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1 ben cislaghi on social norms
- 1. Improving health worldwide www.lshtm.ac.uk SOCIAL NORMS: PRACTICAL STUFFBen Cislaghi Assistant Professor in Social Norms London School of Hygiene and Tropical Medicine ben.cislaghi@lshtm.ac.uk
- 2. LSHTM Norms and GBV •Selected group of world-leading practitioners and scholars •Focus on norms sustaining violence against women and children •Working meetings addressing one question at the time •Outputs are reports and articles http://strive.lshtm.ac.uk/resources/norms- measurement-meeting-learning-report
- 3. Georgetown Social Norms •Funded by Gates •150 participants •40 organisations •Three communities: theory, measurement, scale-up •Focus on Adolescent sexual and reproductive health and rights
- 4. ODI Initiative on Gender Norms •Funded by Gates •Web-based platform •Thematic areas with curators •Emerging and work in progress
- 5. Many schools of social norms as beliefs Behavioural economics Marketing Moral Philosophy Game theory Political Science Moral Psychology Consumer behaviour Social Psychology Health Science Communicati on Implementation science Evolutionary psychology Organisational Science Health Psychology
- 6. Social Norms as Beliefs • 1. What people believe others do • 2. What people believe others approve and disapprove of (Injunctive norms or normative expectations) “1 AND 2” VS “1 AND/OR 2” (Descriptive norms or empirical expectations)
- 7. How do norms spread?
- 8. Harmful OutcomeHealthful Outcome Effect of Interaction of Social Norms and Personal Attitudes on health outcomes Healthful Norm Healthful Attitude Harmful Attitude Healthful Norm Harmful Norm Harmful Norm Harmful Attitude Healthful Attitude CONTEXT AND SALIENCE MATTER
- 9. NORM: FGC RELATION NORM / BEHAVIOUR DIRECT (PROXIMAL) INDIRECT (DISTAL) BEHAVIOUR: FGC BEHAVIOUR: HITTING WIFE NORM: FAMILY PRIVACY NORM: TOLERANCE OF VIOLENCE NORM: FAMILY HONOUR Cislaghi, B., & Heise, L. (under review). Four avenues of normative influence.
- 10. A practice or behaviour that is Independent Interdependent Less detectable More detectable Under Weaker Sanctions More Likely or Stronger Sanctions Under Indirect Influence Under Direct Influence Weaker Normative Influence Is more likely under Stronger Normative Influence Cislaghi, B., & Heise, L. (under review). Four avenues of normative influence.
- 11. Cislaghi, B., & Heise, L. (under review). A dynamic framework for using social norms to prevent harmful behaviours in low and mid-income countries.
- 16. Individual and collective aspirations VISION INDIVIDUAL CHANGES COLLECTIVE CHANGES Public Speaking Project Management Collective Action Democratic Discussions KNOWLEDG EAND SKILLS MOTIVATION HUMAN RIGHTS DISCUSSION ON VALUES AND PRACTICES New Beliefs and Norms New Beliefs and Norms New Beliefs and Norms New Beliefs and Norms New Beliefs and Norms THE GROUP EXPANDS TO MANY PUBLIC ACTIONS AND COMMITT MENTS New Beliefs and Norms STRATEGIC DELIBERATIONS Public Speaking Project Management Collective Action Democratic Discussions KNOWLEDGE AND SKILLS New Beliefs and Norms Cislaghi, B (2018); Human Rights and Community-led Development; Edinburgh: EUP. See Also: Cislaghi, Mackie, Gillespie (2016) Values Deliberation and collective action in Rural Senegal TOSTAN MODEL FOR CHANGING NORMS
- 17. Different tools depending on what you know Good evidence or ideas of what norms are in place Good evidence that norms are in place and of the strength of their influence No evidence whether norms are in place
- 18. Kwasnicka, D; Dombrowski, S; White, M; Sniehotta, F (2016)
- 19. Improving health worldwide www.lshtm.ac.uk SOCIAL NORMS: PRACTICAL STUFF THANK YOU!