Presentation delivered by Elaine Cohen at Europe CSR Lessons in May 2012 in Bucharest Romania on comme il faut fashion house and advancing the position of women in society.
Best Practices for Implementing an External Recruiting Partnership
Europe CSR Lessons: Lipstick, Food, Fashion and Prostitution
1. May 2012
Lipstick, Fashion, Food and Prostitution:
How a Leading Fashion Brand Advances Women
Bucharest, 16th May 2012
Case Study presented by:
Elaine Cohen
Beyond Business Ltd
3. May 2012
The Issue
(1)
The Way that Women
are Perceived by the
Fashion Industry and
its influence on
Women in Society
4. May 2012
The Issue
(2)
The Way that Women
are Perceived by Men
and its Influence on
Women’s Self-Esteem
and Behavior.
5. May 2012
The Issue
(3)
The Way that Women
are Perceived by
Themselves and how
this Prevents them
from Reaching their
Potential.
6. May 2012
The Issue (4)
The Way the Work of Women is Evaluated in
Society and How this Limits Career Advancement.
7. May 2012
The Issue (5)
Sex workers in Tel Aviv:
Photo by Nir Kafri,
Haaretz.com
The Way Disadvantaged Women are Treated by
Society.
8. May 2012
comme il faut’s Approach
Mission:
We believe in the power of women to influence.
We choose to take a stand, based on our business and personal responsibility.
Our Company is a home for learning, action and leadership, in which every
woman can feel special, significant and influential
9. May 2012
Key elements : comme il faut’s Approach
Women in the Community
Employees Suppliers Customers
Use the comme il faut Heritage and Brand to
influence awareness and action in support of a better
Society for Women.
10. May 2012
Employees
Employ Women
Give Women
Opportunity and
Responsibility
Pay a Fair Wage
Share Profits
Recognize Great
Contribution
16. May 2012
Women in Society - Prostitution
A Bold Campaign
• Fashion is about imagery and
beauty and fantasy – not hard
realities.
• Prostitution is something we know
exists but do not care to confront.
Supporting the rights of prostitutes
•
We Don’t Burn Bras!
is not sexy!
17. May 2012
Women in Society - Prostitution
A Bold Campaign
• Customers asked to bring
unwanted bras – and
received a discount on new
purchase.
• Over 4,000 bras brought to
the Company’s fashion stores
• Over $50,000 generated for
early breast cancer detection • Benefit to raise funds for
Marketing campaign
checks for women in rehabilitation of prostitutes
supporting women self
• Leading female celebrities
prostitution. performed image and denouncing
treatment of women
• Over 2000 customers • 500 women attended (event
capacity) as sex-objects
participated • $15,000 donated for
rehabilitation of prostitutes
18. May 2012
Women in Society - Prostitution
• Evenings donated for groups of An exhibition of many of
prostitutes providing health education the bras that had been
and treatment in the Company’s Spa donated by customers to
and Treatment Center for women – reinforce the campaign
“Coola!” messages. The exhibition
• Most of the prostitutes said it was the was designed by the artist
first time they had experienced any Hanna Abu Hussein.
form of positive physical contact!
• Fashion show with
designs from comme il
faut modeled by
women in prostitution
• Most of the women
said it was the first
time they had worn
fashionable clothes!
19. May 2012
Outcomes
• Global Recognition
• Increased Awareness and
Dialog about Women’s
Position in Society
• Women who Influence
• Customer Engagement
• Community Development
• Sustainable Business
20. May 2012
Learning
• Measure Impact more
Effectively
• Find the Right Balance
between Core Business
and Social Impact
• It Pays to be Bold!
21. May 2012
Thank You!
Elaine Cohen
Beyond Business Ltd
www.b-yond.biz/en
elainec@b-yond.biz
Tel: +972-3-560-7030
http://csr-reporting.blogspot.com