This document provides guidance on conducting critical analysis of cultural heritage. It outlines 10 key topics to analyze, including the concept of heritage, legislation and copyright, stakeholders, and authenticity. It also lists the estimated time of 20 hours to complete tasks like context analysis, identifying services and target groups, and conducting a SWOT analysis with references. The document is authored by Iolanda Pensa from the University of Bergamo and includes citations and licenses for reuse of its contents.

1. Critical analysis
1.The Concept of Heritage
2. Structure of a Proposal
3. Implications of Heritage
4. Legislation and Copyright
5. Critical Analysis
6. Context Analysis
7. Services and Interpretations
8. Stakeholders
9.Target Groups
10.Authenticity
Map a territory (identify heritage)
Context analysis proposal budget
Analyse Message(s) promoted
Identify legislation and rights
SWOT
References and Wikipedia
Identify Services
Identify Stakeholders
Analyze Target groups involved
Identify Existing Gaps
Lessons Assignment Competence
As-is analysis
Critical analysis
As-is analysis
Critical analysis
Estimated time 20 hours
Concepts and proposal
Iolanda Pensa, Heritage Management, Università di Bergamo, 2018.
iolanda.pensa@supsi.ch - http://iopensa.it

2. © Information Architects,Web Trand Map 2007/V2, 2007.

3. Wikipedia. © & ™ All rights reserved,Wikimedia Foundation, Inc.

4. Writing an article on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

5. Correcting a mistake on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

6. Adding an image on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

7. Translating an article on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

8. Adding text to an article on Wikipedia. DensityDesign Research Lab-INDACO Department Politecnico di Milano, ShareYour Knowledge, 2011-2012, cc by-sa.

9. Creative Commons licenses.

10. Robin Good, http://www.masternewmedia.org

13. “The big opportunity with open licenses is far more practical:
it has the potential to dramatically increase the impact, reach
and scale of the ideas we invest in…”
The Shuttleworth Foundation, 2008

14. Permissions - Wikimedia Commons <permissions-commons@wikimedia.org>
I hereby assert that I am the creator and/or sole owner of the exclusive copyright of WORK
[ insert link ].
I agree to publish that work under the free license Creative Commons attribution share-alike
3.0.
I acknowledge that I grant anyone the right to use the work in a commercial product, and to
modify it according to their needs.
I am aware that I always retain copyright of my work, and retain the right to be attributed in
accordance with the license chosen. Modifications others make to the work will not be
attributed to me.
I am aware that the free license only concerns copyright, and I reserve the option to take action
against anyone who uses this work in a libelous way, or in violation of personality rights,
trademark restrictions, etc.
I acknowledge that I cannot withdraw this agreement, and that the work may or may not be
kept permanently on a Wikimedia project.
DATE, NAME OF THE COPYRIGHT HOLDER

15. http://umap.openstreetmap.fr/en/

16. The countries promoting the contest Wiki Loves Monuments 2010-2013 and documenting with a total of 900’000 images cultural heritage around the world, 2014, cc by-sa.

17. Chiajna Monastery, Bucharest, Romania.Author: Mihai Petre,Wikimedia Commons, 2011, cc by-sa.

18. Tomb of Safdarjung, New Delhi, India.Author: Pranav Singh,Wikimedia Commons, 2012, cc by-sa.

19. The windmills of Kinderdijk,The Netherlands,Author:Tarod,Wikimedia Commons,
2012, cc by-sa.
Eötvös Loránd University, Budapest, Hungary.Author:Thaler – Tamás Thaler,Wikimedia Commons, 2013, cc by-sa.
Monastery and chateau in Zbraslav, Prague, Czech Republic.Author: Zdeněk Fiedler,
Wikimedia Commons, 2013, cc by-sa.
Baptistery of St. Peter, San Pietro in Consavia church,Asti, Italy.Author: Marco Odina,
Wikimedia Commons, 2012, cc by-sa.

20. Winning images of Wiki Loves Monuments 2013.Wikimedia Commons, cc by-sa.

21. Taking a photo of a monument and uploading it on Wikipedia.Wikipedia under the free license Creative Commons attribution share alike, allowing commercial use.
Photo uploaded Better knowledge for anyone,
also for commercial purposes.

22. Really, taking a photo of a monument and uploading it on Wikipedia.Wikipedia under the free license Creative Commons attribution share alike, allowing commercial use.
Authorization
from the owner
List of monuments
Georeferentiating
the monument
Authorization
from the artist
Authorization from institutions
overseeing heritage
Photo uploaded Better knowledge for anyone,
also for commercial purposes.

23. Facilitating the upload of photos of monuments on Wikipedia: open licenses, open data, authorizations (for commercial use), freedom of panorama.
(Authorization
from the owner)
List of monuments and
your content about heritage
Open data about
heritage
(Authorization
from the artist)
Authorization from institutions
overseeing heritage
Photo uploaded
Providing also
your photos
Better knowledge for anyone,
also for commercial purposes.

24. Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa.

25. Freedom of Panorama https://en.wikipedia.org/wiki/Freedom_of_panorama

26. Unesco
Global Heritage Fund
World Monuments Funds
ICOMOS International Council on Monuments and Sites
European Union
Europa Nostra
Italy
FAI Fondo Ambiente Italiano (UK National Trust for Places of Historic
Interest or Natural Beauty)
Spain - France - Germany - Finland - Iran - South Africa - Namibia…
Definitions of Heritage
Definition of Heritage Scope/Mandate Support
(links)
Source
(law, convention, charter)
Keywords
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