The Power Pyramid: Mastering Negotiating, Power, and Influence
The power pyramid may be the most important set of skills you have in your toolbox for success. Some people are excited when they hear the word power, while others cringe at the idea of it. Your feelings about this word are likely contributing to your professional confidence and your leadership effectiveness. Standing in a position of power alone is not enough; you need influence and negotiation skills to use your power effectively. There are several sources of power. Your task is to identify them, to be influential, understand the political angle, and negotiate your way to excellence. This workshop will help you learn to understand, rise above, and effectively use politics, influence, and negotiation skills to get things done.
Learning Outcomes: Increase capacity to negotiate, communicate, and develop associated core professional and leadership skills
At the end of this session, participants will be able to:
a) Use praise, support, and team building as a strategy to gain influence and power
b) Identify ways to use, understand, and survive organizational politics
c) Explore practical strategies for successful negotiation
d) Examine individual negotiating and influencing styles
Clients look for the future in the strangest of places. However, our tried and tested approach can save you money and face. Learn why consumers will tell you garbage and why trends are just a start. Get to the future first - with Futures Coaching.
The Power Pyramid: Mastering Negotiating, Power, and Influence
The power pyramid may be the most important set of skills you have in your toolbox for success. Some people are excited when they hear the word power, while others cringe at the idea of it. Your feelings about this word are likely contributing to your professional confidence and your leadership effectiveness. Standing in a position of power alone is not enough; you need influence and negotiation skills to use your power effectively. There are several sources of power. Your task is to identify them, to be influential, understand the political angle, and negotiate your way to excellence. This workshop will help you learn to understand, rise above, and effectively use politics, influence, and negotiation skills to get things done.
Learning Outcomes: Increase capacity to negotiate, communicate, and develop associated core professional and leadership skills
At the end of this session, participants will be able to:
a) Use praise, support, and team building as a strategy to gain influence and power
b) Identify ways to use, understand, and survive organizational politics
c) Explore practical strategies for successful negotiation
d) Examine individual negotiating and influencing styles
Clients look for the future in the strangest of places. However, our tried and tested approach can save you money and face. Learn why consumers will tell you garbage and why trends are just a start. Get to the future first - with Futures Coaching.
Strategy is one of the most abused and misused terms in marketing. When I was a younger, I struggled a lot with that. There are so much opinions out there and it seems like everyone tries contradicting each other on purpose. On the 2nd of October, I got the chance to speak to 50 students at Thomas More Hogeschool and to tell them what I think strategy is and why it is so goddamn necessary in communications, marketing and yes, let's just say the world.
Comments and feedback are definitely welcome.
Arts Leadership strategic planning presentationSnow Dowd
Mock "board training" on the topic of the board's role in strategic planning. Presented Thurs, March 8 at Seattle University for MFA in Arts Leadership. Core course: Boards and Volunteers (in non-profit arts orgs). All graphics by Snow Dowd.
Ad Sophistication and Brand Psychological TypesNick Dachris
Brand Character Types emerging from the Sophistication Levels of ATL Communications, from a Jungian perspective.
Analytical Psychology and Advertising, for Creative Direction and Branding Strategy.
Self-published research, 16 illustrated pages, about half an hour worth of reading.
Marketing, Advertising, Graphic Design, Brand Ethics
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
‘Thinking Data, Talking Human’ provides marketers with a series of eight rules for the pursuit of effective customer engagement in today’s fragmented and congested landscape. The rules are formulated from analysis of the latest thinking in the fast-changing field of Behavioural economics and its relevant application to marketing, combined with real-life examples of data-driven creative that have resulted in significant behaviour-change.
78 Harvard Business Review | July–August 2008 | hbr.org
MANAGING TECHNOLOGY FINANCE & ACCOUNTING ORGANIZATION & CULTURE FINANCE & ACCOUNTING ORGAN
COMPETITION HUMAN RESOURCES MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE &
ING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING HUMAN RESOU
STRATEGY & COMPETITION MANAGING TECHNOLOGY HUMAN RESOURCES MARKETING ORGANIZATION & CULTUR
TION & CULTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING STRATEGY & COMPETITION MA
FINANCE & ACCOUNTING MARKETING MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE
Employee
Motivation
A Powerful New Model
by Nitin Nohria, Boris Groysberg,
and Linda-Eling Lee
GGETTING PEOPLE TO DO THEIR BEST WORK, even in trying cir-cumstances, is one of managers’ most enduring and slippery chal-lenges. Indeed, deciphering what motivates us as human beings is a centuries-old puzzle. Some of history’s most infl uential thinkers about human behavior – among them Aristotle, Adam Smith, Sig-mund Freud, and Abraham Maslow – have struggled to understand its nuances and have taught us a tremendous amount about why people do the things they do.Such luminaries, however, didn’t have the advantage of knowl-edge gleaned from modern brain science. Their theories were based on careful and educated investigation, to be sure, but also exclusively on direct observation. Imagine trying to infer how a car
works by examining its movements (starting, stopping, accelerating,
turning) without being able to take apart the engine. A
n
d
y
B
ak
e
r
Honing Your Competitive Edge
1320 Nohria.indd 781320 Nohria.indd 78 6/5/08 7:39:37 PM6/5/08 7:39:37 PM
hbr.org | July–August 2008 | Harvard Business Review 79
GANIZATION & CULTURE MARKETING MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING STRATEGY &
CE & ACCOUNTING MARKETING STRATEGY & COMPETITION MANAGING TECHNOLOGY HUMAN RESOURCES MARKET-
SOURCES MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING
LTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING HUMAN RESOURCES MARKETING ORGANIZA-
N MANAGING TECHNOLOGY HUMAN RESOURCES MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY
NCE & ACCOUNTING MARKETING STRATEGY & COMPETITION MANAGING TECHNOLOGY HUMAN RESOURCES MARKET-
1320 Nohria.indd 791320 Nohria.indd 79 6/5/08 7:39:46 PM6/5/08 7:39:46 PM
80 Harvard Business Review | July–August 2008 | hbr.org
Honing Your Competitive Edge HUMAN RESOURCES
Fortunately, new cross-disciplinary research in fi elds like
neuroscience, biology, and evolutionary psychology has al-
lowed us to peek under the hood, so to speak – to learn more
about the human brain. Our synthesis of the research sug-
gests that people are guided by four basic emotional needs,
or drives, that are the product of our common evolutionary
heritage. As set out by Paul R. Lawrence and Nitin Nohria
in their 2002 book Driven: How Human Nature Shapes.
You can use this presentation to facilitate a workshop to create awareness on your organization of the Agile mindset, as a change agent like a Scrum Master or an Agile Coach.
Steps:
1. Define what culture is based on the Schneider Culture Model.
2. Map Agile Principles on culture.
3. Map your company's culture on the Schneider Culture Model.
4. Have an "a-ha!" moment for your Agile needs as a company.
Materials:
Card and canvas are included in the presentation.
Post-its
Pens
Scissors
https://drive.google.com/drive/folders/1RFWlG3drAdVKUmeNktgodT3FYMC1KWKB
Participant:
3-6 people for each group
Min 2 groups required
All text (except our introduction and commentary) taken word-for-word from the 10 Faces of Innovation summary on IDEO's website dedicated to the book by Tom Kelly. http://www.tenfacesofinnovation.com/ We bought and loved the book and encourage you to do the same.
Did you know that most innovators developed their concepts in their 20s? There’s a reason for that. They were able to successfully access their greatest app – a different part of their mind – on demand.
Our colleague, Bill Donius, was recently chosen to highlight a proven facilitation process to break through established habits and routines at a TED Talk.
This approach, based on a Nobel prize winning discovery, has now been applied to business. Using such will ensure you get truly different points of view, even among large groups, through your most powerful app – your mind. This is the essence of “thinking outside the box.”
You can use our techniques, based on 50 years of scientific research, to organize your teams to address key business challenges, including strategic planning, marketing and brand strategy and customer experience management.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Strategy is one of the most abused and misused terms in marketing. When I was a younger, I struggled a lot with that. There are so much opinions out there and it seems like everyone tries contradicting each other on purpose. On the 2nd of October, I got the chance to speak to 50 students at Thomas More Hogeschool and to tell them what I think strategy is and why it is so goddamn necessary in communications, marketing and yes, let's just say the world.
Comments and feedback are definitely welcome.
Arts Leadership strategic planning presentationSnow Dowd
Mock "board training" on the topic of the board's role in strategic planning. Presented Thurs, March 8 at Seattle University for MFA in Arts Leadership. Core course: Boards and Volunteers (in non-profit arts orgs). All graphics by Snow Dowd.
Ad Sophistication and Brand Psychological TypesNick Dachris
Brand Character Types emerging from the Sophistication Levels of ATL Communications, from a Jungian perspective.
Analytical Psychology and Advertising, for Creative Direction and Branding Strategy.
Self-published research, 16 illustrated pages, about half an hour worth of reading.
Marketing, Advertising, Graphic Design, Brand Ethics
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
‘Thinking Data, Talking Human’ provides marketers with a series of eight rules for the pursuit of effective customer engagement in today’s fragmented and congested landscape. The rules are formulated from analysis of the latest thinking in the fast-changing field of Behavioural economics and its relevant application to marketing, combined with real-life examples of data-driven creative that have resulted in significant behaviour-change.
78 Harvard Business Review | July–August 2008 | hbr.org
MANAGING TECHNOLOGY FINANCE & ACCOUNTING ORGANIZATION & CULTURE FINANCE & ACCOUNTING ORGAN
COMPETITION HUMAN RESOURCES MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE &
ING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING HUMAN RESOU
STRATEGY & COMPETITION MANAGING TECHNOLOGY HUMAN RESOURCES MARKETING ORGANIZATION & CULTUR
TION & CULTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING STRATEGY & COMPETITION MA
FINANCE & ACCOUNTING MARKETING MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE
Employee
Motivation
A Powerful New Model
by Nitin Nohria, Boris Groysberg,
and Linda-Eling Lee
GGETTING PEOPLE TO DO THEIR BEST WORK, even in trying cir-cumstances, is one of managers’ most enduring and slippery chal-lenges. Indeed, deciphering what motivates us as human beings is a centuries-old puzzle. Some of history’s most infl uential thinkers about human behavior – among them Aristotle, Adam Smith, Sig-mund Freud, and Abraham Maslow – have struggled to understand its nuances and have taught us a tremendous amount about why people do the things they do.Such luminaries, however, didn’t have the advantage of knowl-edge gleaned from modern brain science. Their theories were based on careful and educated investigation, to be sure, but also exclusively on direct observation. Imagine trying to infer how a car
works by examining its movements (starting, stopping, accelerating,
turning) without being able to take apart the engine. A
n
d
y
B
ak
e
r
Honing Your Competitive Edge
1320 Nohria.indd 781320 Nohria.indd 78 6/5/08 7:39:37 PM6/5/08 7:39:37 PM
hbr.org | July–August 2008 | Harvard Business Review 79
GANIZATION & CULTURE MARKETING MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING STRATEGY &
CE & ACCOUNTING MARKETING STRATEGY & COMPETITION MANAGING TECHNOLOGY HUMAN RESOURCES MARKET-
SOURCES MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING
LTURE MANAGING TECHNOLOGY FINANCE & ACCOUNTING MARKETING HUMAN RESOURCES MARKETING ORGANIZA-
N MANAGING TECHNOLOGY HUMAN RESOURCES MARKETING ORGANIZATION & CULTURE MANAGING TECHNOLOGY
NCE & ACCOUNTING MARKETING STRATEGY & COMPETITION MANAGING TECHNOLOGY HUMAN RESOURCES MARKET-
1320 Nohria.indd 791320 Nohria.indd 79 6/5/08 7:39:46 PM6/5/08 7:39:46 PM
80 Harvard Business Review | July–August 2008 | hbr.org
Honing Your Competitive Edge HUMAN RESOURCES
Fortunately, new cross-disciplinary research in fi elds like
neuroscience, biology, and evolutionary psychology has al-
lowed us to peek under the hood, so to speak – to learn more
about the human brain. Our synthesis of the research sug-
gests that people are guided by four basic emotional needs,
or drives, that are the product of our common evolutionary
heritage. As set out by Paul R. Lawrence and Nitin Nohria
in their 2002 book Driven: How Human Nature Shapes.
You can use this presentation to facilitate a workshop to create awareness on your organization of the Agile mindset, as a change agent like a Scrum Master or an Agile Coach.
Steps:
1. Define what culture is based on the Schneider Culture Model.
2. Map Agile Principles on culture.
3. Map your company's culture on the Schneider Culture Model.
4. Have an "a-ha!" moment for your Agile needs as a company.
Materials:
Card and canvas are included in the presentation.
Post-its
Pens
Scissors
https://drive.google.com/drive/folders/1RFWlG3drAdVKUmeNktgodT3FYMC1KWKB
Participant:
3-6 people for each group
Min 2 groups required
All text (except our introduction and commentary) taken word-for-word from the 10 Faces of Innovation summary on IDEO's website dedicated to the book by Tom Kelly. http://www.tenfacesofinnovation.com/ We bought and loved the book and encourage you to do the same.
Did you know that most innovators developed their concepts in their 20s? There’s a reason for that. They were able to successfully access their greatest app – a different part of their mind – on demand.
Our colleague, Bill Donius, was recently chosen to highlight a proven facilitation process to break through established habits and routines at a TED Talk.
This approach, based on a Nobel prize winning discovery, has now been applied to business. Using such will ensure you get truly different points of view, even among large groups, through your most powerful app – your mind. This is the essence of “thinking outside the box.”
You can use our techniques, based on 50 years of scientific research, to organize your teams to address key business challenges, including strategic planning, marketing and brand strategy and customer experience management.
Similar to Communications Strategy for the Social World (20)
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
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understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
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recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Unlock TikTok Success with Sociocosmos..SocioCosmos
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behavior and safety performance. The research findings unequivocally underscore the palpable and
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improving safety performance indicators such as accidents, injuries, and property damages. These results
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
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4. SOME WAYS TO
CONSIDER STRATEGY
Strategy is the internal response of an organization to the demands
of the external environment from a general point of view.
It’s creating a truth based map of the outside world and where
you’re going within it.
It’s an informed logic for making one set of choices rather than
another.
It’s a container for decisions and ideas.
It’s a start point for creativity
5. STRATEGY VS TACTICS
If one thinks of strategy as a block of marble, then tactics are the
chisel with which a master operates, in creating works of (chess) art.
- Tigran Petrosian, Chess Grandmaster, 1963-69
10. THE POWER OF TRUTH
Steel holds that consumers are the
be-all end-all of all advertisers’ efforts
and advertising in itself is the means
to get to them.
The consumer is the core, the heart,
the very substance of advertising.
He laments the fact that many times,
due to the inability of clients and
agencies to strike a balance between
creativity and commercialism, the
consumer aspect is ignored and this
proves unhealthy for the campaign.
12. UNIVERSAL TRUTH
= MYTHS, ARCHETYPES
Dreams, passions, values and
beliefs swirl around in our collective
unconscious.
They are an essential part of
storytelling (myth) and are tapped by
advertising
Something we can all relate to and
can all agree are true
13.
14. UNIVERSAL TRUTH
= MYTHS, ARCHETYPES
Myths:
Shared human stories, collective truths
Myth transcend cultures, races, religions
Archetypes:
The true characters in the myth
Shared human characters and roles
A source of common human identification
E.G: the Hero, the Magician, the Ruler, the
Explorer, the Outlaw, the Mother, the
Father, the Fool, the Wise Man
19. CONSCIOUS HUMAN TRUTH
= INSIGHTS
An “insight” for advertisers is a truth hiding in plain
(conscious) sight.
“All truths are easy to understand once they are discovered.
The point is to discover them” (Galileo)
Great advertising makes these discoveries; it finds these
insights.
And a lot of intuitive people in the business dig deep into our
culture, attitudes and product benefits to uncover insights.
23. TRUTH, LIES AND
ADVERTISING
In spite of universal and human truths, the advertising industry
often seems underhand. Why?
Because some in the business choose to lie, twist or pervert
truth to satisfy a perceived “higher goal” e.g. the bottom line, a
quick sale, a flash of attention.
Breaches of truth are bad for the society, advertising industry,
business and consumers.
And are very risky in this more social era of transparency and
empathy
25. WEB 2.O SOCIETY
ARE NOT NAÏVE
Truth resonates, connects and develops relationships
Lies stink, alienates and creates interpersonal disconnect
Good strategy, is a wise strategy that observes the wider impact
It builds long term relationships for mutual benefit
Bad strategy, may seem clever but be inherently foolish
It may achieve a short term tactical goal,
but bears a huge risk of backlash
27. THE STRATEGIC FLOW
1.
Get informed through data and research
1.
Find the human truth or need (insight)
2.
Build a truth-based map that unites business objectives with
human insight (planning)
3.
Use the plan to inform the creative/development process,
ensuring it meets both business objectives and addresses
the overarching human insight
4.
Leverage live data to tweak and optimize tactics in real time
29. THINKING
STRATEGICALLY
Strategy is a process of asking questions, finding answers and selecting the
information most relevant to the overall goal
Where are we now?
What is our business context & current goal?
What is our surrounding socio-cultural landscape?
Who are we serving?
What does their world look like?
What is our people focused purpose?
What problem can we solve?
What need can we fill?
How do we get there?
What tactics should we employ?
How do we measure success?
34. THE BRIDGE
OF INSIGHT
Strategic Goals Inform everything
Reductive
Thinking
Information
Editing
Expansive
Thinking
Idea Selection
35. REDUCTIVE VERSUS
EXPANSIVE THINKING
It’s important to know what type of thinking to use, depending
what process you are in.
Let’s discuss:
• What type of thinking is brainstorming?
• What type of thinking is concept selection?
• What type of thinking is campaign optimization?
Specific – goals should be unabmbiguousMeasurable – goals should be able to be trackedAttainable – goals should be realisticRelevant – goals should matter to your businessTimebound – goals should have deadlines
Landscapes - social, cultural, technical etc
It’s helpful to understand your default mindset and alternative mindsets that can be leveraged when entering a process whether it’s strategy or creativity.
http://www.digitaltonto.com/2012/the-difference-between-strategy-and-innovation/Brainstorming = creation = divergent thinking.i.e. not the place for critical thinking or playing “devil’s advocate”Concept selection = deduction = convergent thinkingi.e. not the time for coming up with other ideas