Become a Marketing Superhero - Sarah Shelnut

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Sarah Shelnut, Demand Generation Manager for NanoLumens, shares her customer experience using Marketo's marketing software. She discusses why your company needs marketing automation and how Marketo's many software features benefited her company.

Marketing

In a galaxy far, far away…
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In a galaxy far, far away…
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Welcome to Atlanta
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Landing at NanoLumens
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NanoLumens in 2011
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NanoLumens Marketing in 2011
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NanoLumens Marketing in 2011
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The Problem
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More Importantly…
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The Evaluation
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The Solution
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The Implementation
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Training
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Launching our First Campaign
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Discovering my calling
The Receptionist
Marketing
Coordinator
Marketing
Automation
Manager
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Discovering my calling
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My Super Powers
Revenue Cycle
Modeler
Engagement
Programs
Opportunity
Influence Analyzer
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The Revenue Cycle Modeler
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The Revenue Cycle Modeler
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The Revenue Cycle Modeler Content
Stage 1
Product
Webinar
Stage 2
Education
White Paper
Infographic
Stage 3
Reinforce LED
E-Book
Stage 4
F2F/Demo
Product Specs
Easy to Install
Stage 5
Risk
Warranty
Testimonials
Stage 6
Keep Quiet…Get the
Papers Signed!
The
Buyers
Journey
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How do we deliver this content?
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Engagement Programs
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Engagement Programs
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Engagement Program
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Opportunity Influence Analyzer
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Opportunity Influence Analyzer
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How do these Super Powers affect NanoLumens?
The # of Forms
Filled-Out per
Month DOUBLED
following my
becoming a
Marketo Certified
Expert!
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How do these Super Powers affect NanoLumens?
2012 2013 2014
Monthly Acquired Leads (avg)
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How do these Super Powers affect NanoLumens?
Marketing Acquired Leads
(avg/month)
2012 2013 2014
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How do these Super Powers affect me?
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Q&A
Sarah Shelnut
Demand Generation Manager, NanoLumens
sshelnut@nanolumens.com
@sarahshelnut
Page 32 #MKTGNATION14 © 2014 Marketo, Inc.

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