 4 Večer 7
NAJGLEDANIJE, NAJSLUŠANIJE, NAJČITANIJE
9Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011; *AGB Nielsen;

10. DRUŠTVENE MREŽE – TOP 3
10Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011
42
49
48
51
52
24
29
35
35
44
5
12
8
8
22
Serbia
Bosnia
Croatia
Macedonia
Slovenia
7
10
27
28
30

11. POSEĆENOST INTERNET STRANICA - TOP 3
11Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011;
22
23
36
13
59
15
21
18
9
42
10
18
17
9
31
Serbia
Bosnia
Croatia
Macedonia
Slovenia

12. HVALA NA PAŽNJI!
www.medianagroup.net
mediana@medianagroup.net
twitter.com/mediana_SLO
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