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Atanas Raykov - How to Best Leverage The Power of Social Communication

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Kaktus 2016

Published in: Marketing
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Atanas Raykov - How to Best Leverage The Power of Social Communication

  1. 1. Proprietary and Confidential | Property of Viber Lab, Inc. How to best leverage the power of social communication
  2. 2. We believe people should communicate freely and securely: Call anywhere Fully protected Be expressive
  3. 3. 800 MILLIO NUNIQUE REGISTERED USERS WORLDWIDE Since its establishment in 2010, Viber has reached
  4. 4. Viber Media S.a.r.l - Proprietary and confidential
  5. 5. Viber Media S.a.r.l - Proprietary and confidential Top communication app Over 33M users in cee
  6. 6. Viber Media S.a.r.l - Proprietary and confidential
  7. 7. Viber Media S.a.r.l - Proprietary and confidential 442m stickers 7B messages Viber takes over personal communication In a month In cee
  8. 8. Viber Media S.a.r.l - Proprietary and confidential Viber usage in serbia Proprietary and Confidential | Property of Viber Lab, Inc. 3.15+M users Connected through viber 40M viber calls per month 1.6B messages Through viber monthly 80M stickers sent monthly
  9. 9. Proprietary and Confidential | Property of Viber Lab, Inc. Independent Impatient emotional Mobile-only Empowered by The new generations Viber Media S.a.r.l - Proprietary and confidential
  10. 10. A sticker for every moment new kind of visual messaging experience that triggers communication
  11. 11. Create virality fast and easy. just 2 clicks for an ever- green brand
  12. 12. Digital branding at its best a sticker pack is sent 23 times on average to a user’s contacts
  13. 13. Design your own sticker pack branded, expressive, desirable
  14. 14. Model: stickers & Public Chat Market: russia Launched: Spring 2016 Old spice success story 1,160, 000 followers
  15. 15. Model: stickers & public chat Markets: cee & russia Launch: summer 2016 Exit festival success story
  16. 16. Model: stickers & Public Chat Market: serbia/globally Launched: 25.09.2016 City of belgrade success story 1,050, 000 followers
  17. 17. Animated stickers bring conversations to life in the most expressive way! Animated sticker packs
  18. 18. Engaging efficient Relevant Video ads in sticker market
  19. 19. Proprietary and Confidential | Property of Viber Lab, Inc. Proprietary and Confidential | Property of Viber Lab, Inc. Viber Media S.a.r.l - Proprietary and confidential Public chats 2.0 Discovera bility engageme nt
  20. 20. Personalized notification service Proprietary and Confidential | Property of Viber Lab, Inc. Mobile number activation notification s exclusives
  21. 21. Thank you

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