Social Media Presentation at the Consortium on Financing Higher EducationCara Rousseau
A presentation on social media in undergraduate admissions. I copresented with Ma'ayan Plaut from Oberlin College at the Consortium on Financing Higher Education 2014 Retreat.
The 15 second video showed a group of people walking down a city street on a sunny day. As they walked, they passed by shops and other pedestrians also enjoying the afternoon. In the background, a clocktower could be seen down the road, indicating it was sometime in the early afternoon.
This document summarizes the history and current state of LinkedIn University Pages. It describes how LinkedIn started in 2002 and now has over 259 million professionals on its network. In 2010 it launched Company Pages and in 2012 launched profiles for Influencers. University Pages were introduced to give schools a prominent presence and benefit constituencies through connections between students, alumni and employers. The pages allow for notable alumni to be searched and highlighted based on criteria like connections, profile completeness and online presence. Challenges include measuring return on investment and preventing spam, but benefits are seen in career search capabilities and messaging around job/internship opportunities.
This document provides an introduction to social media and how students can get started using various social media tools at Duke University. It discusses popular platforms like Facebook, Twitter, YouTube and Flickr, and how each can be used. It also introduces WordPress blogs available through Duke's website and provides ideas for how students can apply social media in their courses and projects.
This document discusses why the author loves yakitori and recommends local restaurants. The author works at an izakaya and is a specialist in yakitori. They enjoy yakitori because of their job, its low cost, and its health benefits. The document describes popular cuts like neck, skin, and liver and recommends three local restaurants - Daikichi for delicious yakitori, Torinosuke for its all-you-can-eat option, and Kushihachi, where the author works, for its hospitality.
Social Media Presentation at the Consortium on Financing Higher EducationCara Rousseau
A presentation on social media in undergraduate admissions. I copresented with Ma'ayan Plaut from Oberlin College at the Consortium on Financing Higher Education 2014 Retreat.
The 15 second video showed a group of people walking down a city street on a sunny day. As they walked, they passed by shops and other pedestrians also enjoying the afternoon. In the background, a clocktower could be seen down the road, indicating it was sometime in the early afternoon.
This document summarizes the history and current state of LinkedIn University Pages. It describes how LinkedIn started in 2002 and now has over 259 million professionals on its network. In 2010 it launched Company Pages and in 2012 launched profiles for Influencers. University Pages were introduced to give schools a prominent presence and benefit constituencies through connections between students, alumni and employers. The pages allow for notable alumni to be searched and highlighted based on criteria like connections, profile completeness and online presence. Challenges include measuring return on investment and preventing spam, but benefits are seen in career search capabilities and messaging around job/internship opportunities.
This document provides an introduction to social media and how students can get started using various social media tools at Duke University. It discusses popular platforms like Facebook, Twitter, YouTube and Flickr, and how each can be used. It also introduces WordPress blogs available through Duke's website and provides ideas for how students can apply social media in their courses and projects.
This document discusses why the author loves yakitori and recommends local restaurants. The author works at an izakaya and is a specialist in yakitori. They enjoy yakitori because of their job, its low cost, and its health benefits. The document describes popular cuts like neck, skin, and liver and recommends three local restaurants - Daikichi for delicious yakitori, Torinosuke for its all-you-can-eat option, and Kushihachi, where the author works, for its hospitality.
Duke is exploring ways to expand its presence on social media platforms. This includes telling Duke's story through Facebook Timeline and Twitter chats. Duke also aims to use niche sites like Pinterest, Foursquare, and Tumblr strategically. Duke wants a global social media network and will leverage existing student and alumni resources. Contests and campaigns can build community and generate content by tapping into school spirit.
Engaging Everyone: How the Fuqua School of Business became more socialCara Rousseau
The Fuqua School of Business launched social media accounts in 2008 and 2009 but did not have a strategy until 2012. In 2013, Fuqua recruited a full-time Community Manager to oversee its social media presence. The Community Manager monitors industry conversations, reports to stakeholders, and engages the community by posting on platforms like Facebook, Twitter, Instagram, and Tumblr. Fuqua also measures the impact of its social media efforts, gets faculty involvement, and supports students' social media activities. These efforts have helped Fuqua create more awareness of its brand and engage more people through social media.
The document announces an event taking place on February 6, 2014 from 8pm to midnight at the Lincoln Theater in Raleigh featuring performances by Camera+, Aviary, and Snapseed as well as Richard Koci Hernandez.
Social media workshop for Duke faculty, 2013Cara Rousseau
This document discusses using social media in academics. It begins with an overview of platforms like Twitter, blogs and Facebook. For each platform, it provides examples of how Duke University faculty are using them, such as maintaining blogs related to their fields or using Twitter to enhance classroom discussions. The document concludes with next steps, recommending faculty create interest lists on Facebook and follow peers on Twitter, along with resources for learning more about using social media.
#MyDukePath - The Anatomy of an Instagram ContestCara Rousseau
Overview of #MyDukePath, an Instagram contest behind the creation of the Duke President's 2014 holiday card. Presented by Audra Ang with Duke University's Development office.
This document summarizes a social media workshop for Duke faculty. The agenda includes a panel of Duke faculty discussing their use of social media, followed by breakout sessions on introductory topics like blogging, Facebook, and Twitter or a discussion with experienced social media users. The panelists are listed along with short bios and links to their social media profiles and blogs. The workshop encourages participants to use the hashtag #DukeSocial on Twitter throughout the event.
Duke is exploring ways to expand its presence on social media platforms. This includes telling Duke's story through Facebook Timeline and Twitter chats. Duke also aims to use niche sites like Pinterest, Foursquare, and Tumblr strategically. Duke wants a global social media network and will leverage existing student and alumni resources. Contests and campaigns can build community and generate content by tapping into school spirit.
Engaging Everyone: How the Fuqua School of Business became more socialCara Rousseau
The Fuqua School of Business launched social media accounts in 2008 and 2009 but did not have a strategy until 2012. In 2013, Fuqua recruited a full-time Community Manager to oversee its social media presence. The Community Manager monitors industry conversations, reports to stakeholders, and engages the community by posting on platforms like Facebook, Twitter, Instagram, and Tumblr. Fuqua also measures the impact of its social media efforts, gets faculty involvement, and supports students' social media activities. These efforts have helped Fuqua create more awareness of its brand and engage more people through social media.
The document announces an event taking place on February 6, 2014 from 8pm to midnight at the Lincoln Theater in Raleigh featuring performances by Camera+, Aviary, and Snapseed as well as Richard Koci Hernandez.
Social media workshop for Duke faculty, 2013Cara Rousseau
This document discusses using social media in academics. It begins with an overview of platforms like Twitter, blogs and Facebook. For each platform, it provides examples of how Duke University faculty are using them, such as maintaining blogs related to their fields or using Twitter to enhance classroom discussions. The document concludes with next steps, recommending faculty create interest lists on Facebook and follow peers on Twitter, along with resources for learning more about using social media.
#MyDukePath - The Anatomy of an Instagram ContestCara Rousseau
Overview of #MyDukePath, an Instagram contest behind the creation of the Duke President's 2014 holiday card. Presented by Audra Ang with Duke University's Development office.
This document summarizes a social media workshop for Duke faculty. The agenda includes a panel of Duke faculty discussing their use of social media, followed by breakout sessions on introductory topics like blogging, Facebook, and Twitter or a discussion with experienced social media users. The panelists are listed along with short bios and links to their social media profiles and blogs. The workshop encourages participants to use the hashtag #DukeSocial on Twitter throughout the event.
