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BREAKING OUT OF THE LAB:
KARA DEFRIAS
SENIOR MANAGER, INTUIT | @ CALIFORNIAKARA
FORMER WHITE HOUSE PRESIDENTIAL INNOVATION FELLOW
UXPA INTERNATIONAL CONFERENCE
UX ETHICS IN
THE WILD
JULY 22, 2014
YOU DID WHAT?!
YOU SHOULD… YOU MUST…
OH HAI
STANDARD USABILITY LAB
Image: https://www.flickr.com/photos/44839709@N07
YAY
EYE TRACKING
https://www.flickr.com/photos/cinteractionlab/4557729648
http://www.artknowledgenews.com/files2009a/Julie_Andrews_The_Sound_of_Music.jpg
TWO EXAMPLES
PROJECT MYUSA & TURBOTAX
GET OUT
OF THE BASEMENT BUILDING
HEAD TO THE MALL
THE NATIONAL MALL, THAT IS
STOP THE CUTENESS
FUTURE WORLD CUP PLAYERS
REACTION WAS 50/50
“AWESOME” / “YOU DID WHAT?!”
https://slaters5050.com/menus/desserts/
2 OUT OF 2 MINIONS
AGREE IT’S AWESOME
http://www.animationmagazine.net
LOBSTAH
IT’S WHAT’S FOR DINNER…AND LUNCH
https://www.flickr.com/photos/amesis/8101547238
AND DINNER. AGAIN.
https://www.flickr.com/photos/amesis/8101547238
WICKED
SMAHT…
https://www.flickr.com/photos/amesis/8101547238
FOLLOW ME HOMES
AN INTUIT STAPLE FOR DECADES
http://activerain.trulia.com/
FOLLOW ME HOMES
THE SAY / DO RATIO
http://blog.intuit.com/trends/how-to-make-working-from-home-work-for-you/
ROCK ON
WEIRD SCIENCE…AND ART
LET IT GO
IN THE IMMORTAL WORDS OF ELSA
YOU DID WHAT?!
YOU SHOULD… YOU MUST…
NOW GET OUT.
KARA DEFRIAS
@CALIFORNIAKARA
“
”

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