The document summarizes a case study about a group called the Southeast Green Initiative which aims to make the region greener. A "hot team" consisting of representatives from 8 environmental agencies and non-profits was created to brainstorm new ideas to promote green projects in the region not known for its environmental commitment. The hot team has 25 minutes to develop 3 innovative ideas and is required to provide a project plan outlining the specifics of their ideas at the conclusion of their meeting.