This document discusses the journey to building a private cloud. It highlights key benefits of private clouds like control, reliability, security and cost efficiency. It also discusses attributes of public clouds like flexibility and dynamic scaling. The document advocates combining the best of both worlds by building a private cloud with a shared infrastructure that can provide IT services on demand. It outlines initial steps like virtualizing applications and running IT like a service to start realizing benefits and grow the private cloud over time through standardization and automation.

1. Journey to the Private CloudSafe, Secure and agileStorage Strategies for the Virtual Data Center of TodayWouter KolffEMC

2. A New Model For ComputingCOMPLEXITYOpenCloudWebClient / ServerMainframe

3. EMC Highlights2010 Consolidated revenue $17 billionBalanced growth across offerings and geographiesNumber one in StorageNumberfour in SoftwareCommitment to innovation12% committed to R&D

4. Launched next generation functionalityStrength areas and trendsNext-gen virtualized data centers

5. Cloud computing and the VCE coalition

6. Virtualized desktops and clients

7. Next-gen backup recovery and archive solutions

8. Flexible and scalable virtual storage Integration of Information & Virtual infrastructuresSoftware as a ServiceBusinessDatawarehousingGovernance,Risk & ComplianceServicesmodelingApplicationAwarenessandProductivitySecureProtectPlatform as a ServiceCloud OS(vSphere)StoreInformationApplicationsInformationInfrastructureVirtualInfrastructureInfrastructure as a ServiceManage &AutomateDataCompute+IntelligencevClientConnectivity

9. Attributes of our own Data Center TrustControlReliabilitySecurityMultiple IncompatibleArchitectures

10. Attributes of Cloud ComputingDynamicCost-EfficientOn-DemandFlexibleHomogeneousx86 Architecture

11. Mix and keep ALL attributes from the Data Center and Cloud ComputingDynamicTrustCost-EfficientControlOn-DemandReliabilityWhen, and how to join Consumed DifferentlySecurityFlexiblePrivateCloud

12. Then Collaborate withShared InfrastructuresKey Architectural ElementsVirtualApplicationsFederationBuild Your own IT ServicesvSphere = Cloud OSPrivateCloud HybridCloud InformationSecurity

13. The Journey to The Private CloudIT ProductionBusiness ProductionIT-As-A-ServiceLower CostsImprove Quality Of ServiceImprove Agility85%95%50%30%Platinum15%GoldStart Small and Growinto a new IT Organization

14. First Steps and pre-requisits

15. VirtualizeMission CriticalApplicationsScalabilityContinuitySecurityEnjoy the VirtualizationAdvantages

16. Run ITAs A ServiceStandardization.Automation.Outgrow Sub OptimalizationCRG

17. It is a SharedInfrastructureby Design

18. Mix Worlds and 3 Different Approaches

19. Youcan check out butyoucanneverleave

20. ONESHOPPINGBRANDVerticalStack, Stucked

21. BEST of BREAD BUILDING BLOCKCisco and EMC, together with VMware, form Virtual Computing Environment.Unified Vblock Management InterfaceIT self-service portalPolicy-based managementAutomated discovery and deploymentIttakesLeadership to change