A presentation given by Sybil Goldfiner, CEO of comme il faut, leading Israeli fashion house, on Corporate Responsibility in the fashion industry, at an Ethical Fashion conference in Milan in May 2009
The Pink Purse Project is a nonprofit that provides purses to empower women overcoming hardship. It aims to boost confidence and self-esteem in homeless, battered, or trafficked women. Started in 2008 to help local women, it expanded in 2009 in response to President Obama's call to serve communities and has goals such as distributing 500 purses and raising $25,000 that year.
The document discusses several companies' CSR activities and strategies. It provides an example of a successful CSR initiative by Sundaram Finance in Chennai, India. Sundaram Finance partnered with Ogilvy PR to promote classical Carnatic music among children by organizing weekly musical concerts in parks. Dubbed the "Sundaram Finance Sunday Kutcheri," the concerts showcased local musical talent under age 15. The initiative was highly successful, gaining press coverage and attracting audiences. It helped boost children's confidence in performing and motivated parents to support their musical education without much direct advertising or branding. The initiative demonstrated a strong brand fit for Sundaram Finance and its values.
This document provides stories and examples of successful women entrepreneurs in India. It begins by providing context on the history of women's entrepreneurship in India, which began gaining momentum in the 1970s. It then outlines different categories of women entrepreneurs and some common challenges they face, such as balancing work and family responsibilities. The document concludes with specific stories of successful women entrepreneurs, such as Radha Rajakrishnan who started a boutique business, and Sarala Bastian who grew a mushroom farm with an initial investment of 15,000 rupees.
Since the industry revolution came in India, pollution started to rule everywhere and this pollution is really affecting our way of living and so, Bonnie cappello has decided to bring some change in the environment and this amazing work is being appreciated by everyone. for more info:
http://www.bonniecappello.com/
http://www.yourinfo.wiki/bonnie-cappello/
https://www.crunchbase.com/organization/bonnie-cappello-65e6
https://www.crunchbase.com/person/bonnie-cappello-18b3
2014-12 Status of Micro Enterprise Program - Part 2Kevin W. Fuller
The document provides an overview and update on the Les Pecheurs Madagascar Micro-Enterprise Training Program and Andriampamaky Village Project. It describes visits made to businesses started by program graduates, training for the third intake of candidates, and the six elements of the village project: a medical clinic, health education, water supply, economic development, education facilities and services, and community welfare. Progress includes funding received for the clinic's construction, health education in consultation with community leaders and schools, assistance with water supply funding and expertise, farmland made available for crop demonstrations, school equipment and career guidance funding, and funded plans for a sports field.
TFC faced increased competition that threatened its revenue and profits. To address this, it analyzed market research data to identify audience segments and evaluate targeting strategies. The document discusses 3 scenarios: 1) targeting all segments, 2) focusing only on "Fashionistas", and 3) targeting "Fashionistas and Planners". It recommends scenario 3 as it increases ratings and CPM the most while maintaining cable fees, generating the highest net income of $168M and profit margin of 39%.
Este portfólio apresenta os projetos de moda de Alexandralisboa, incluindo desenhos de roupas, estampas e catálogos. Seu trabalho tem como objetivo resgatar a consciência ambiental e explora a percepção da forma humana através do desenho.
Titulo: Dog Fashion
Alunos:Anna Carolina Haiduk Nelsen ,Renata Pereira Thomaz,
Cidade: Curitiba
Disciplina: Integração
Turma: GP3/14
Data:16-07-2015
Hora:22:25
Comentarios:Prezado Professor Marco,
Segue o trabalho referente a disciplina de integração, da turma 3/14 de Curitiba.
Obrigada
Publico até ápos a correção
The Pink Purse Project is a nonprofit that provides purses to empower women overcoming hardship. It aims to boost confidence and self-esteem in homeless, battered, or trafficked women. Started in 2008 to help local women, it expanded in 2009 in response to President Obama's call to serve communities and has goals such as distributing 500 purses and raising $25,000 that year.
The document discusses several companies' CSR activities and strategies. It provides an example of a successful CSR initiative by Sundaram Finance in Chennai, India. Sundaram Finance partnered with Ogilvy PR to promote classical Carnatic music among children by organizing weekly musical concerts in parks. Dubbed the "Sundaram Finance Sunday Kutcheri," the concerts showcased local musical talent under age 15. The initiative was highly successful, gaining press coverage and attracting audiences. It helped boost children's confidence in performing and motivated parents to support their musical education without much direct advertising or branding. The initiative demonstrated a strong brand fit for Sundaram Finance and its values.
This document provides stories and examples of successful women entrepreneurs in India. It begins by providing context on the history of women's entrepreneurship in India, which began gaining momentum in the 1970s. It then outlines different categories of women entrepreneurs and some common challenges they face, such as balancing work and family responsibilities. The document concludes with specific stories of successful women entrepreneurs, such as Radha Rajakrishnan who started a boutique business, and Sarala Bastian who grew a mushroom farm with an initial investment of 15,000 rupees.
Since the industry revolution came in India, pollution started to rule everywhere and this pollution is really affecting our way of living and so, Bonnie cappello has decided to bring some change in the environment and this amazing work is being appreciated by everyone. for more info:
http://www.bonniecappello.com/
http://www.yourinfo.wiki/bonnie-cappello/
https://www.crunchbase.com/organization/bonnie-cappello-65e6
https://www.crunchbase.com/person/bonnie-cappello-18b3
2014-12 Status of Micro Enterprise Program - Part 2Kevin W. Fuller
The document provides an overview and update on the Les Pecheurs Madagascar Micro-Enterprise Training Program and Andriampamaky Village Project. It describes visits made to businesses started by program graduates, training for the third intake of candidates, and the six elements of the village project: a medical clinic, health education, water supply, economic development, education facilities and services, and community welfare. Progress includes funding received for the clinic's construction, health education in consultation with community leaders and schools, assistance with water supply funding and expertise, farmland made available for crop demonstrations, school equipment and career guidance funding, and funded plans for a sports field.
TFC faced increased competition that threatened its revenue and profits. To address this, it analyzed market research data to identify audience segments and evaluate targeting strategies. The document discusses 3 scenarios: 1) targeting all segments, 2) focusing only on "Fashionistas", and 3) targeting "Fashionistas and Planners". It recommends scenario 3 as it increases ratings and CPM the most while maintaining cable fees, generating the highest net income of $168M and profit margin of 39%.
Este portfólio apresenta os projetos de moda de Alexandralisboa, incluindo desenhos de roupas, estampas e catálogos. Seu trabalho tem como objetivo resgatar a consciência ambiental e explora a percepção da forma humana através do desenho.
Titulo: Dog Fashion
Alunos:Anna Carolina Haiduk Nelsen ,Renata Pereira Thomaz,
Cidade: Curitiba
Disciplina: Integração
Turma: GP3/14
Data:16-07-2015
Hora:22:25
Comentarios:Prezado Professor Marco,
Segue o trabalho referente a disciplina de integração, da turma 3/14 de Curitiba.
Obrigada
Publico até ápos a correção
Dokumen tersebut membahas tentang etika dalam industri fashion yang meliputi masalah upah buruh rendah, kerusakan lingkungan, dan konsumerisme. Dokumen tersebut juga menjelaskan konsep fashion etis sebagai pendekatan yang memaksimalkan keuntungan sosial dan lingkungan serta gerakan serta inisiatif yang mendorong fashion berkelanjutan.
O documento descreve uma campanha de marketing digital da marca C&A que conectou cabides de roupas ao Facebook para mostrar em tempo real o número de curtidas que cada peça recebia, ajudando os clientes a escolherem o que comprar. A campanha foi um sucesso, recebendo prêmios e gerando grande engajamento nas redes sociais, com metade da coleção esgotada em 24 horas.
This document discusses the need for more ethical practices in the fashion industry supply chain. It notes that over 2 billion people live on less than $2 per day and are involved in the production of clothes through jobs like cotton picking and garment manufacturing. However, many face issues like child labor, low pay, lack of rights, and unsafe conditions. The document proposes several solutions like supporting fair trade, union-made, and eco-friendly fashion to improve conditions for workers. It encourages consumers to ask questions about how and where products are made when shopping.
The document discusses The Fashion Channel (TFC) television network. It provides background on TFC, noting it was founded in 1996 and became one of the largest niche networks. However, it began losing viewers and ratings to competitors. The document evaluates three targeting options for TFC to regain viewers. It recommends targeting both "Fashionistas" and "Planners & Shoppers" segments, as this option is projected to generate the highest revenue, net income, and margins out of the three options.
The Fashion Channel (TFC) was a successful cable TV network dedicated solely to fashion. However, competitors were now adding fashion programming, prompting TFC's VP of Marketing Dana Wheeler to develop a new segmentation and positioning strategy. Wheeler commissioned research identifying four audience clusters: Fashionistas, Planners & Shoppers, Situationalists, and Basics. Wheeler was considering three options - maintaining broad appeal, focusing on Fashionistas, or targeting Fashionistas and Shoppers/Planners. Each option had different projected ratings, advertising costs per thousand (CPM), and additional programming costs. Wheeler needed to show how her recommendation would increase revenue and quantify risks.
Lack of historical data makes it difficult to trace the evolution of the African clothing. There was no evidence available; however, part of its early history has been patched together from various sources as art, oral histories, and traditions.
The document discusses the French luxury brand Chanel. It provides an overview of Chanel's history and founder Coco Chanel, key products, brand codes, target markets, and communications strategies. It analyzes how Chanel has evolved its brand image and marketing over time to maintain success while questioning if its traditional one-way communications approach remains effective in the current digital age.
Africa is a big continent with different cultures. Check out the many African Fashion styles that are an absolute must in every wardrobe.
Fashion is one of the most interested subjects in the world.
There are different clothes worn in different cultures and by different people in different regions of the world.
Cashgate Scandal Malawi: Shanghai Fashion Week Closing EventJoseph Jacob Esther
Welcome to the home of The Man Booker Prizes with exclusive news, interviews and articles about The Man Booker Prize for Fiction and The Man Booker International Prize.
The symmetrical relationship between the Man Booker Prize for Fiction and the Man Booker International Prize will ensure that the ‘Man Booker’ can now honour fiction on a global basis.
National Geographic's Social media StrategyFilipp Paster
National Geographic has a highly successful social media strategy, dominating across major platforms like Instagram, Facebook, Twitter, and YouTube. On Instagram, NatGeo posts stunning photos and long descriptions, gaining over 18,000 new followers per day. On Facebook, they post frequently and drive traffic to their website with links. While their content performs well, they could improve customer service by responding to more user questions. Overall, NatGeo utilizes each platform effectively to share compelling content and stories that engage large audiences.
Fashion means different things to different people and is constantly changing. It can be seen as an art, a job, or a reflection of personality. Ultimately, fashion represents how an individual chooses to present themselves to the world at a given point in time. Major fashion cities like Paris, Milan, London, New York, and Tokyo are home to many famous fashion designers and houses. Fashion trends are influenced by movies, celebrities, and what is featured on runways and in high-end magazines seasonally.
It's a B2B and a B2C case where revenue comes from advertising and also from people. Case analysis of fashion channel with the interpretation of Demographic and attitudinal cluster analysis, problems pertaining to TFC, studying the solutions to the problems and answered to why "Dual targeting" ?
Introduction on fashion & designing concepts in fashionSIMI RAAJ
Fashion refers to popular styles and trends in areas like clothing, accessories, and home decor. There are several levels of fashion markets including haute couture (high fashion custom designs), prêt-à-porter (ready-to-wear), and mass-market clothing. The document outlines the process of fashion design from research and inspiration to creating prototypes, costing garments, and presenting collections. It also discusses key aspects of fashion like seasons, target markets, and the universal language of self-expression through style.
Dana Wheeler is preparing recommendations for The Fashion Channel's new segmentation and positioning strategy to strengthen its competitive position against main rivals Lifetime and CNN. Three scenarios are suggested: 1) Targeting multiple segments including Fashionistas, Planners & Shoppers and Situationalists with a 20% rating increase but 10% CPM decrease. 2) Targeting just Fashionistas with a 20% rating decrease but 75% CPM increase and $15M in new programming. 3) Targeting Fashionistas and Planners & Shoppers with a 20% rating increase and 25% CPM increase requiring $20M in new programming. Scenario 3 is estimated to generate the highest net income of $168.8M
The document provides a detailed overview of fashion trends from the 1890s through the 1990s. It outlines the major influences, styles, and silhouettes that defined each decade. Some key developments included the Victorian corset and bustle in the 1890s, the flapper style of the 1920s, Christian Dior's New Look in the 1950s, and the rise of street fashion and hip hop influence in the 1990s. Major events like World Wars and social movements shaped fashion in each era. The document credits Coco Chanel and Christian Dior as two designers who established iconic looks in the 20th century.
Fashion designing is the art of applying design and aesthetics to clothing and accessories. It is influenced by various cultural and social factors and has varied over time and place. Some of the top fashion designers in the world include Valentino Garavani, Tom Ford, Betsey Johnson, Domenico Dolce and Stefano Gabbana, and Stella McCartney. Fashion also has a large industry in India, with top Indian designers being Ritu Beri, Rohit Bal, Rina Dhaka, Manish Malhotra, and Abu Jani and Sandeep Khosla. Fashion is showcased through important fashion shows, represented by famous brands, and brought to the public through magazines
L'Oreal has announced a new sustainability commitment called "Sharing Beauty With All" that sets ambitious sustainability targets to be achieved by 2020. The commitment establishes four key pillars - innovating sustainably, producing sustainably, living sustainably, and developing sustainably. It aims to innovate so that 100% of products have an environmental or social benefit, reduce the company's environmental footprint by 60% compared to 2005, empower consumers to make sustainable choices, and ensure good working conditions for employees and opportunities for local communities. The commitment reflects L'Oreal's vision of making sustainability an integral part of its business model and brand experience.
Renova Retail Limited is a private company with a vision to deliver everything to every consumer in the most profitable manner. Their core CSR areas include community welfare, poverty eradication, rural development, sports, and vocational training. Some of their CSR activities include vocational training, empowerment, and rural development. They provide employment, training, and market access opportunities to low-income individuals and communities.
Dokumen tersebut membahas tentang etika dalam industri fashion yang meliputi masalah upah buruh rendah, kerusakan lingkungan, dan konsumerisme. Dokumen tersebut juga menjelaskan konsep fashion etis sebagai pendekatan yang memaksimalkan keuntungan sosial dan lingkungan serta gerakan serta inisiatif yang mendorong fashion berkelanjutan.
O documento descreve uma campanha de marketing digital da marca C&A que conectou cabides de roupas ao Facebook para mostrar em tempo real o número de curtidas que cada peça recebia, ajudando os clientes a escolherem o que comprar. A campanha foi um sucesso, recebendo prêmios e gerando grande engajamento nas redes sociais, com metade da coleção esgotada em 24 horas.
This document discusses the need for more ethical practices in the fashion industry supply chain. It notes that over 2 billion people live on less than $2 per day and are involved in the production of clothes through jobs like cotton picking and garment manufacturing. However, many face issues like child labor, low pay, lack of rights, and unsafe conditions. The document proposes several solutions like supporting fair trade, union-made, and eco-friendly fashion to improve conditions for workers. It encourages consumers to ask questions about how and where products are made when shopping.
The document discusses The Fashion Channel (TFC) television network. It provides background on TFC, noting it was founded in 1996 and became one of the largest niche networks. However, it began losing viewers and ratings to competitors. The document evaluates three targeting options for TFC to regain viewers. It recommends targeting both "Fashionistas" and "Planners & Shoppers" segments, as this option is projected to generate the highest revenue, net income, and margins out of the three options.
The Fashion Channel (TFC) was a successful cable TV network dedicated solely to fashion. However, competitors were now adding fashion programming, prompting TFC's VP of Marketing Dana Wheeler to develop a new segmentation and positioning strategy. Wheeler commissioned research identifying four audience clusters: Fashionistas, Planners & Shoppers, Situationalists, and Basics. Wheeler was considering three options - maintaining broad appeal, focusing on Fashionistas, or targeting Fashionistas and Shoppers/Planners. Each option had different projected ratings, advertising costs per thousand (CPM), and additional programming costs. Wheeler needed to show how her recommendation would increase revenue and quantify risks.
Lack of historical data makes it difficult to trace the evolution of the African clothing. There was no evidence available; however, part of its early history has been patched together from various sources as art, oral histories, and traditions.
The document discusses the French luxury brand Chanel. It provides an overview of Chanel's history and founder Coco Chanel, key products, brand codes, target markets, and communications strategies. It analyzes how Chanel has evolved its brand image and marketing over time to maintain success while questioning if its traditional one-way communications approach remains effective in the current digital age.
Africa is a big continent with different cultures. Check out the many African Fashion styles that are an absolute must in every wardrobe.
Fashion is one of the most interested subjects in the world.
There are different clothes worn in different cultures and by different people in different regions of the world.
Cashgate Scandal Malawi: Shanghai Fashion Week Closing EventJoseph Jacob Esther
Welcome to the home of The Man Booker Prizes with exclusive news, interviews and articles about The Man Booker Prize for Fiction and The Man Booker International Prize.
The symmetrical relationship between the Man Booker Prize for Fiction and the Man Booker International Prize will ensure that the ‘Man Booker’ can now honour fiction on a global basis.
National Geographic's Social media StrategyFilipp Paster
National Geographic has a highly successful social media strategy, dominating across major platforms like Instagram, Facebook, Twitter, and YouTube. On Instagram, NatGeo posts stunning photos and long descriptions, gaining over 18,000 new followers per day. On Facebook, they post frequently and drive traffic to their website with links. While their content performs well, they could improve customer service by responding to more user questions. Overall, NatGeo utilizes each platform effectively to share compelling content and stories that engage large audiences.
Fashion means different things to different people and is constantly changing. It can be seen as an art, a job, or a reflection of personality. Ultimately, fashion represents how an individual chooses to present themselves to the world at a given point in time. Major fashion cities like Paris, Milan, London, New York, and Tokyo are home to many famous fashion designers and houses. Fashion trends are influenced by movies, celebrities, and what is featured on runways and in high-end magazines seasonally.
It's a B2B and a B2C case where revenue comes from advertising and also from people. Case analysis of fashion channel with the interpretation of Demographic and attitudinal cluster analysis, problems pertaining to TFC, studying the solutions to the problems and answered to why "Dual targeting" ?
Introduction on fashion & designing concepts in fashionSIMI RAAJ
Fashion refers to popular styles and trends in areas like clothing, accessories, and home decor. There are several levels of fashion markets including haute couture (high fashion custom designs), prêt-à-porter (ready-to-wear), and mass-market clothing. The document outlines the process of fashion design from research and inspiration to creating prototypes, costing garments, and presenting collections. It also discusses key aspects of fashion like seasons, target markets, and the universal language of self-expression through style.
Dana Wheeler is preparing recommendations for The Fashion Channel's new segmentation and positioning strategy to strengthen its competitive position against main rivals Lifetime and CNN. Three scenarios are suggested: 1) Targeting multiple segments including Fashionistas, Planners & Shoppers and Situationalists with a 20% rating increase but 10% CPM decrease. 2) Targeting just Fashionistas with a 20% rating decrease but 75% CPM increase and $15M in new programming. 3) Targeting Fashionistas and Planners & Shoppers with a 20% rating increase and 25% CPM increase requiring $20M in new programming. Scenario 3 is estimated to generate the highest net income of $168.8M
The document provides a detailed overview of fashion trends from the 1890s through the 1990s. It outlines the major influences, styles, and silhouettes that defined each decade. Some key developments included the Victorian corset and bustle in the 1890s, the flapper style of the 1920s, Christian Dior's New Look in the 1950s, and the rise of street fashion and hip hop influence in the 1990s. Major events like World Wars and social movements shaped fashion in each era. The document credits Coco Chanel and Christian Dior as two designers who established iconic looks in the 20th century.
Fashion designing is the art of applying design and aesthetics to clothing and accessories. It is influenced by various cultural and social factors and has varied over time and place. Some of the top fashion designers in the world include Valentino Garavani, Tom Ford, Betsey Johnson, Domenico Dolce and Stefano Gabbana, and Stella McCartney. Fashion also has a large industry in India, with top Indian designers being Ritu Beri, Rohit Bal, Rina Dhaka, Manish Malhotra, and Abu Jani and Sandeep Khosla. Fashion is showcased through important fashion shows, represented by famous brands, and brought to the public through magazines
L'Oreal has announced a new sustainability commitment called "Sharing Beauty With All" that sets ambitious sustainability targets to be achieved by 2020. The commitment establishes four key pillars - innovating sustainably, producing sustainably, living sustainably, and developing sustainably. It aims to innovate so that 100% of products have an environmental or social benefit, reduce the company's environmental footprint by 60% compared to 2005, empower consumers to make sustainable choices, and ensure good working conditions for employees and opportunities for local communities. The commitment reflects L'Oreal's vision of making sustainability an integral part of its business model and brand experience.
Renova Retail Limited is a private company with a vision to deliver everything to every consumer in the most profitable manner. Their core CSR areas include community welfare, poverty eradication, rural development, sports, and vocational training. Some of their CSR activities include vocational training, empowerment, and rural development. They provide employment, training, and market access opportunities to low-income individuals and communities.
Good.Must.Grow. provides marketing support for socially responsible organizations. In its first year, it released the first Conscious Consumer Spending Index, awarded its first scholarship through the GmG Fund, and debuted as thought leaders for Fast Company. It worked with over 25 clients, helped various causes with branding, marketing strategies and social media. Good.Must.Grow. also became a Certified B Corporation, demonstrating its commitment to positive social and environmental impact. It aims to increase funding for the GmG Fund scholarships, expand its team, continue thought leadership efforts and deepen relationships with partners in its second year.
Positive Revolution Inc. is a nonprofit that empowers youth through educational tours and connecting them with positive opportunities and guidance. It was founded in 2009 and partners with charities and sponsors to provide tours, volunteer projects, and share inspiring stories online to cultivate generations of positive individuals. The organization's goal is to reach out to youth and share career opportunities they may not be aware of to motivate people worldwide.
Yellowwood Social Innovation White_Paper_2016_[1]Jessica Hubbard
This document discusses social innovation and provides guidelines for marketers. It defines social innovation as "a sustainable and profitable way of solving existing systemic challenges or needs in ways that benefit the public or society, regardless of their social class." The document discusses case studies of social innovation, emphasizing the importance of understanding culture and communities. It argues that marketers need to move beyond traditional siloed approaches and take a broader worldview to create meaningful social change through their work.
Corporate social responsibility is a continuing commitment by businesses to behave ethically and contribute to economic development while improving quality of life for employees, communities, and society. Key steps to implement CSR successfully include better communication between management and staff, appointing a CSR position, and maintaining good relationships with stakeholders. Major companies in India focus CSR efforts on education, rural development, and helping disabled people. Globalization has changed CSR as multinationals take on state-like roles and must consider political and economic impacts of their actions.
This document provides information about an individual social responsibility project completed by Mary Kannampuzha in 2015. It focuses on the social cause of aged disability and the NGO HelpAge India. The document includes an executive summary, introduction to social responsibility at individual and corporate levels, details about HelpAge India including their services, case studies, partnerships, and more. It aims to raise awareness about supporting the elderly.
This document discusses social innovation and provides guidelines for marketers. It defines social innovation as "A sustainable and profitable way of solving existing systemic challenges or needs in ways that benefit the public or society, regardless of their social class." The document discusses case studies of social innovation, emphasizing the importance of understanding culture and communities. It argues that marketers need to move beyond siloed thinking and take a broader worldview to create meaningful social change through their work.
Corporate social responsibility (CSR) aims to ensure companies conduct business in an ethical manner by considering their social, economic, and environmental impacts. CSR involves companies providing value to society through initiatives that assess and take responsibility for their effects on the environment and impacts on social welfare. The concept of CSR emerged in the late 1960s and grew in the 1980s as business and social interests converged, making firms more responsive to stakeholders. CSR activities can include caring for human rights, partnering with communities, contributing to society's welfare and development through investments and relationships with employees/customers. The importance of CSR includes protecting consumers, promoting good employer-employee relations, assisting the government, and attracting customers, staff, and investors who prefer socially
This document provides an introduction to the basic concepts of business. It defines business as all human activities relating to the production of goods or services to satisfy human wants. These activities can be economic, involving the production of wealth, or non-economic, like social services not undertaken for profit. The objectives of business include economic goals like profit earning as well as social goals like providing employment and benefiting the community. Key business functions are planning, production, purchasing, sales, marketing research, and advertising. Business is important for economic and social development by utilizing resources efficiently and increasing income and standards of living. While business involves occupational work to earn a livelihood, it is not considered a profession in the same way as fields like law or medicine
The document discusses celebrity endorsements and their impact on brand building. It defines key terms like brands, celebrity endorsements, and describes how companies use celebrity endorsements in advertising to help promote their products. Celebrity endorsements are a common marketing strategy used to help brands stand out, generate attention and recall, and influence customers. However, choosing the right celebrity is important to ensure the endorsement delivers the intended effect and benefits the brand.
The document outlines a proposed mobile app called Healthit that aims to help people build and maintain healthy habits through gamification and social elements. It analyzes research showing people struggle with motivation over time to live healthily. The app would track steps, offer real-life rewards, stimulate other healthy behaviors, and simplify habit-building. It would bring together app users and health/wellness providers to offer discounts. The founders have experience in psychology and marketing and believe the app could tap into Bulgaria's sizable health/wellness market. They provide details on marketing strategies, milestones, the competent team, and screenshots of app features from the beta version.
Strategic Parnerships for LinkedIn compressedTina Magazine
The document discusses the opportunities for companies to build global strategic alliances, including becoming a major player globally, establishing new partnerships, and developing their image worldwide. It emphasizes having a world-class core competency and a high-level executive to identify and pursue alliance opportunities by mapping social networks. Specific areas of focus for potential alliances around hand hygiene initiatives are described, including providing clean water, teaching handwashing habits in schools, and encouraging behavior change.
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
The Edge 65 March 2015 Business Interview Jon Duschinsky The Conversation FarmMiles Masterson
Jon Duschinsky argues that social innovation, which he calls "CSR 2.0", is more sophisticated than traditional corporate social responsibility programs. He believes companies should determine their core values and use social initiatives to authentically extend those values, like a bank that focuses on customer service and the environment or a jeans company that supports relief workers. Duschinsky cites examples like Toms shoes and the Ice Bucket Challenge to show how blending social causes with business can succeed financially and make a difference. He advises companies to define what they truly stand for before developing social strategies.
Social entrepreneurs go mainstreamNever let a crisis go to was.docxjensgosney
Social entrepreneurs go mainstream
Never let a crisis go to waste. Social entrepreneurs take this economic upheaval to be a blessing, providing a chance for business to transition from an anonymous, complex system to one that is direct and transparent.
Andrew Tolve | March 2009 issue
Oxford’s Saïd Business School student Claire Williams co-founded Hope Runs in Kenya to use running to empower AIDS orphans. Social entrepreneurship is “about creating sustainable businesses that work for the benefit of both the social good and the bottom line,” she says.
Photo: J. Carrier
In the wake of the 2008 financial flameout, most business people are, to put it mildly, downbeat. Banks aren't lending, consumers aren't spending and the prospects for the rest of the year seem grim. All of which makes social entrepreneurs, well, intensely—even passionately—optimistic.
"This is a slam dunk," says Willy Foote, the founder of Root Capital, which provides loans to rural businesses in Latin America, Africa and Asia. "The Wall Street meltdown provides a chance to think about how we transition from a financial system that is complex, opaque and anonymous to one that is direct and transparent."
The world seems ready for such a change. In the middle of one of the farthest-reaching financial collapses in history, U.S. President Barack Obama came into office faced with the challenge of delivering on his promise of change. People are tired of business as usual. The exasperation is palpable, but so is the hope that this time, we can and will do things differently. Social entrepreneurs have always believed this, and for many, it's their moment to shine.
"In a world where change is escalating exponentially, the only way we'll make it is if everyone has the mindset of a social entrepreneur," says Bill Drayton, a pioneer in the field and founder ofAshoka, which sponsors international leaders in philanthropic business. "The current upheaval is a great opportunity to flip the switch. We need to make everyone a change-maker."
That will require a lot of change. According to Kevin Lynch and Julius Walls, Jr., authors of Mission Inc.: The Practitioner's Guide to Social Enterprise (see excerpt on following page), "A social enterprise is a business whose purpose is to change the world for the common good." That's a tall order, but those at the vanguard of the movement are well placed to make it happen.
The field is "a response to the failure of both business and government to deliver on their promise to society," says Lance Henderson, vice-president of programs and impact at the Skoll Foundation, which, like Ashoka, nurtures transformation around the world. "Social entrepreneurs are very good at innovation and integrating sustainability into society."
Consider reading glasses. People start to lose their eyesight around age 40. In the North, we fix the problem easily at the local drugstore. But in the South, where glasses are far more difficult to find or afford, the problem is.
The document discusses corporate social responsibility (CSR) activities of Mahindra's Farm Equipment Sector (FES) Nagpur plant. The plant has undertaken various CSR initiatives in nearby villages focusing on education, healthcare, and environment conservation. Some key initiatives include supporting education of girl children, organizing health camps, planting trees, and installing solar lights in schools. Such CSR activities help create goodwill for the company and strengthen its brand image in the local community.
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The document discusses the business case for HR to embrace corporate social responsibility (CSR). It provides examples of how HR can take a CSR mindset in key areas like recruitment, employee wellness, and environmental sustainability. Adopting CSR brings strategic benefits like reduced costs, engaged employees, improved innovation and business results. For HR to fully partner with CSR and realize these benefits, it needs to apply CSR principles to its objectives, metrics, and role as a strategic business partner.
Prepentation on navigating sustainability reporting given by Elaine Cohen at the Beyond Business Fifth Annual Sustainability Reporting Conference 2011 in May in Israel
A brief overview of the book "CSRforHR: A necessary partnership for advancing responsible business practices" by Elaine Cohen, published by Greenleaf Publications in October 2010
7 Reasons CSR Consultants should use Social Mediaelaine cohen
the presentation for a talk i am giving on social media and how CSR consultants can use social media to enrich their professional knowledge and awareness, and add value to the service they give to clients.
HR STRATEGIES AND EMPLOYEE OUTCOMES: A STUDY ON COMPENSATION, APPRAISAL, RECO...indexPub
This study examines the relationship between HR practices and employee outcomes in order to provide insight into the crucial role HR practices play in organisational dynamics. The results show that HR procedures significantly affect workers' engagement with their work and their ability to decide whether or not to stay with their current employer. In order to improve staff retention rates and achieve sustained organisational effectiveness, this study's findings stress the significance of well-crafted human resource policies. Purpose: The purpose of this study is to investigate the multifaceted relationship between human resource practices and employee outcomes, specifically focusing on compensation, performance appraisal, and recognition programs. By delving into these dynamics, the research aims to enhance our understanding of how these HR strategies influence job embeddedness and the intention to quit among employees, ultimately providing valuable insights for organizations to optimize their HR policies and employee retention strategies. Design/Methodology: This research adopts a quantitative approach, utilizing a structured survey instrument administered to a diverse sample of employees across various industries. Data collected will be analyzed using advanced statistical techniques, including regression analysis, to examine the associations between compensation, performance appraisal, recognition programs, job embeddedness, and intention to quit. Additionally, qualitative data such as open-ended responses will be analyzed to gain deeper insights into employee perceptions and experiences. Findings: Reveal significant correlations are identified as key determinants of job embeddedness, with higher levels of job satisfaction and commitment associated with these practices. Moreover, employees exposed to effective HR strategies exhibit a decreased intention to quit, highlighting the role of these practices in retaining talent. The study also identifies nuanced interactions between these variables, shedding light on the complexity of HR practices' impact on employee attitudes and behaviours. Practical Implications: By recognizing the importance of compensation, performance appraisal, and recognition programs in promoting job embeddedness and reducing intention to quit, organizations can design and implement more effective HR policies. This, in turn, can lead to improved employee retention rates, increased job satisfaction, and ultimately contribute to organizational success and stability. Originality/Value: The originality of this research lies in its ability to provide organizations with a comprehensive understanding of the interconnectedness of these variables, thus offering valuable insights and practical recommendations for HR practitioners and organizational leaders striving to retain talent and foster a positive workplace culture.
MISS TEEN HYDERABAD 2024 - WINNER RYKA TANDONDK PAGEANT
In the dynamic city of Hyderabad, a youthful and outstandingly skilled person has as of late made waves on the national stage. Ryka Tandon, a 14-year-old understudy, has been honored with the prestigious title of Miss High Schooler India 2024 Victor, Pride of India, from the Dk Show. Her travels to this regarded position are a confirmation of her unflinching devotion, ability, and tireless endeavors. Despite her youthful age, Ryka has, as of now, accomplished momentous points of reference that recognize her as a guide of motivation and pride for her city and her nation. This article digs into the uncommon life and accomplishments of Ryka Tandon, investigating her foundation, achievements, and the qualities that make her a standout individual.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.
Dive into this presentation to explore the complete guide to the 7 Chakras and their effects, and discover the fascinating world of chakras. Learn how these seven energy centers influence your physical, emotional, and spiritual health, and find out how balancing them can improve your overall well-being and harmony.
Navigating the World of Topsoil: A Guide to the Right Choice for Your Gardennerissacampuzano
Are you looking to improve your garden's health but unsure about which topsoil to choose? This PPT provides insights into selecting the right topsoil for your gardening needs. From understanding various types of topsoil to evaluating their benefits, this resource equips you with the essential knowledge to make an informed decision. Explore to learn more.
Click to know more - https://mulchpros.com/blog/navigating-the-world-of-topsoil-a-guide-to-the-right-choice-for-your-garden/
How to Style Women's Linen Wear for Every Occasion.pdfChilinen
Discover how to choose the right toddler clothing for your needs with Chi Linen. Our guide covers essential tips and factors to consider, ensuring your little one is stylish and comfortable in every outfit.
Transform your outdoor space with professional yard clean-up services! From initial assessment to final cleanup, professional yard cleaners offer debris removal, lawn care, trimming, pruning, weed control, mulching, and meticulous disposal. Save time and enjoy a beautifully maintained yard year-round.
Green Illustrated Sustainable World Presentation.pdfliwangshu074
Our project "Recycling Old Clothes" aims to enhance the public's understanding and participation in the recycling of used clothes through scientific and technological means, and promote the concept of sustainable development.
4. definitions
responsibility in
fashion achieving business success
g
whilst generating greater
positive impacts on society,
the environment and all
the environment and all
stakeholders
5. definitions
social
responsibility
a report which describes the
t hi h d ib th
report
t
material impacts of the business
on society, environment and all
stakeholders and is accessible to
all
6. definitions
in summer 2008, we published our
in summer 2008 we published our
social first social responsibility report
responsibility
as a privately‐owned business, not
i l db i
report
t
traded on the stock market, not
required by law to disclose data
about the business, and not under
the constant scrutiny of analysts
and investors, we see reporting as
, p g
an expression of our commitment
to responsibility, transparency and
leadership
7. definitions
stakeholders
all those who have an impact on
our business and who are
impacted by our business
impacted by our business
8. customers
30 000 customers
30,000
definitions employees
169 employees
l
stakeholders suppliers
pp
590 suppliers in Israel
48 suppliers abroad
community
700 media items per year
2 joint community projects
2j i i j
4 art exhibitions per year
environment
1420.7tons – carbon footprint
shareholders
9. increasing
i i
positive impacts
customers
we bear responsibility for our part in
p y p
negative effects of the fashion
industry on women
10. good eye – evil eye –
marketing campaign
addressing women s self
addressing women’s self‐
increasing
i i image
positive impacts
customers
11. being a girl ‐ marketing
campaign addressing the
beauty and position of
beauty and position of
increasing
i i older women in our
positive impacts society
customers
12. increasing
i i
positive impacts
customers
15 photographers ‐ campaign photographed by 15
photographers with free creative expression
13. increasing
i i
positive impacts
customers
bon appetit, baby ‐
marketing campaign
addressing the legitimacy
of women to decide what
they eat!
14. increasing
i i
positive impacts Eleven sections of our Code of Ethics:
1. We act in accordance with the law
2. We respect the rights of all
employees
py 3. We act with respect and integrity towards all
We act with respect and integrity towards all
individuals
4. We are committed to health, safety and the quality of
the environment
5. We avoid conflict of interest
6. We act to promote social justice
7. We protect privacy of information
8. We maintain records and documentation related to all
our business activities
9. We protect Company assets
10. We encourage feedback and questions related to our
ethical behavior
11. We ensure the assimilation of this code by all our
employees
15. increasing
i i
positive impacts
employees
py
fashion shows ‐ modeling fashion accessories made by
employees
16. increasing
i i
working with
positive impacts Ethiopian
seamstresses
suppliers
pp
17. increasing
i i
positive impacts
suppliers
pp
Shalom Girls joint collection with Palestinian designers and
Shalom Girls – joint collection with Palestinian designers and
seamstresses
18. increasing
i i
positive impacts
community
y
fashion show – promoting social
and environmental awareness
19. increasing
i i
positive impacts
community
y
transparent work – marketing campaign promoting the
value of work done by women in the home
20. increasing
i i
positive impacts
community
y
pass‐it‐on project – 2,000 garments from prior
pass‐it‐on project – 2 000 garments from prior
seasons were donated by customers and resold for
the benefit of courses for women’s economic
empowerment ‐ 30 women benefited
21. increasing
i i
positive impacts
community
y
women buy from women –campaign promoting women‐
owned small businesses with an internet buying guide
22. increasing
i i
positive impacts
community
y
15 photographers ‐ campaign photographed by 15 photographers
with free creative expression – this one says “End the Occupation”
– a political statement
23. increasing
i i
positive impacts
community
y
crossing borders marketing campaign filmed at the Israeli
crossing borders –marketing campaign filmed at the Israeli –
Palestinian boundary wall
24. increasing
i i
positive impacts
community
y
poster calling for action against the plea bargain for the
Israel President accused of rape
25. increasing
i i
positive impacts
community
y
letters sent with a gift to all women appointed to key
positions in business and public life in Israel
26. increasing
i i
positive impacts
community
y
“Don’t burn bras” social campaign – customers brought in
unwanted bras and comme il faut funded medical aid for
prostitutes for each of the 4,000 bras received
27. increasing
i i
positive impacts
community
y
“sexy” marketing campaign – addressing the positioning of
women as sex objects
28. increasing
i i
positive impacts
community
y
“buy less” marketing campaign – promoting ethical
buy less marketing campaign promoting ethical
consumerism and environmental awareness – modeled by a
comme il faut saleswoman
33. increasing
positive impacts
feminist awareness
f i it
results
34% of women in the general public
70% of customers and employees
define themselves as feminist
define themselves as feminist
34. increasing
positive impacts
community contribution 2007
i
results
5% employee volunteering hours
(of our total work‐hours)
0.7% of income invested in
0 7%
community projects
yp j
35. increasing
positive impacts
results
stakeholder panel dialog
with women representing business,
with women representing business
social and environmental interests
36. increasing
positive impacts
profit ‐ sharing
fi hi
results
20% of company profits
distributed annually to employees in
accordance with their contribution
10:1 – the ratio of highest to
the lowest salary in the Company
37. 20 years
closing remarks
20 years of comme il faut – 2007 ‐ a special year
20 years of comme il faut 2007 a special year
for us
the age for taking a look around, and reviewing
th f t ki lk d d ii
new horizons
38. 20 years
closing remarks
we believe that everything is political
whilst we are designing, creating, advertizing
g g, g, g
and selling, we are taking a stand
39. 20 years
closing remarks
whilst we are seeking, reacting, selecting and
buying, we are also taking a stand
y g, g
40. thank you for your kind attention !
we look forward to seeing you in Israel
and welcoming you to comme il faut
download our social responsibility report at:
p yp
http://www.comme-il-faut.com/user_files/english/Agenda/social/CIF_Eng_report.pdf
for
f queries, please contact comme il faut’s
i l tt f t’
corporate responsibility advisor:
elaine cohen
elainec@b-yond.biz
www.b-yond.biz