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VIBE Aspiration Theory
This document discusses how storytelling and understanding personality types can help improve retail marketing in the new "Age of Story". It suggests retailers will need to get better at profiling customers' desires and "vibes" in order to deliver more relevant and personalized shopping experiences. A new tool called "Vibe" is proposed that would help customers and retailers understand personality types and match products based on analyzing shopping surveys, product profiles, and customer personality assessments. The future of retail is envisioned as being more focused on personalization and helping each individual customer explore and enhance their own unique story through recommended retail offerings.
VIBE Aspiration Theory
- 2. Perfecting Your Story INA NEW AGE OF RETAIL Steve Sue, THE STORY GUY Go West Summit, 2006 ST. GEORGE, UTAH ! ®
- 3. Backing Up toSee CHAPTER 1 The Future
- 4. The Mayans 5000 YearsAgo Predicted a New Age in 2012
- 5. The Chinese 4000 YearsAgo Predicted a New Age in 2012
- 6. Michel de Nostradamus 500Years Ago Predicted a Big Change in 2012
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- 8. YIN & YANGSTAR OF DAVID THE PYRAMIDS The Ancient Symbols
- 9. Things in Common:Themes
- 10. Hindu Chakra (2,000BC) MIND To Vision with... BODY To Invent with... SOUL To Moralize with...
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- 12. The Holy Trinity FATHER The Visionary SON The Inventor HOLY GHOST The moralist
- 13. ACT 1 ACT 2 ACT3 BEGINNING MIDDLE END William Shakespeare (1564-1616)
- 14. Stories Within Stories Turning Point ACT3 Conc. MORAL Turning Point BEGINNING MIDDLE (Turning Point) END
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- 16. Stories Within Stories MORALOF THE STORY BEGINNING END
- 17. Modern Story Theory MoreThan 3 ACTS
- 18. The Story ofOur Species Our History Vortex of KnowledgeHi-STORY
- 19. What is Storyto Us? Banks ALL WE DISCOVER VORTEX OF THOUGHT OUR EVOLUTION Powers Expedites HOW WE CREATE OUR FUTURE
- 20. Story Maps TheCreative Process VISIONING ! INVENTING BUILDING
- 21. 12 Creative Skills 1- SELF-STARTING 2 - STRATEGIC 3 - ANALYTICAL 4 - MOTIVATIONAL 5 - CONCEPTUAL 6 - PLANNINGARTISTIC - 7 ENGINEERING - 8 DIRECTING - 9 CRAFTING - 10 PERFECTING - 11 PHILOSOPHICAL - 12
- 22. Personality Arch-Typing VISIONARY INVENTOR BUILDER 1 -SELF-STARTING 2 - STRATEGIC 3 - ANALYTICAL 4 - MOTIVATIONAL 5 - CONCEPTUAL 6 - PLANNING 7 - CONCEPTUAL 8 - ENGINEERING 9 - DIRECTING 10 - CRAFTING 11 - PERFECTING 12 - PHILOSOPHICAL
- 23. Jungian Personality Theory INTUITING FEELING SENSING THINKINGRational Irrational
- 24. HUNTER-GATHERER INDUSTRIAL AGE AGRARIAN ERA Jung’sPerspective 1921 INTUITING SENSING THINKING Rational Irrational FEELING
- 25. Extrapolating the Future HUNTER-GATHERER INDUSTRIALAGE INFORMATION AGE The Present 100,000 Years 8,000 Years 40 Years 20 Years 200 Years SERVICE AGE AGE OF STORY AGRARIAN ERA ENGINEERING - 8 DIRECTING - 9 CRAFTING - 10 PERFECTING - 11 PHILOSOPHICAL - 12 Moral Turning Point HUNTER-GATHERER
- 26. The Future AGE OF STORY 1sttime we’ve come full circle! Greater Vision / More Choices! A New Renaissance!
- 27. In The Ageof Story CHAPTER 3 Retailing
- 28. Harder to GetNoticed NEW AGE RETAIL Tech. = New Global Community Larger Markets, More Buyers
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- 30. More Fun NEW AGERETAIL NEXT? Aspiration Profiling All About Them! More Relevant Predict Shoppers’ Desires... or Their Vibes
- 31. 1 - SELF-STARTING 2- STRATEGIC 3 - ANALYTICAL 4 - MOTIVATIONAL 5 - CONCEPTUAL 6 - PLANNINGARTISTIC - 7 ENGINEERING - 8 DIRECTING - 9 CRAFTING - 10 PERFECTION - 11 PHILOSOPHICAL - 12 Measuring Creative Skills HOW IT WORKS
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- 36. DATA ANALYSIS &REPORTING Retailer’s Learning Tools
- 37. WHAT’S VIBE GOODFOR? Self-Improvement Image-Building
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- 39. Apparel / Cross-CulturalTourism Hilo Hattie’s
- 40. VISIONARY INVENTOR BUILDER 1 - CONFIDENCE 2- GAME MANAGEMENT 3 - READING CONDITIONS 4 - FOCUS 5 - IMAGINATION 6 - ADAPTATION 7 - TOUCH 8 - SETUP 9 - MECHANICS 10 - CONTROL 11 - POWER 12 - LEARNING Leisure Activities Hawaii PGA
- 41. It’s All AboutYou... and Them! THE FUTURE OF RETAIL
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- 43. NOSTRADAMUS AN ARMAGEDDON SCENARIO: Nuclearmissiles from the Middle East will destroy New York City (45 degrees latitude). Five and forty steps the sky will burn Fire approaching the large new city Instantly a great thin flame will leap When someone will want to test the Normans.
- 44. NOSTRADAMUS Satellites at 45degrees will fill the air with our VIBEs Five and forty steps the sky will burn Fire approaching the large new city Instantly a great thin flame will leap When someone will want to test the Normans. To fuel a new renaissance in a global community That will instantly deliver relevant offerings To help each of us explore and amp our own story.
- 45. Perfect your storyand they will come Moral of the Story
- 46. Perfecting THANKS FOR COMING! GOODLUCK Steve Sue, THE STORY GUY www.storymanager.com www.whatsmyvibe.com Your Story ! ®