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There are several types of marketing channels that can be used to promote the flow of goods and services from producers to consumers. These include direct marketing channels where producers sell directly to consumers without intermediaries, as well as indirect marketing channels that involve various intermediaries like wholesalers and retailers between producers and consumers. Marketing channels must efficiently coordinate the flow of information, goods, and services across all members of the distribution system.
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The document discusses customer behavior, outlining 5 topics that will be covered which are an introduction to customer behavior, determinants of customer behavior, the customer's mindset, customer decision making, and customer focused marketing. It also defines customer behavior as the study of how individuals and groups select, use, and dispose of products and services to satisfy needs. Finally, the summary highlights that the document discusses how marketing strategy relates to customer behavior and the stages of a customer's decision making process.
09d31e0031
The document discusses various types of investments including real estate, stocks, venture capital, get-rich-quick schemes, and mutual funds. It asks questions about typical investments, why people invest, and what investments are considered safest with high returns. Real estate is highlighted as a popular investment but questions if rapid price rises are good. Stocks in various companies are listed to choose from. Venture capital is described as providing seed money for startups. Get-rich-quick schemes aim to make money fast but often involve fraud. Mutual funds pool investor money and invest in different asset classes.
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Customers want reliable, high-quality products and services that are easy to access along with great support. To achieve this, companies must build quality products based on customer input, create ways for customers to provide feedback, and foster a customer-focused culture. They also need consistent service across all relationship phases, properly trained staff, and processes tailored for each customer's lifecycle. If companies deliver on these things while measuring satisfaction, retention, and growth, they will have many happy customers and shareholders, leading to more revenue.
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The Reserve Bank of India is the central bank of India, established in 1935. It has four regional representations located in New Delhi, Chennai, Kolkata, and Mumbai. The RBI has various tools to control monetary policy, which include the bank rate, cash reserve requirements, and statutory liquidity requirements. The RBI performs key functions such as monetary authority, manager of exchange control, issuer of currency, and developmental role to support national objectives.
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- 1. MARKETING DISTRIBUTION CHANNELS HARIKRISHNA CH R NO 09D31E0008
- 4. Figure 13.2: Alternative Marketing Channels TYPES OF MARKETING CHANNELS