0Balanced Scorecard (tai lieu tham khao)

1. 1
Managing
Corporate Performance
with Balanced Scorecard

2. 2
Contents :
1. Corporate Performance Scorecard
2. Strategy Map Framework
3. Four Perspectives in Balanced Scorecard
4. Identifying Key Performance Indicators
5. Strategy Map in Corporate Functions (HR, IT,
Finance and Marketing)

3. 3
Corporate
Performance Management

4. 4
Performance Management Framework
Identifying
Defining
Measuring
Monitoring
Reporting
Key
Performance
Indicators
Company
strategy
Vision
Mission
Strategy
Strategy Map

5. 5
Three critical components for effective process of
performance management
Performance
Management
Infrastructure
Performance
Management
Culture
Performance
Management
Process
Performance management
cycle is continuous and
consistent
Culture that is based
on performance
accountability
Logistic support and
performance management
administration
Performance Management Component

6. 6
STRATEGY
Plan and Execute
Monitor and Evaluate
Reward and Coach
Set Measures and Target
Performance Management Cycle

7. 7
Managing Performance with
Balanced Scorecard
Balanced Scorecard is a management tool that
provides stakeholders with a comprehensive
measure of how the organization is progressing
towards the achievement of its strategic goals.

8. 8
• Balances financial and non-financial measures
• Balances short and long-term measures
• Balances performance drivers (leading
indicators) with outcome measures (lagging
indicators)
• Leads to strategic focus and organizational
alignment.
Managing Performance with
Balanced Scorecard

9. 9
4 Perspectives in Balanced Scorecard
If we succeed, how will
we look to our
shareholders?
Financial Perspective
To achieve our vision,
how must we look to our
customers?
Customer Perspective
To satisfy our customers,
which processes must we
excel at?
Internal Perspective
To achieve our vision, how
must our organization learn
and improve?
Learning & Growth
Perspective
The Strategy

10. 10
Strategy and Balanced Scorecard
Mission –
Why We
Exist
Vision –
What We
Want to Be
Values –
What’s
Important
to Us
Strategy :
Our Game
Plan
Strategy
Map :
Translate the
Strategy
Balanced
Scorecard :
Measure and
Focus
Strategic
Outcomes
Satisfied
Shareholders
Delighted
Customers
Excellent
Processes
Motivated
Workforce

11. 11
• The strategy map framework is presented in the
following slides.
• This framework describes the types of strategic
target that should be presented in each perspective,
namely the financial perspective, customers, internal
business process, and learning & growth perspective.
Strategy Map Framework

12. 12
Cost Efficiency
Long-term Shareholder
Value
Revenue Growth
Price Availability Brand
Service
Quality
Operations
Management
Processes
Human Capital
Customer
Management
Processes
Innovation
Processes
Regulatory
and Social
Processes
Organization Capital Information Capital
Strategy Map Framework
Financial
Customer
InternalProcess
Learning & Growth

13. 13
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