This document discusses how storytelling and understanding personality types can help improve retail marketing in the new "Age of Story". It suggests retailers will need to get better at profiling customers' desires and "vibes" in order to deliver more relevant and personalized shopping experiences. A new tool called "Vibe" is proposed that would help customers and retailers understand personality types and match products based on analyzing shopping surveys, product profiles, and customer personality assessments. The future of retail is envisioned as being more focused on personalization and helping each individual customer explore and enhance their own unique story through recommended retail offerings.

2. Perfecting Your Story
IN A NEW AGE OF RETAIL
Steve Sue, THE STORY GUY
Go West Summit, 2006
ST. GEORGE, UTAH
!
®

3. Backing Up to See
CHAPTER 1
The Future

4. The Mayans
5000 Years Ago
Predicted a
New Age in
2012

5. The Chinese
4000 Years Ago
Predicted a
New Age in
2012

6. Michel de Nostradamus
500 Years Ago
Predicted a
Big Change
in 2012

7. Wisdom
CHAPTER 2
Hand-me-down

8. YIN & YANG STAR OF DAVID THE PYRAMIDS
The Ancient Symbols

9. Things in Common: Themes

10. Hindu Chakra (2,000 BC)
MIND
To Vision with...
BODY To Invent with...
SOUL
To Moralize with...

11. Aristotle (384-322 BC)
BEGINNING
MIDDLE
END

12. The Holy Trinity
FATHER
The Visionary
SON The Inventor
HOLY GHOST
The moralist

13. ACT 1
ACT 2
ACT 3 BEGINNING
MIDDLE
END
William Shakespeare (1564-1616)

14. Stories Within Stories
Turning
Point
ACT 3
Conc.
MORAL
Turning
Point
BEGINNING
MIDDLE (Turning Point)
END

15. MORAL
Turning
Point
BEGINNING
MIDDLE
END
Turning
Point
Stories Within Stories

16. Stories Within Stories
MORAL OF
THE STORY
BEGINNING
END

17. Modern Story Theory
More Than
3 ACTS

18. The Story of Our Species
Our History
Vortex of KnowledgeHi-STORY

19. What is Story to Us?
Banks ALL WE DISCOVER
VORTEX OF THOUGHT
OUR EVOLUTION
Powers
Expedites
HOW WE CREATE OUR FUTURE

20. Story Maps The Creative Process
VISIONING
!
INVENTING
BUILDING

21. 12 Creative Skills
1 - SELF-STARTING
2 - STRATEGIC
3 - ANALYTICAL
4 - MOTIVATIONAL
5 - CONCEPTUAL
6 - PLANNINGARTISTIC - 7
ENGINEERING - 8
DIRECTING - 9
CRAFTING - 10
PERFECTING - 11
PHILOSOPHICAL - 12

22. Personality Arch-Typing
VISIONARY
INVENTOR
BUILDER
1 - SELF-STARTING
2 - STRATEGIC
3 - ANALYTICAL
4 - MOTIVATIONAL
5 - CONCEPTUAL
6 - PLANNING
7 - CONCEPTUAL
8 - ENGINEERING
9 - DIRECTING
10 - CRAFTING
11 - PERFECTING
12 - PHILOSOPHICAL

23. Jungian Personality Theory
INTUITING
FEELING
SENSING
THINKING Rational
Irrational

24. HUNTER-GATHERER
INDUSTRIAL AGE
AGRARIAN ERA
Jung’s Perspective
1921
INTUITING
SENSING
THINKING
Rational
Irrational
FEELING

25. Extrapolating the Future
HUNTER-GATHERER
INDUSTRIAL AGE
INFORMATION AGE
The Present 100,000 Years
8,000 Years
40 Years
20 Years
200 Years
SERVICE AGE
AGE OF STORY
AGRARIAN ERA
ENGINEERING - 8
DIRECTING - 9
CRAFTING - 10
PERFECTING - 11
PHILOSOPHICAL - 12
Moral
Turning Point
HUNTER-GATHERER

26. The Future
AGE OF
STORY
1st time
we’ve come
full circle!
Greater Vision
/ More
Choices!
A New Renaissance!

27. In The Age of Story
CHAPTER 3
Retailing

28. Harder to Get Noticed
NEW AGE RETAIL
Tech. = New Global Community
Larger Markets, More Buyers

29. AMENITIES
Profiling Solutions
BUYING
HISTORY
DEMOGRAPHICS
NEW AGE RETAIL

30. More Fun
NEW AGE RETAIL
NEXT? Aspiration Profiling
All About Them!
More Relevant
Predict
Shoppers’
Desires... or Their
Vibes

31. 1 - SELF-STARTING
2 - STRATEGIC
3 - ANALYTICAL
4 - MOTIVATIONAL
5 - CONCEPTUAL
6 - PLANNINGARTISTIC - 7
ENGINEERING - 8
DIRECTING - 9
CRAFTING - 10
PERFECTION - 11
PHILOSOPHICAL - 12
Measuring Creative Skills
HOW IT WORKS

32. SHOPPER SURVEY

33. PRODUCT PROFILING

34. PERSONALITY PROFILE
Visionary
Builder
Explorer
Inventor
What’s Your Vibe?

35. PRODUCT MATCHING
Relevant Discounts

36. DATA ANALYSIS & REPORTING
Retailer’s
Learning Tools

37. WHAT’S VIBE GOOD FOR?
Self-Improvement Image-Building

38. Tourism
Cultural & Heritage Venues

39. Apparel / Cross-Cultural Tourism
Hilo Hattie’s

40. VISIONARY
INVENTOR
BUILDER
1 - CONFIDENCE
2 - GAME MANAGEMENT
3 - READING CONDITIONS
4 - FOCUS
5 - IMAGINATION
6 - ADAPTATION
7 - TOUCH
8 - SETUP
9 - MECHANICS
10 - CONTROL
11 - POWER
12 - LEARNING
Leisure Activities
Hawaii PGA

41. It’s All About You... and Them!
THE FUTURE OF RETAIL

42. Back to
EPILOGUE
Nostradamus

43. NOSTRADAMUS
AN ARMAGEDDON SCENARIO:
Nuclear missiles from the Middle East will destroy
New York City (45 degrees latitude).
Five and forty steps the sky will burn
Fire approaching the large new city
Instantly a great thin flame will leap
When someone will want to test the Normans.

44. NOSTRADAMUS
Satellites at 45 degrees will fill the air with our VIBEs
Five and forty steps the sky will burn
Fire approaching the large new city
Instantly a great thin flame will leap
When someone will want to test the Normans.
To fuel a new renaissance in a global community
That will instantly deliver relevant offerings
To help each of us explore and amp our own story.

45. Perfect your story and they will come
Moral of the Story

46. Perfecting
THANKS FOR COMING!
GOOD LUCK
Steve Sue, THE STORY GUY
www.storymanager.com
www.whatsmyvibe.com
Your Story
!
®